PROTECT YOUR MISSION & Your Brand So You can Make a Much Bigger Impact

[Join the Catalyst Club, MY SIGNATURE PROGRAM FOR CATALYST brands & Business Builders]

Image of man standing on mountain with outstretched arms and blue skies in front of him.

cat·a·lyst | \ ˈka-tə-ləst: 1. An agent that provokes or speeds significant change or action;
2. In chemistry, any agent that increases the rate of a reaction without itself being consumed;

3. Something that causes an important event to happen.

Are You:

Is this you?

If this is you and you’re looking for a fixed cost, legal support solution that fits your business, keep reading.

There’s a peace of mind that comes with taking care of your business legally. This peace of mind frees you to do more, scale faster, and make a bigger impact.

It’s a crucial decision for those who want to be the catalyst to something so much bigger, like your mission.

What got you to this point without a strong legal foundation will not carry you to your next level of success and growth without considerable risks.

Consider this… many entrepreneurs and small businesses don’t have the legal support to fuel their growth because:

But there are many reasons entrepreneurs and small businesses don't get the legal help they need:

In addition, the traditional legal industry is a “black-box” industry.  That means it’s really hard to get inside and get the information they need.  There are high barriers to entry.

Many entrepreneurs or small businesses who are experiencing steady growth often think big business legal needs don’t apply to them, or that…

Here’s what is true:

More than 90% of small businesses in the U.S. are effectively precluded from traditional legalservices in some way; the vast majority of small businesses suffer "legal gaps" in their business foundation.

And this can and has resulted in serious or catastrophic legal setbacks that could have been avoided.


The BLACK BOX, HIGH BARRIER TO ENTRY legal model does not have to prevent you from getting the support you need to SCALE YOUR BUSINESS and create the impact you want in the world SAFELY.

I created The Legal Website Warrior® as a way to meet the legal needs of mission-driven information entrepreneurs.  Experts and industry leaders in the online space deserve robust legal support that is accessible, efficient, cost-effective, and designed specifically for their business

And The Catalyst Club is for those experts and industry leaders who are quickly scaling their business for more impact, and need access to brand protection and legal tools tailored specifically for their business, like:  

"THere are two kinds of entrepreneurs in the world: those that have had major legal troubles, and those that will."

- David Bayer


in a conversation FROM 2019.

You can protect your business, so you never have to slow your company growth or risk the impact it makes..

Brad Martineau

Chief Baller and Founder of SixthDivision

When it comes to running a business, the legal aspects can be pretty intimidating. Heather made the process simple for us – she walked us through exactly what it takes to protect the online portion of our business, and helped us get the necessary legal documentation in place for our website, online content and programs. If you want to free up time to focus on scaling your business and not dealing with legal stuff that pretty much every entrepreneur doesn’t want to have to worry about, you should definitely contact Heather to get your protections in place.

Susanne Biro

Coach to C-Suite Executive Leaders, Syntrina Leadership Co-Founder, Forbes, CEO Magazine Contributor, TEDx Speaker

“I found Heather in 2016 as I was launching a new business and I both liked and trusted her immediately. It was instantly clear to me that she knows her stuff and more so, I loved how clearly she was able to educate and advise me. Several times she went above and beyond to connect me with others in her network to assist with needs beyond her scope of practice. I continue to work with Heather and could not recommend her and her expertise more highly. I feel like I am in great hands and that no legal ball will be missed or dropped. I also really enjoy any time I connect with her. She makes the legal aspects of my businesses so much more enjoyable!”


SMALL BUSINESSES need Fast, effective, essential legal support, targeted to their specific business, much earlier in their business building journey.

I created the Catalyst Club Program as a way to meet the needs of leading catalysts in the online space. It is for Entrepreneurs that need comprehensive small business & brand protection so you can continue implementing at a high rate of speed with peace of mind.

Traditional legal services are built for big businesses. But this program is built for leading small businesses in the online space.  The Catalyst Club is disrupting traditional legal services and meeting your needs where you are.

Traditional legal support is time-consuming, cost prohibitive, fails to provide a roadmap and timeline for achieving goals, and can rarely support the needs of the entrepreneurs in the online space all under one roof.

Worse, it utilizes the hourly billing method which can quickly drain the financial resources of a growing entrepreneurial company.  It’s inflexible and fails to educate or provide resources in a cost-effective way.

