With Andrew Weiss, a dynamic podcaster, Guinness World Record holder, and accountability coach, known for his expertise in helping individuals break through their limiting beliefs and achieve remarkable personal and professional growth. With a passion for public speaking and entrepreneurship, Andrew has delivered over 1,000 presentations, contributed to the growth of the Oregon Business Academy, and built a profitable passive income stream. His achievements also include being named the top public speaker in Central and Southern Oregon at just 22 and breaking the Guinness World Record with Podfest Expo for hosting the “World’s Largest Virtual Podcasting Event.”

Driven by a desire to empower others, Andrew runs a successful social media agency and has helped grow the Podfest brand to over 25,000 followers across various platforms. He now focuses on guiding entrepreneurs and business owners to amplify their brand awareness and revenue. In addition to his professional accomplishments, Andrew enjoys playing basketball, traveling, sharing dad jokes, and competing in board games. Based in New York City, he continues to inspire and motivate individuals to reach their highest potential.

Join us as Andrew discusses the power of accountability and the importance of community in driving success. He explores strategies for staying motivated, shifting to value-based pricing, and using AI for business growth. He also shares personal experiences of overcoming setbacks, offering valuable insights into staying focused and intentional. Tune in for practical advice on achieving greater fulfillment in both life and work!

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Takeaways & quotes you don’t want to miss from this episode:

• The power of accountability for achieving rapid results.
• How to accomplish five-year goals in six months.
• Why small steps lead to massive results.
• Why charging for results, not time, is a game-changer.
• Using money as motivation for accountability.

“Once you start seeing success in one area of your life you get more confidence, more self-discipline, and that translates to other areas of your life too.”

-Andrew Weiss

Check out these highlights:

• 04:46 The importance of taking small steps towards big goals
• 07:12 What does the 7 P’s stand for according to Benjamin Franklin?
• 12:46 Andrew introduces the idea of a “Focused Blitz,” putting all focus on one key result until it’s achieved.
• 29:44 Learn more about Andrew’s entrepreneurial journey and background.
• 46:25 Listen to Andrew’s final takeaway for the listeners…

How to get in touch with Andrew on Social Media:

Imperfect Show Notes

We are happy to offer these imperfect show notes to make this podcast more accessible to those who are hearing impaired or those who prefer reading over listening. While we would love to offer more polished show notes, we are currently offering an automated transcription (which likely includes errors, but hopefully will still deliver great value), below:

GGGB Intro  00:00

Here’s what you get on today’s episode of Guts, Grit and Great Business®…

Andrew Weiss  00:04

Beauty of it is that we all have busy schedules. We all have a lot going on, but if we plan on actually putting time and effort into something that we’re passionate about, that we believe in, that we want to create new future for ourselves, that’s when you see the massive results. That’s when they stack on top of each other. And that’s what’s awesome about that too, is that once you start seeing success in one area of your life, you get more confidence, more self discipline, that translates to other areas of your life too.

GGGB Intro  00:29

The adventure of entrepreneurship and building a life and business you love, preferably at the same time is not for the faint of heart. That’s why Heather Pearce Campbell is bringing you a dose of guts, grit and great business stories that will inspire and motivate you to create what you want in your business and life. Welcome to the Guts, Grit and Great Business® podcast where endurance is required. Now, here’s your host, The Legal Website Warrior®, Heather Pearce Campbell.

Heather Pearce Campbell  00:57

Alrighty, welcome. I am Heather Pearce Campbell, The Legal Website Warrior®. I’m an attorney and legal coach serving information entrepreneurs throughout the US and the world. Welcome to another episode of Guts, Grit and Great Business®. I am super excited to introduce Andrew Weiss today. Welcome Andrew.

Andrew Weiss  01:19

Hello, everyone. Excited to be here. 

Heather Pearce Campbell  01:22

Whoo, woo. We’re going to have some fun. And if you’re watching along on video, which you can find, by the way, over on YouTube or on my website, in the podcast section, I’m recording from a dark basement, because I’m in the middle of a basement remodel, and so I apologize if our light gets funky at all throughout the recording. Sometimes that happens, but welcome. We are super happy to have you, and I’m super excited to introduce Andrew to you. We’re going to, I’m sure, cover a variety of topics that you will want to stick around for. Andrew has been up to a lot, and I like he covers a range of areas, all very relevant to our listeners. So Andrew, Andrew Weiss, and that’s W-E-I-S-S, in case you wanted to go search him. He’s a podcaster, Guinness World, a record holder and accountability coach who helps people break through their limiting beliefs and rapidly achieve their full potential. So his business is called Weiss Wisdom LLC, and again, he’s a rapid sales and accountability coach and a virtual event consultant, helping highly motivated people achieve rapid results through accountability programs. Andrew, I’m seeing some repetition in those two brief summaries about your business and your work involving accountability and rapid results. Let’s jump right in. What makes you different in the world of first of all, getting rapid results? And I also want to hear your backstory around accountability. Why is accountability the theme?

