October 10th, 2023
With Dr. Darnyelle Jervey Harmon, an award-winning business growth strategist, multi-millionaire business mentor, disruptor, international speaker, 7-time best selling author, podcast host, and an iconic and incomparable Inc. 5000 CEO of Incredible One Enterprises, LLC – a multi-million-dollar coaching and consulting brand, is best known for transforming the lives of her business coaching clients and live event attendees.
Dr. Darnyelle equips her clients to leverage and scale businesses that serve them financially and spiritually. Over the last 10 years, she has helped her clients generate more than $1/2B in sales and more than $365M in revenue. By teaching her award-winning Move to Millions® Method, she takes business owners from six figure years to six figure quarters, six figure months, six figure weeks and ultimately six figure days in record time all while deepening their connection to God and strengthening your faith.
In our conversation, Darnyelle emphasizes the importance of believing in oneself to attract financial resources. She also discusses mindset lessons, including how forgiveness and obedience impact your business, and highlights her “Move to Millions Method” as a strategy for scaling a business to a million dollars with ease and grace.
Takeaways & quotes you don’t want to miss from this episode:
- The importance of energy and emotion in sales conversations.
- Money is energy, and how you see yourself determines your ability to access it.
- How negative self-talk and beliefs from childhood can impact adulthood.
- Dismantling your beliefs is the first step to reframing for positive change.
- Learn about Dr. Darnyelle’s Move to Millions Method.
“Everybody wants to talk about strategy. But if it were strategy alone that would make you millions of dollars, we’d all be making millions because we all have great strategies. It’s the softer side of entrepreneurship that makes the difference.”-Dr. Darnyelle Jervey Harmon
Check out these highlights:
- 03:47 Darnyelle shares her interesting origin story.
- 21:40 How she shifted from customer service into marketing and led her to entrepreneurship.
- 25:58 Her biggest lesson around mindset.
- 37:07 Darnyelle gives an example of a reframe.
- 43:08 How forgiveness impacts your business.
- 55:56 Final takeaway thought to leave people with.
How to get in touch with Dr. Darnyelle on Social Media:
Special gift to the listeners: You can pre-order Dr. Darnyelle’s “Move to Millions” Book here to receive exclusive bonuses.
Other free resources:
Imperfect Show Notes
We are happy to offer these imperfect show notes to make this podcast more accessible to those who are hearing impaired or those who prefer reading over listening. While we would love to offer more polished show notes, we are currently offering an automated transcription (which likely includes errors, but hopefully will still deliver great value), below:
GGGB Intro 00:00
Here’s what you get on today’s episode of Guts, Grit and Great Business®…
Darnyelle Jervey Harmon 00:04
Depending upon how you see yourself your own worth quotient, your own deserve level is going to determine what you do or don’t do in order to have access to that financial resource to have access to that energy. Money is one of the most plentiful resources that exist on the planet. And whether or not you have enough of it, it’s really about what you believe to be true about yourself. So that was probably the biggest mindset lesson that I learned and had to learn and now that I’ve learned it, I can honestly confidently and without apology say that I have more money than I know what to do with
GGGB Outro 00:43
The adventure of entrepreneurship and building a life and business you love, preferably at the same time is not for the faint of heart. That’s why Heather Pearce Campbell is bringing you a dose of guts, grit and great business stories that will inspire and motivate you to create what you want in your business and life. Welcome to the Guts, Grit and Great Business® podcast where endurance is required. Now, here’s your host, The Legal Website Warrior®, Heather Pearce Campbell.
Heather Pearce Campbell 01:11
Alrighty, welcome. I am Heather Pearce Campbell, The Legal Website Warrior®. I’m an attorney and legal coach based here in Seattle, Washington, serving online information entrepreneurs throughout the US and the world. Welcome to another episode of Guts, Grit and Great Business®. I am super excited to welcome Dr. Darnyelle Jervey Harmon here today. Welcome Darnyell.
Darnyelle Jervey Harmon 01:39
Hello, Heather. I’m so excited to be here. How are y’all?
Heather Pearce Campbell 01:43
We are gonna have a fun time and we’re recording this on a Friday afternoon. So I’m excited that this is how I get to wrap up my afternoon. Yeah, me too. For those of you that don’t know Darnyell. Darnyelle is the award-winning, iconic and incomparable Inc.5000 CEO of Incredible One Enterprises, LLC, a multi-million-dollar coaching and consulting brand. Best known for transforming the lives of her business coaching clients and live event attendees, Darnyelle equips her clients to leverage and scale businesses that serve them financially and spiritually. In fact, over the last 10 years, she has helped her clients generate more than $1/2B in sales and more than $365M in revenue. By teaching her award-winning Move to Millions® Method, Darnyelle takes business owners from six figure years to six figure quarters six figure months, six figure weeks and ultimately six figure days in record time all while deepening their connection to God and strengthening your faith. Darnyelle is a 7-time best-selling author, the creator of 5 powerful business systems and the host of the MOVE To Millions Podcast with Dr Darnyelle J. Harmon. In 2023, she will introduce the world to the book she was born to write, Move to Millions®. And we were just chatting about that. So I’m super excited that the we’ve got the title there. Welcome, Darnyell. I feel like we have a lot to talk about today.
Darnyelle Jervey Harmon 03:19
Again, thank you for having me. Every time I listen to people read my bio. I’m almost like that girl is so impressive. I’m excited to be here.
Heather Pearce Campbell 03:28
Excellent. Super fun. Well, I am curious to know more like, obviously, we’ve got this amazing bio, I’ve spent some time on your website. Tell us a little bit though about some of the background that people don’t get to know about unless they hear it directly from you.
