Guts, Grit & Great Business Podcast
November 3rd, 2020
How to Become a Human Lead Magnet: Using Technology to Optimize Relationship Building
With Charles Byrd, a Human Lead Magnet, Super Connector, Joint Venture and Integrated Systems Expert (productivity / efficiency expert). Join us in this fun and insightful conversation into the power of relationship building done right. Charles is an expert on how to use tools, technology and systems to optimize relationship building and connection, which can serve us powerfully in our lives and businesses.
Charles talks about his roots in Silicon Valley, the creation and launch of his productivity course teaching Evernote (which created a raving fan out of me!), and the key to building powerful relationships at all levels by giving and serving first and “creating a wave of goodwill in front of you.”
Do you ever have new contacts that slip through the cracks? Do you fail to follow up with new connections simply out of overwhelm? Do you have ideal Joint Venture partners that you don’t know how to approach? Tune in to this conversation to learn from a master that teaches some of the most powerful strategies in the industry for creating, tracking, and optimizing relationships using tools that are accessible to all of us. Systematize your relationship building, tracking and collaboration, and revolutionize your business.
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Biggest takeaways (or quotes) you don’t want to miss:
- “It’s very empowering to have a flow for everything.”
- It’s essential that you create the time to actually follow up.
- “Connection equals opportunity for everybody.”
- “If we pay attention to what other people are trying to accomplish we can think of shortcuts to get them there.”
- “How can I provide value to someone who is already so far along in their journey?”
Check out these highlights:
4:50 “I learned very early that relationships are everything.”
6:20 Why Joint Ventures?
7:00 “Simply by listening first we can find ways to provide other’s value.”
9:30 “Take two extra seconds now to save two hours later.”
10:30 Why having systems for connecting with people is vital.
14:30 Connecting with people on Zoom events.
15:40 “Opportunities are springing up left and right.”
18:00 Why don’t people systemize in their business?
19:10 “Follow that little spark!”
21:15 How you should start a conversation.
22:00 Why people fall short tracking and following up with interactions.
23:00 What is “Time Locking”?
27:00 How Charles tracks intros.
29:40 What is friction resistance?
31:00 What are some ways to eliminate friction?
32:10 What are some of Charles’ favorite books?
35:10 Why you should have a specific place for doing specific things.
37:40 “It’s normal to fall off your system but since you have a system you know exactly how to get back on.”
41:30 “If you are actually taking something on, open the space to take it on.”
46:00 Reach out to five people today, and do that everyday.
How to get in touch with Charles:
On social media:
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Human lead magnet ????. Connector. Joint Venture / integrated systems expert.
Find more about Charles here: www.PureJV.com
Imperfect Show Notes
We are happy to offer these imperfect show notes to make this podcast more accessible to those who are hearing impaired or those who prefer reading over listening. While we would love to offer more polished show notes, we are currently offering an automated transcription (which likely includes errors, but hopefully will still deliver great value), below.
GGGB Intro 00:00
Here’s what you get on today’s episode of Guts, Grit and Great Business.
Charles Byrd 00:05
When you’re designing win wins for other people, you’re connecting the dots for others, you’re providing both of them a ton of value. And so it puts you in a good light. It brings in revenue, it brings in business opportunities, and it just creates this week in front of you of goodwill.
GGGB Intro 00:28
The adventure of entrepreneurship and building a life and business you love, preferably at the same time is not for the faint of heart. That’s why Heather Pearce Campbell is bringing you a dose of guts, grit, and great business stories that will inspire and motivate you to create what you want in your business and life. Welcome to the Guts, Grit and Great Business podcast where endurance is required. Now, here’s your host, The Legal Website Warrior®, Heather Pearce Campbell.
Heather Pearce Campbell 01:00
Righty Welcome. Hello. I am Heather Pearce Campbell, The Legal Website Warrior®. I’m an attorney and legal coach based here in Seattle, Washington. Welcome to another episode, episode of guts, grit and great business. I am so excited to bring my friend Charles Byrd to you today Charles and I met. Gosh, was it just last year? Yes, it feels it, Charles. And I don’t mean this in a bad way. It feels longer than that. In all the good ways. So we met at a mastermind in San Francisco and I joke and anytime I introduce Charles to somebody, I tell people, he hasn’t been able to get rid of me ever sent. And Charles, the way that I like to introduce Charles is basically I consider him a like productivity and efficiency expert. He’s really a technology guy as well. But he uses those in all of the best ways. He optimizes technology optimizes productivity in a way that really supports relationships, relationship building, and ultimately business building, right? But it’s really a relationship centric approach. So I adore my friend Charles he, his version of who he is, is that you know his company, which you can find online. Bird word LLC, specializes in online productivity training, product launches, and online marketing. He is a productivity and efficiency expert who utilizes technology to fully support relationships and relationship building. And I think you listed off the other day, Charles, like a whole bunch of certifications that you have that I don’t have here, but talk to us for a minute about your certifications.