Andrew Weiss  02:58

Yeah, so as far as different for rapid results. What I’ve noticed is that it’s unfortunate. A lot of people, when they set goals, they say, Oh, I’d like to accomplish this by the time I’m 30, or I’d like to do this by the time I’m 50, or something like that. And they’re saying this when they’re 20-25 years old. And a concept I learned from Dr Benjamin Hardy, actually, is, why can’t you reach your five year goals in the next six months? Like, why can’t you speed up time? And I just love that concept so much that when I did my first accountability challenge, I’m going, okay, what can I accomplish in the next 30 days? Using accountability saying I gotta get these goals done no matter what. I got to put my rubber to the road and not have any distract distractions that absolute focus. And within 30 days, I was able to figure out how to get my first $10,000 a month. I was able to figure out how to learn a song and the guitar. I was able to do 5am wake ups every single time I wanted to five days a week. And so understanding that you can accomplish goals faster, and that’s so important, because time moves slower when we achieve things faster. And an example that is, if you say, oh my gosh, I’m so excited to go to Disneyland in six months, that’s all you’re going to think about for the next six months. But if you’re like, I want to go to Disneyland, you book it for next week. You’re like, wow, what’s Disneyland now? What else can I do? And you have so much extra time to do other things. And so that’s why I really encourage people to recognize you can achieve things faster. You just got to be more focused and have accountability to back you up.

Heather Pearce Campbell  04:29

I love it. A couple of things come to mind. One, I heard, I think it’s regularly, and I don’t know the original source of it, but something about we tend to overestimate what we can accomplish in the near term and underestimate what we can accomplish in the long term. 

Andrew Weiss  04:46

That yes, oh no, 100% is just recognizing that. I like to say that small steps lead to huge results. And a classic example I love to use is a lot of people say I want to write a book, and then they look at, oh my gosh, it takes 300 pages of words to write a book. I don’t know if I could do that. That’s too much work, but if you say I just want to write 10 pages every day, 30 days straight, 30 times, 10 is 300 congratulations. You just wrote a book in a month. And pat yourself on the back.

Heather Pearce Campbell  05:19

Yeah, right. Well, and what’s the line? Forgetting the name of the law. Because the interesting thing is that quote about we tend to underestimate what we can do in the long run, but overestimate what we can do in the short term, kind of conflicts with and I was going to call it Murphy’s Law, but it’s not Murphy’s Law. It’s the principle that a task or something will take the amount of time allotted, right? So if you give yourself eight hours to do something, it’s going to take eight hours. You give yourself two hours and a deadline like, somehow you’re going to get it done in that two hours, right? Obviously, you can take that to extremes, and we’re not always going to fit within those extremes, but the concept is that, I think a certain amount of this we can control with our planning, the way that we plan, right? And as humans, I know, and both for myself, but also just in reading generally, that we’re pretty bad at number one, predicting what’s going to make us happy. Been proven time and time again, right? And two, many of us are very bad at predicting how much time it takes to do something. 

Andrew Weiss  06:23

Yeah, yeah. And, you know, just this last week, you know, one of the clients I went through, we went over her schedule, and because she was saying, Andrew, I don’t have enough time. I don’t know where all my time’s going, I feel like I can’t get anything I want done in my days. I’m like, Well, let’s take a look at your schedule. And so we actually went into a Google Calendar and looked at her schedule, and, for example, her therapy session was an hour, but she didn’t include in her schedule the fact it took an hour to get there, an hour to get back. And so she’s like, Yeah, it’s so weird that my days just appear on me. I’m like, okay, because you probably didn’t plan accordingly. And since I think we’re going to bring up another quote machine here, Benjamin Franklin, I think you said the seven Ps like Prior proper planning prevents piss poor performance.

Heather Pearce Campbell  07:12

That’s a lot of P’s. 

Andrew Weiss  07:13

Yes, it’s just kind of recognizing that. Like, yes, sometimes things take more, take less, but it’s good to at least have a plan, and then, as Mike Tyson says, get hit in the mouth, but when you get in the hit in the mouth, you at least still can adjust accordingly, based on your plan, what needs to be adjusted, and be able to go from there essentially.

Heather Pearce Campbell  07:32

Well, and that example you just gave, I think was a great one around how we overestimate what we can get done in the near term, right? And it probably has to do with our level of planning. And as a mom, I feel this constantly thinking that I can get like, way more done in a day than I actually end up getting done and, you know, and I’m pretty action oriented, and still, I’ll find myself, like, regularly disappointed about, like, oh, gosh, somehow this slipped off my calendar or I didn’t get to this thing that I thought I was going to get to. How do you help your clients do better planning? 