Darnyelle Jervey Harmon 03:46
Absolutely. I typically start answering this question by going all the way back, right. Whenever I’m speaking, I always tell the story of my origin story, my birth story. My mother didn’t actually know that she was carrying me. And so for the first six months of my growing, I guess that’s what we call it. My parents were addicts. And so she was actively getting high. When she learned she was carrying me, she immediately stopped. But the doctors thought that the damage had already been done. But I was born with no cognitive challenges. And, you know, I believe that and I like to talk about that. Because I believe that when there is a purpose, for who you are and the work that you are to do in the world, there’s nothing that can stop you from it. And I know your community. They’re filled with heart and mission-driven entrepreneurs and business owners who really want to impact the world. And so knowing that there was a purpose for my life very early is what set me on a mission to find my purpose. And so by the time I was 10, my mother was now in jail and I was living with my father and my stepmother and through or as a result have one of my teachers, Mrs. Dixon, I talked about her and my new book Move to Millions. I learned about the power of words, the significance of words and made a declaration that I wanted to use my life to use words to transform others. And so I’ve been on this mission for as long as I can remember, I love words, I studied English. In college, I’ve written as you said, seven books I love to write, it’s probably my most favorite activity is to string words together that are going to equip, empower, educate, and entertain. And so I’m excited to be here and to share with your peaks.
Heather Pearce Campbell 05:38
I love that. Wow, you’ve got some challenging things in your origin story. How was it that as such a young kid you could find and hold on to that purpose?
Darnyelle Jervey Harmon 05:50
That I love that question. And I’m grateful again to Mrs. Dixon because when she taught me, she did not see an angry black girl. And I believe I had every right to be angry, I lost my mom at eight, right? She went to jail, like, how are you a young girl, you don’t have your mother, like it was just not the best time and not the best situation, but because ahead of teachers, so those of you who are former teachers, I celebrate you, those of you who might be listening, there are still teachers with a little side hustle, whatever it is, I celebrate you, because you’re so impressionable, and weren’t not for Mrs. Dixon, I can promise you that I wouldn’t be on the trajectory that my life has taken. And so for me being surrounded by teachers and mentors, who very early on, saw my potential and honed it that made all the difference. And so no matter what I was experiencing at home, which, in a lot of ways was chaotic, at best, I had a safe space where I could go to where I could explore and be curated and cultivated to become what was going on up here. Right as I dreamed, those really, really big ideas. My name itself means the secret place where dreamers go to dream. So as I would allow these big ideas to come into my life experience, I had a safe space to explore them. And so I’m really, really grateful for that. And that just, it followed me throughout all of my primary and secondary education. So once missed, I was out of Miss Dixon’s class, I ran into Ms. Light, James and I had her in junior high school. And then by the time I got to high school, there was Mr. Cook and Mrs. Cook. They were married, and she wasn’t home ec, and he was a guidance counselor. They all saw my purpose and my potential and they made it their personal missions to support me to continue to develop it.
Heather Pearce Campbell 07:36
I mean, your story gave me goosebumps. We are wrapping up Teacher Appreciation Week here. And yeah, I was helping my kids choose out, like choose some little cards so that they could write thank you cards to their teachers and my daughter chose one that said, you can change the world. And she’s five, right and she took her sweet time trying to choose exactly the right card and I just thought oh my gosh, she gets it because our teachers do change the world. And they magnify the potential of all these amazing young children by helping to nurture those hopes and dreams. Your love of words that part of your story reminds me we have the Stacey Abrams book, the state the children’s book, Stacy’s what is it called? Stacy’s, like wonderful words are Stacy’s Stacy’s extraordinary words. And it’s one of my daughter’s favorite, but that passion for words that starts so young. Like, I love it. As somebody who loves words myself. I’m always curious, like how people connect with language and when they connected with what language and realize like the power of language to change lives, you know, to move mountains, really.
Darnyelle Jervey Harmon 08:59
Yeah, so it was the tell the story because I think it would be a great frame for those who are listening just to understand a little bit more. So again, I was very angry, and rightfully so if you ask me at that age, Miss Dixon noticed my anger and but she also saw my potential. And so one day she pulls me aside just before recess, and she gives me a journal she asked me had I ever heard of her journal? And I told her no. And she said, you’re gonna miss your potential if you’re not careful, because you’re so angry. So I want you to use this book. And every time you get angry, I want you to write it down. I don’t think Miss Dixon knew how angry I was for real and how quickly I would feel that journal within two weeks. I had filled it. And in so doing it was the most I can verbalize this today as a 47 year old. I couldn’t say this at 10. But it was the most cathartic experience where I realized that the release that came by getting it out because I had been called by my therapist around that time, a volcano like I would just keep it to myself, well, when you keep it locked in, it becomes diseased in your body, right? It’s all in your body. And so learning how to release it and using the power of a journal to release it, it actually saved my life. And it’s the reason why I have so much respect for the English language and why I am careful about the words that I choose to articulate, that I speak over myself that I speak over other people, because there’s so much power, the Bible even says life and death lies in the power of your tongue. So it’s what you’re speaking, that’s going to make a difference. And so I think, you know, as business owners that, you know, we all are marketers, and a marketer is really a person who has a message that they’re purveying, right, they’re sharing it with others, we have to be really, really clear, extremely confident in what we choose to say about our products and services, those that we serve, and the solutions we can bring them. And so for me, it’s like the most amazing full circle moment to know that the words that I have loved since I was 10, are now allowing me to impact so many lives.
Heather Pearce Campbell 11:07
Well, and how amazing to reflect on the first of all the power of expression, but not only in relation to healing, like, literally you talk about getting these words out and emotion, the word emotion, right is energy moving, right? That energy is designed to move and emotions are an energy in our body. And I talk with my children about this every day, because we’re in a phase where my five year old daughter who’s very strong willed, bless her heart, she needs to be to be able to withstand her brother who’s 10 and very persistent. They can really reach loggerheads, like consistently, and then both have feelings hurt and be upset. And so we talk a lot about emotions and not holding them in and not allowing them to be trapped. And it’s just it’s for you, right. Well, it’s amazing. It is a lesson I feel like so many of us learn in our adult lives. I mean, you got to live it as a child. I learned it more in my adult life than I did my my childhood life. But it’s something that once you learn it, you can’t unlearn it.
