With Julie Fry, Founder of Your Guest Expert. Her company helps industry experts gain visibility, leads and sales by sharing their message on podcast interviews. Her secret sauce is creating meaningful connections between people that become clients, collaborators, resources, mentors, and friends. She discovered this gift when she founded and ran the networking organization, Business Among Moms.

Join us for this deep and wide conversation: we discuss business, motherhood, depression, mindset and handling turmoil and transitions. Julie shares openly about her own amazing journey, peaks and valleys, including dealing with a difficult health diagnosis on top of everything else in her very full life as a business owner and mom.

And we get to her zone of genius: helping others become visible, and using her brilliant skills in supporting connections and collaboration between others to support their business growth. You will love Julie’s insights, her willingness to be vulnerable and sharing openly about her journey. I can’t wait for you to hear this episode!

>>> Subscribe to Guts, Grit & Great Business on Apple Podcasts

Biggest takeaways (or quotes) you don’t want to miss:

• “I encourage everyone to think about the podcast as a conversation.”

• A Call to Action at the end of every podcast episode you guest on is essential.

Check out these highlights:

4:26 What is BAM and how it got started.

15:45 Learning about yourself during COVID.

20:30 How to be a guest on a podcast the right way.

22:31 How do you optimize your time on a podcast.

33:29 What to do if you are in a tough spot right now.

How to get in touch with Julie:

On social media:

https://www.linkedin.com/in/fryjulie/

https://www.facebook.com/yourexpertguest

https://www.instagram.com/yourexpertguest/

FREE GIFT FOR LISTENERS:

Head on over to Julie’s website to take a free quiz to find out if you can leverage your podcast interviews to grow your visibility.

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Julie Fry is the Founder of Your Expert Guest. Her company helps industry experts gain visibility, leads, and sales by sharing their message on podcast interviews.

Her secret sauce is creating meaningful connections between people that become clients, collaborators, resources, mentors, and friends. She discovered this gift when she founded and ran the networking organization, Business Among Moms.

She’s passionate about supporting small businesses and helping experts share their messages with larger audiences. When she’s not working with clients, you can find her walking her crazy Chihuahua-Jack Russell, having dance-offs with her kids, watching SNL with her husband or enjoying her newest hobby, gardening.

Learn more about Julie here.

Imperfect Show Notes

We are happy to offer these imperfect show notes to make this podcast more accessible to those who are hearing impaired or those who prefer reading over listening. While we would love to offer more polished show notes, we are currently offering an automated transcription (which likely includes errors, but hopefully will still deliver great value), below. 

GGGB Intro 0:00
Here’s what to expect today.

Julie Fry 0:04
You know, there’s a lot of people who do what I do. There’s a lot of people who do what you do. There’s a lot of people that do what all of us do, but there’s only one of us that has our story.

GGGB Intro 0:15
The adventure of entrepreneurship and building a life and business you love, preferably at the same time is not for the faint of heart. That’s why Heather Pearce Campbell is bringing you a dose of guts, grit and great business stories that will inspire and motivate you to create what you want in your business and life. Welcome to the Guts, Grit and Great Business podcast where endurance is required. Now, here’s your host, The Legal Website Warrior®, Heather Pearce Campbell.

Heather Pearce Campbell 0:49
Hello and welcome. I am Heather Pearce Campbell, The Legal Website Warrior®. I’m an attorney and legal coach based here in Seattle, Washington and serving entrepreneurs, online entrepreneurs around the world. Welcome to another episode of Guts, Grit and Great Business. I am so excited today to bring you my friend and a local superstar, Julie Fry. She’s based here in the Seattle area with me. Julie and I have known each other since I was trying to think about when we first crossed paths. I want to say it was like 2016 it’s been a handful of years. So it’s super fun to have her on the show today. She has recently shifted gears we’re gonna dig into that but to get to know Julie, let me so when I met Julie, she was working as the owner of a company called business among moms. Julie is a super connector for sure. She is also now the founder of your expert guest. Her company helps industry experts gain visibility leads and sales by sharing their message on podcast interviews. Her secret sauce is creating meaningful connections between people that become clients collaborators, resources, mentors and friends. She discovered this gift when she founded and ran the networking organization business among moms. I can attest to that she is a super connector. She’s passionate about supporting small businesses and helping experts share their message with larger audience. audiences. When she’s not working with clients. You can find her walking her crazy 12 a jack Russell, which I love. We’re to our fans in this family because I adopted one and we had him for years and having dance offs with her kids watching SNL with her husband or enjoying her newest hobby gardening. Julie, so great to see you again. So great to have you here. How are you?