Charles Byrd 02:49
Oh, for for anyone who’s into certifications. I have a well, a master’s degree in Information Technology. I’m project management professional, certified, Evernotes certified Asana certified and certifiable.
Heather Pearce Campbell 03:05
Well, and I love that. And that is not I mean, I think it’s meaningful from the standpoint of people understanding, you know, what, you know, how you work some of the ways that you can help people. So for example, you know, I’ve been through several of Charles courses now. And he’s the guy that helped me learn Evernote, which there’s a story that somebody else in our, in our circle of friends shares about, like being the guy who had Evernote on his phone and never once opened it or used it, I was in that same bucket. And now, it is literally an app that I use every day. And it’s just been a few months since I took that course. And I’ve been using it and it’s it really, from a productivity standpoint, from an information standpoint. Nowadays, I think that the biggest challenge is information management, and for sure the people that I work with and that I serve have the same challenges. And Charles is your guy. So welcome, Charles. I’m so excited to have you here.
Charles Byrd 04:00
Oh, thank you so much for having me. It’s a pleasure to be here.
Heather Pearce Campbell 04:03
Yeah, absolutely. So talk to for people that don’t know you and haven’t heard your story yet. Tell us take us back to your roots of how you got started in this area. Productivity systems technology. What were your roots?
Charles Byrd 04:18
Yeah, well, I worked in the Silicon Valley for 15 years, I was a director at a billion dollar software company, and I wanted all the freedom and magic that I read about that entrepreneurs had. I was like, I want to try that. So I left there and created. My first product was a low ticket productivity course. And I got very good at marketing that using joint ventures and relationship building and connecting with people. And I learned very early that relationships are everything and to move those forward and have them be long term. There. A couple of focus areas providing value first, and then not letting details fall through the cracks. So you can move those forward to positive outcomes for for everyone involved.
Heather Pearce Campbell 05:13
Were like what age were you when you realize the importance and value of relationship and relationship building?
Charles Byrd 05:23
Well, I’ve always been social, but when, when it comes to the topic of relationships and business, for one, I was a pretty new entrepreneur and did not have everything figured out, of course. And so really, I went to two back to back events that happened to be in Austin, two weekends apart. And, you know, I’m sitting across from a guy who gets 90,000 downloads of his blog, a month, and another guy next to me making 24 million a year. And, and I was like, wait a minute, I, even when I create a product at the time, I have no one to sell it to, like, I don’t have a list at all. I don’t have any connections. And I figured out really fast. Well, why don’t you make friends with the person who has the list of 90,000 people? And, you know, then you start thinking, well, how can I provide someone value who is already so far along in their journey. And what I came to the conclusion of is, we’re all human, and we all need something. And so if we pay attention to what other people are trying to accomplish, we can help find shortcuts to get them there, that could be an introduction, it could be a referral to their ideal clients, it could be recommending a certain tool or event. So simply by listening first, we can find ways to provide others value. And that opens the door to to all kinds of opportunities. Basically, I was doing an interview with Jordan Harbinger. And he says, dig the well before you’re thirsty. And that’s, it’s so true and valuable. Because if you didn’t hear from me for a year and a half, and then I’m like, Hey, Heather, I’m doing a promotion next week, do you want to mail for it? And you’re like, Dude, where the hell have you been? Versus you and I talk all the time we share info. We share referrals, and conversations, and all kinds of fun things like that. Like, if you ever ping me, I’m going to go, drop everything to make sure you get what you need. Because we have a real relationship. And that mindset, done systematically builds beautiful relationships with an array of people and provides value everywhere you go.
Heather Pearce Campbell 08:03
Well, the thing that I love most about what you teach is this concept of not letting people right not letting relationships really slip through the cracks, which happens so easily, but not intentionally. People don’t intend to go to an event, not be able to engage in all the follow up, right? And things do slip through the cracks. And I remember the first time we met you, you pulled out your phone, and I remember being like, what’s he doing? Like looking at your phone, right? And you pulled up the brain, or whatever that app was, with all the lines and content, you’re asking me what I did, and blah, blah, blah. And you’re just literally like plugging me into this system that I could tell took lots of time and energy to create, and track. But I was so intrigued because, you know, one of the struggles that I have, as somebody who loves people loves connecting with people at events is that even despite my best efforts, and I’ve got a lot of activation energy, ultimately, there would be folks slipping through the cracks when I returned and how to get back to regular life. And so I love how you approach the trainings across multiple points. I mean, but involving systems and how we track information and making small tweaks and creating a new habit so that that stuff doesn’t happen.