Andrew Weiss  08:07

So that’s one of the first things we go through when they enroll my program. As I sit them down and say, let’s look at your schedule and let’s talk about making time for you going through your own evolution, like bringing out the best version of yourself, because when people come to my programs, they’re usually at a point where they’re like, Andrew, I’m struggling with this. I’m overstressed, I’m overbooked, I’m not making enough money. I’m struggling here. And so that’s one of the first things we do, is we sit down look at their schedule for the week and say, Okay, what are some times that we can create opportunities for you to actually sit down and create a new future for yourself. And that’s the beauty of the accountability programs I run, is that you actually get to set your own habits and goals you want to put into yourself. So some people are like, Okay, I know, if I just spent 30 minutes a day on, let’s say, for example, writing on my book, I know I can make massive progress. Where other people are like, you know, I know I’m wasting all these other time doing other things. I want to spend one hour every single day being able to make progress towards my goals, because that’s the beauty of it is that we all have busy schedules. We all have a lot going on. But if we plan to plan on actually putting time and effort into something that we’re passionate about, that we believe in, that we want to create new future for ourselves, that’s when you see the massive results. That’s when they stack on top of each other. And that’s what’s awesome about that too, is that once you start seeing success in one area of your life, you get more confidence, more self discipline that translates to other areas of your life too. And it’s just a great, amazing domino effect of how you can evolve. And I know we talked about happiness earlier, and one of the ways that humans become happier is actually having progress. And on top of that, of course, there’s gratitude exercise and a few other things. But when you tracking your progress on things, I have people track their what they actually did each day, so they can look back at the end of the week and see what they accomplish. When you’re tracking yourself, you’re going, oh my gosh, it did feel good that on Monday or Tuesday. I felt like I didn’t have anything going on, but after a whole week, oh my gosh, I have a website set up. I did 100 reachouts. I was able to create this. You’re feeling pretty happy because you’re making progress towards what you want to achieve for yourself.

Heather Pearce Campbell  10:11

Well, and I think part of what you’ve just described actually, is this process of reflection. And I think so often that is what is missing for people, you know, we go through our days and I think the first thing to point out is the irony around like, putting more structure into like your planning, or creating space in your days for that planning, which I think feels like, oh, maybe I’m, you know, like you’re putting more into your schedule, but it actually like when I first heard you describe it, it’s like, no, it comes with a feeling of spaciousness, right? It’s actually about creating that space to do these things that are really priorities, and it takes putting structure around that right? And I think a lot of humans naturally resist structure.

Andrew Weiss  11:01

Yes, it is. It is too bad. I mean, even for me, you know, I know I have very shiny object syndrome.

Heather Pearce Campbell  11:08

Well, especially in the entrepreneur space, right? A lot of us are designed by nature to kind of be Go, go, go. And what you’re talking about is like, no slowing down and doing the planning, turning off that, go, go, go, so that you can be much more intentional about it.

Andrew Weiss  11:24

Well, yeah, yeah. So slowing down, as far as distraction wise, but like you said, like being being intentional. And I’d like to think I coined this phrase called focused Blitz, where, if there’s one direct result you want, you’re going to put all your attention, all your focus into that until you get it, no matter what. And it’s also another great quote I love that the man who chases two rabbits catches none. And another visual that I love is Brian Tracy. I think it’s book called Focus Point. He starts off the book that he’s like, Okay, imagine that there’s this giant steel door you need to get through, and you have access to these lasers. If you try and put 100 different lasers into that steel door, you won’t be able to get in, because that doesn’t do you any good. But if you combine all those lasers into one huge, powerful laser, you can bust through the door and then get access to the safe and riches and happiness and all the things, and so just kind of recognizing that, you know, what is that thing in your life, that you’re like, you know what I need to give a give a focused blitz on this, that, like all my attention, all my focus needs to go on this, whether it’s creating a podcast, creating a book, getting more clients for your coaching program, realizing I need to really increase my health abilities, just like recognizing that, what’s that one result, that one thing I want to focus on and and how can I make sure I hold myself accountable to stay focused on that.

Heather Pearce Campbell  12:46

I love that. A couple years ago, I was leading a team for a local law firm of about like 14 or 15 individuals, a mix of attorneys, paralegals, and it, we had 1000, it was a massive project, 1000s and 1000s of clients. And what you’re talking about this concept of a focus blitz in our when I was leading the team, and we had this, you know, issue come up where we just weren’t making progress. And I’d inherited this team, some of the leaders in the law firm knew of me, and they lost their previous project manager, and they called me up and said, We need you to come step into this project. So I was inheriting this team midstream, but we still had a substantial ways to go, and we did. I called it a sprint, but we devised like, what is the most important outcome that we need to achieve near term, and we completely changed the systems, what the team members were doing day to day in order to achieve this one outcome, right? And it was a really powerful example of what you were just talking about, but applied to a team setting, right, so that the entire team could feel momentum and get out of this kind of frustrating path they’ve been on where nobody was really making good progress on the essentially, the KPIs, right?

Andrew Weiss  14:07

Yeah, it’s definitely unfortunate that you know how much people get lost in the forest from the trees kind of example. And you were talking about like, yeah, having an overwhelming to do list. And I know I have a huge to do list. And I just listened to a podcast, the James Webb Moore podcast, and he had an awesome guest, and he actually brought this up too. He’s like, that’s the mistake a lot of people make, is that they make to do lists, and then you’re like, Oh, it’s so long. I have so much to do today. And he goes, rather than asking yourself, what do you have to do today? Ask yourself, what’s the result I want today? And what’s the result that you want to achieve? Like you said with your team this month, this year, outcome. And then once you know the result, outcome, it’s usually easier to work backwards, to kind of figure out, how can you get there? 

Heather Pearce Campbell  14:51

Yeah, no, I love that. And that focus is you, I think is really a huge one. It’s a little bit like when you talk to and I know people have differing opinions. And I do as well on this whole, like, get out of debt thing, you know, like, Dave Ramsey is a big teacher of this method, but and it, you know, it’s not for everyone. Like, there are amazing ways that we can leverage debt and create some awesome things in our life. But for folks who are really focused on that, like his snowball effect is a great example of what you’re talking about, creating these short term wins that catapult you into bigger wins right? So let’s talk about the accountability piece I’d love to know, like in your life, where this showed up, and why this became such a big theme for you and your work.