Julie Fry 2:46
I’m great. I am so happy to be here too. And very grateful to be a guest on your podcast, Heather.

Heather Pearce Campbell 2:53
Oh, I love it well, and I love that you also have a new hobby of gardening because that’s my latest.

Julie Fry 3:02
A lot of people’s lives hobbies.

Heather Pearce Campbell 3:05
I remember in this green mean like, well, we can’t go anywhere. And we’re probably not doing any big traveling this summer. Like I could actually have a garden because we’ll be around to moderate.

Julie Fry 3:16
Yes, no, it’s actually kind of funny. We just had a neighbor, young girl, come over because we are taking off for a few days. And of course it’s supposed to be really hot this weekend. And I’m feeling like I’m turning into my mom, because I’m like, she doesn’t want her everything the way I’m asking her to or what if she forgets?

Heather Pearce Campbell 3:37
So funny. And are you taking your doggie with you? Or does the dog we all need to get in one or two?

Julie Fry 3:42
Okay, we are going to the Olympic Peninsula. And so he is coming with.

Heather Pearce Campbell 3:46
Oh, that sounds amazing. Well, of course, yeah. You’re doing that at the nicest and also hottest time of year here for Well, that’s so fun. So let’s shift gears. I want to hear about your transition to your work now with your expert guest and the podcasting world. How did you make that transition?

Julie Fry 4:08
Yes, yes, no, it actually is a very flowing story. So as you know, because you spoke at least one of our events. When I ran business in my mom’s and you were a great speaker. I remember people raved about you.

Heather Pearce Campbell 4:25
Oh, thank you.

Julie Fry 4:26
I ran that organization for six, over six years. And as Heather mentioned, BAM is a networking Organization for Women balancing motherhood and entrepreneurship. And part of our programming in addition to doing monthly networking events was an annual conference which I loved doing the programming for. I just thought it was a blast doing the puzzle pieces of finding the right speakers for the attendees and you know, getting sponsors to help offset the cost of the event. And it was just it was probably my favorite part about running BAM. And doing live events, any kind of events where there’s a lot at stake, meaning your money because they’re expensive. It’s kind of high pressure and high stress. And I have been told before that I have an unflappable personality. I remember my own boss, you’re just unflappable. And I’ve always thought of myself as like having a healthy relationship with stress. And I don’t get stressed out too easily. But what would happen and what happened in the last two conferences that I produced is the very next day after it was over, my back went out, and like, seriously, without laying on the floor can get a lot lined out, wow is, which had never happened to me in my life prior to that. So that should have been the first indicator that like, Hmm, maybe you should look into this a little bit. So last year, so 2019, the last day of our conference, we did implementation day where people got together at a local co-working space. And some speakers were there, and they actually worked through things that they learned at the conference, it was really great. But while we were there, my back went out again. And again. Same thing, like it kicked my butt for two weeks. And shortly thereafter, I fell into a really deep, deep depression. Hmm, I turned 50 last August. And I don’t know if it was the combination of you know, approaching 50. And you kind of look at your life and where you are right now and feeling like Oh, I thought things would be different. I was having some parenting challenges at the time. And I internalize those as like who am I to run an organization for moms, when I’m a crappy mom, feeling like I’m a crappy mom. And just, I fell into a just a hole. And I’m an extrovert by nature. I love people. I love being around people. I love my birthday. I love parties. I didn’t want to have any recognition for my birthday. We did have a small party, and I faked my way through that like nobodies. And then in September, once the kids went back to school, I literally kind of dragged myself out of bed to get them off to school. And then I would go back to bed. And I laid there until it was time to go pick up my daughter from school. It was awful. And I couldn’t run my business, I was incapable of answering texts, emails. Fortunately, I could delegate some work to others, which I did. But I was a mess. And so I at that time started realizing I need to sell this, I can’t do this anymore. So I put the wheels in motion to put BAM on the market. And ultimately ended up having a chapter leader in Texas who worked out great. Yeah, it keeps it aligned with their original mission. And she’s doing phenomenal. So that all ended up working out really well. But in the midst of all this, I thought maybe I just need a job to pull me out of this depression. Somehow, miraculously, I don’t know how I did it. But I got a job with a startup. And within a week, maybe even five days, I knew what a mistake that was because it was a small startup. And I was one of her first hires. And so you know how it is when you own your own business, and you aren’t really clear on what you need. And so she really needed much lower level position than which is or so we agreed to part ways like after six weeks or so I just said this. This is clearly not a fit for either one of us, and she agreed and amicable split. But then this was the end of February, this very long-winded approach to like, how did you get here?

