September 3rd, 2015
If you are technically savvy, or at least moderately educated on all things websites, cookies and analytics, then you likely know that with most modern websites, all kinds of information besides information that is voluntarily provided by your visitors gets collected, including:
- Where they access your website from (i.e. referring websites, google search, etc);
- How long they spend on your website;
- What pages of your website they visit;
- At what page on your website they exit from;
- The time spent on each part of your website
Additionally, the following likely gets collected as well:
- What type of device they are using to access your content;
- Information about their device, including universally unique identifiers, advertising identifiers, operating systems and versions;
- Their service provider/carrier;
- Where they are in the world, including specific zip codes;
- Hardware and processor information;
- Their IP address;
- Their browser type, version and language
- Network type
- And more!
In addition to the above, other type of information from visits to your website gets saved to optimize future visits for the same user, including:
- log-in names;
- shopping cart contents;
- and other site-specific preferences
All of the above is in addition to any information that is provided voluntarily by the visitor, including:
- first and last name;
- email address;
- mailing address;
- payment and/or credit card information;
- telephone number
- and any other voluntarily provided information
If you collect any information from your visitors, then you are required to let them know how that information is retained and protected by your business, whether it is distributed or sold to third-parties, and how that information can be modified or deleted from your system if requested.
You should also provide proper disclosures regarding the relevant remarketing or retargeting practices in which your business engages. These disclosures are often required by third party platforms via which you conduct said remarketing or retargeting practices as a condition of use of their platform (including Facebook, Google, etc).
And if you wonder why you should not just copy and paste someone else’s policy or random samples from the internet, read this post.
PS. If you are interested in purchasing my Website Protection Package, you can visit my online store here.
For more information on Contracts, visit the following blog posts…..
DISCLAIMER: THE INFORMATION PROVIDED IN THIS POST MAY CONTAIN LEGAL INFORMATION, BUT DOES NOT CONSTITUTE LEGAL ADVICE. NO RELATIONSHIP, INCLUDING ATTORNEY-CLIENT RELATIONSHIP, HAS BEEN FORMED AS A RESULT OF THIS POST. YOU ARE ADVISED TO SEEK THE ADVICE OF AN ATTORNEY LICENSED IN YOUR STATE IF YOU HAVE ANY QUESTIONS.