Charles Byrd 09:27
Yeah, I think of it like this. I came up with this a week or two ago, and I’m getting on with it because it’s great. Take two extra seconds now to save two hours later. Yes, like literally to two quick seconds to capture things in a system you trust. So later, it will be there exactly. When you need it. You’ll be reminded of it exactly when you need to do something. So relationships aren’t falling through the cracks. It’s I was on the marketers cruise, which I’ve done a few times but I met this guy Apple there, and we had dinner and, and afterward I followed up. And he was like out of 450, marketers on that boat, two people followed up, and you’re one of them. And I ended up with a speaking gig in Newport Beach from it. And so that was the first time I’m at least assess of issue who I interviewed did a Facebook Live with like a few weeks ago. So one thing always leads to another, but having systems to connect with people. Remember how you connected because back when humans did events, someone could hand you a business card, someone else would add you on LinkedIn, someone else would add you on Facebook. And most people don’t keep track of any of that. And then everyone’s life gets busy. And they just move, move forward in those opportunities, all those conversations and interactions just fade into the rearview mirror, which is all kinds of people you’re not able to serve, it’s all kinds of revenue that isn’t coming in. So having those systems for connecting, taking the two seconds now to save two hours later, not hunting for something or missing one of those opportunities. And doing that systematically. That’s how I book two to six joint venture webinars every week. It’s why for the last two weeks in a row, I’ve received nine referrals each week. Like, by the way, thank you for yours.
Heather Pearce Campbell 11:35
Always happy to send you a referral, Charles.
Charles Byrd 11:39
And so it just, it lends itself to I call it the system that you know you you can’t fail using the system. It’s It’s the system that makes success inevitable.
Heather Pearce Campbell 11:52
Well, and you you bring up a good point, you go to an event, and there’s all these ways that we can connect with people either at the event or afterwards, right, LinkedIn, Facebook, exchanging phone numbers, collecting business cards, whatever. And yes, hopefully, someday in the not too distant future, we get to return to events. One of my last events, actually the last event before COVID, Charles and I were at least the last event that I attended.
Charles Byrd 12:19
Me too. And it was fantastic.
Heather Pearce Campbell 12:21
It was fabulous. And that was the first event that I got to implement your system. Right. So what I had learned because I like so many other people had struggled with follow up even though I love people, I was diligent in not giving business cards but collecting I’m a business card collector, like I realized the power is in getting the information not giving it right. So I have that right. But the best that I could do sometimes was like pick out the top folks that I had time to sit down and email immediately. And if you know and again, my systems are still growing and changing based on some of the things I’ve learned from Charles. But now what I need to do is actually schedule in the follow up time because like, I follow the system last time at the event took all the notes, Charles has this brilliant way of putting things into Evernote and various places. I’m right now just trying to exclusively learn Evernote. But I came home from that last event and literally like two days later COVID hit right where we were in lockdown kids were home from school. And so my follow up suffered for different reasons. But I had all the information in one place.
Charles Byrd 13:33
Right. Well, all mentioned to you asked me about COVID. And I’m like, don’t worry about it.
Heather Pearce Campbell 13:41
Well, I had this like eerie weird feeling while we were at that event, like there was just an I don’t know if it was just the intuitive part of me. But I felt like we were all about to be hit with a tidal wave. And like nobody was talking about the tidal wave. Right. And being somebody who serves entrepreneurs in this space, like I got home from that event, literally, like two days later pulled my kid out of school here within a week, Seattle was on lockdown. And then my first email that I sent out to my list, which was like March 3 or fourth or something was literally the subject line what COVID may mean for your business, right and it had five things that people needed to be looking at and analyzing and changing and part of that was finances and looking at insurance options and anyways like really early stuff but yeah, it there it was.