Darnyelle Jervey Harmon 12:20
Yeah right. Well, and just for me, I celebrate the fact that you’re teaching your children this, that lesson that you’re conveying to them and demonstrating to them on a daily or weekly basis, is going to serve them so well as they continue to grow. That learning how to process I mean, that’s a big part of the reason why many of us ends up on a therapist couch, because we were not taught about our emotions and feel or we were taught to stifle them. Right, especially little boys, right? Boys don’t cry, boys have to be strong and they can’t feel and so anyway, we could that could take us down a whole diatribe that you might not want us to go down on this. But I just love that. And I just wanted to honor you for that. Because I think that it is so powerful and important to be recognizing the significance and to be teaching it to your children so that it becomes who they are as they continue to grow and become productive adults.
Heather Pearce Campbell 13:16
Well, and to tie this back into conversation around like how do we relate to this and use this as entrepreneurs as business owners? The reality, at least from my perspective, is that when somebody chooses to engage with you hire you purchase, you know, anything from your business, whether it’s a product or service. So often, in my opinion, it’s because if they’re relating to you, let’s pretend you’re having an enrollment call or a sales call or something, energy that you bring to that conversation about, you know, whatever it is that’s happening. And if the energy is not there, getting back to emotion and the power of words, and the way that we express ourselves, the energy is not there, the experience is going to be completely different than if you show up full of heart and passion and energy for what you do. And I really just think that people buy from those who are really energetic about, but in a good way about what they have to offer.
Darnyelle Jervey Harmon 14:24
Yeah, I agree. I agree. I think energy and the exchange thereof is very, very important in understanding the significance of it and how to create an environment for because often specifically talking about sales conversations. The prospective client shows up to the conversation, thinking that they might buy but also a little afraid and a little fear popping in because there’s still variables that they don’t know. And so your confidence in the energy of your confidence is what they’re going to have to borrow, often to say yes to themselves through your product or service. And so you’re absolutely right that energy got to exchange and understanding the significance of it is critical that we learn, and that we learn how to leverage and steward inside of our work. Yeah.
Heather Pearce Campbell 15:11
Where did the connection arise in your life to business? Like, when did business become your path?
Darnyelle Jervey Harmon 15:19
Love this question, Heather. So I was 16 years old. And I’ve always loved to write, as we’ve already discussed and words. And so I wrote this essay, that one, this trip, and we were on the trip, that trip took us to five US cities. And in one of the cities, we went into a major corporation. And it was the first time my son was crazy. But it was the first time that I’d ever seen women in business suits, like, nice pant suits, or nice skirt suits, like running business running the show, they were the bosses. And I was just immediately excited by that. I mean, I remember dreaming, like I’m gonna one day I’m gonna have a briefcase like the women had, and my hair is gonna be back in a bun. And I’m gonna get a Brooks Brothers suit. Like when I first went to corporate America, right out of college, I took the money I had, I went and bought a Brooks Brothers suit. I wore my hair in a bun for like, the first couple of years. And I carry my birth briefcase, because I just wanted to be a business woman. That was it for me, even though I had this passion and this fire to use words, but I wanted to use them in business. And interestingly, I had gone through the process of applying to law school had even gotten into several law schools and got accepted to Georgetown, which was my dream law school, and then decided at the last minute not to go, right. And so I was like, I’m not going to do the law thing. But I still want to be a businesswoman. And I still want to use my words to help people. And so that landed eventually a job in marketing, which, you know, marketing is using words. And so but that was the first memory in 16. I was like, I want to be one of those ladies who wears those really nice suits and carries the briefcase and runs things. I was very clear. I wanted to run something.
Heather Pearce Campbell 17:05
Well, I love that because even then, like clearly it wasn’t about the suit. But it was about the energy and the feeling that you thought you would have going along with that, right? Absolutely. Yep. I love that so much. And then I love this story of you actually doing it like the first couple years, I just wore buns and I had that briefcase.
Darnyelle Jervey Harmon 17:28
Black and it’s very thin white pinstripes Brooks Brothers suit. Oh, so good. Like it was the dream, Heather, when I finally got it, I was like I have arrived.
Heather Pearce Campbell 17:39
Oh my god. So that’s funny. We have a little bit reverse pads, I was on the path to business thinking I would do more business. But when I got to the end of my schooling, and I thought about applying to business school, I was already done a double major in finance and economics. I had a really intense like final year of school. And I just thought, like, I want more business, but kind of in a different way. And in that in that time, I had to take a business law class, and then a writing class where I chose the final topic I wrote on was legal ethics. Anyways, that was the first time in my life. I thought about law school. So I ended up I’d never thought about going to law school and suddenly it fit. And again, the words the writing the problem solving, like it just fit for me. So I did kind of a left turn out of business into law, but then of course, have married the two in my line of work. Right. So it’s a great fit, but I did not own a suit until my third year of law school. Because yeah, I was not the suit type. And there was a lot about me that didn’t really fit with traditional law. But there was an opening, somebody pulled a no show for a local judge like that. He was the the sitting judge for the Ninth Circuit Court of Appeals here in Seattle. And I heard about it and I was like, I need to have that position. It just like dawned on me and I literally went downtown, bought my first suit, put it on, got on the bus, went down to the federal courthouse and showed up with my resume to give to him. And I got hired on the spot. Wow, that’s yeah, that was my first suit that I owned. Anyways, it was an I still look back like I look at the suit that I chose. I’m like, oh my goodness, I needed some help shopping. But regardless, it was a great experience.