Navigating a painful legal incident through our legal system should not be how you learn to protect your business.

Instead, I saw the need and designed legal support that combines the best of the traditional world of law with strategies from “new law” or alternative legal service providers (ALSP’s).

The advantage to ALSP’s is they include resources and tools that can be implemented immediately, rely in part on systems, technology, and automation which shortens delivery time and protects the small business budget with flat-fee and fixed cost options.

This legal model provides greater access to an attorney for ongoing support (outside of the “billable hour”), helps small businesses implement a legal foundation with speed, as well as  educates and transforms entrepreneurs into better, more strategic leaders.

While it’s true, you don’t need a law degree to run a business, you do need some basic legal chops.  It’s my job to deliver the gold nuggets that will serve you on your business building path.

You don't need a law degree but you do need some basic legal chops. It's my job to deliver the goldnuggets that will serve you on your business building path.

Imagine how much peace of mind you will have when you...

It’s a whole new level of scaling your business.

It’s smart and mission-driven.

"If you don't treat your business like a business, nobody else will."

- Heather, The Legal Website Warrior®


(Space is limited.)

THE LWW Catalyst club

The world needs mission-driven entrepreneurs like you to build thriving businesses that are here to stay.

Tara Mohr

Author, Playing Big, Founder of Playing Big Leadership Program for Women

"Working with Heather was a true pleasure. She is extremely knowledgeable about the challenges creative entrepreneurs face, and the legal issues they can proactively address so that both their businesses and their customers are well cared for. She is thoughtful in her approach, great at explaining complex concepts that all business owners should understand, and also wonderful to work with. I'd recommend working with Heather to any entrepreneur who wants legal advisory support."

lewis Howes

Entrepreneur, Business Coach & NYT Best-Selling Author (School of Greatness)

“Heather, the Legal Website Warrior, has been a lifesaver for my online business. It can be so stressful to make sure we are protected as online entrepreneurs. And with all of the changing legalities that apply to doing business online and offline, it is so important to protect yourself and your business. Heather provided me with the coaching and the documents necessary to protect myself, my website, products and services. If you are an online entrepreneur, I highly recommend using her as well.”

Start protecting your brand now*

*The Catalyst Club is limited to 15 spots per year. Apply now to reserve a spot.

The Catalyst Club is ideal for Entrepreneurs who are:

  • Ready to build an essential legal foundation and receive strategic legal support
  • Scaling to or beyond $1M per year
  • Ready for essential brand protection designed specifically for “information” businesses
  • Tired of trying to handle or “cover” their own legal needs, or need help cleaning up a mess
  • Aggressively growing their brand and providing their services and information in a variety of way
  • Mission-driven and committed to their impact in the world

About The Legal Website Warrior®

Attorney. Legal Coach. Entrepreneur. Mom. Nature Lover. Speaker. Podcast Host.

The adventure of entrepreneurship is one of the greatest opportunities we have for self-expression and for the expression of our greatest good in the world. Choosing this path takes a heap of guts.

And yet the traditional legal industry fails so many entrepreneurs.

But when entrepreneurs build successful businesses, they can support themselves, their families, give back to their communities and contribute to causes in the world that they care about. When they build successful businesses, their influence reaches even farther.

If you want to reach new heights in your business, you have to plan for new heights and protect the results of that reach, so you can experience more freedom. It doesn’t happen by accident.

I protect the work and businesses of world-changing entrepreneurs (experts, professionals, coaches, consultants, industry leaders, authors, speakers, personal brands). I help them accelerate business growth and increase impact by reducing risk.  The personal impact is more freedom and peace of mind.  I love supporting my clients’ entrepreneurial adventures so that they can soar.

Heather Pearce Campbell

Ryder Carroll

Creator of The Bullet Journal® and NYT Best-Selling Author of The Bullet Journal Method

"Heather far exceeded expectations. This is not a passive relationship where she simply executes my requests (which she does exceptionally). She thinks outside the box, and surfaces things I haven't considered. In other words she's been a legal partner who is genuinely interested in the well being of my work."

Dr. Saida Désilets

Founder of The Désilets Method

"Heather is my go-to Lawyer for all issues dealing with having an online business. She's smart, savvy, and clear in her recommendations and support. Definitely a worthy investment for anyone who is serious about succeeding online and minimizing any possible legal troubles that comes with leading a business."