Andrew Weiss  15:37

Yeah. So for me, I’m an expert at finding loopholes, and as a lawyer, I know you have nothing to do. You have no knowledge on that whatsoever, right?

Heather Pearce Campbell  15:50

Exactly, we know nothing about loopholes.

Andrew Weiss  15:54

And so I was just kind of finding that I was making too many excuses for things, and it was easy to back out of those commitments that I had made and goals I had set of just like, Oh, I didn’t do my exercise today because it was too cold out, or, Oh, I didn’t work on this document because it didn’t actually mean that much to me, kind of thing. And I start and I read about how humans would rather not lose something than gain something, and how our survival instincts more powerful than our thriving instincts, essentially, like, we’d rather live than have a nice house or a car or essentially, and so that actually translates very easily, if you think about it, if you’re going, Okay, that’s a nice car. I’d love to have that car, but I don’t want to lose the comfortability of what I’m used to in life of you know, another example is a saying that there’s a guy walking on the street and there’s a dog moaning, and so he walks closer and he sees the dog is on the nail moaning, and there’s his owners watching the dog, and the guy on the street goes, Oh, why is your dog moaning? He’s like, Oh, because he’s on a nail. And the the guy’s like, Well, why is the dog not get off the nail? And he’s like, Oh, he doesn’t feel like it. It’s just like, sometimes it’s easier to, moan and complain of being on the nail than actually getting up and doing something, because it’s a comfortability that we’re trying to get out of. So what I discovered is, so me, for example, I’m motivated by money. I’ll just, I’ll say that out loud, and I know some people aren’t. And so I discovered that…

Heather Pearce Campbell  17:33

That’s not a bad thing. I love, love, love having money conversations on the podcast. But you know, my underlying belief is that business, even socially conscious, like really mission driven businesses, can make good money. It’s not an either or right? And I know I also work with a lot of like, really service, heart centered entrepreneurs, where that money conversation is a tough one. I think for a lot of people, right? They just inherited some beliefs that are just not true around money. And you know, it takes a lot of work to undo those sometimes.

Andrew Weiss  18:07

No, it’s too bad. And just especially, like the beliefs like, oh, the rich only get there because they’re assholes, and how to step on others to get there, and rich people aren’t going to heaven. It’s it really is unfortunate. Like, how much, as a society, we’re taught that money is bad or money equals corruption. And I tell my wife, you know, in Indian culture, you know, they still have the tears of what people have access to, like the untouchables versus the welfare and kind of things. And they tell them that, oh, you’re poor because you were bad in the past life. Now your soul’s repenting for it, but maybe next time you’ll be rich. Like, and I’m like, Man, if I was a rich person, I didn’t want anyone taking my money. Like, I would sell it to other people too. It’s so like, going back to like, Yes, I definitely advocate for all of us, advocating for more more money, and obviously being responsible with it and being okay with it and receiving it and all that. And so going back to me being motivated by money, I’m going okay. I don’t want to have any excuses anymore for not getting up at 5am the morning, for example. And I know that if I just set this accountability with myself, it’s not going to work, because there’s no consequences if I don’t get up at 5am when I told myself I’m going to like, nothing happens to me except, well, I feel that’s bad about myself, but I’m like, oh, but the sleep is great. So who cares, uh, versus if I give my trusted friend, uh, $500 or $1,000 and say, If I don’t get up at 5am tomorrow, you get to keep this money, and you’re going to give it to a charity that I hate or a political party that I despise. When that 5am alarm hits, there’s no way that that charity or that political party despise getting my money. I’m getting up today, and it’s not even a question of you. Having the option to even click snooze or or ignore that because you’re going it’s bigger than myself now, and I I’m not going to tolerate excuses anymore. So this is the kind of accountability I use for myself, for my clients, that just if you’re tired of the excuses, if you’re tired of not making progress, like have some accountability in place that gives you actual consequences for you not doing the work that you say you’re going to do that for the life that you say. That you say you want to have.

Heather Pearce Campbell  20:25

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Heather Pearce Campbell  22:08

I know for me, because I’m in a process right now with my own coach, and a huge part of it is just setting up that accountability system. You know, we set up an experiment for two weeks, and it was really powerful, just from an observation standpoint of like, what worked, what didn’t, what felt like it was a good fit for my life, what wasn’t. But I told him, I said, you know, historically, when I’ve put together, like habit trackers with a very specific thing that I’m tracking, it’s like your personal KPIs, right? And you visually have to see, like, did you check the box today or not? He was like, yeah, I want you to create that and then send it to me, and then you’re gonna send me updates every week so that you know somebody else is putting eyeballs on your habit tracker, right? And it’s like, oh, even taking it a step beyond like your partner or your spouse, or somebody who, you know, loves you and sympathizes with you and may let you off the hook even right, despite them wanting the best for you. You know, like, there are various levels that we can build this in. And I think, you know, it’s really good to experiment and see what fits what works for you, right. Some things might just need a lower level accountability. Some things might need this higher level of accountability. 