Heather Pearce Campbell 19:36
All right, let’s pause for a moment and hear from today’s sponsor. Are you an entrepreneur who is on track to make a million or more in revenue this year in your business? If so, your business is likely facing a host of legal issues that are right for support. And if you are like so many of my clients at this level, you are likely tired of taking unnecessary risks and a DIY approach to legal support in your business. You’re ready to tackle the mess of legal documents, six legal gaps that you have. You want to take care of your IP, your clients, your business, and avoid unnecessary conflict and risk in the process. If this is you, and beyond just being an entrepreneur, you are a catalyst and are committed to your mission and your impact in the world. I invite you to get in touch. You could be a fit for my catalyst club, a small business legal support program that I designed for my high level clients. Just like you, you can find out more at legalwebsitewarrior.com. Just click on the Work with Me tab to learn more about the catalyst club and other ways that I support my clients, a fabulous group of world changing entrepreneurs, I might add, you’ve done the initial legwork in your business. And now you want to soar. And you know that you can only go as high and as far as your legal foundation lets you go. So get in touch today, hop over to legalwebsitewarrior.com, click on the Work with Me tab. And if you have any questions, get in touch through the Contact link on my site, I look forward to connecting it would be a joy to support you on your path.
Heather Pearce Campbell 21:19
So you landed in marketing, right? So your path then takes you into the marketing world. Obviously, you already have this massive passion for words. And so I’m curious how long you stayed in marketing, how that fit for you what you felt about the work. Share with us your kind of your marketing background?
Darnyelle Jervey Harmon 21:39
Yeah, absolutely. So I didn’t go I didn’t land in marketing first. So I ended up in you know, when you I worked in a financial services company. So started entry level customer service went from customer service, I went to credit and then from credit, I went to marketing.
Heather Pearce Campbell 21:56
Got it in the but in the financial world.
Darnyelle Jervey Harmon 21:58
But all in the financial world. And even when I was in school, so my undergraduate degree is in English, but my concentration was business and technical writing. And then I had a business administration minor. So I had played around with marketing a little bit as a part of that. I knew I needed English if I was going to law school, because writing and research was like the biggest part of law school, right. So that was kind of how I covered all my bases. But when I decided to switch gears and just take a job in corporate America, my goal was always to get to marketing. And I’m like, I got to figure out how to get to marketing, because that’s where I can really use my words, right. And so anyway, eventually, I did get to marketing and inside of marketing, I did business development, I did advertising. And I also did affiliate marketing, which it was for the company that I worked, they were pioneers of affiliate marketing, they were amongst the first credit card companies to offer cards for colleges and universities and sports teams and all of that. So I got to do a lot of really that affinity marketing, like what the causes that people are, you know, willing to give their shirt for creating a credit card, which would then get a kickback to the school. So I got to do a lot of that kind of marketing. And then when I finally left corporate America in 2004, I literally just woke up one day and was like, I’m not supposed to sit behind someone else’s desk anymore. And I’ve just quit my job without a real plan. And so in the interim of figuring out what I was supposed to do next, I started selling Mary Kay Cosmetics. And in Mary Kay, within five months, I picked up my first pink Cadillac, because I was great with words, I liked the product, I had been using it myself, so I believed in it. And I have this natural gift and ability of how to put words together to get people to take a specific action. And so I was very successful Mary Kay. Pink Cadillac within five months, I went from like, I don’t know, maybe the last Independent Sales Director of my national area to the number fifth, and then ultimately to the number one. And then number one in the state of Delaware. Like I did this all in a relatively short period of time, before I realized that that wasn’t what I was supposed to do, either, which landed me into starting my company that I have today. And the impetus of starting the company was my first iteration. I was just a motivational speaker, like all I wanted to do was to get booked to speak, to tell my story to get out in the world and, you know, equip and empower. And I did that for about two years. And then eventually I was like, Okay, this is not enough. Like I need something that happens after I come down off the stage. And that’s kind of how I got into coaching and consulting. I’ve had an MBA since I was in corporate America, but everything kind of always had that marketing and that positioning spin on it. Everything that I’ve done throughout my career. So I’ve always seen that as the thread. And it’s probably of all the gifts that I have is probably the one that is the strongest is the ability to use those words to create an emotional connection. So to go back to that energy that we talked about to create that emotional connection, because we know that sales 93% of every sale is emotion and only 7% is logic. So finding the right words to get people to tap into their emotions, so that they’re willing to make a yes decision to finally solve that problem is one of my real skill sets. And so I’ve been able to do that throughout this entire career that I’ve had in first in corporate America, and then in direct sales, and now inside of my own organization.
Heather Pearce Campbell 23:29
Hmm clearly you’ve got a gift for words, but also I would say, you probably as you look back at your path, reflect on what it took from a mindset perspective to get where you are, right. But what would you say is unique about your approach to mindset? or what have you learned? That’s been the most powerful learning around mindset?
Darnyelle Jervey Harmon 25:57
Yeah, I think the biggest lessons for me personally around mindset have been about mindset and money. I grew up dirt poor, you know, I was taught like many Americans, we are born financially illiterate, even if we come from family, we’re not taught about I mean, if we come from money, we’re not taught about money. Like, it’s this, once you get out in the world, you know, you’ll figure it out later.
Heather Pearce Campbell 26:21
Totally, or some of us who come from money, or sometimes taught the wrong lessons about money. And I’m not saying, I come from money, like there was a time in my childhood where like, my mom would cry, because she got asked to bring like, fruit salad to church. And she was like, I can’t even afford to buy fruit, fresh fruit, you know. And so I had a different childhood, then I would say, my youngest siblings, who by the time, you know, I was in high school, like, we were stable things were not the way that they were when I was a little person, and we went bankrupt and lost our house. But the lessons from that early childhood are what stuck with me, money’s hard to come by, doesn’t grow on trees, you have to work hard for money, right?
