With Tracy Yates, the Transformational Architect, Alchemist, and Mentor who’s been a catalyst for boundary-less potential for over two decades. Tracy is a serial entrepreneur, an award-winning strategist, and a secret weapon for iconic leaders who strive for extraordinary lives, revolutionary businesses, and fulfillment within themselves.

With a proven track record of success, Tracy built an 8-figure business from scratch by marketing for major brands such as Google, Hulu, Disney, and Amazon. She’s renowned for her ability to unlock even the highest achievers’ dormant potency, brilliance, and potential through lightning-speed transformations, leading to remarkable expansion in their lives, income, and leadership.

Join us for an episode that will change the way you think about ambition. Tracy dives into the Ambition Paradox and what could happen if you step out of it. She shares the misconception around change, how transformation differs from healing, and why she personally doesn’t align with healing.

Don’t miss out on this opportunity to learn from one of the most sought-after mentors in the business.

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Biggest takeaways (or quotes) you don’t want to miss:

• The six phases of ambition paradox.
• “Change does not have to be hard.”
• How do we dive into our hidden limitations?
• “Transformation is being in a place where you’re no longer striving to reach something.”
• How do you shift people out of their cycle and into a place where they achieve sustainable transformation?
• “One of the more exciting things that we often don’t think about, is when we shift people, everything in our life shifts.”

“I don’t align with healing, because first of all, I don’t think anything’s wrong with anybody. You don’t need to be fixed. Your genius needs to be pulled out… to me, transformation is sustainable.”

-Tracy Yates

Check out these highlights:

• 04:30 What is the “ambition paradox”?
• 18:31 Tracy shares how her journey shifted from marketing to leadership.
• 22:42 What are we truly striving for?
• 34:49 Another misconception around change.
• 41:20 What is another piece that a lot of us don’t realize?
• 52:22 Tracy’s final thoughts to leave for the listeners.

How to get in touch with Tracy:

On social media:

Instagram: https://www.instagram.com/iamtracyyates/

LinkedIn: https://www.linkedin.com/in/tracy-yates-boostexperiential/

Learn more about Tracy, by visiting her personal website here.

Gift for the listeners: Book a free call to assess where you are in the Ambition Paradox and what you can do to shift into a Higher Frequency of Success.

Imperfect Show Notes

We are happy to offer these imperfect show notes to make this podcast more accessible to those who are hearing impaired or those who prefer reading over listening. While we would love to offer more polished show notes, we are currently offering an automated transcription (which likely includes errors, but hopefully will still deliver great value), below:

GGGB Intro  00:00

Here’s what to expect today…

Tracy Yates  00:02

Change does not have to be hard. It can it can happen instantaneously. I see it all the time. And it’s our and you know, we think that also then we think we, oh, we’ve got to have a lot of courage to do this. And Oh god, what am I gotta uncover underneath? And I mean, in my perspective, it’s certainly better to uncover it and get it out, than to push it down and keep living with it and having it define where you’re going.

GGGB Intro  00:35

The adventure of entrepreneurship and building a life and business you love, preferably at the same time is not for the faint of heart. That’s why Heather Pearce Campbell is bringing you a dose of guts, grit and great business stories that will inspire and motivate you to create what you want in your business and life. Welcome to the Guts, Grit and Great Business® podcast where endurance is required. Now, here’s your host, The Legal Website Warrior®, Heather Pearce Campbell.

Heather Pearce Campbell  01:07

Alrighty, welcome. I am Heather Pearce Campbell, The Legal Website Warrior®. I’m an attorney and legal coach based here in Seattle, Washington, working with online entrepreneurs throughout the US and around the world. Welcome to another episode of Guts, Grit and Great Business®. This topic that we’re about to tackle today is a biggie and I am so excited to welcome Tracy Yates. Welcome, Tracy.

Tracy Yates  01:35

Heather, so nice to be here. And yes, it is a big and juicy topic.

Heather Pearce Campbell  01:42

So good. It’s gonna be so good. You’re in for some, you’re in for a great conversation. So, for those of you that don’t know Tracy. Tracy Yates is a sought-after Transformational Architect, Alchemist and Mentor to thought leaders and changemakers who go beyond the bounds of limitations in business, in life and within themselves. Tracy built an 8-figure business from the ground up marketing for the world’s biggest brands like Google, Hulu, Disney, and Amazon, she’s a serial entrepreneur spanning two decades, an award-winning strategist, and a catalyst for boundary-less potential. She is a secret weapon to iconic leaders who create extraordinary lives, revolutionary and prosperous businesses with aliveness and fulfillment within their being. Tracy is known for her lightning-speed transformations that unleash even the highest achievers’ dormant potency, brilliance and potential that catapults remarkable expansion in their lives, income, and leadership.  Welcome, I love so many parts of your bio. Tracy, I’m so excited about this.