Charles Byrd 14:35
There was a point out the the same techniques work just as well on Zoom meeting so I’ve been doing a lot of different zoom meetings, I’m in different groups and even free events that actually didn’t exist as free events before like, my friend David Gonzalez runs the internet marketing party. That was an in person event and now it’s On zoom, the first one of those that I went to there was 65 people on that call and I, I booked eight follow up calls off of one Zoom meeting. So it’s exact same thing you can use the the chat you can ping people check in you and I or and other groups together you can do the same thing. And then that systematic follow up from those eight people to became clients, I booked three joint ventures out of that. So although in persons up, preferred and a lot more fun, the same techniques and principles work just fine in some of the groups I’m in like I’m in a a weekly mastermind with Eben Pagan Jeff Walker’s to McLaren Marie Forleo. For folks like that, opportunities that are springing up, left and right and referrals are coming in. And so systematically following up with those folks systematically connecting and providing value. And really introductions are an amazing way to do it. Because it’s not like you’re committing a ton of time, you can do an intro in you know, from one to 10 minutes to just, you know, put them together, you’re a pro at that. And when you’re designing win wins for other people, you’re connecting the dots for others, you’re providing both of them a ton of value. So whenever your name comes up, so like, Heather’s amazing. And so it puts you in a good light, it brings in revenue, it brings in business opportunities, and it just creates this week in front of you of goodwill. And a silly analogy that I use, it’s actually true. I feel like I’m in Scrooge McDuck Money Pit and I have only so many hands and pockets. There’s so much opportunity. It’s ridiculous. And COVID has been horrible for so many sectors of the economy. But those of us with online businesses, not universally but majorly they’re doing better than ever. They’re I mean, because everyone needs to have a way to make money without leaving their house.
Heather Pearce Campbell 17:15
Yeah. Well, and it really Yes, I agree. So many people that I connect with and speak with who have been online already for some time, like, they’ve transitioned into this. And you know, maybe there was a little bit of recalibration, just seeing how clients or people were gonna respond. But so many people have actually done well, during COVID, which, you know, is reassuring to see, the thing I love that you said about creating this basically like wave of goodwill in front of you. It just rings true so much. I mean, knowing you now, you know, for some time and the way that you train people to think about systematizing that function in their business systematizing the way that they approach relationship building, why don’t you think most people do that on their own very naturally?
Charles Byrd 18:08
Well, I think there’s a few reasons. One, is something I call the reciprocation trap, where maybe there’s someone you’d like to approach either to become a client or to line up a joint venture promotion type of opportunity. But perhaps you feel that, well, I can’t equate, like, let’s let’s use in the joint venture context. So if one person has, let’s say, a 15,000, person lists and someone else has a 50,000 person list, they’ll feel like, well, I can’t match the support that one can give the other so I’m not even going to bring it up. And, or they’ll think, you know, Heather’s probably busy. I would like to get in touch, but she’s busy. And I’m just going to go to Facebook and do something else instead. And so these little opportunities when when people come to mind, or you just get this little spark of this person to be perfect for Heather, Heather could totally help them. That little spark, listen to it. Follow it, either this thing when when someone comes to mind, just ping them. Like, just a little message in that was a learned behavior. I didn’t like wake up that way. I mean, I trained myself to do that. And so I’ll be brushing my teeth and realize that I’ve texted to people already because they popped into my head. I’m like, hey, what’s you know? Walking the dog you came to mind? How’s it going? What are you working on that has you excited? Those conversations that connection equals opportunity for everybody?
Heather Pearce Campbell 19:52
Yes. Now and I love that because the part for me like especially people who you know really want to create big things, and I was mentioning this book that I was talking about. First, you have to roll a little boat. And it’s just a beautiful book. But it part of it is about this kid who literally like manifests a sailboat. And both of his parents have died, he’s a had died, he was a teenager at the time, right had no means himself to acquire this. But through just focusing and talking to people, if you look at his path, and really you look at anything involving, you know, what we call manifesting, it involves communication with other people, this is how things come about right as putting our ideas and our energy out into the world. And so, you’re right, this, the connection is where we get opportunity, it’s through the knowing of other people and having dialogue about it. It’s not what we know, right? A lot of people I think, hunker down and think that they have to work on themselves, develop more knowledge, do all the things and be on this, like solo journey of business development, or business building. And it really can be so so different. So what else do you spot that people are doing wrong?
Charles Byrd 21:10
Let’s see, well, some some easy things are, don’t start a conversation with what you’re looking for, like what you want, it’s, it should always be focused on what someone else wants. So just going into every interaction with that in mind, that’s some very low hanging fruit. It’s like when you get those Facebook messages, and from someone you don’t even know. And they’re like, Oh, we just need this much more money to launch our thing. And you’re like, Who the hell are you? And are you kidding? So basically, just starting with that altruistic seed planted first, and then as you’re interacting, Track, track the follow ups and actually do them, that’s another place people fall short, very often. And it’s because we all have busy lives, and there’s only so much bandwidth. But that’s why having systems you trust enable you to manage so much more. It’s not an indefinite amount of stuff, but it’s certainly more than most people. And that creates so much more opportunity for you to serve and connect and follow up so that you are landing more clients, you are filling your group programs, you are booking more stages, podcasts or booking joint ventures.