Heather Pearce Campbell 9:18
No good is good. Yeah.

Julie Fry 9:21
So at the end of February COVID started, you know, becoming clear that this is a serious issue for us and potentially school being canceled. So I thought you know, I have never not worked ever since I think I’ve been 16 so I’m going to not work and just be and be a resource for the kids because I was feeling better. Like I got on antidepressants. I got on the right dose. I had a morning routine that involved exercise and great gratitude and listening to podcasts. And so like I was feeling better So, anyway, one morning, so sometime in March, I think it must have been I was walking the dog and listening to a podcast. And I was kind of remembering how much I loved connecting people through that. And it was something I did all the time. And I just thought, Hmm, I wonder if I could connect experts to podcasts, because I was getting worried about all my small business owning friends that use speaking for lead generation, and they were going to have that opportunity cut off and, and I just thought, oh, that might be a really good way to kind of help keep them top of mind and increase their visibility while this is happening. So I thought, hmm, I’ll ask some friends that I think would be good podcast guests and ask them if I can guinea pig them. And so I did, to see if I liked it and see if I would get results. And I did. So then I bought a domain and did a little bit more market research and started your expert guests. So that’s, that’s how I got here.

Heather Pearce Campbell 11:03
Wow, there’s so much we can dig into even in that short story. And I know that’s a very short portion of your overall story. Right. But first, you look amazing for 50. I just, I just have to say that like you being depressed about turning 50 I’m like, wow, I’m really in for it.

Julie Fry 11:21
I just can’t. Thank you. I’m almost 51 My birthday is next week.

Heather Pearce Campbell 11:26
Happy early birthday. Will you look amazing. You look like you’re still you’re 30. So good job mama.

Julie Fry 11:34
I love you even more than I already did.

Heather Pearce Campbell 11:37
Well, it’s true. For people who are listening, you cannot see Julie, but I can. And you know, it’s so interesting this piece about, gosh, who am I to be doing this work when I’m failing as a mom? Right? Oh, the weight of that. And I think so many women. It’s really interesting that you say that? Because right now, like I just launched in the last couple of weeks a personal passion project called the Leap lap. And it’s yes, yes. It’s very cool for moms. And really, you know, truthfully, from a selfish standpoint, and it was it was a way to carve out the time to show up for myself and meet other women. COVID has been so intense, so intense. But this this theme, and I think you know, the thing that I love, I’ll just say it that I love about women, is that we can go through times like that. And then like, Look what you did, you turned it around you, you know, you got the help that we need, we can go to very hard and dark places. And you still showed up for your kids, for your family, for yourself. And I love you trusting your intuition. Like just one day, walking along. And I have I’m a huge fan of the topic of intuition. But just having this idea of like, here’s how I could continue this thread of what I love to do, and still be doing it in a way that you enjoy. And in a way that’s of service to others. That’s like the brilliant piece you like you saying here I was worrying about all of my friends and business. Yeah, that’s super woman right there. Oh, Mom and Superwoman, like combining all of those elements of ourselves into a way to move forward.