Tracy Yates  02:52

Thank you. Yeah, that was actually a hard bio to write, to be honest. I mean, right. We all struggle with that. But, you know, I think leadership and entrepreneurship is more than fitting in a box. And oftentimes, you know, we really have to dig deep to pull our true, you know, potential and power outside of ourselves. Right? 

Heather Pearce Campbell  03:14

Yeah, absolutely. Well, and, you know, the two words that came flying off the page for me with those is aliveness and fulfillment, right? Like, I think so many people get going on the journey and get disconnected from that, you know, and here we are, we’ll just say like the point in time where we’re recording this is, you know, “post-pandemic”, right? Kids are back in school, things are moving again, people are still not traveling for business the way they did, like, I’ve had lots of conversations with folks who used to do a ton of travel, they’re just like, nope, happened. Right? So there’s still I say, post-pandemic, recognizing, like, I don’t even know if that’s a thing. But you know, people generally trying to kind of make their way back into more of a settled balanced life. And, you know, there’s a lot of recalibration still going on, right. What does that look like and people in all kinds of recovery and healing journeys? And, you know, I know when you and I first connected and talked about what we might be talking about today on the podcast, you propose something called the ambition paradox. You want to share with us a little bit about what that is.

Tracy Yates  04:26

Sure. Yeah. And you know, I’m someone who, not only myself was in the ambition paradox for years. But it’s something that all my clients struggle with, whether they, what others zero they have in their revenue, right. So this is a common thread amongst high achievers. And so really the ambition paradox is it’s not that a vision is wrong or bad or wanting do big things for your life. That’s wonderful. That’s not what we’re saying here. It’s the fact that how we’re going about it. Because how we’re going about it is actually slowing down. And really what I see is not allowing us to access our true highest potential and vision. Hmm. So when I look at the ambition paradox, I think of, you know, kind of six phases. The first one is, and this you know, and your listeners can listen along and see if any of these resonate for them. And Heather, I’d love to know if they resonate for you, too. I know they resonate for me, is immediately dropping into the how, how do I do it? What’s that magic strategy? I want to go as fast as possible.

Heather Pearce Campbell  06:02

Let’s just get started.

Tracy Yates  06:04

Get started. Let’s figure it out. Let’s bring this to the world. Right? And then the next phase that creates, is this ruminating and perfectionism. How do you set yourself apart from others? How do you do it better? How do you rework it, you know, reworking it over and over, which ultimately, stalls the momentum, and the creative process. And then, which then third phase, which then puts us into this, what I call this activating this pit of self doubt? Where you question yourself, you overthink it, your confidence takes a hit. And then, you know, we look at all the other people around us, our peers, our colleagues, you know, other leaders in the industries. Now, it’s this comparison is, where we see, you know, this person reaching these goals, and we start to really, really question ourselves and wonder what’s wrong with us? You know, do they have some magic solution? Right? Which then triggers I love this one, which then triggers this unnecessary urgency of getting it done. So we throw resources at it, right? We go from coach to coach and…

Heather Pearce Campbell  07:36

Going faster, like, I’ve just got to do it faster, better.

Tracy Yates  07:39

Yeah. Right. And then we go into this problem solving mode, this like firefighter mode, because when we’re operating from those phases, right, and we’re in this unnecessary urgency, it’s chaos. So it’s again, not that ambition is bad, but it’s you know, it’s how we’re going about this and all these phases, really, they’re making it more difficult, and hindering us from getting where we want to go and even exceeding where we want to go. And along the way, not to mention, we’re stressed out or overwhelmed, or exhausted. And we’re sacrificing what matters most to us. But then we think it’s fine. It’s normal. This is what is necessary to reach success.

Heather Pearce Campbell  08:39

Hmm. Do you think this is a journey that is unique to entrepreneurs?

Tracy Yates  08:47

Well, you know, that’s a great question. And I’ve thought about this myself. And I do think, you know, to me, entrepreneurs, I mean, being one myself for over two decades, and I’ve built three companies and, you know, grew one to eight figures solo from scratch, and I’m still standing, which, you know, sometimes I wonder how I’m still standing. Right, but at the end of the day, entrepreneurs are this special breed right there. They’re driven. They want to achieve at all costs. They’re very resilient.

Heather Pearce Campbell  09:26

They’re overly optimistic.

Tracy Yates  09:30

Overly optimistic, resourceful, smart. And it’s these people, right, this group, let’s say, that truly are some of the most extraordinary people. So I do think this particular is very, is very common to entrepreneurs for sure.