Jay Fiset

Founder of JVology, The Perfect Mix of People, Fun & Profit!™

"I have known Heather for years now, and am so glad we crossed paths. Heather has helped me to put numerous protections and strategies in place for my business, my online content, and my intellectual property. She is an attorney that truly cares about the success of her clients and helping them aggressively grow their business. If you are an online expert, coach, consultant or other personal brand, you need to talk to Heather. If you have legal questions, talk to Heather. If you are not sure if you have legal questions, talk to Heather. If you have a long list of things that require legal support, talk to Heather. Getting her support felt like taking off a 50-lb backpack I didn’t know I was carrying around. I give her my wholehearted recommendation."

What level of essentiallegal support is right for you?

Ultimate Legal TOolkit

Easy Access Essential DIY Resources for early stage entrepreneurs
$ 4997
  • The Whole Database (ULT)!
  • Essential Contracts & Resources
  • DIY Legal Foundation
  • Lifetime Access
  • Access to Monthly Q&A
Level 1

The Legal Valet Program

Ongoing Legal Support & Strategy to Reduce Headaches & Build Out Your Legal Foundation
$ 9997
Annual (Starts at)
  • *Valet Foundation* Includes:
  • Monthly Legal Check-in Calls
  • Ongoing consultation & strategy
  • Attorney on Retainer
  • Decrease risk & headaches
  • Broad ranging supports
  • Assessment across variety of areas
  • Current or future needs
  • *Valet Accelerate* also includes:
  • Quarterly Brand Strategy Sessions
  • Full access to the ULT!
Level 2


Fast, Done-for-You Brand Protection Sprint & Highest Support for Growing Small Brands
$ 24997
  • Legal Roadmap Strategy Session
  • Business Risk Assessment
  • Brand Protection & Growth Strategy
  • Done For You (Sprint)
  • Trademark Registrations
  • Copyright Strategy
  • Essential Contracts & Resources
  • Access to Bi-Monthly Consults
  • DIY Legal Foundation (access)
  • The Whole Database (ULT)!
  • Full Year of Support
Level 3


Schedule a Consultation to Determine the Best Level of Support for Your Business

Paul Zelizer

Business Coach for Social Entrepreneurs, Awarepreneurs Podcast Host & Community Founder

“Heather did a presentation to my community of social entrepreneurs. …It was by far the most helpful and specific training on this topic that I’ve seen in over 13 years of doing this work. Not only does she know her material very well and present it in an easy to understand manner, but her warm and approachable demeanor made a topic that many entrepreneurs are intimidated by safe to talk about. It was a fabulous presentation. Highly recommend Heather and her work!” 

Talya Lutzker

Certified Ayurvedic Practitioner, Author, and Advocate For Your Awesomeness

“Having Heather on my side is exactly how it feels to work with her – like you have someone on your side who has your back and totally cares about your success and safety. As an entrepreneur with big dreams, it’s been a huge support to have Heather on my support team. She rocks and her work reflects her knowledge and integrity.”

Frequently Asked Questions

What is the total timeline for support?

The "done for you" implementation or "sprint" occurs in the first 3-4 months of the Program. This is the portion of services where we build out support on a project timeline to address your most significant legal gaps, focusing on 2-3 projects per month.

Additionally, you are provided immediate access to the Ultimate Legal Toolkit and monthly Office Hours & Ask Me Anything LIVE (which you have access to for one full year) so that you or your team can access additional supports and resources as needed, and can continue building out supports in your business for the remainder of the year.

You also get access to a Business Risk Assessment & Legal Roadmap Strategy Session which kicks off The Catalyst Club Program so that we can take a deep dive into your business before mapping your supports and structuring the program for your needs.

How many trademark registrations are included?

Support for two trademark registrations is included in The Catalyst Club Program. For clients that pay in full up front, we include support for a third trademark registration application as a bonus.

What is the refund policy?

There are no refunds for this program. Please contact me if you have any questions before you purchase.

Is The Ultimate Legal Toolkit "legal advice"?

The Catalyst Club Program includes numerous resources to support you in the build out and implementation of your legal foundation.

These resources include The Ultimate Legal Toolkit which is a database of resources designed specifically for experts, consultants, coaches, online educators, speakers & authors, and similarly situated entrepreneurs. The ULT cannot itself be considered legal advice.

However, if you have questions that pertain to your unique business, you are always advised to seek the assistance of a lawyer to review your specific scenario. (If you are a member of the Catalyst Club, you have 1:1 assistance built into your program).