Darnyelle Jervey Harmon 27:07
That will never be enough. If you have enough to be comfortable your head, you know, like the all of those little lessons. And so, you know, even when I first got my job, and I was making great money, by the time I was 25, I was making six figures. I burned a lot of money, right? Because I didn’t know about it. I actually didn’t start learning about money, Heather until I filed bankruptcy. And a requirement in the state of Delaware is that I had to go through a financial literacy course. That’s when I started to really learn about money because no one had ever taught me. I mean, I don’t know that my parents could have taught me because all they really knew was how to rob Peter to pay for survival mode. That’s what they need from their parents, right, you know, and so but learning that so for me, most of the mindsets like I’ve always had an incredible amount of resiliency and determination. I’ve always been a big dreamer. And I always have been what I consider I say, I’m too dumb to doubt that the dreams that I hold cannot come true. I’ve always been that girl. But where I would fall short until I learned about money and money in relation to myself. So what I say today is that the way you see money is really about the way you see yourself, you know, you were talking earlier about emotion and that emotion is just energy. Well guess what money is just energy to. And depending upon how you see yourself your own worth quotient, your own deserve level is going to determine what you do or don’t do in order to have access to that financial resource to have access to that energy. Money is one of the most plentiful resources that exist on the planet. And whether or not you have enough of it. It’s really about what you believe to be true about yourself. So that was probably the biggest mindset lesson that I learned and had to learn. And now that I’ve learned it, I can honestly confidently and without apology say that I have more money than I know what to do with. It’s amazing. Yeah, yeah. And it really changes things like, you know, I tell clients all the time, and I will say this to your listeners as well, I don’t believe in I can’t afford it. And yes, I grew up watching all of that I can’t afford it. What I now know is that I can afford whatever it is that I desire. And so the question is, do I want to afford it? Because if I want to afford it as an entrepreneur, I can go create the money. Entrepreneurs are people who solve problems for money. And so I can find a problem that’s not currently being served by the clients that I want to serve are not currently being solved by the clients that I want to serve. And I can create a solution to that problem and get people to give me money so I can afford the things that I want. And so I’ve shifted that paradigm for myself. So now it’s not it’s too expensive. It’s do I want to do what I will need to do to Before this if I don’t currently have the resource available for it, and that has been such an a tremendous lesson in resourcefulness, and it has created an energy, a vibration, that is always high, because I know I’m a creator. And we’re all actually creators, like if we really were all creators, we were created to be creators, and I live into my creative energy. And so it has shifted and changed the way that I see everything in business and how I show up in business, what I stand for what I won’t stand for, what I accept, what are all of the things really come from understanding how I see myself and recognizing but that my worth, and my ability to deserve isn’t contingent on what anybody else has to say about me. It’s really only about what I believe to be true about myself.
Heather Pearce Campbell 30:51
I love so much of what you said in there, I think the power of truly understanding and I love the way you phrased it, your ability to deserve. Right? Were there steps that you took to change that for yourself?
Darnyelle Jervey Harmon 31:07
Oh, absolutely. Absolutely. I would say the first thing was to realize that what I had been taught, and the lessons that I caught, most of them weren’t true. Right? Like when you think about the word believe, believe. There is a lie smack dab in the middle of most of the things we believe. Right. And so most of the things that I believe to things I inherited from my parents were actually lies. And so the first step was just acknowledging all of the beliefs, putting them on paper, and being willing to ask myself, if that belief that I held actually was true, and what could happen for me, if it weren’t, if I were able to prove that it weren’t true. So dismantling those beliefs was really the first step. Once I started to do that, then I was like, I mean, first, it was like an identity crisis. Because everything that I knew to be true, I was now questioning and challenging. And it’s like, who in the world are you? You have no foundation anymore. I believe you had to work hard for money. And then I proved to myself that you don’t have to work hard for money. So now my identity is in question. I don’t know who I am. Because I can actually make money without working hard. As just one example, right? And so once you dismantle the belief, and you prove that it isn’t true anymore, then you erect a new belief. And so if I don’t have to work hard for money, what’s my reframe my reframe is that I can create money, and I can have access to money with grace and ease whenever I desire. And so then you go, and you test the new belief, and validate that that is the belief that you should actually continue to hold. And so I started to play this game with myself, I call it the money make money moves game. And so I would create scenarios and situations where I could make money move to validate that I didn’t have to work hard for money, because that was the belief I was trying to disprove. And so those are like the basic steps and it applies to anything. So whatever, you know, for me, it was money for you. It might be consistency, or it might be confidence. And it could be confidence, because you heard loved ones tell you that you’re not good at something or you’re never going to be good at that which the things we say to children, we don’t realize the impact and how long that tape will play. Based on what we said out of anger or discontentment that had absolutely nothing. My mom used to say, you’re gonna be just like, you’re no good father. That’s what she used to tell us. So you question your words, Oh, yeah. Am I any good? Do I deserve to be loved? It’s a really bad space to be.
Heather Pearce Campbell 33:50
Oh my gosh, well, and how many children this is, what is fascinating about the way that we form beliefs is that so often, they’re formed at a time when we were actually incapable of truly understanding the world, right? So you’re absolutely right, that every single one of us should be questioning, every single thing that pops up is a belief whether it’s a thought and emotion, something that shows us that there’s like some internal conflict around something, right. And I think the thing that’s surprising about beliefs is how we can keep them below the surface without even recognizing that we have a certain belief, right?