Heather Pearce Campbell  09:56

Yeah, well, and it is, you know, I mean, even thinking back to why launch the podcast, right? I think that people can get stuck in, because, you know, building a business and I want to get more into your journey about, you know, your own path into and through entrepreneurship. Right, it just takes a unique person to choose that path to walk that path, to stick that path. And I think so often, and the folks that I serve, and that I have a tremendous heart for are the ones that are here to express their unique values through their work, right. And by necessity, they have to build a thriving, but usually small business, meaning, you know, before we went live, I was just saying, my folks are not the ones that are building a startup for the most part that they want to spin off in five years and make at gajillion dollars, right, that’s not for the most part of who I serve. Now, do some people end up coming up with something that ends up being more of a startup model? Sure, sometimes. But mostly, I’m serving the people here that are really mission driven conscientious, like they want to do meaningful work. And I think it can make that path even harder. If that’s your right, because you’re so invested, your heart’s so in it, you don’t always have the resources for knowing how to build the thing or do what it is that you want to do. And it’s almost like if you’re a little bit less invested, I feel like your perspective, like imagine you were doing this thing that you’re doing on behalf of somebody else, I think you’d actually come at it from a different perspective. Yeah, right. But for these folks that have so much skin in the game, so much heart in the game, I think it really does add a layer of pressure and stress and, you know, and motivation, that that can actually make it more challenging.

Tracy Yates  11:59

Absolutely. And I think something so interesting about that I see. And I know within myself as well, and I see with my clients is because the journey, right on this entrepreneurial journey is it’s not for the faint of heart. Right? It’s not and there are so many people who, like you said, are birthing, basically, their unique genius, out into the world. And in this business is the vehicle for them. Right to experience that to do that. But looking at it from a larger perspective, not as in volume, I mean, zooming out. This is a deeply this journey, that we’re talking about this entrepreneurial journey, right, this heart centered, Mission centered impact driven, is as much as about the business as it is about your own expansion.

Heather Pearce Campbell  13:09

100% yeah, it’s you know, I’ve said consistently on the podcast, like another guests have said to write the best self development journey is entrepreneurship. Yeah. Right. It’s true, our any of us are limited in our ability to grow and build a business by our own ability to grow and build ourselves and our capacity for leadership and decision making.

Tracy Yates  13:32

And I think what’s happening? So often I see with the clients that I work with, and just what’s happening sort of in the online space, is that these these entrepreneurs, right, these impact driven, very heart centered, right? They’re like, Okay, well, I guess I have to double down on strategy, because this is, right, and what I have learned through my own journey, and through supporting my clients, is that this operating at another level, right at this extraordinary level, where you’re literally bringing yourself through to your work is an inner game. Right? And it’s goes beyond mindset. It is an inner game. You know, I always use this analogy. And I think a lot of business owners understand this 8020 rule, right? Like 80% of your revenue comes from your clients and so forth. There’s a with various ways to apply it.

Heather Pearce Campbell  14:40

What is the Pareto Principle? Yeah, exactly.

Tracy Yates  14:43

I flipped that. And it’s a percent inner and 20% strategy. Hmm. And it changes the game. 

Heather Pearce Campbell  14:57

Yeah, we’re so oh, one, I want to go back in time because I’d love to know, you know, what was it about marketing that initially hooked you? Right? You’ve had your own journey where you worked for some big companies developed lots of experience, right? built your own business, etc. But what was the initial hook for you?

Tracy Yates  15:19

Oh, gosh, that’s such a good question. Hmm, I think, you know, to me, marketing is a very creative outlet. And I’m a really creative person. So I think that’s what initially drew me into into marketing. And the marketing that I that I did, my agency did was, was not like digital, digital, or social, you know, marketing, it was brand strategy and an experiential and, you know, really coming up with creative campaigns, to position brands and products and services. So I just, so that’s a very creative form of marketing in itself. Yep. And I love working with all my various clients, right, because each brand is different. And then ultimately, crew, which is so interesting, I’ve never thought about it until literally is where like, you’re talking about this, which is the beautiful thing is that probably one of my favorite parts about, you know, my agency was the connection that I have with my clients. Right, the CMOS, the CEOs, the Chief Brand officers like, that was really what fueled me.

Heather Pearce Campbell  16:33

Hmm, I love that I can relate so much to that when I adore my clients. And I’ve told everybody, like, I’ve just worked, I’ve been so fortunate in my career to work with just really good clients. And when I spend time with them on Zoom, or whatever, every time I get off just feeling energized. And like, I’m so happy that I get to spend time with these people. And there was a time where I have a program, it’s called the catalyst Club program, and it’s a year long, Small Business Support Program. Due to some personal reasons, I had some clients kind of check out for a bit right, husband, wife, team that lead a company, and when they came back, I was like, I’ve missed you and I’m genuinely like, I miss these people, I miss being able to be meetings with them weekly, or monthly, or whatever the pattern was, right. And so yes, I feel the same way. And I think a lot of people, especially expert based businesses, that are the mission driven service oriented type can relate to that.