Heather Pearce Campbell 22:34
Yeah. Well, and I imagine that the the parts and I’m curious how you do it for yourself, because I know you’re a master at this, the I think there’s two parts of the follow up tracking what needs to be done, right, who you’ve connected with, and what comes next. And then also making the time for it. Right. And that’s the part that I am personally working on is like balancing the time that it takes to follow up and do all this stuff in conjunct, you know, balancing that at the same time with all the stuff I’m already doing.
Charles Byrd 23:04
Yeah, so one of the ways you can do that is through time blocking, I call it time locking. And it’s recurring things on the calendar that give you the time. So there, it’s not devoured with meetings all day. And some days end up that way. But just as an example, I do a lot as you know, I do a lot of webinar, joint venture promotion. So I have every Tuesday and Thursday blocked. So I know for sure I can always book a promotion on those days. And then if I don’t have a promotion, I have this window of time. And and so I’m all about frictionless system. So today I sat down, I opened my today template for planning the day inside there, there was five slots for private consulting, follow up, five slots for joint venture follow ups, and a list of introductions I’m doing. And basically I had the time blocks between meetings, and went through and just shot videos for every one of them just one one after another after another, and basically blocking the time so that you’re able to actually do it that yeah, that’s a key part. Because otherwise, what you don’t want to have happen is you’re in meetings all day and by the time you’re exhausted, you have a to do list that never ends and so definitely need to create the time to actually follow up.
Heather Pearce Campbell 24:41
Yeah, well, I think that’s really key. I mean, I find myself in this trap that you’re talking about right now of like my days are so full trying to condense what I feel like is probably eight or 10 or 12 hours of work down into really a half day because my husband and I are splitting childcare duties during COVID He goes into work as an essential Employee every day. But the scheduling part, you know, I find I get done with a day like you say, have all these back to back calls. And then sometime that evening before I go to bed, I’ve got to actually do the follow up. Then the email, make the introductions and so I’m laughing every time I’m doing that, right. And it’s like 11 midnight, I’m like, people are gonna think I’m crazy. So well, LinkedIn introductions at midnight.
Charles Byrd 25:24
Yeah, well, another another great way to do it, which I recommend is chunking them. So I’ll have a list of I’ve been giving out 15 to 25 intros a week. And so obviously, that’s a decent volume. So a I’ll try to fit them in like one or two in between meetings, but I’ll just make a collection of them. And I’m a big fan of doing intros over video. For one it’s, it’s a lot more personal people see you, they pick up on, you know, the your energy and body language and all of that. And the fact is, it’s way faster. After you get, you know, the the hang of it. The other day, I was doing some intros, and I did some on video. And then it was sort of the end of the day, and I was looking pretty tired. I’m like, I’m not gonna send this last time because I look like I’m gonna fall over. So I went to handwrite it well, and, and it took so much longer. I’m like, video, I can have an intro out in a minute and 20 seconds. So it’s not actually a huge time commitment to, to do them. And so by chunking them, I did this today for the JV outreaches for the intros. And for the sales follow ups. They were just one after another. Here’s a video to Heather, here’s a video to J here’s the video to whoever and so that save you from that task switching and trying to get in the mental headspace and getting your energy where you want it. Yes.
Heather Pearce Campbell 27:04
So I love that. Are you are you tracking your intros all in one place? Like how do you save yourself on the like hunting down what intros you have to do?
Charles Byrd 27:14
Sure. So there’s a a couple parts to that, but to kind of focus on the the simple part. So let’s say you and I are in a conversation, which we are, I have an Evernote window up as I would do on every meeting. Yeah, and because it’s it’s part of the power trifecta, tools, workflows and habits. So anytime there’s an action, let’s say I had a couple intros for you. I capture them in Evernote, and I put the little task checkmark beside it. So at the end of the call, I can glance at the notes and see exactly what the follow up actions are. And then I either put those follow ups into a task manager or I’ll copy a link to that Evernote note and put that in the task manager to say Heather’s intros, and then I click it, it takes me straight to the Evernote note. And I can put those intros in. And then if I’m batching, a group of intros, I’ll just write down the names left and right so that I don’t have to go look anything up. And I just go one after another after another.
Heather Pearce Campbell 28:25
Hmm, I love that well, and just I mean, for anybody listening, you can tell the level of thought like this is second nature for you now. I mean, and I suspect that your personality is inclined towards organization to begin with, right?
Charles Byrd 28:41
I would say I’m fortunate because I have a full on creative side. But I also will nerd out with the best. So. So actually, it serves well, because some people are really social. They don’t have the system side and other people that have systems but they’re not social. I can kind of bridge the two and bring systematic benefits to both.