Julie Fry 13:24
Well, it’s interesting, because you know, when you’re in it, I had never been depressed before. I’ve always been a pretty like, happy go lucky, optimistic person. And so it, it hit me like a ton of bricks. And I recognize now and even just like as I do these podcasts, interviews, and I tell this story, it’s been super cathartic to, like, understand why I got to that point, which I think was just, you know, I also live with leukemia, I have a chronic form of leukemia. And so when I got that diagnosis in 2014, I never really dealt with it. Like I never saw a counselor, I never did therapy. I just kept chugging along, you know, and I think the fact that I never stopped to really deal with, like, what does that mean? And how does it impact me? How does it impact my relationships and my family? I think that the way that I had been proceeding through life of just like, I’m just going to do more and just pile more on my plate and my mind and body was just like, nope, yeah, I deal with this. And since you really pushed it down for a long time, you’re really gonna deal with so.

Heather Pearce Campbell 14:39
I know and for women listening I know that there gonna be so many, especially in the world of entrepreneurship, right people who are really doers and moms like they can relate to that. I mean, I and I was wondering, because for me as well, I’ve gone through periods of time where I thought, I’m fine. All as well. I don’t have stress. I don’t see feel stressed. And at least I’m not aware of it. But something happens. And my body’s like, nope, you’re stressed. Yeah. Right. And you’ll get these big warning signs. And so that’s it’s been an interesting thing to observe of like, how am I? or How did I get so disconnected? Yes. from reality that this is what had to happen to show, you know. And so that’s part of why I’m so excited even for this leap lab concept next week. But I think the reality is that it’s really easy to turn on autopilot, or, you know, overwork and go for periods of time where that’s the norm, versus slowing down and being with ourselves and going inward and having that be the norm.

Julie Fry 15:45
Yeah. I mean, that is one thing. I’ve had a number of conversations with people about their transformations, or what they’ve learned about themselves during this COVID. quarantine. And this kind of forced slow down. And I would say that is a consistent theme is that I had one friend who said that I think that I was using my travel as a way to, like, hideout from my life, and you know, not deal with the stuff I needed to deal with. Um, you know, we fill up our schedules sometimes so that an I, you know, guilty so that we don’t have to deal with things.

Heather Pearce Campbell 16:24
And maybe not obviously, even consciously do that. But our, we’ve got this internal drive to do that. Yeah. So can I ask you, how are you doing? I know, you’ve had a much longer journey, like you said, This leukemia part of your life and having that be really, you know, laid over everything else that you’ve done, and I’ve seen you for years, and you are like, you’re phenomenal. You’re a super-connector, you. You’ve done a lot in the space of time that I’ve known you. How are you managing that? How are you dealing with that now?

Julie Fry 16:57
Thanks for asking. So I was fortunate to get on a clinical trial in 2017, that that drug has now been FDA approved for the treatment of CLL, which is what I have. So I am doing really, really well. In fact, I just had labs this week, I go every three months now and to look at my blood work, I would be a person in remission. They don’t use that term with me. But I do so, so yeah, I’m doing great. I feel really good. I feel like my strength and health is very strong due to my exercise level and how I’m taking care of myself and how I’m eating. So yes, I feel very fortunate that right now. I’m doing great.

Heather Pearce Campbell 17:46
Awesome. Oh, I’m so glad to hear that.

Julie Fry 17:49
Yeah, it’s amazing the advances that they’ve made in, in treatment of blood cancers, for sure.

Heather Pearce Campbell 17:56
Oh, that’s phenomenal. Well, how great was it that you were able to get in at night. Oh, I’m so glad to hear that. So let’s shift gears. Talk to me about how is this current endeavor going? Are you enjoying yourself? Are you feeling like it was the right switch for you?

Julie Fry 18:17
Absolutley, it is so fun. I say this every day, it is so fun. I have the most interesting clients. And I get to find out about new types of shows that I probably wouldn’t listen to personally, but because they’re great fits for my clients to get in front of their target audience. You know, so I listen to and research these shows. It is just a blast. So I feel like I’m in the absolute perfect career for me.

Heather Pearce Campbell 18:51
I love that. Well, and I know you’ve lined up a couple of your clients for my show in the past weeks or months. And so that’s super exciting. Yeah, what type of feedback Are you getting from your clients?