Tracy Yates  17:33

Absolutely. Yeah. It’s so we are right. And that’s another piece, I think that gets difficult in building, you know, if you’re building an online business or even off, right, is that that connection is the magic. Yeah. And it’s a getting to that connection, you have to go through.

Heather Pearce Campbell  17:57

All the painful building blocks. Totally well, and you know, in thinking about your own journey, right, the marketing, connecting with clients, being able to utilize your creativity, I love that, like the way all those pieces came together for you. At what point did you shift from marketing basically into leadership?

Tracy Yates  18:19

Right. Oh, that was a long journey. So essentially, you know, as I was building my company, and growing my company, I, I realized I said, Okay, I can do this, the way I’ve been doing it, the ambition, paradox, hustling, pure tenacity, right? Working harder. And I, I just said to myself, this is not sustainable. It’s not sustainable for me. I can’t do this for another two decades. Like everything in my body was like, no.

Heather Pearce Campbell  19:02

I’m curious. At what point did you make that realization? Like, were there other influencing factors in your life? Was it really about the work like, the reason I ask because I think a lot of people reach that point. Right. And I’m just curious to hear you share a little bit about that time in your life or your own insights around that.

Tracy Yates  19:22

Yeah. So I had really been thinking probably for about 35 years, like okay, what is this next step? Right as an ambitious person as a driven person which I, which I am I still am I that has left my body that’s, that’s in my DNA right now. My entrepreneurial DNA.

Heather Pearce Campbell  19:45

I call it my Energizer Bunny DNA, like, oh, I can’t just watch a TV program I have to also be holding lottery for it’s the same.

Tracy Yates  19:58

Totally. But I had no idea what it was like zero idea. And that was really a terrifying to be honest, terrifying space to be in because on one hand, it was like, no, no, I can’t do this this way anymore. But where we’re going? And I think a lot of leaders are in that place right now. It’s like, what is this look like? Where am I going? So that was really my experience of sort of being in this questioning Limbo space, let’s call it. And then through just some deeply personal evolution. I was kind of guided to start studying neuroscience, and I studied shamanism. And the rest from there truly unfolded into me creating this holistic approach that I work with clients today. So it didn’t happen overnight. Yeah, I had to go through all the things that everybody you know, that I help my clients with, right? But I realized that once I really shifted all of my hidden limitations within myself. It became easy. It became fun. It was expansive versus contracting. An entire new world of possibilities opened up.

Heather Pearce Campbell  21:41

I love that. I mean, as I think about that, and especially the kind of the boundary list limitless peace, right? That feeling of expansiveness, I feel like so many entrepreneurs are strivers. Right? It’s like they never and I and I can talk about my own experience as well. It’s like, it’s really hard to feel settled in where you are, right now, when you’re looking at this map of like, what is it that I’m trying to build? Or trying to achieve? Or where am I trying to get? Can you speak to that a little bit about why it’s so hard for people to just be okay with where they’re at? 

Tracy Yates  22:20

Yeah. So this is the crux of my work really, the end of the day, right? Because we are striving, we think we’re striving for X goal in our business, which certainly may be part of it. But what we’re really striving for, is to be our truest, most aligned selves. And that is what’s hidden, or inaccessible to us. Because all the ambition paradox, the striving, the, I’m gonna do this strategy, I’m gonna do this strategy I gotta do because this is how it works. Right? I have to follow these, these industry standards. Because you know, selling money, for example, online is what works. I’m doing air quotes of people who… I mean, the list is long, right? And what it’s doing is it’s keeping us striving. And we’re not going to find what we’re looking for.

Heather Pearce Campbell  23:31

No. So how, how do you shift people out of that cycle over into a place where they actually achieve sustainable transformation?

Tracy Yates  23:43

Yeah. Well, I think a lot of people would, when I first started doing this work, and people would kind of say that they wanted me to call myself a healer. Hmm. 

Heather Pearce Campbell  23:58

And is it because they knew about like, the shamanism type of background and is that what it was like? 

Tracy Yates  24:04

Yeah, and I do a lot of you know, I think my clients really they have a hard time. I was just working with a client today, literally. And we had a we were on the on a call for about an hour and a half. And as we were wrapping up, she said to me, she said, this was the most transformational hour and a half I’ve ever had in my life. 

Heather Pearce Campbell  24:29

Applause for not watching. 

Tracy Yates  24:32

Yeah, right. And she goes, I don’t even know how to describe to people what you do. She goes, Can I just use the word magic? Yes. Great. Yes, absolutely.