Darnyelle Jervey Harmon 34:32
Yeah. Well, I think that happens because we have our subconscious mind and our conscious mind. And our subconscious mind is like muscle memory. It’s the place we go without even thinking right. Like, I know it’s happened to me where I’ve got I remember getting in the car and starting it, but I do not remember the drive home. Totally. All I know is I’m now somehow on my street in my driveway, and I’m like, How did I get here? That’s our subconscious mind. It’s extremely powerful. And it because it takes if everything we present to it as if it’s the truth, it can get us into trouble because we tend to believe that our beliefs are the truth. Yes. And that just keeps playing until what we’re confronted with something that consciously creates a pattern interrupt. That is the only time that we’re really given the opportunity to confront that belief and to question its validity. But if no one is ever disrupting us and creating an environment for us to question, anything that we believe to be true, anything that we base our life, our habits own, we will continue to muddle in the mediocrity of those beliefs, and think that we’re okay. We don’t even realize sometimes that we’re settling Heather. Yeah, we don’t even realize it.
Heather Pearce Campbell 35:50
It’s so true. I love the way that you went through like a process to dissect to first of all, examine and like put down but then to kind of dissect those beliefs and attempt to actually prove them false. I think what a lot of people do is just try to like, swap out one belief with another one, without necessarily going through a detailed process to actually make the change.
Darnyelle Jervey Harmon 36:17
Yeah. And that’s why most people don’t they end up reverting back, or not actually dismantling the belief like it becomes a temporary thing. Yeah, they resolve it temporarily. But it ends up coming back into being because they haven’t radically dismantled it. And the way you dismantle it, is by actually going through that evaluation process, picking it apart, and then reframing. And it has to be a reframing, not a new belief, it has to be a reframe. Because that is what makes the switch in your mind, if you just give your mind a new belief to hold, it will hold it, but it won’t stick. Because it still is also holding the previous belief. That’s why you can’t just swap them out.
Heather Pearce Campbell 37:03
Competing, right? Yeah, yeah. So so give us an example of a reframe.
Darnyelle Jervey Harmon 37:07
So for instance, if I believe that I have to work hard for money, a reframe is. Money comes to me when I’m in alignment, and working on things that I love. That’s a quick and easy reframe.
Heather Pearce Campbell 37:22
Totally. And did you do that by then also looking historically at when that was true? Or was it only from that point moving forward? Right? Because I think what people have the potential to do is actually miss some of the information coming their way, because they’re so locked into a belief, right? But if you were to sit down right now and say, whatever it is, money flows to me easily or whatever, when I’m in alignment, right, I generate money easily and quickly. And actually think about when that’s happened, like you already have some evidence that that is true.
Darnyelle Jervey Harmon 37:58
Absolutely. Because that’s the next thing. The question to ask yourself, once you reframe the belief is, is there already evidence to support this. And so one of the things that I will have my clients do it, we do it lots of different ways, but like a quick and easy example for the listeners is to take a sheet of paper, take it long ways, and make columns and you’re sure you’re gonna make columns, and seven year increments. So you go back to as far as you can remember, when you first held the belief that you want to change, and you identify all the instances where that belief came true in your life experience, typically a belief once it’s held it reoccurs, the same timeframe in that seven year period. So like, for me, my first experience with money, which was not a positive one happened when I was six years old, every six years and a seven year pattern until I was 28 years old, I had a negative occurrence with money, because that was the belief that I held. Once I realized it at 28. I then reframe the belief and then did the same exact thing to go back when money showed up easily and effortlessly. And now I can see the reframe. And I could also see what was created to create the trigger or what was happening to create the trigger for the previous belief to show up again. So it’s absolutely part of it you for as much as there’s evidence to the belief that we hold that isn’t true and isn’t serving us. There’s also evidence to the beliefs that we desire to hold that will actually serve us. And we need to find all the evidence because the evidence is what gives us the confidence to shed or continue in the direction of the belief.
Heather Pearce Campbell 39:39
Which I was going to ask next. How do you do that? In a way that reinforces it? Right, consistently?
Darnyelle Jervey Harmon 39:47
Yeah, so once you go through the whole thing, right? So identify what the belief is that’s not serving you. Ask yourself the questions around it. Where did this belief originate? Where did it come from? Is there evidence to support that? This is a true belief, is there evidence to support or to question whether or not this this belief is true? If there’s evidence to support that it is not true. What’s the reframe? Is there evidence to support the reframe, then we find it right. And then we create the new belief. And then we restate the new belief. Now it’s it’s important that we state this belief, when we first wake up in the morning, that’s when we’re still in our apple waist. And we’re still in a place where we can change our subconscious. So it is important that we recite our new beliefs. I literally have a list in my phone, that when I wake up, I have this file called every morning, and I have all these things that I read, and I remind myself up, right?
Heather Pearce Campbell 40:42
So good before the ego wakes up.
Darnyelle Jervey Harmon 40:45
Yes, yes, yes. And then at night, so because the ego goes to sleep before you go to sleep. So just before you fall off to sleep, you have to do the same thing. Because it also determines what you think about and what ruminate subconsciously, while you are sleeping. And everything you tell your subconscious is the truth. So if you begin if the belief was or if the reality was what the what the belief you help was, is that I’m broke, and I can’t have money, you refreshed, you go find evidence of when you did have money. And then you reframe this to say that I am rich, money comes to me easily and effortlessly. And then before you go to bed, you tell yourself that money comes before you easily and effortlessly. That’s what you’re going to think about all night. And your subconscious has to find evidence to support the belief. So guess what happens when you wake up, you check your merchant account, and someone’s bought something, you check your mail, and there’s a cheque from someone you loaned $250.10 years ago that you never even thought you’d get back. But they remembered and they’re paying you back. Or you find out that you know, like I remember not too long ago, I had this letter that came in the mail, I had unclaimed property from when I sold one of my homes, there was money leftover that I didn’t get at the closing table that was waiting for me. And as soon as I got I got this letter that I could call and I could claim the $600. I mean, one of the things that I say every single day is I’m so happy and grateful now that I have more money than I can give, spend invest in safe. And Heather, I have more money than I can give, spend invest in faith, because that’s the belief that I hold to be true in my life experience. And I have tons of evidence that supports that.