Andrew Weiss  23:23

No, 100%. I like what you brought up, too, about the importance of a group aspect, as well as, just like, you know, humans were naturally social, naturally social creatures. And it’s been proven time and time again that, like, you might think you’re really fast when you’re running or when you’re on a bicycle, but when you’re running with other people, when you’re bike riding with other people, you’re going to go faster because they’re they’re pushing limits of both them and you, and it’s just like this group dynamic that’s so awesome in sports, to get people to, like, pass each other’s records again and again and again. And same with accountability, like you said, like if you’re doing a good job tracking yourself, but someone else in the group is not feeling motivated that day, but they’re going, Oh my gosh. Heather’s kicking butt. She’s tracking herself. All right, I better start doing my work today and tracking myself too. It really is a great community around that as well. People like celebrating each other, lifting each other up, and just really making sure that you’re you’re not in it alone, and people want to see you succeed. 

Heather Pearce Campbell  24:14

Yeah, totally. So I know we jumped right into probably some of your favorite topics. I know there’s, there’s more to know about you, like you helped to produce podfest since it started, right? 

Andrew Weiss  24:27

Not since it started, but I’ve helped the last four years, which when we went virtual in 2020, I was a big part of that virtual transition, and it’s been awesome to be part of it since then. 

Heather Pearce Campbell  24:37

Yeah, and you said you just finished another podfest event this year. That was the biggest and best yet, and that went great. And then you also, I believe, and I know you probably consult on a variety of things. Are you doing consulting and coaching around podcasting, or is it just kind of whatever comes up in your individual engagements?

Andrew Weiss  24:59

Um. So yes and no, i The answer is, I help people make more money doing what they’re already doing. Okay? So, for example, you know my wife, you know she had a podcast for three years, and she couldn’t figure out how to monetize it at more than making a few dollars here and there a month from her network fees being part of a network. And then I was able to help her get a four figure sponsor in 40 days or less, just by helping her realize the value she brought as a podcaster and for and help another client. You know, she was making 10k a month as running Facebook ads for people, and I helped her see her value, her worth, restructure her offer, and she was able to triple what she brought in a month and 30 days or less? So the answer is, yeah. So yeah, our podfest event, we had about 2000 people. We’ve hosted over probably 2000 speakers the last four years. And why? I don’t know everything about podcasting. You know, hearing all the best of the best presenters and podcasters around the world, I do have the knowledge that they have to offer, and I’m able to help summarize that in a great way essentially.

Heather Pearce Campbell  26:02

Totally. I love that. Okay, I’m gonna go back to your bio. Tell me about the Guinness World Record holder piece. What was that around?

Andrew Weiss  26:11

Yeah, so that was in 2020 when podfest went virtual because of the, you know what?

Heather Pearce Campbell  26:17

That year, right? The good old pandemic.

Andrew Weiss  26:19

Yes, like that. And so our founder and CEO, Chris Krimitsos, who founded podfest in 2014 or 2015 when it went virtual, he’s like, Okay, time to go big or go home. I know everyone’s gonna be stuck at home. People still wanna learn from each other. They wanna connect with each other. What better time when everyone in the world is going to be literally at home looking at their computer. And so he went to Guinness. He said, What would it take to break a Guinness World Record? And they said, Well, I guess if you could bring together 5000 people on a virtual event in one week, I guess we could end your record. And Chris was going, Okay, we only had about 2000 people for in person, so that’s a big jump, but let’s see what happens. And after I recruited my mom and my neighbor and my two brothers, we ended up getting 5003 people.

Heather Pearce Campbell  27:16

Amazing. I love that. Oh my gosh, that’s funny. So, so do you actually have, like, an award or something from the Guinness World?

Andrew Weiss  27:26

I do. It’s at my other Yeah, my family’s house in Oregon. I’m in New York City now. I forgot to bring it over when I moved out here to the east coast. But, yeah, we have the official award. And it was cool too is we broke that record in 2021 to 5800 people. And so it’s nice. I can add that to my bucket list of what I’ve achieved is having two Guinness World Records. Here I am. 

Heather Pearce Campbell  27:49

Oh, I love that. And that’s probably, in part, I’m guessing, what contributed to you also consulting now on virtual events, right?

Andrew Weiss  27:57

Yes, oh, yeah, no, I learned a lot about how to run a huge virtual event with 5000 people, 500 speakers, and just how to set up all the systems and things like that. And after this, I’m going to help someone else set up their tech for their events and things. So yeah, but always happy to help with that where needed got it.

Heather Pearce Campbell  28:15

So what are your favorite kind of events to either consult on or help with?

Andrew Weiss  28:19

I’m really big into personal development and just leadership and professional development things like that. So any that’s why I love being part of podfest. It’s just it’s so amazing hearing the incredible stories of people come to our events and talk about how much they learned. And I think this is the first year. I’m gonna give her a shout out. Amanda Russo, she got a podfest tattoo on her forearm.

Heather Pearce Campbell  28:46

That is some commitment.

Andrew Weiss  28:50

And so that’s what’s so cool about this movement, how much people love it, and she posts on our Facebook group too. How much she learned from the event that one of our first guests gave her a huge compliment on her interviewing skills based on what she learned. So no, I love being in a space. I’m able to have fulfillment with what I do, that I know that I’m contributing where I can, with my coaching, with my event planning, that I’m here to leave the earth better than I found it, and podfest and coaching is a great way for me to do that and make sure it can be compensated for that along the way as well.