Heather Pearce Campbell  24:50

There’s your Blue Ocean Strategy. Right? It can’t be described. It’s just magic. 

Tracy Yates  24:55

This is magic. So I do work. I mean, and so Mike clients do if they will say, well I’m part like Wendy Rhoades from billions. Do you know who she is? Every watch that shows I don’t. She’s like, I guess I describe her as a human potential expert. You know, I do work with energy, I do work in elevated plains. I also am very grounded strategy. So I blend it all together. Hmm. So your question was, I’m sorry, how do I shift people? 

Heather Pearce Campbell  25:28

Right, right. How do you get people to recognize and shift out of that cycle and move over here into actual transformation?

Tracy Yates  25:37

Yeah, well, we dive into really our hidden limitations. And those come from a variety of places, you know, and I think healing for example, a lot of healing is like, Okay, I’m frustrated, or I’m sad, whatever that emotion is, right. And we want to get out of that really quickly. And so most of my clients have come, they’ve done breathwork, they’ve worked with coaches, they’ve done energy work, they’ve even dabbled in plant medicine, right? They’ve done all the things. But with healing a lot of is we’re scratching the surface, we’re going to the outer layers of the onion. And we’re just kind of peeling slowly, slowly, slowly, right. But to shift and for instant transformation, you go directly to the origin. And that’s deep below the surface, and dissolve all of that across your entire system. So that’s the energy, the emotional, the mental, the spiritual. So that’s how I shift people.

Heather Pearce Campbell  26:48

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Heather Pearce Campbell  29:32

So does transformation then always like true transformation always involves some level of healing?

Tracy Yates  29:34

Hmm, yes. Yes. Because to me transformation is not is being in a place where you’re no longer striving to reach something…

Heather Pearce Campbell  29:48

Because what comes to mind is I think often when people think of transformation, right at least what you’re sold in the marketplace is it’s about more education. better ideas. It’s a unit. I mean, it’s about evolving, but generally through absorbing new information. And while I think that can be partly true, what I’m hearing from you is like, it’s really about going in and going deep into what you already have.

Tracy Yates  30:18

100%. And it’s you know, we are sold that mental consumed consumer knowledge. And while knowledge is great, I mean, it’s certainly it’s great to be knowledgeable and to learn and be in a learning space and be curious. But if you’re just feeding your mind, and you’re not addressing the other parts of us, right, because I think we both can agree we’re more than just our minds. Yes. Right. We’re emotional or mental or spiritual. We’re energetic, we’re physical. And so that’s a piece of the puzzle. And I described that as like compartmentalizing our gross. Oh, yeah.

Heather Pearce Campbell  31:01

Well, it’s, you know, you even translate that into let’s look at like the medical world today, right? Western medicine. You know, you’re looking at the body, right? They’re just looking at the physical ailments, the physical symptoms, and I think they’re, for the most part is very little crossover into mind body connection, right spirit mind, body, unless you’re really working on the fringes of medicine or healing. Right. So yeah, but I think I think that model, it’s really apparent what the limitations are, and how often true healing actually takes place.

Tracy Yates  31:43

It’s limited, because you’re addressing just part, you know, pieces of you, versus the whole. And that’s, you know, I think that’s the difference for me when I say I don’t align with healing, because first of all, I don’t think anything’s wrong with anybody. You don’t need to be fixed. Your genius needs to be pulled out. Right? So to me, transformation is sustainable. Life defining. That lasts for decades. Not a moment of okay, I feel relief.

Heather Pearce Campbell  32:24

Right, yeah, I think people have moments of hope, or motivation, or like, a glimpse of like, a new possibility. But I think in general, it’s really hard to sustain that.

Tracy Yates  32:34

It’s not sustainable, because there’s layers and layers and layers of stuff, right, have gone limitations that are still existing within our system, our whole entire ecosystem. So that’s why it’s not sustainable.

Heather Pearce Campbell  32:51

Yeah. So with your clients, Hank, as part of my brain is like, Hmm, how do I get you to describe more about your work if, you know, quote, unquote, magic? I’m wondering for people that are like, what does this even mean? What does that look like? Can you describe it for us a little bit about, like, a process or something that you would walk a client through? Because it’s, you know, sounds like it’s also about completely shifting perspectives, right? You go through life with one perspective, and I think this is true in the healing world as well. And then suddenly, you learn nothing to do with that. It’s actually this right? Yeah. So I think there has to be some major perspective shifting for somebody to truly transform into that next version of themselves.