Julie Fry 19:02
On how they like the services? Very good. So I have a few different ways that I work with people. One is a done for you client service, which is the clients that I’ve reached out to you for your show, where just everything is handled, they show up for the interview, although they get some great guests prep beforehand. But they just kind of sit back and we do all the work. And then other ways I work with clients is those who are starting to explore getting on the podcast as a guest as a marketing strategy. And so I teach them the why and the how to do it the right way. And so I do that on one on one strategy sessions. And then I also have a small group program that takes them through the whole process from really framing your expertise into interview topics to developing a one-sheet to actually getting booked on interviews and how to be a great guy. So, so yeah, that I’m hearing really great things, especially my group program. That’s really fun because the participants all help each other to. So as we’re going through it, they give each other feedback on interview topics or takeaway listener takeaways. So it’s just that’s really, really fun.

Heather Pearce Campbell 20:22
I love that. So you’re doing some of that in the context of a group as well done training. I mean, yeah, it’s like full meal deal training.

Julie Fry 20:28
It is the full meal deal training.

Heather Pearce Campbell 20:30
Yeah. Well, and talk to us a little bit about how do you for people that are guesting on podcasts? What’s the right way to do it? How are you working with your clients and training them? Hi, doggie. Yes,

Julie Fry 20:46
We’ll need to edit this out.

Heather Pearce Campbell 20:47
I don’t know, I love it. I don’t know. I kind of want to leave it in. Right. This is real life during COVID. working and doing all the things from home.

Julie Fry 20:55
Yeah. So the how of being a guest on the podcast. So it talks about a lot. And if, if people follow me on social media, I talk a lot about how to be a good guest. And so I talk about the mindset of going into. And I like to use the word conversation, which I noticed you didn’t do rather than interview. Because the interview just sounds bland. It doesn’t sound fun. I mean, I guess I sometimes listen to interviews, and they’re interesting. But conversation. And also if you’re involved, timid or anxious about podcasts, being on the podcast, thinking of it as just a conversation, conversation with Heather, it really takes away the pressure. Yeah. And then again, you have the beauty of most podcast hosts, do edit out things, oz weird comments, sounds, whatever. So I encourage everyone to think about it as a conversation, to really think that the host is doing you a huge favor by allowing you to be a guest on their show. And so you want to be gracious and grateful. And think about how you can deliver the most value you possibly can for their audience. Because that’s going to leave you in a really positive light, who knows, they might introduce you to other podcasters that you might be a great fit for. So that’s the mindset piece that I talk a lot about, and I share a lot about on social media. And then how there’s lots of different hows. I don’t know how deep you want to go into that.

Heather Pearce Campbell 22:31
Right. Well for people that are your clients, right? They’re going to be entrepreneurs, like how do you optimize your time on a podcast, in relationship to creating leads or growing your business?

Julie Fry 22:43
Hmm. So how much time should you devote to it?

Heather Pearce Campbell 22:46
Well, or the how of like, what’s the strategy when you’re talking with clients about you know, going on? And I’m sure it partly depends on the podcast, right? What the conversation is tailored towards whether they offer up links or gives your audience’s right.

Julie Fry 23:03
Absolutely. So it is really important that you do have your end goal in mind. So I talk a lot with prospective clients about what’s your primary objective? What do you want being on podcasts to do for your business? Do you want it to just get your business name out there? Do you want it to generate leads? Do you want to generate revenue? Are you trying to increase your social followers? What? Like, what’s the outcome? So then that drives the actions and really how you go about it, but you should always have a call to action at the end of every interview, something that’s easy and short for the listeners to do if you resonated with them and if you can help them? Yeah, so like, for me, I have a quiz. It’s less than two minutes. And it’s really easy and fun. So yeah, other people might just have a book a free call with me to learn more, or they have a really great download on their website, or whatever it is right now.

Heather Pearce Campbell 24:04
I love that I think about remembering. I mean, I myself have to remember this. I get invited to a lot of podcasts. But I get so involved in the conversation. Like I literally sometimes forget, like, Oh, yeah, I should actually mention, you know, the place that I actually want people to find me because the host might run through some of the typicals. But like, I want, especially if I’m on other people’s podcast, I want them to know about my podcast, they’re already in the podcasting world, right. Yeah. Well, and I want to backtrack, because I love what you said also about thinking about it as a conversation, because and you’ve probably as you’re listening to podcasts, or heard those guests that they get asked one question and then they go on for like 20 minutes. Right? Yeah. podcast host. It’s like it’s so challenging to want to allow them to keep going and that’s what they’re doing. Also to have to, like, pause them and have it be a bit more conversational and right jump in. And so even from the standpoint of like, really understanding the nature of, and I mean, especially for podcasts where they are, like, not an interview, but conversation-based, right, really treating it like a conversation and not a one-way directional platform.