Heather Pearce Campbell  29:24

I love that. How is it? Because I know, like you said earlier, one of your kind of superhero areas is helping people spot where they can leverage and make more money. Talk to me about like, how do you see those opportunities? How does this come up? Like, how did you develop this as an area in the work that you do with your clients?

Andrew Weiss  29:44

Yeah, so I’ve always come from an entrepreneurial background, and it’s been cool watching my father be able to work on his own terms, not have a limit how much money he was making. And I’m going, Oh, that sounds like a cool life to have. Doesn’t want to be part of that, and so out of college, I did 1000 presentations in three years teaching professional development to high school students and help scale that startup. Now it’s called the Oregon Business Academy, because they’re based in Seattle. So we’re actually hosting a couple camps this summer at Oregon states, where we host these high school students teaching professional skills for a week, like how to build skills for a week, like how to build a business, how to pitch inventions, things like that. Super awesome. And then when I was done with that nonprofit work out of college, I’m going, Okay, I’m ready to be a full time entrepreneur. Now, let’s see. Let’s dive in. And one of my first coaches I hired to teach me that was AJ Adams, and one of the things he talked about is, you know, you shouldn’t really charge by the hour, because people pay for results. They don’t pay for time, and if you’re charging by the hour, but you help someone solve their problem the next the first five minutes, what’s the other 55 minutes going to be for? And Dr Danielle Armin, who you introduced me to, I brought on my show. She likes to give the story of, like, if there’s a, let’s say, a million dollar manufacturing company, and they’re making millions of dollars of products every single day, and one of their machines break down, they’re losing millions of dollars every day until, like, it’s fixed. So if you’re the person who’s able to fix that machine, it’s a no brainer for them to give you a lot of money to fix that machine. And so when you start to understand that, like, yeah, life’s not about the time, but the value that you bring, and kind of recognizing where those opportunities are, how much value you’re bringing to people, it’s easier to charge more for what you have to offer, and just being able to help people understand that too. So that’s what I love, people looking at it that way, and then obviously teaching them how to have the confidence to pitch their offer and value in that way. So yeah, whether you’re pitching Facebook ads or coaching services or a podcast, you got to know the value you bring. And so I love helping people realize that, and helping them bring their clients results. 

Heather Pearce Campbell  32:04

I love that. It sounds like there’s probably a lot of work, I mean, not only to do around mindset with that right people up leveling their own idea of the value of their service, or whatever it is they’re delivering, but also a certain amount of like re languaging, because it’s not just about understanding and knowing that value. It’s about being able to translate that to other people. I would imagine a lot of folks get stuck there.

Andrew Weiss  32:29

Yes, no, 100% it is a lot of mindset stuff. But like you said, it’s too bad that, like, what do you mean I could charge more than $100 an hour? Or what do you mean that someone will pay me $1,000 to sponsor my show and and I get it like, you know, and I charged my first $1,000 to work with the client like I thought that was so much money. I’m like, Oh, they’re never going to say yes to this. But once you get that first win, it really does give you make a big difference. And of course, as you get more wins, you can stack your expertise, stack your stack your testimonials. And so I know how important is to get that first win for that first boost of confidence. But if you never ask, the answer is always no.

Heather Pearce Campbell  33:14

Rght, right, what is it? So talk to me. First of all, a couple questions. Whoyour very favorite clients are to work with. I want to know, like, who are your people? How do you recognize them? What are they up? To talk to me about that.

Andrew Weiss  33:29

Yeah, so I love working with driven and entrepreneurial women who are going, you know what I’m working in the corporate life, but I think I want to start building my side hustle a little bit, or I’ve already started my side hustle, but I want to figure out how to get more clients faster and be able to grow and scale that. And so a few of the clients I’m working with right now, we’re helping them build an online course offer for the first time and helping them be able to grow that. Like one of them, I’m helping her. She has a huge social media presence, and she works in the real estate business, and she’s like, how do I build an online course to help teach other people how to get real estate clients through social media? And so just Yeah, people who are going, you know what? Andrew, I’m ready to evolve. I’m driven, I’m motivated and ready to be held accountable, but I’m ready to get paid more money and work less and have more people see my value, because that’s what I’m ready for. Those are the kind of people I love working with, and we have a great time in my my groups, of course, for that.

Heather Pearce Campbell  34:26

For folks that are listening, who you know. And I feel like at each level of business, we’re still facing some of these same questions, right? What is my value? Because through each up leveling, you’re upleveling your identity conversation. You’re upleveling your ideas around what you actually deliver right, what the value of that is. So I think it’s a totally relevant conversation, regardless of level of business. But if you could outline like two or three things that you wish your clients or people in their shoes or. Industries new. What would be those top two or three things?