Tracy Yates  33:41

100% It’s a complete, I call it a recalibration to be honest. You know, it’s more than a shift. It’s a recalibration. Because we really, you know, we look at, not just what happened, you know, I know there’s a lot of like inner child healing and that kind of stuff, right? And it’s valid, and that, but there’s so many other pieces of the puzzle where our limitations sit and lie within us. And I think, you know, what I do is I zoom out, and I look at all of it. I look at the epigenetics. I look at the energetic, I look at the spiritual, I look at the mental, the emotional, I look at childhood. So zoom out, and that way I can get into the origin and then unravel, untangle the layers. So instead of working out in, I go in and out. And you know, I think another misconception is that around change is that we think we have to re experience pain.

Heather Pearce Campbell  35:01

Again that it’s hard, right? How many times like change is hard. Change is hard, like…

Tracy Yates  35:08

Change does not have to be hard.

Heather Pearce Campbell  35:11

Can you say that again louder for the people at the back?

Tracy Yates  35:14

Say it in the back? Right? For those that you really it can happen instantaneously. I see it all the time. And it’s our and you know, we think that also, then we think we’ve got to have a lot of courage to do this. And oh, God, what am I gonna uncover underneath? And, you know, I mean, in my perspective, it’s certainly better to uncover it and get it out, than to push it down and keep living with it and having it define where you’re going.

Heather Pearce Campbell  35:50

The thing that’s so fascinating about this conversation, like, you know, I look at my own journey, and even around healing, like we all have these physical journeys in our bodies, right? Yeah. And I think they can lead us sometimes down really challenging paths, and sometimes to really interesting, weird place. And, you know, especially for people who are really persistent, and I am one of those, right, it’s, I’ve had a series of experiences, like we came across, I had been having this pattern of my body developing a cellulitis infection, which is like a bacterial infection, right in response to bug bites. And I’ve always been highly susceptible to bug bites. It’s just been a weird thing. And I’m otherwise like, for, you know, generally a healthy person. I mean, there’s a whole host of things in motherhood, I’m trying to sort out. But I’m telling this one story, just because it really highlights what you’re saying here about the interconnectedness of these layers of our belief systems, many of which are often formed at a time where we’re really not capable of making proper beliefs about the world, you know. And in working with this one doctor, who his whole premise of all of his work is, like, the answers are in healing our nervous system, right? Your central nervous system that helps you to wire pathways in the brain, your neural connections, right. And all of this is related also to the beliefs that we form various stages of life. And anyways, so I was working with them around this issue of I literally had gotten a spider bite or a bug bite or something on my foot, and I’d been treating it myself for about 10 or 11 days, I really did not want to go on another round of antibiotics, which is ultimately what happens when I can’t fight off these infections, right. And so I called him and he was like, let’s just get to the bottom of this. When did the whole bug bite thing stop you right? And I was like, okay, went back to childhood. Five years old, I went horse riding with my grandparents. on my mom’s side, my grandfather. And I got like, 200 mosquito bites on a little tiny five year old body, right. I was wearing shorts and T shirt out riding horses. Yeah, in Eastern Oregon, and it tore me up. I was fevered. I was sicker than a dog, we didn’t have health insurance. So I didn’t end up in the hospital, but I probably needed to be in the hospital. And that is where this whole bug bite history started. Right. And there’s some things in my adult life that had exacerbated it. But he went back and we did some work around that incident. And he said, and the first thing he said is like, Oh, this is all around loss of enjoyment. And so what happens? And you know, and then we talked about how that experience was like this massive loss of enjoyment and a little five year old brain like, Yeah, you’re good to go horse riding and then bam, this terrible thing happens and like, Now, not only am I done with the experience, but like being at grandma and grandpa’s house was miserable being you know, like it, the whole thing just kind of fell apart. And the really interesting thing about that, so we did one session on this, which was basically over the emotional and neural connections that were created in that childhood experience. This bacterial infection that I’d been holding off, I wasn’t getting worse but it wasn’t getting better. Right. It was very visible on the top of my foot. And I’ve been treating it with essential oils high dose omegas vitamin D, you know, vitamin C, all the anti inflammatories. Overnight I woke up the next morning by it was gone it blood infection was gone. Yep, sure, and it blew my mind. I struggle struggling with this literally for years, right and then I’ll just say for people who are like, oh Cohen’s coincidence or whatever, I had a nephew that ended up working with him. Have around bloody noses consistently getting really bad bloody noses at different and, you know, basically did the same pattern the same work again, it was also around a loss of enjoyment from some event when he was younger as who doesn’t have bloody noses anymore? It was literally a nervous system response like, Oh, we’ve seen this pattern before boom, trigger, here’s how we’re going to respond to that.

Tracy Yates  40:28

100% I’m not surprised at all right? 

Heather Pearce Campbell  40:31

I know. For somebody that like, you know, has kind of grown, like grown up. And it’s not that I haven’t explored things on. But I knew at some point in my journey that I was missing the true Mind Body Spirit connection component of the healing, right. And it was more like, Okay, I’m clear that I can no longer just look at this body like a physical thing, just a body with a physical problem. There’s so much more to it than that. Absolutely.

