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What Contracts do you need?

Are you an information entrepreneur (coach, consultant, online educator, speaker, author) whose business is based primarily around providing advice, information, specialized content, programs or courses to your clients? If so, then my services are tailored for you! Use this page to create a customized list of the essential contracts your business requires right now.


Contracts are essential for protecting the services, income and IP in a business. For every “exchange of value” in your business, you should have a contract in place to guide and protect your relationships, minimize disputes, and provide clarity and ease for you and your clients. You can find all of the must-haves (identified below), here in my Individual Template Store, or in my Bundles which offer even more value. 

Then you need both Website Terms & Conditions & a Privacy Policy to protect your online content including intellectual property, set rules regarding the use of your online real estate, and let your visitors know what you do with their personal information and information collected from their visit. Implementing and following a Privacy Policy in your business is becoming increasingly important in light of cyber security issues, and resulting fines and penalties that the government can impose on those who don’t follow their Privacy Policies. If you are doing online business in the United States, a Privacy Policy is required by law unless you are specifically excluding customers or clients based in California.

Then you need a 1:1 Client Services, Coaching or Consulting Agreement to govern your relationship, provide clarity around your work, protect your intellectual property, and protect you from certain liabilities. When you treat your business like a business, your clients will take you more seriously as well. Elevate your professionalism with a well-drafted client agreement.

Then you need a Program Terms of Purchase that provides your clients with more information regarding your program, protects your intellectual property, outlines your refund policy, and limits your liability. You should not be selling anything online without Terms of Purchase in place – this is also the first thing a bank, merchant account or payment processor will request in the instance of a chargeback request or other payment dispute. Protect your business, and protect your sales with a properly drafted Terms of Purchase.

Then you need an Event Waiver & Release to make sure that you disclaim certain key liabilities associated with running events involving numerous parties over which you do not have control, while properly educating your participants about what to expect, what your refund and attendance policy is, the various elements (transportation, lodging, meals, etc), that either are or are not included, as well as ensuring that you reserve certain rights (including the right to remove individuals who may present certain liabilities for you in regards to other participants in a group scenario). A key part of this document involves an appropriate media release so that you can use photography or videography of the event for future business / advertising purposes if appropriate. [Please note: If you include physical activities in your live events, you will want the Physical Activity Release & Waiver as well. And for all live events, I also recommend the Covid Waiver & Release Agreement as an add-on.]

If you plan to work with other entrepreneurs on a project, (course, program or other short term endeavor – i.e. in contrast to a permanent business partnership), then you need a properly drafted JV Agreement to ensure that both parties are clear on their roles, their duties or obligations within the business relationship, any commensurate payment or compensation structures, as well as guidelines for how any disputes get resolved or the relationship gets terminated in case the scenario doesn’t work out, which happens often. Protect your business and your relationship with the proper documentation. 

Then you need an Affiliate Agreement to use with your affiliates, which governs the process by outlining the obligations and roles in marketing the product, program or business, defining how commissions are paid, and specifying any additional obligations of the parties. Did you know that you are on the hook for any violations of e-commerce laws, including email and telephone marketing, made by your affiliates on your behalf? Penalties for these violations range from $500 to $16,000 PER violation. This can equate to hundreds of thousands of dollars in penalties if you are actively engaging affiliates who are not abiding by these laws. Get protected! (Educate your affiliates through the use of a properly drafted Affiliate Agreement).

Then you need a Non-Disclosure or Confidentiality Agreement to protect your business ideas from being used or borrowed by others, to protect the relationship before final deal points regarding the partnership or joint venture are put in place, and to give you the freedom to explore opportunities with others without unnecessary worry.

Then you need a Certification Program Agreement to make sure you protect your IP, provide proper permissions (if you license the use of any of your content or materials), and put any necessary limitations in place regarding the use of your work in your client’s businesses.


Then you should be using an Independent Contractor Agreement to govern these work relationships, protect your work, your proprietary information including business systems, databases and client lists, and limit your liability. You should also understand how to properly manage the work relationship with your independent contractor so that you don’t open yourself up to liability.

Then you need an Interview Release Agreement to ensure you are entitled to use the recordings, content and quotes in your business as you see fit.

Then you need a Speaker Agreement to govern your engagement and ensure you are entitled to record your presentation, use video or photographs in future advertising for your business, protect your work and your business, and set yourself up for a successful speaking engagement by addressing additional terms that often slip under the radar until the day of the event.

If you do, then you need some additional disclosures on your website and in your marketing materials to ensure that you comply with FTC (the Federal Trade Commission) disclosure requirements. Keeping potential consumers properly informed and protected via complying with “truth-in-advertising” principles is critical to your business in these scenarios. 

Then you should implement a standard Referral Agreement to ensure there is clarity between you and your referral partners regarding the terms of those referrals. The best way to protect relationships is through clarity. 