Andrew Weiss  35:04

I would say, stop charging by the hour. And if that’s one, stop charging by the hour and start charging by the result, just kind of recognizing that. And I would say, figure out how you could set bigger goals and reach them faster. And the way you do that is, sorry if I’m going long, is that you’re the average of the five people you spend the most time with. That’s where it is. And an example I love using too, is I gave this. I gave a speech at podfest about AI and accountability, and I talked about how, for example, Heather, what your experience was when you’re doing your podcast. But if you talk to a family member or a friend who doesn’t see the value of podcasting, and they’re like, what is that? And you say, hey, I want to start a podcast, they’re like, Okay, that’s nice. That’s cool. Why are you telling me I don’t care? You’re like, oh, maybe a podcast isn’t cool. Maybe, maybe they’re right kind of thing. But if you talk to another podcaster who’s doing well, knows what they’re doing, you’re like, hey, I want to start a podcast. Like, oh my gosh, that’s so amazing. I’m so excited for you. How can I help you with your first episode? Who do I need to introduce you to? What are you doing for your editing techniques and stuff? And you’re like, Oh, yes, this is cool. Just kind of taking an inventory of, yeah, who you’re spending time with when it comes to your goal setting, and it comes to what you want to achieve and lifestyle you want to have that makes a big difference, and what how your life is going to look. And it’s also too bad, too. I saw a stat somewhere that 90% of the world’s population never live outside of 120 miles of where they grew up. And so just kind of recognizing that it’s okay to connect with people around the world and travel and have new experiences, but just Yeah, going back to take inventory of who you spending time with and recognize how you want to uplevel accordingly.

Heather Pearce Campbell  37:01

That’s such a great example. And like, even when I think about my own podcasting journey, and I’ve shared it once or twice here on the podcast, I I went to an event, and there were two, basically podcasting experts. They had their own multiple podcasts that are highly ranked, and then they helped produce, you know, probably hundreds over time, you know, but at any given time, dozens and dozens of current podcasts. And we chatted and got to know each other, and they were like, You need a podcast, you know? And I was like, Oh, I do. And the funny thing is, I never thought about it before. I mean, not in any serious way. And then the more we talked, I was like, maybe I do. They made it sound so easy, right? I think, I think that was the trick is like, I literally thought, Oh, well, maybe this is doable, and this is the difference between hanging out with people that know what they’re talking about and know how to do this stuff, versus surrounding yourself with people who aren’t experts at that and taking advice from somebody who shouldn’t be giving advice on that topic, right? Yeah. And the irony is, when I launched my podcast, it was right at the start of COVID, and I told myself, and I had two kids home suddenly, full time, no child support, like all this crazy stuff going on, and I just knew I have to systematize this from the start, like I’ve got to have the systems built for me to enjoy this and for this podcast to have any longevity. Yeah, right. And so when I launched it, because I knew these folks, and I went through one of their programs, and I got myself into a community of podcasters, it was like this totally doable thing and and I had developed my own little SOPs, but I had multiple, like, many, many friends watching that were like, Wait, how did you go from like, never thinking about a podcast to having one Created and produced and fully launched in like, four weeks? And I’m like, well, here’s the how, and I would just share the system, like, here’s my SOPs, here’s exactly what I did and how we got there and and then I had several other friends who had never thought about launching their own podcast, suddenly being like, Okay, I’m gonna launch a podcast, yeah. And I loved it totally. And I was like, you definitely should. And so anyways, just speaking the truth of what you just mentioned, like it’s really so, so important to surround yourself with people who know what they’re doing, and especially on the path that you’re on right, one step ahead, two steps ahead, five steps ahead, so that you know also how to visualize where you’re going. Because I think that also stumps people. They’re like, Well, I think I can do that, but, you know, I don’t really know. And it’s just like, well, you need new friends.

Andrew Weiss  39:44

Yeah, no. And also I want to go back to like, it is important to have your why for starting your podcast, too. If you go into it going, Oh, I just have a podcast, just for the heck of it, and it’s gonna have 100 episodes, and we’ll see how it goes. Like, oh that maybe you could pull that off, but it’s unlikely, but, but if you’re going you know what, I want to have 20 conversations with 20 friends on 20 different topics, or 20 of the same topic and or, like, I have a great practice I’m running, but want to figure out how to get more leads into that practice, so I’m going to bring more knowledge around this. So it’s definitely important to have a why behind your podcast too, and recognize that, yeah, it does take time, but if like me and Heather, once you systemize it, it does make it fun, it’s exciting, and it’s how Heather and I were able to connect in the first place today. So it just, I obviously advocate for it, and I recommend you have a why behind it, but then things can come into place after that.

Heather Pearce Campbell  40:40

Totally well. Now probably at the point with this podcast where I probably need to figure out some strategies for, like, growing it to the next level. It’s been one of those things that I’ve just like maintained, and I keep doing, and I love it. I really enjoy it. And I will tell you that when I started it, I had zero strategy for how to monetize it, right? I just thought, like, you know what? It’s really important because COVID, and I could see COVID coming, like people weren’t talking about it. And I kept thinking, like, I serve exclusively small businesses. Why is nobody talking about what COVID is going to do to small businesses? Right? And it decimated some of them. And so I remember thinking, like at the time, one of my big why’s for the launch of the podcast was to bring really important conversations to the folks that I serve around what it actually takes to build and run a business and stay in business, like this longevity. Conversation about really building a legitimate business, right mindset, strategies, like all the things, right? SOPs, yeah. SOPs, yeah. And also, what are you doing in your personal because you for entrepreneurs, you can’t separate personal and business life. It’s all of it. And so having experts that can come share on, you know, their own journeys and how they achieved extraordinary results, you know, in either side of their life. I just, you know, anyways, it’s also a conversation I love. I just love talking about business. Love also talking about personal development. So I feel like we’re kindred spirits there. But I will say, even without a really concrete plan on how to monetize it with not very far into my podcast, I landed, you know, 220 $5,000 clients just from the podcast, right? Yeah. Robin like, boom, there, you know, go.