Tracy Yates  41:03

And I think I totally resonate with that experience that you had I do very similar work with my clients. I think there’s another piece, though, that a lot of us don’t realize is, is that there’s an epigenetics piece, which, if your listeners don’t know what that is, briefly, it’s that these traumas and fears, and beliefs are literally passed down through our DNA through our ancestors. 

Heather Pearce Campbell  41:37

And when you think about it, that makes total sense from a biological and survival perspective, right? We’re designed to survive. So of course, if some terrible thing happened to our grandparent, or our parent or whatever, they are going to sure as heck try to wire that into their genes so that their offspring know to watch out for that.

Tracy Yates  41:56

Absolutely. And, you know, the really frustrating thing about that part is it’s like, it’s not even yours. They’re like, why am I holding on to this? Like, I didn’t have this experience? So yeah, I mean, it goes even deeper, right? So it’s wild.

Heather Pearce Campbell  42:14

I will get to that point, what I learned in this journey, because I actually went and spent a week with this particular doctor working on quite a few things. And anyways, my sister and I, who both did this experience, we were laughing by the end of the week, because he, there was some things that that came out were like, you know, he’s working on my body. But his response was, Wow, your mom was really angry at your dad. And I was like, I didn’t tell him anything about my mom or dad. I didn’t tell him. And sometimes you’d get right into some of the specifics. And it really was very eye opening, and clearly true that some of the experiences we were having in our body did not come from us did not originate with our own lived experience.

Tracy Yates  43:06

It happens all the time. I mean, recently, I was working with a client and I went back seven generations, and to get to the origin. So it’s, you know, and I think just, you know, bringing it back to entrepreneur is them, right? It makes it there’s a direct parallel.

Heather Pearce Campbell  43:26

Oh, totally, if this stuff is interfering, really, with any element of our well being, that allows us to show up fully as ourself, you know, fully in our minds and our hearts and our bodies, like we’re going to be limited in our ability to lead our business and serve our clients.

Tracy Yates  43:45

100%. And, you know, there’s an interesting piece to this, too, that I’ve seen, that we haven’t really talked about, I know we’re running out of time, but I just do want to mention this because I think this is really interesting for entrepreneur is that yes, it does get in the way of of us thriving. Right, personally, professionally. But it’s also keeping, like our grandest vision at bay. Yeah. And pretty much every one of my clients I work with 30 high achievers, and we unlock.

Heather Pearce Campbell  44:29

So here’s the thing. Yeah. Level vision to think about, like maybe you don’t even have the full potential vision.

Tracy Yates  44:38

That’s right. That’s right.

Heather Pearce Campbell  44:41

What are you finding as you’re doing the work with the clients is the most challenging piece for them.

Tracy Yates  44:50

Believing how fast it can be gifted? Yes.

Heather Pearce Campbell  44:56

You know, I see that.

Tracy Yates  44:58

I work with my clients and you know, three, six months kind of intervals, you know, it’s a journey, we go on a journey together. And so, you know, in between our meetings, I get messages all the time. Is this really real? Did this really happen? Right? So I think that’s the hardest part is to wrap your head around it. 

Heather Pearce Campbell  45:21

Hmm. That’s so funny. First of all, I love it. I love it so much, because I think we’re all so conditioned. Like, what comes to mind is the book changeology, right? Anybody who’s read like, Okay, here’s the precursors to change, here’s the things that you have to have lined up in the right order in order to be able to change and then here’s the stuff that needs to happen after you’re already trying to make the change, to ensure the change continues. This whole thing, right? Like trying to, I think, really provide an explanation for the whole, like, why change is hard concept, right? And we do things out of order, or with not the right support or not on the right timeline, but you look at it, and you’re like, how do we ever get it? Right? Yeah. You know, yeah, yeah. 

Tracy Yates  46:10

Yeah, I understand. Yeah. And you’re doing, I think there’s, with this kind of work to there is no framework, you know, I don’t have a step by step process that I take people through, right?

Heather Pearce Campbell  46:24

It’s like a thumbprint, right. Everybody’s different. Everyone’s layers are different. Everybody’s origin story is different. So we just, it’s customized.

Tracy Yates  46:34

You know, and I think the really cool part that I’ve done and I’m, I’m writing a book, too, in the middle of writing a book, but I’ve actually figured out how to make this work quantifiable. And measuring it on a scale of a scale of force versus flow, essentially. So it’s not only, you know, was tangible results, right? It’s quantifiable. And I think that’s another piece that’s really exciting for people because they can attach their minds to where they started to where they are right on the scale. So. And I think there’s so much more of that that’s available to us. We just, we just weren’t. We just didn’t know, really, at the end of the day, I was trying to think of something clever to say, but it’s really like we didn’t know.