If so, you should have a Featured Expert / Speaker / Presenter Agreement to cover all of the terms applicable to their presentation, and provide clarity and boundaries around the content, whether they can make a paid offer or promote themselves, etc. Better to address these specifics in advance to avoid any surprises or uncomfortable presentations to your community or group. 

If so, be sure that you have a media release built in to your process, which is signed by your event participants in advance of the event. This will permit you to use your recordings as you like once the event is over. 

If so, you should have a Refund / Payment Release or Settlement Agreement in place to make sure that when you part ways, all issues between you and your former client are settled. Sometimes the best business decision is to eliminate the dispute over money and release yourself of any ongoing expenditures of time, and money, and when you do, be sure to have an agreement that eliminates any ongoing issues. 

If so, you should have a Refund / Payment Release or Settlement Agreement in place to make sure that when you part ways, all issues between you and your former client are settled. Sometimes the best business decision is to eliminate the dispute over money and release yourself of any ongoing expenditures of time, and money, and when you do, be sure to have an agreement that eliminates any ongoing issues. 

If so, you need a Community Terms of Participation & House Rules document to make sure that you can manage the group according to your guidelines and remove people from your community or group if they violate the Terms. (Especially for paid programs, but applicable to free forums as well). 

If so, you need Online Giveaway Terms of Participation (as well as your website all buttoned up with The Website Protection Package, to make sure your site is properly covered with Website Terms & Conditions, a Privacy Policy (essential), and Terms of Purchase, as well as any necessary disclaimers, including an Income & Earnings Disclaimer if you are b2b. 

If so, you need a Speaker / Sponsor / Exhibitor Event Sponsorship Agreement to protect your event, and support a seamless experience for your clients and your Speaker / Sponsor / Exhibitor participants.

If you have other legal needs, please get in touch. Part of the joy I experience in my business comes from helping clients get legal solutions in place that match the exact needs of their business. And every business is different. Here’s to your success and buckling up in business!



Check out the Ultimate Legal Toolkit for Online Entrepreneurs. Chock-full of all the tools {contracts} you need to keep your business engine operating smoothly. (Click that button).


Brad Martineau

Chief Baller and Founder of SixthDivision

When it comes to running a business, the legal aspects can be pretty intimidating. Heather made the process simple for us – she walked us through exactly what it takes to protect the online portion of our business, and helped us get the necessary legal documentation in place for our website, online content and programs. If you want to free up time to focus on scaling your business and not dealing with legal stuff that pretty much every entrepreneur doesn’t want to have to worry about, you should definitely contact Heather to get your protections in place.

Susanne Biro

Coach to C-Suite Executive Leaders, Syntrina Leadership Co-Founder, Forbes, CEO Magazine Contributor, TEDx Speaker

“I found Heather in 2016 as I was launching a new business and I both liked and trusted her immediately. It was instantly clear to me that she knows her stuff and more so, I loved how clearly she was able to educate and advise me. Several times she went above and beyond to connect me with others in her network to assist with needs beyond her scope of practice. I continue to work with Heather and could not recommend her and her expertise more highly. I feel like I am in great hands and that no legal ball will be missed or dropped. I also really enjoy any time I connect with her. She makes the legal aspects of my businesses so much more enjoyable!”


Join the Legal Website Warrior® client list

Jay Fiset, Best-Selling Author, Founder of Mastermind to Millions & JVology


Daymond John, The Shark Group, ABC’s The Shark Tank

Susanne Biro, Coach to C-Suite Executive Leaders, Syntrina Leadership Co-Founder, Forbes, CEO Magazine Contributor, TEDx Speaker


Ryder Carroll, Creator of The Bullet Journal® and NYT Best-Selling Author of The Bullet Journal Method

Brad Martineau, Chief Baller & Founder of SixthDivision (Infusionsoft Experts)

Heather K Jones, Dietitian, NYT Best-Selling Author (Skinnytaste Cookbooks), & Founder of “Smaller Size Bigger Life”

Kyle Cease, NYT Best Selling Author, Comedian & Transformational Speaker

Tara Mohr, Author (PLAYING BIG), & Founder of the Playing Big Leadership Program for Women

Emmy Wu, Brand Storyteller & Video Marketing Strategist

Lewis Howes, Entrepreneur, Business Coach & NYT Best-Selling Author, School of Greatness

Rosalyn Fung, Founder of Bold Sexy Warrior™, Intuitive Mindset & Visionary Business Coach

Amy Yamada, Speaker & Mentor for Coaches

Contracts, plus Built-in Support Designed to Help you Scale? (Yes!)

Done for you Support for Clients with Resources

The LWW Catalyst Club

The Foundation: Ultimate Legal Toolkit with Support

The LWW Accelerator Program

DIY Resources for Scrappy Entrepreneurs

DIY Resources: Bundles & Templates



Protecting your business is my business™.