Julie Fry 25:23
It’s very interesting. So I’ve learned a lot through discovery calls with clients, like people will hear of me and want to book a call. And then I learned really early on that I needed to ask people, do you listen to podcasts, because a couple of my calls that I’ve had with people that don’t listen to podcasts like we’ve been halfway through the call, and I realized they don’t even know what a podcast is a webinar, or it’s a virtual speaking gigs. So it’s been, it’s been very helpful to help me clarify my questions of when we’re on a call together.

Heather Pearce Campbell 26:02
So interesting. Yes, I can just say, as a podcast host, you really appreciate those guests and see it as a conversation and, you know, really allow it to go like a conversation versus like, Oh, no, I’ve got my time. And I’m going to talk for an hour.

Julie Fry 26:18
Yes, yes.

Heather Pearce Campbell 26:21
That’s awesome. What was that?

Julie Fry 26:24
My clients don’t do that.

Heather Pearce Campbell 26:25
Don’t do that. Right. I’m sure they don’t. But I think I think the tendency is natural, especially when people are a little nervous. Right? Yeah, I think it’s a natural tendency. And so I’m curious for some of the clients that you’ve had, do you have examples of them using podcast yet? And I know, this is still pretty early to actually generate new business and generate revenue.

Julie Fry 26:47
Yeah, I mean, I can say, Well, I can speak for myself, too. That’s probably the easiest example to give. But yeah, podcasts that I was on. Gosh, a little over a month ago, has generated over four figures in revenue for me, I have one client that I know it led to two new four-figure clients for her. I have another client that I believe one of her interviews. Gosh, I think it led to a five-figure revenue. So yeah, definitely, definitely. Again, if you’re on the right show, if you’re having the right conversation, if you have the right kind of lead nurture sequence. It can definitely lead to and I and I think part of the reason that I found it to be the only most I mean, it’s the most successful, and it’s the only marketing strategy I’m using right now. And I try to model this for other people is to share your story, because the more I share about the bad, bad stuff in my life, but you know, just the things that have gone through, it’s relatable. I’ve had conversations with men, you know, like, super stand up like a tough guy, and that they’ve gone Wow, I really appreciate you sharing that with me, because I can relate to that. I was depressed following my divorce, but I couldn’t talk to anybody about it. So I really try to model this for others that the more you can share of yourself, whatever feels comfortable, I know is for some people not comfortable to share that much. But the more you’re making yourself relatable and giving your potential clients a chance to see what you’re really like. And so I think that’s part of why it’s been so successful for me.

Heather Pearce Campbell 28:37
Oh, I love so much that you mentioned that because I think it’s also really easy for people to get locked in, especially podcast guests to get locked into this idea of like, Oh, well, the title. Yeah, I have to be perfect or everything has to be related to this topic, or people just want to hear about the business. And it’s like, No, you know, and they like they want the real person they want the more of the whole real picture. And so that’s personally actually what I’ve loved about even having my own podcast is having phenomenal guests come on where you get, like, you know, major views into what it’s like to not only do the work they do, but how the personal life intertwines with that. Because there’s really no separating those two parts of our lives. Right?

Julie Fry 29:26
There really isn’t. And the other thing that I share a lot is, you know, there’s a lot of, you know, there’s a lot of people who do what I do, there’s a lot of people who do what you do, there’s a lot of people that do what all of us do, but there’s only one of us that has our story. And so the more you can put it out there. I just finished reading story brand by Donald Donald Miller, built by Donald Miller. So I’m kind of obsessed with storytelling right now.

Heather Pearce Campbell 29:51
And now. I’ve heard and I need to go pick up that book.

Julie Fry 29:56
Oh it’s so good. It’s a new favorite business book.