Heather Pearce Campbell  47:26

Yeah, right. Well, and I think that the thing that’s exciting about living right now is like, we’ve been able to move away from some of the old constraints and ideas around how things work and the whole, like, multi modality cross pollination of ideas, and enough people digging into this work to really shed light on what it is why it works, why it’s so essential, especially to this concept of evolving or transforming, right. And I think also why so many people haven’t been able to get there in the past. Yes.

Tracy Yates  48:09

And linear modalities. They’re linear, there’s something wrong with them. They’re linear. I look at this only. Yeah. And going back to the holistic approach, right, you’re an ecosystem. So I think that’s becoming more apparent after people, you know, are doing these plant medicines breath work, right, you know, all these various modalities and still ending up but they’re still struggling with the same stuff. So and, you know, we’ve, our conversation today certainly has been around the individual right, and them shifting and, but I think one of the more exciting things that we often don’t think about, is when we shift people, everything in our life shifts.

Heather Pearce Campbell  49:02

Yes. That whole ripple effect and, you know, and into the world. Yeah. When you think about the reality of you become who you spend the most time with, which, you know, I think at first people were like, Yeah, but you look at it really in your life. How true it is. It can’t not be true, because of the way that our nervous systems work. Yes. Right. You know, when somebody with really bad energy walks into the room, how you feel about it in your body 100% versus somebody who comes in and uplifts everyone, and you know, like, it changes you, it changes your being. And so, yeah, it’s that ripple effect and that, you know, like the biggest gift you can give to the world is the work you do on yourself is absolutely true.

Tracy Yates  49:51

And your family and your kids, you know, so many entrepreneurs are sacrificing the most precious things to them. Hanzo I know.

Heather Pearce Campbell  50:01

I know. And I feel like so out of respect for our time, I want to acknowledge like, I feel like we have a part two to this conversation. Yeah, we’re talking about burnout, right? We dig a little deeper into the experience of entrepreneurs. And this idea of like, there can be rapid transformation. It doesn’t have to be the old model. I was actually listening to a podcast right before this about a guy in the legal tech space, who says so many people work from an iteration perspective, like, how can I get it to be like one step better? Or the next version? is like, what if you just go back to the drawing board? And just reimagine it? Right? And this is what’s coming to mind. Like, as you talk about how this could work, right? Maybe you have the wrong vision to begin with.

Tracy Yates  50:51

Or there’s just a bigger vision, right?

Heather Pearce Campbell  50:54

Your evolution doing it? Yes, exactly. Right. It doesn’t have to be like this micro iteration of what you’re already doing.

Tracy Yates  51:01

Yeah. It’s an expansion of yeah. yeah. Always. Yeah.

Heather Pearce Campbell  51:05

I love it. Tracy, for people that want to connect with you. Where do you like to show up?

Tracy Yates  51:10

I am on Instagram. I am Tracy Yates. I’m on LinkedIn. And also you I have a website, wearemindway.com. And you can book a call to chat more about this and hear more about what I do and where I can where I can take you to love it.

Heather Pearce Campbell  51:29

So we will share those links both to social media, as well as to your website and your call page on the show notes page. So if you’re listening, head over to legalwebsitewarrior.com/podcast, find Tracy’s episode and you can connect with her there. Tracy, it’s such a joy and just so interesting to talk to you. You know, I think sometimes we think the healing journey lives over here in relation to our physical self. And it’s so fun to tie it into, like this bigger perspective of like, it’s about your leadership. It’s about your business. It’s about so much more than that physical body.

Tracy Yates  52:07

100% Yeah, it was so so good to have this juicy conversation with you. I loved it. 

Heather Pearce Campbell  52:12

Oh, so nice. One final thought would you like to leave people with today?

Tracy Yates  52:18

Oh, wow. You know, I think if you’re thinking about I don’t think another strategies what I need or I don’t think another tactic is what I’m looking for. It’s probably because you’re being guided to go within and expand from the inside out.

Heather Pearce Campbell  52:41

I love that so much. Thank you, Tracy. Such a joy to have you here.

GGGB Outro  52:48

Thank you for joining us today on the Guts, Grit and Great Business® podcast. We hope that we’ve added a little fuel to your tank, some coffee to your cup and pep in your step to keep you moving forward in your own great adventures. For key takeaways, links to any resources mentioned in today’s show and more, see the show notes which can be found at www.legalwebsitewarrior.com/podcast. Be sure to subscribe to the podcast and if you enjoyed today’s conversation, please give us some stars and a review on Apple podcasts, Spotify or wherever you get your podcast so others will find us too. Keep up the great work you are doing in the world and we’ll see you next week.