Who is this for?

The Catalyst Club Program is the highest level of support that I provide for industry leaders and quickly-scaling entrepreneurs. If you are generating over $1M in revenue per year or are quickly scaling to that level (or beyond), this Program is a fit for you. It is designed for robust businesses in the information space who require a variety of legal supports from essential business contracts, online business protection, intellectual property registrations, and more.

What if I am not sure?

If you are not sure, you likely need a lower level of support in your business (check out the Accelerator Program or The Ultimate Legal Toolkit) or you are an expert personality and just need some time to consider your options. That's fine - take your time. If you need a conversation where I can walk you through the specifics and answer your questions, pop over and schedule a consultation through my consultation link. I'm happy to help you sort out whether your business is a fit for this program or not (and I will happily provide you with other options or referrals if I feel like it is not a fit for you).

What are your expectations of me?

That you will be responsive and participate fully by providing information requested (in a timely manner) that will support us in delivering the "done for you" services included in this program.

That you will meet timelines and communicate regularly so that together we can optimize your results and make the most of our time together.

Can I get additional 1:1 support?

If you need additional 1:1 support beyond that provided in The Catalyst Club Program, you can always contact me for further options. We can assess your ongoing support needs and explore options for your business beyond the timeline of the Program.

Priority clients also receive savings on additional 1:1 services required during the program timeline.

Do I own the documents?

The documents inside The Ultimate Legal Toolkit are yours to use in your business, but they are protected by copyright which means you cannot sell them to others, loan them to friends, or in any other manner use them for commercial purposes outside of building and protecting your own business.

How is this Program different than traditional legal services?

This Program is specifically designed to meet the needs of quickly scaling information businesses that still have to watch their cash flow but are ready to invest in legal support that saves time, saves expense, and at a fixed cost (or flat-fee basis).

It is designed specifically to optimize the client's ongoing access to legal counsel and spot support throughout the program (outside of the billable hour model), provides full access to a database of resources and documents designed specifically for information businesses, and utilizes systems, automation and technology in order to create efficiencies and keep everyone on track.

What are the benefits of a flat-fee model?

This approach is designed to cap your costs while providing a tremendous amount of support for your business.

It allows me to serve you to the best of my ability within the Program structure without tracking hourly billables related to your numerous projects, which also frees you up to not worry about every ounce of effort being put into your deliverables and time together in the Program.

It also allows me to include numerous additional resources that create efficiencies for both your business and mine. "Traditional" law firms provide nearly exclusively "done for you" hourly support which is just not an efficient or cost-effective model for small business clients.

The blended approach of done for you support, done with you support and education, and access to pre-built tools and resources combines the best of all worlds.


Founder, Mindfulness Exercises

“I was scared and intimidated about the legal side of growing my own online business. I didn’t want to stick my head in the sand; nor did I want to feel burdened by bureaucratic rules and harsh regulations. After one call with Heather, I was pleasantly surprised by how quickly she identified which legal steps were optimal for achieving my short-term and long-term goals. I followed her recommendations and now I feel super confident that I’m doing the right thing for me, my business and my family. I was ready to pay 4-5 times more than what she charged, given the value of everything she provides, not to mention level of personalized care. She is the real deal. Now I have her website bookmarked and her phone number in my “Favorites” … I’ll be working with her for many years to come. ” 


Introvert Advocate & Leadership Coach

“When seeking an attorney to help me with my business formation as well as contracts and legal coaching, I asked around. Heather’s name came up again and again. Now I know why. Working with Heather has been straightforward and comprehensive. She is so knowledgeable on the subject matter and has impeccable follow-through. Her work is first class in every way. As a result of working with Heather I have peace of mind and the confidence of knowing I have somewhere to turn to get my questions answered. I’m fortunate to have learned of Heather at the formation of my business and now have this amazing resource going forward. I highly recommend her services without hesitation.”


HOW DOES THIS WORK? HERE'S What the Catalyst Club Program Looks like for a sample client:

1. Kicks off with an application / questionnaire.

2. Next, we perform a Business Risk Assessment & schedule the Legal Roadmap Strategy Session.

3. Meet on the Legal Roadmap Strategy Session to discuss your business, your priorities, discuss legal gaps and create the map of the "done for you" services (the implementation sprint for the first 3 - 4 months).