Heather Pearce Campbell 29:10
Yes. Well, I think there’s so many ways that people intend to do this stuff the right way. But if they lack the organization, right, if they just lack having the framework for how to approach something, it’s really easy not to get it right.
Charles Byrd 29:27
Yeah, I’ve figured this out in, in myself and certainly and others. If there’s any resistance points to doing something, we likely won’t do it. And I’ll give you some silly examples, but they’re very true. I have a treadmill desk in my office. If there is one empty Amazon box sitting on it, I probably won’t walk on it because there’s something in the way. I mean, it would literally take half a second to move it but now I’ll just sit down alright, chair I meditate and before bed, if there’s any clothes on there, I won’t be meditating. If it’s nice and clean and looks inviting, I will. So we want frictionless systems, we want to take the thinking out of it, so that habits take over. And the habits are so frictionless and everything links to everything else that you’d need your spoon fed exactly how to do things. Because then you can stay in the flow state and actually just function instead of having that flow constantly turned off, where you’re figuring out where something is, or how to find it, or how to do it. That friction resistance point means we’re probably going to just bail on it, and YouTube will be playing shortly.
Heather Pearce Campbell 30:48
With that concept of friction, resistance, I mean, even those examples, they’re funny, but they’re there. Because they’re true, right? We all can relate to those like, oh, well, this thing is in the way, or there’s too many dishes in the sink, I thought there was gonna just be one, you know, whatever, like, I’m not gonna wash them now. I’m curious, and you can totally tell me to go fly a kite. What are the ways because, you know, we’re talking mostly about business and the way that people can improve their systems, the way they support relationships and business. But I’m curious, some examples, because I’m sure you have them have ways that you’ve tried to eliminate friction, like in your personal life, or in other areas of life to support better habits. Are you okay, sharing on though?
Charles Byrd 31:33
Yeah. This is a constant evolution. So it’s from from everything from, you know, keeping the house organized, which because we’re human, that doesn’t always work as plan doesn’t do itself? Unfortunately, no, it doesn’t. So it’s, it’s tinkering with system. So I’ll give you an example for around the house. So I’m a big fan of a couple books that. One is atomic habits, highly recommended the others of the four disciplines of execution, that, I mean, I’ve been in the productivity space and systems for a while. And that was one of those books where I’m like, damn, okay, this is, this is great. And one of the things that it covers in in the four disciplines of execution is having a visual scoreboard. So you can tell if you’re winning or losing, just by glancing. And so what, like, my daughter has a job of helping with the dishes. She’s, she’s 12. And so they, you know, sometimes they were done many times they weren’t. And I’m like, Okay, what’s missing here, a scoreboard. So we got one of those big post it note, like big posted things, stuck it on the kitchen door, put a calendar. So when she does the dishes, she puts a.so, you can glance over and see immediately. And since then she can have like, two days off, if she has four days off, she gets less and if she does all the day, she gets a bonus. And by having that visual system, the dishes are usually always done. The Downstairs is it’s like it’s like having a live in. It helps. Great. So we have those up for working out. We have them I have them for work stuff I have them for. I have digital systems for this. But sometimes for fun, all make the same kind of bored for sales and JV outreach just for that physical moving stuff around, like contacted them. And it in a way it gamifies it and makes it it physical, it makes it so you can glance and see if you’ve been winning or losing it, whatever your stated goals are.
Heather Pearce Campbell 33:58
Hmm, well, I’m so glad you brought up the books, I was hoping you were gonna mention some of your favorite books. I have them both by the way, I have not read either of them. They’re they’re badass. They’re next, they’re actually sitting upstairs on my kitchen table. One of the things I’ve unfortunately not had a lot of time for during COVID is reading.