Heather Pearce Campbell 42:31
I love it. It’s such a powerful demonstration of I mean, that work with the subconscious so that you shift your perspective like you literally see your life see and experience your life differently. Absolutely. And then living into that energy right creates more of the same. So that I assume this must be part of the process. You teach people when you talk about having a mindset for millions, right, upgrading your…
Darnyelle Jervey Harmon 43:02
Yeah, absolutely. Yeah. I mean, as well as I talk a lot about forgiveness. I believe that forgiveness, or unforgiveness rather, it will block your money. You ain’t have money holding on to the grievances and the grudges, but your money will really flow when you open up the gift of forgiveness because forgiveness is for you. It’s not for them. I never recommend that anyone go and call the person that they are forgiving. It’s for you, right? Write the letter, forgiving them, burn the letter, absolve it release the energy and watch flow into your life. Like in my book, I have a whole chapter that talks about the role that forgiveness plays in getting access and getting your business to the million dollar mark. So I spent a lot of time really working on that we I don’t know why we believe that holding on to the thing is going to hurt them. They have missed on their in their best life.
Heather Pearce Campbell 43:57
It is one of the craziest things we do as humans when you think about it, right? It’s like keeping this heavy backpack on and walking around with it all day. It’s so interesting. I love that you mentioned forgiveness, there is a book by a woman named Demain McCarthy called The Path to Wealth. And it’s so interesting, because midway through the book, you go through her process, there’s a lot of parallels to what you’re talking about here. But then, at the end of the day, she recommends doing this forgiveness exercise that she like spells out in the book. And I remember thinking at the time that I read it, and having learned my own lessons in my adult life about the power of forgiveness, like just how profound that was, and how many people are still gonna miss the lesson.
Darnyelle Jervey Harmon 44:45
Because, like, okay, so I used to do this event that I call that was called breakthrough in business. And when everyone’s all excited about all of the things except for when we got to forgiveness, when we got to forgive me all of a sudden arms or legs, do it, do it, they do not like they are. So hell bent on holding this person accountable for something that the person probably didn’t even realize they did to them
Heather Pearce Campbell 45:16
Yes, or doesn’t remember even or…
Darnyelle Jervey Harmon 45:19
Doesn’t remember, it wasn’t their intention, like all of this stuff, they’ve got their panties or their boxers in a bunch. And this other person is off experiencing what they wish they had in their life. And they won’t get it like when I think about, you know, I like to talk about the parallels and spiritual principles and how they affect business growth strategy. And one of my favorite stories from the Bible that I like to reference is when Jesus and his disciples are going from whatever town to Bethany wherever they were to Bethany, and back, and Jesus sees the fig tree and he curses it because it’s not producing fruit. Well, the next morning, they’re walking back to the town. And the disciples cannot believe that the fig tree that Jesus cursed actually died. Talk about the power of words, right? So Jesus kind of slows down and turns around and tells them a really, really powerful lesson. And I liken this to be what I call it the million dollar winning formula, right? If you want to have anything you want, and in this verse, Jesus says, you can say to any mountain move, and it will move. If you do four things, if you first believe it, then you don’t doubt it. You speak to it. And then you forgive. If you believe, don’t out, speak and forgive, you can tell any mountain to move. So that means the mountain of debt, the mountain of broke, whatever the mountain is, you can tell it to move. If you’re willing to do the forgiveness work, we’re willingness to believe it, we’re willing to not doubt it, we’re willing to speak over it. But we…
Heather Pearce Campbell 46:53
Get to that forgive and it is a heck no.
Darnyelle Jervey Harmon 46:57
We are not willing, we are willing to give up the keys to the castle, Heather, just to hold on to this grievance that is not serving us and probably wasn’t done with ill intention in the first place. And so so that’s another thing that’s really important about getting access to millions is being willing to forgive. And then another important part of that mindset work is around obedience. Obedience to yourself. Obedience, like we all know, right from wrong. We were taught it, we feel it intuitively. We know it. And many of us in knowing the difference still choose to take the road traveled the most instead of travel, which is what we should Yeah, right. Oh, right. That obedience piece is something else that’s really important. And they all integrate, I believe seamlessly. Once your eyes are open to it, I have a whole section of multi-millions where I talk about what I call the softer side of entrepreneurship. Everybody wants to talk strategy. But if it were strategy alone, that would make you millions of dollars, we’d all be making millions because we all have great strategy. It’s the softer side of entrepreneurship that makes the difference. Oh, and it’s so important that we understand that.
Heather Pearce Campbell 48:12
Well, this just brings to light I feel like in a really powerful way, something that I talk about regularly, which is our business growth is entirely dependent on our personal development and our personal growth. It’s there there’s just no breaking those things apart. And there’s a couple things that I really love and first of all, in regards to the in case I’m you’re listening and you’re like whatever I’ve never read the Bible. I don’t know about that tree story. Modern day scientists children have run experience I mean experiments, setting up two separate same plants. Same watering schedule, same sunshine, playing lovely, beautiful music to one talking swearing at saying naughty things to the other. Guess which one dies? Wow. Yeah, it’s true. And it like Google the internet, there are numerous experiences that talk about a plant’s ability to absorb energy, right. And again, back to our words, our emotions are energy, they are an expression of energy. And this is why so much like this forgiveness piece is such a beautiful bow on all of it. Because how on earth are we going to go farther and faster when we are carrying these burdens that we refuse to put down? Just not going to happen? Right? And if you’re listening and you’re like, Hmm, this has piqued my curiosity. Go do some digging into this forgiveness piece. It is really really powerful. Yeah, it’s a game changer. It is a game changer. And I love that you mentioned this as like this hidden secret ingredient because it’s not talked about really in this way and and people do get so focused on the business and outward strategies in the next move. And so often we just need to slow down and look inward and do the work that we have been unwilling to do.