Heather Pearce Campbell 30:00
Some yes I’ve seen glimpses of it taught and you know, but I haven’t actually read the full book yet. So time to pick that up. Yeah. Well, and I love I really do love you sharing about your personal journey I’m, and in part because this podcast is about guts and grit and like what it really takes both in business and in life to endure. Now do you think have been your, your greatest strengths and being able to get you through these really, really tough periods?

Julie Fry 30:30
Hmm, that’s such a great question. I would say first, my family is really amazing support system. So when I was laying in bed all the time, and my husband, boy, because he works really hard. He’s in the construction industry as a project manager and works long days, he had just started a new job in September. And, you know, on the weekends, he would just take the kids and go do stuff. And I would lay in bed, and he just kind of let me work through it. So he and my kids are amazing because they’re old enough to like, get it. And so we had lots of conversations about how my brain chemistry was off. And like, this is not how I’m going to be forever. And I’m but it was good to show like, sometimes your parents like, we’re not perfect. And sometimes we need help. So it was really nice to be able to just be and know that my family was there for me no matter what. And I have great friends and my sister was amazing. So I think my family support. And by nature, I am an optimist. So I think once they like started to feel incrementally better, and I could see like, oh, okay, I’m not going to be like this forever, then that would kind of propel me to just like, okay, I’ll be a little bit better tomorrow and a little bit better tomorrow. And it might be you know, one-click above how I felt, but yeah, I could see that. Like, it wasn’t forever.

Heather Pearce Campbell 31:58
Mm-hmm. Well, and that’s I, I’m glad that you say that part about like, Oh, this isn’t gonna be forever. It’s almost exactly a phrase that I use, and I haven’t had my back Go out, and the way that you describe I have a girlfriend that’s been through that same thing. And it just sounds horrendously horrible. Yes. But I have been through some periods of depression, and there were some periods like that, where I literally didn’t want to get off the couch. And it was after having my son. And it, you know, and not directly after, but there were some real challenges that we went through, you know when he was in the kind of the two to three range and developmental challenges. And then he repeatedly was getting kicked out of preschools and, and trying to balance work, like I was in this period of thinking I had to do it all and a little bit like now. Yeah, all at the same time. Yeah. And it was really, like, I just, you know, living with the weight of that it really sent me into a place that was very, very hard. And, like you big shout out to the sisters. I mean, the family was super important, but my sisters are like my therapist. Yeah. And like you, I’m an optimist. And so you know, incremental progress was really significant for like, allowing me to hold on to that hope. How, as you look back, I mean, what do you have? What would you say to others that are in that place now?

Julie Fry 33:29
That’s such a good question. Because I remember one of my girlfriends was actually just saw last night, she came over the kind of when I was in the worst of it. And it’s hard because you’re not, you’re not yourself. And I have here I didn’t believe any of the things that they were saying to me about, like, You’re So Amazing. Julie, like you, couldn’t do anything. It’s like, No, no, I can’t. So I just I think that piece of this is not forever. It’s kind of like right now, right? And some people are having a very horrible, horrible time right now because of COVID. And because of our social and racial climate, and know that as a country and as a world like we have gone through horrible horrible times before. And it’s not forever. So I think just that peace of knowing it’s not forever. And if and having a routine that once I started doing a routine that also made things much, much better. So like, getting up at the same time every day, like I now have this it’s like an hour and a half long routine, but I do it every single morning. Yeah. kind of sets me in the right frame of mind.

Heather Pearce Campbell 34:43
Hmm, that’s so good. I remember when I was in law school is either during law school or after law school. My mom had died while I was in law school, and I went through several bouts of depression and there was a period and I remember talking to my therapist, he was like, I don’t care what you read. If it’s like drinking green tea after you take a cold shower and go on a walk, like you choose some things, and you do them every day, right? And so I just did the things he said like, okay, Cold Shower, green tea.

Julie Fry 35:17
Yeah, and it helps.

Heather Pearce Campbell 35:18
I wasn’t creative enough to think beyond the obvious direction. did help, right. And when I did it, I was like, okay, it’s not so hard to get out for a walk. It’s not so hard. So, yeah, I think that’s a really brilliant piece small but something that feels doable, and you can consistently do, yeah. So what is next for you? What are you looking for right now, either in your work or your business? What’s most helpful? Not only for me to know, but for people listening to know?