Charles Byrd 34:16
I can help with that. So I I’m a fan of Kindle and audio books. And so this is actually one of the things you’ll learn in the atomic habits book, which I was doing anyway. And it just was a nice reinforcement. And that’s fitting a specific habit in in a certain place in your day. So just as an example, I was taking a course on the language we use and the way we think and frame things up. And it was there five minute modules. So when I was making breakfast coffee, I play one of those because I’m there anyway, it’s a computer in the kitchen. So I play a five minute module and then I I go on my morning run. And on the morning run, I listened to sue McLarens tribe program. So you have a specific place for doing specific things. And you, you take that into your personal life, and you certainly take it into your professional life. So you have a flow to everything. And it’s very empowering. It’s, it’s, it’s basically we’re, we’re liberated by following the system. And when we fall off the system, we see everything else kind of start collapsing around. So…
Heather Pearce Campbell 35:35
so true. Well, and I, I’m excited to read those books. And yes, I need to build more of those kind of supportive, but small pieces into my day. Part of is it felt like everything went off the rails for a while, right? My schedule is dependent on my husband’s schedule, right. And then I it, we had to manage my son’s school schedule and therapy schedule, everything was about zoom and other people’s schedules, not mine. But the thing that I’ve done that has that really rings true about what you’re talking about in the atomic habits, is the visual tracking, right? So like I put up on the other day, a habit tracker on the side of the fridge where everybody in the family gets to see like, am I you know, I didn’t make a big point of it. But where I have to see it every day. Am I doing the simple things right. And from the day that I put it up, I haven’t missed one day of like, going out for my daily walk. And I was not watching before, but just having that visual reminder. I wasn’t walking consistently, I should say, which is why I needed to start a habit tracker.
Charles Byrd 36:42
Yeah, the consistent reminder and things like that. Like I used to wake up and go, am I going to work out today? I don’t know, maybe tomorrow, then I was like, I will work out every day. Then that questions answered. Am I working out today? Yes. Put on your shoes. Let’s go.
Heather Pearce Campbell 36:59
Oh, I like that. I know, it’s so great. And like down in my office, I track all of my like my sales every month here on, you know, again, with the visual tracker. So the power of that I know for me, you know, I’ve probably learned it in painful fits and spurts. Like, oh, yeah, this works. I should do it again. Right. But I think it’s human nature to fall off the wagon sometimes and forget or not be doing things with systems that support us.
Charles Byrd 37:28
It’s true, I was having a couple conversations with David Allen about this. And he was like, you know it, it’s normal to fall off your your system. But since you have a system, you know exactly how to get right back on. And it’s very true. I mean, none of us do this stuff perfectly. But the better we get at it, the better everything else goes, the more opportunities come in. I mean, and when you bring it back to the business world, it’s it just builds on itself. It’s a slowly growing snowball. And it’s the lead. You know, that’s how I was able to get 25 partners on my launch. It’s why I’ve been getting nine referrals a week. And that means landing clients consistently and landing jayvees consistently. And so it creates dependable revenue, it creates multiple lead sources, you systematize everything and not that it’s perfect to start with, you just get going like when I started my group program, we just scheduled it and launch it. And then every time it gets more sophisticated each time it keeps getting better the graphics get better, the checklists and outlines get better and you just build build on it.
Heather Pearce Campbell 38:49
I love that. So a couple of questions before we wrap up one I want to know what is the very like, What’s your favorite thing about your work or what you get to do?
Charles Byrd 39:01
It’s connecting with wonderful people like you.
Heather Pearce Campbell 39:05
Oh, good answer.
Charles Byrd 39:06
Yeah. Well, it’s true. It’s the it’s the relationships. It’s like, you know, like when we’re talking and our friend Brady just messaged me and like, it’s all these cool people out doing amazing things in the world. And just being part of it just serving people who are doing awesome things. And it’s this network of it’s definitely the really relationships. It’s it’s very satisfying to have just a network of lovely awesome humans that you care about them. They care about you everyone’s kind of watching out for each other and creating opportunities left and right. It’s very satisfying.
Heather Pearce Campbell 39:49
I love that. And I agree. I mean it’s I’m a person who just loves people as well and it’s a huge hi and my work. On the flip side when you’re doing The work and you are supporting clients, what tends to be one of the biggest frustrations? Do you have moments of like, Oh, I wish that, you know if like all of your clients, I mean, I know not they probably don’t all fit in the same boat. But like, there’s one thing that you wish that they did differently or thought about differently, what would that be?
Charles Byrd 40:19
One thing that well, there’s different kinds of clients so that that would vary, but some of my favorite to work with, they’re the action takers, you tell them something, and the next time you talk to them, they’ve done it. And they’ve already gotten the results from doing it. Like my friend, Tim Francis, he was just voracious at at taking on, like, what I was teaching and consulting on. And he booked 13 talks and webinars in 11 days, just following what I said. Or Matthew McGregor, like getting his system up and going for joint ventures. And, you know, he just did a JV probably a couple of weeks ago, that brought in 38. Grand, like, it’s so to have people listen to what you say, Mm hmm. Do what you say, and get results, it’s insanely satisfying. Yeah, I would say probably taking action and what I like about, and this isn’t easy to do, so I’m not pretending it is. But if you’re actually taking something on, open the space to actually take it on, if you’re taking it on with at other things, everything’s getting a diluted amount of your attention. And I mean, it will never be perfect, but like, if you’re picking up, if you’re picking up something new, like actually get it going.