4. Provide immediate access to The Ultimate Legal Toolkit for Online Entrepreneurs.

5. Access to Monthly Strategy Calls for the "Sprint" / Intensive Implementation period.

6. Month 1 commences, and includes 2-3 projects, plus access to above support calls.

7. Project 1: Dispute resolution consultation to address specific business situation involving independent contractor; provide strategy & options for best outcome.

8. Project 2: Create / review / redraft core client services agreement.

9. Project 3: Create Website Protection Package to comprehensively protect client's online business; review website & online business, implement documentation and review best practices.

10. Project 4: Create independent contractor agreement for onboarding new independent contractor. This is also month 2 which includes new round of monthly support calls.

11. Project 5: Create master Speaking Agreement to support client's keynote work (with a wide variety of organizations and companies).

12. Project 6: Create additional client services agreement for secondary service of the business.

13. Project 7: Perform I.P. assessment & help client understand and prioritize their I.P., and related priorities. This is also month 3 which includes new round of monthly support calls.

14. Project 8: Begin trademark registrations (2-3), which includes a knock-out search, reviewing client's use of the mark(s), provide coaching and support with revisions to the specimen (website, etc) to support success of the application(s), prepare application(s) and file.

15. Project 9: Provide client with spreadsheet (worksheet) to populate in regards to client's content & creations for purposes of copyright strategy. Provide coaching and support for copyright registrations.

16. Month 4 - 12 begins. This includes continued support / legal strategy via Bi-Monthly calls, and ongoing access to The Ultimate Legal Toolkit to access and utilize entire database of legal resources for your business. The Ultimate Legal Toolkit for Online Entrepreneurs includes access to more than $30k in resources, documentation, and training tailored to information entrepreneurs. It is included as an "add-on" to The Catalyst Club Program to speed implementation of the most resources possible during our time together and to maximize the value you receive in addition to the "done-for-you" support.

*This program is designed to provide amazing structure and support for each client, but the "map" does look different from client scenario to client scenario.

Now that you know who The Catalyst Club is for and how it works, you should understand the potential cost of not getting the right legal support.  Unfortunately, I see things like this happen all the time and it can take a mission down faster than you’d believe.  

My goal is to support you and your mission, so it makes the impact you started it for in the first place.  That’s why protecting it is so important.  

When you don't protect it, you RISK:

*Losing the rights to your brand name, signature offering name, tagline or other mark

*Failing to protect your proprietary information and internal I.P.

*Unintentionally infringing the I.P. rights of others and incurring tremendous liability

*Violating applicable Marketing or Privacy regulations

*Failing to properly protect your online business & content, your merchant account & online sales (and losing your business)

*Signing away your rights, failing to protect your business ideas, or violating contract law with poorly written or inapplicable contracts

*Violating consumer protection or truth in advertising laws with federal penalties

*Violating state or federal employment requirements and regulations

*Making any number of strategic mis-steps without the benefit of legal support as you make critical growth decisions in your business

*Paying way more to fix a scenario than to have planned for it appropriately to begin with, resulting in legal support that by necessity takes longer and costs your business more.

*These are just a few examples, for illustration only.


Join the Legal Website Warrior® client list

Jay Fiset, Best-Selling Author, Founder of Mastermind to Millions & JVology


Daymond John, The Shark Group, ABC’s The Shark Tank

Susanne Biro, Coach to C-Suite Executive Leaders, Syntrina Leadership Co-Founder, Forbes, CEO Magazine Contributor, TEDx Speaker


Ryder Carroll, Creator of The Bullet Journal® and NYT Best-Selling Author of The Bullet Journal Method

Brad Martineau, Chief Baller & Founder of SixthDivision (Infusionsoft Experts)

Heather K Jones, Dietitian, NYT Best-Selling Author (Skinnytaste Cookbooks), & Founder of “Smaller Size Bigger Life”

Kyle Cease, NYT Best Selling Author, Comedian & Transformational Speaker

Tara Mohr, Author (PLAYING BIG), & Founder of the Playing Big Leadership Program for Women

Emmy Wu, Brand Storyteller & Video Marketing Strategist

Lewis Howes, Entrepreneur, Business Coach & NYT Best-Selling Author, School of Greatness

Rosalyn Fung, Founder of Bold Sexy Warrior™, Intuitive Mindset & Visionary Business Coach

Amy Yamada, Speaker & Mentor for Coaches



Protecting your business is my business™.