Julie Fry 35:50
Yeah. So what’s next? Gosh, I’m, I’m trying to write a job description because I need to hire an account manager. So I need somebody like me and my business. So I’m not looking forward to a little vacation that we’re leaving for this weekend. Awesome. And you’re looking for amazing experts, right? Who can become a guest and absolutely amazing experts that can become guests? We’ll be doing our next small group program starting in October, the first week of October. And so there’s a page on the website where you can go to learn more about that. If it’s okay, I can share that. Absolutely. Yeah.

Heather Pearce Campbell 36:31
And for people listening, make sure you check out because my next question was going to be weird for people that want to connect with you. Where do you go to connect?

Julie Fry 36:38
Yeah, so my website is your expert guest and as I mentioned, there’s a fun quiz.

Heather Pearce Campbell 36:45
Everyone loves a quiz.

Julie Fry 36:46
It’s fun. Could you leverage podcast interviews to grow your visibility? So that’s there right on the homepage if you go to your expert guest and there’s a button that says take the quiz.

Heather Pearce Campbell 36:58
Awesome and that’s a.com yourexpertguest.com so and if you’re listening and we’ll also put your social links or anything else that you want people to have you know, something that links to your upcoming program and will time this episode, right so that it goes live. Okay, um, but yeah, so if you’re listening to this episode, you can check out Julie’s main website and ever social links as well as a link to her program that starts in October at the show notes, which is legalwebsitewarrior.com/podcast. Awesome. And Julie, now, did you the quiz, I think is that the free gift for the audience? Perfect. What else? Do you want people to know what final thought Do you want to leave people with before?

Julie Fry 37:46
Oh gosh, I would say to just you know, when it comes to being a guest, really in life, because I’ve started embracing like my weirdo and my dorkiness. And there’s Conan O’Brien behind me on my wall because I love him. So oh my gosh, Conan.

Heather Pearce Campbell 38:03
Oh my gosh, how can you not love Conan? Like on a late-night, it was this stretch of time where I was working way too late. And I don’t know it was a replay. But he was in some foreign place and put all his it was, yes, a tiny little tiny shirt, right. And so Tommy’s poking out the bottom, and he’s totally walking around on the street. Like, I just was dying, dying, like it was so funny.

Julie Fry 38:28
So he has this series, it’s on Netflix called Conan without borders, where he goes to different countries. It is and that’s when I fell in love with them.

Heather Pearce Campbell 38:37
It’s really funny.

Julie Fry 38:39
It’s really funny. Yes, I know. We have discovered a lot of really funny shows during COVID. But back to what you asked me it’s really just like, embrace who you are, like, the good, the bad, the weird and don’t be afraid to share it because that’s gonna attract your ideal people that want to do business with people like them.

Heather Pearce Campbell 38:57
Oh my gosh, that’s one of my favorite things to end on. Like, that’s one of my favorite ending points. So just you know, be your weird self.

Julie Fry 39:05
Weirdos win.

Heather Pearce Campbell 39:08
I love it. Oh, Julie. So good to see you again today

Julie Fry 39:11
You too, this is so fun.

Heather Pearce Campbell 39:14
It’s so fun. I’m so glad that you’re doing well. I’m so glad you made it through that hard, hard period. And you’re signing again and wishing you well on your vacation. And Emily as we roll into the fall, fingers crossed, but I look forward to talking with you again very soon.

Julie Fry 39:30
You too. Yeah. we’ll reconvene in September.

Heather Pearce Campbell 39:37
Bye-bye

Julie Fry 39:38
Thanks so much, Heather. Appreciate it.

GGGB Intro 39:44
Thank you for joining us today on the Guts, Grit, and Great Business podcast. We hope that we’ve added a little fuel to your tank, some coffee to your cup and pep in your step to keep you moving forward in your own great adventures. four key takeaways links to any resources As mentioned in today’s show and more, see the show notes which can be found at legal website warrior.com slash podcast, be sure to subscribe to the podcast and if you enjoyed today’s conversation, please give us some stars and a review on Apple podcast, Spotify or wherever you get your podcast so others will find us to keep up the great work you are doing in the world and we’ll see you next week.