Heather Pearce Campbell 41:48
All in be all in, if you’re gonna do it.
Charles Byrd 41:50
Yeah, and focus on the 8020 of it, you don’t have to have everything dialed in, but get it so it’s meaningfully supporting you. And you know, it’s like the difference of other folks who are a little too they have so much going on, they feel they don’t have time to actually improve what they’re doing, which means it will never get easier for them. So it’s whatever your whatever your day is follow following like Kaizen continuous improvement, put a little bit of time toward improving what you’re doing, making your system a little simpler every time so that it keeps optimizing, because I have Yeah, one of my best clients is an 85 year old guy, he did everything I told him and his revenue grew from 200k to 600k in a year. And then other people. My dad, I still can’t get him to take my Evernote course. And so nothing he does, it gets easier.
Heather Pearce Campbell 42:56
Oh my gosh, the contrast right in? Well, it’s true, I love that you probably do work with quite a few people that are good action takers, but also struggle with the reality of spreading themselves a little too thin sometimes and not being able to fully commit or fully try something the way that they should.
Charles Byrd 43:16
Yeah, and I fall in that trap two, I mean, we’re creative people who want to do a bunch of things. And in our head, we commit to things in a vacuum, we’re like, Oh, I could do that. Yeah, you can. But you’re committed to 19 other things. So that’s actually where the four disciplines of execution will help to because it’s like what are your one or two top goals that you’re going to do for sure. And, you know, when it comes to lead generation, when it comes to sales, follow up, joint venture follow up, having those baked in, near bulletproof systems, that’s what brings dependable revenue. That’s what brings in, you know, referrals and and systematically following up with those folks. And you know, it, some days are easier than others. And that’s why we weren’t balanced for what good night’s sleep, we want to be eating healthy working out so that we’re our peak self and not dragging through the day, which again, happens to all of us. I’m not pretending it’s all perfect, but like, systematically trying to make everything better.
Heather Pearce Campbell 44:25
Hmm. I love that. I feel like that’s a great a great point to wrap up on the a couple things. And so for folks listening, I highly recommend if any of this has piqued your interest, learning about systems learning about how to really improve the quality of your relationships, which also improve your business. Let’s be clear, those things go hand in hand. But especially for people who are relationship driven, who really enjoy that aspect of being in business. Make sure you check out all I’m going to put the various links of where you like to connect your online sites anything that you want me to share Charles in the show notes. So, folks, you can find those at legalwebsitewarrior.com/podcast. Charles, where do you like to connect?
Charles Byrd 45:11
Well, like I said, there’s a few places people can check out dependablerevenue.com I have a group program that I walk people through how to get these systems in place and how to connect and follow up. I also run an event called Pure JV. You can go to purejv.com To learn about that. And yeah, those those have to do it for now.
Heather Pearce Campbell 45:37
Awesome. Well, I’m happy to share those links. What final thoughts do you want to leave people with who’ve been listening today before we sign off?
Charles Byrd 45:46
Oh, well, one I’d like to give you guys a free gift which is a mind map of the JV systems for doing joint ventures you can go to mindmap.purejv.com, mindmap.purejv.com. And really, one simple thing and that is just reach out to five people today. Just send them a message on Messenger ping him on LinkedIn, shoot him a text, shoot him an email five people and do that every day.
Heather Pearce Campbell 46:21
Love that? Well, it is it is really magical what happens through the power of connection. So I love that as a final piece of advice. Be sure to check out Charles his gift his links. Charles, thank you so much for joining me today. I so appreciate you as a person as a friend. Thank you for joining me on my podcast and sharing all your brilliance. Not all of it sharing a little tiny piece of all of Charles in one hour. Just kidding.
Charles Byrd 46:50
Oh, my pleasure. Thanks so much for having me, Heather. I’m a fan of you and your work as well. So it’s a pleasure to be here.
Heather Pearce Campbell 46:57
Oh, thank you. Well, we’ll definitely have you back. There’s so much more to talk about but really appreciate you talk soon.
GGGB Outro 47:07
Thank you for joining us today on the Guts, Grit and Great Vusiness podcast. We hope that we’ve added a little fuel to your tank, some coffee to your cup and pep in your step to keep you moving forward in your own great adventures. For key takeaways links to any resources mentioned in today’s show and more see the show notes which can be found at legalwebsitewarrior.com/podcast. Be sure to subscribe to the podcast and if you enjoyed today’s conversation, please give us some stars and a review on Apple podcast, Spotify or wherever you get your podcast so others will find us to keep up the great work you are doing in the world and we’ll see you next week.