Darnyelle Jervey Harmon 50:08
And even forgiveness in business, like the client who defaults on their program, the partner who doesn’t pull their weights, like all of those things, it’s still forgiveness, like being willing to release it and release them to their highest good. Yes, just so that you can continue on the path of your own highest good. Right.
Heather Pearce Campbell 50:30
Right. That’s, I think, a super challenging thing for some people to do, especially if it’s in your face every day. I go, Oh, there’s that lesson again. But it really is a practice forgiveness as a practice like anything else. Right? Oh, I love that. And oh my gosh, I feel like there’s so much more to talk about. This is how I always feel at the end of great conversations like what how are we at time already? I know. We’re folks that are listening and would like to connect with you Darnyelle, where would you like to send them? Where do you show up online? Do you spend time on social media? What would you share with people
Darnyelle Jervey Harmon 51:10
Yeah, you can find me everywhere at Darnyelle Jervey Harmon I’m on Instagram. I am. I have no team that manages my DMs but I respond to comments and DMS myself like I really make sure I carve out time for that same on Facebook, Darnyelle Jervey Harmon as well as you can go to my website. drdarnyelle.com is my personal brand website. My company’s website is incredibleoneenterprises.com. And my brand new book is movetomillionsbook.com.
Heather Pearce Campbell 51:43
You guys, the book I think you said is on preorder right now. Right. So you can go preorder the book, it’ll be coming out later this year. Darnyelle, we are going to share the links, your website, all your social links as well, folks, you can find those over at the show notes page, which are www.legalwebsitewarrior.com/podcast, find Darnyelle’s episode, we will share all of that. During the show, I know you have some amazing gifts. And I want to really because I have to put a plug in to a couple topics that we did not get to because I love what I think is there. But folks, you can go pick up the book or go connect with Darnyelle on her website to learn more, including about the messy middle, right, the millions messy middle, I can tell that’s a juicy topic and I have a feeling a lot of people are stuck there.
Darnyelle Jervey Harmon 52:35
It is a juicy one. And there’s a whole chapter. Yeah, there’s a whole chapter on how to navigate it in the book. So I call this period, the chaotic corridor between about a quarter of a million and the million dollar mark. It’s where everything in your business is breaking. You don’t have enough support, you’re questioning everything, your seconds from burnout, and overwhelm. Because you probably hustled really hard to get to the kilowatt quarter of a million dollar mark. And although you believe that you could have millions, you think that the only way to get them is more of what you’ve already had. And so you’re stressed out and you’re you’re going to stay stressed out, and you’re not going to be able to cash out. Unless you learn how to navigate like you’re always in a middle. But the middle does not have to be messy. And so that’s what that chapter in the book is all about how to make that corridor not messy, how to do it with strength, with grace and with ease, how to do it without compromising or sacrificing the things that are important to you, and how to get your family on board with what it is that you’re doing so that they can serve and support you because people support what it is that they helped to create. It’s a really, really great topic.
Heather Pearce Campbell 53:52
I love that I could tell there was some good stuff there. Folks, go get the book. There’s way more than that. You want to check out her website. Talk for just a minute about your free gift.
Darnyelle Jervey Harmon 54:04
Yeah, so our Move to Millions method is the introduction to what I cover in the Move to Millions book. So if it going and getting that complemented really gets you excited about it, then you’ll definitely want to take the next step and get the book because the book will walk you through how to leverage the method to take your business to the million dollar mark and to be able to sustain it 78% of the people who hit the million dollar mark one time never do it again. I don’t want that to be you. I don’t want you to be a one hit wonder. I want you to build a business that you can scale and sustain and move to millions the book the proven framework to become a million dollar CEO with grace and ease not hustling grind is going to help you to do that.
Heather Pearce Campbell 54:50
Let’s say that louder for the kids in the back, not hustle and grind. Only grace only so good. So, so good.
Darnyelle Jervey Harmon 55:01
You do not have to sacrifice anything that’s important to you to get to the point despite what you believe, despite what you were taught as a child, those things are not true. And the book tells you how to do it, how we’ve helped 38 clients in the last two years do the same exact thing.
Heather Pearce Campbell 55:18
Oh, I love this so much. Oh, my gosh, folks, I’m so excited that you got to join us today with Dr. Darnyelle. Darnyelle, I love your message. I can’t wait for your book. I was so excited to share this conversation on Guts, Grit and Great Business®. What final takeaway thought whatever it is you’d like to leave people with? What would you like to share?
Darnyelle Jervey Harmon 55:42
Yeah, I want to leave you with this. I believe that you are absolutely brilliant. You are a light that the world needs. And they need you right now. And so I want to encourage you to keep showing up to be consistent, even when it looks like no one else is paying attention. Because they are watching. And when they get the courage to see themselves the way that you see yourself. They will reach out to you so stay in the game, even though you don’t know if anybody else is playing. The world needs you right now.
Heather Pearce Campbell 56:18
Oh, that’s so good goosebumps moment, folks. You heard it here. Darnyelle, thank you so much. I am so grateful that we had the chance to connect.
Darnyelle Jervey Harmon 56:26
Yeah, thank you, Heather. I’m so glad I got to be here as well.
GGGB Outro 56:30
Thank you for joining us today on the Guts, Grit and Great Business® podcast. We hope that we’ve added a little fuel to your tank, some coffee to your cup and pep in your step to keep you moving forward in your own great adventures. For key takeaways, links to any resources mentioned in today’s show and more, see the show notes which can be found at www.legalwebsitewarrior.com/podcast. Be sure to subscribe to the podcast and if you enjoyed today’s conversation, please give us some stars and a review on Apple podcasts, Spotify or wherever you get your podcast so others will find us too. Keep up the great work you are doing in the world and we’ll see you next week.