Andrew Weiss  42:32

It’s monetized.

Heather Pearce Campbell  42:36

And that can be from a guest to client strategy that I was implementing accidentally, right? And then also just a listenership strategy. So there’s multiple ways to to monetize it, and some of those happen accidentally, and some of those you learn along the way. But you know, it’s, it is a really fun place to be, and super, super, recommend people look into it, if they’re tempted, right? If they’ve got that little bug of like, oh, this might be something I need to do. 

Andrew Weiss  43:05

And I’ll shamelessly plug too, like, from my podcast. What’s super awesome about it? Like Heather said, like, you can bring on awesome guests and stuff is that, you know, nowadays, we’re constantly bombarded by cold email cold messages, cold phone calls, just like 100 people emailing us, messaging us all the time. 

Heather Pearce Campbell  43:22

Oh, and you’re like, unsubscribe, unsubscribe, unsubscribe,

Andrew Weiss  43:27

Yeah. And everyone’s like, Can I pick your brain? Can I have five minutes of your time? Got 15 minutes of your time? And you’re like, No. Like, everyone wants 15 minutes of my time. Like, here’s my credit card, here’s my invoice if you want to pay for 15 minutes of my time, kind of thing. But if you say, Hey, keep coming my podcast, they’re like, how soon can I come on? So it really is an awesome foot in the door with people, and that’s why I love it so much. It’s just I was able to interview like Bob Burg, for example, who wrote the Go Giver, a book I loved in high school. And so it’s definitely fun having a podcast for many reasons.

Heather Pearce Campbell  44:01

Well, yeah, I mean, you can literally use it as a tool to serve people, other experts, colleagues, you know, help spread their message. And there’s value in that. So absolutely, that was one of the big reasons for me thinking like, well, I can extend the reach of my platform and serve others in my upper level circles that I want to help you know, broadcast their messaging as well. So I agree. All right, I know we we could cover so much more. And before time runs out, I want people to know. For folks that are listening and are like, I need to go check out Andrew. I need to go find out more about what he’s up to, how I can maybe connect with him. Tell us a little bit about where you are online and where you’d like to connect with people.

Andrew Weiss  44:45

Yeah, so I’m on the four main media platforms, Instagram, Facebook, LinkedIn, Twitter, the handle @theandrewjweiss. And Weiss is spelled W, e, i, s, s, and then for those listening to today’s show. So I have a complimentary training because I’ve also loved AI topics and helping, as Heather said, with systems and things like that. And so I have a link that people can go to subscribepage.com/driven and it’ll give you a complimentary training on how you can leverage AI to save days each week, creating content, making life easier for you. And just like leveraging AI, I know what to hold their conversation about being scared of that, but yeah, subscribe page.com/driven, and then you can also follow me on social media too. 

Heather Pearce Campbell  45:36

Awesome. Yeah, that’s like version 2.0 of this conversation, right? AI thing, yeah. Well, that’s super exciting. I think, you know, so important for us to be looking for ways to create efficiencies in our business. So folks, if you’re listening, pop over to the show notes page. That’s legalwebsitwarrior.com/podcast, find Andrew Weiss’s episode, and you’ll see all of those links there his social links as well as his website and the complimentary AI training. That’s awesome. I want to go check that out too. Andrew, so thank you for sharing that. Oh my gosh, there’s lots of other things I want to ask you about, but my final question is, for folks that are with us today, what final thought, takeaway, action step would you like to leave listeners with?

Andrew Weiss  46:25

I’d say, pick one goal in your life that you want to have a focus blitz on. What’s that one thing you’ve been procrastinating on? That one thing that you’re like, gosh, I’d like to have this done. This would be amazing if this would happen. Whether it’s creating an online course, writing a book, getting your first few coaching clients, building your website. Do that one thing, create your focus blitz on it, find someone to hold you accountable to it, and just put all your energy and time to do it, and then message me once it’s done, I want to hear how it got about it being done so the Andrew J Weiss let me know how it goes.

Heather Pearce Campbell  46:58

I love it. No, that’s great, and I love the concept of a focus Blitz. I’m going to remember that one. All right, Andrew, I appreciate you. I’m so grateful that you came on and shared with us today, and I really look forward to being in touch

Andrew Weiss  47:11

Likewise. Thank you.

GGGB Outro  47:13

Thank you for joining us today on the Guts, Grit and Great Business® podcast. We hope that we’ve added a little fuel to your tank, some coffee to your cup and pep in your step to keep you moving forward in your own great adventures. For key takeaways, links to any resources mentioned in today’s show and more, see the show notes which can be found at www.legalwebsitewarrior.com/podcast. Be sure to subscribe to the podcast and if you enjoyed today’s conversation, please give us some stars and a review on Apple podcasts, Spotify or wherever you get your podcast so others will find us too. Keep up the great work you are doing in the world and we’ll see you next week.