With JV Crum III, a serial entrepreneur who works with conscious entrepreneurs who want to significantly increase sales, profits, and impact on humanity. He is a performance expert and transformational guide. His company Conscious Millionaire provides coaching and programs for mid-6 and 7-figure entrepreneurs as well as bespoke private consulting for 8 to 10 figure entrepreneurs and world-leaders. 

JV is a best selling author and Host of Conscious Millionaire Show, world’s #1 podcast for conscious entrepreneurs – in its 10th year, heard by over 100 million.

Join us in our conversation as JV returns for his third episode to share his inspiring journey from a young entrepreneur to the founder of Conscious Millionaire. He dives into the power of mindset, the importance of living in flow, and how creating conscious, values-driven businesses can lead to greater success and fulfillment. Tune in to hear actionable insights, transformative perspectives, and practical tools to help you unlock your potential and scale your business to new heights.

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Takeaways & quotes you don’t want to miss from this episode:

• What is Mindset, Strategy, and Execution Framework?
• JV’s customer service philosophy he learned from his trucking business.
• The importance of openness to unexpected opportunities and living in a “sea of synchronicity”.
• How to build aligned teams for scalable growth?
• Setting commitments rather than goals leads to higher performance and dedication.

“If you keep the cup full, it can’t bring any new ideas in. You can’t even see and hear the possibilities that are all around you because you’re too full.”

-JV Crum III

Check out these highlights:

• 06:45 JV shares his story about selling tangerine juice as a 4-year-old and later becoming a millionaire by age 25.
• 18:43 What is the importance of relationships and integrity in sales?
• 43:46 How mindfulness and emptying the mind lead to better ideas and clarity.
• 58:03 Why does having one clear priority creates efficiency and drives growth?
• 1:12:27 Hear JV’s final takeaways for the listeners…

How to get in touch with JV on Social Media:

Imperfect Show Notes

We are happy to offer these imperfect show notes to make this podcast more accessible to those who are hearing impaired or those who prefer reading over listening. While we would love to offer more polished show notes, we are currently offering an automated transcription (which likely includes errors, but hopefully will still deliver great value), below:

GGGB Intro  00:00

Here’s what you get on today’s episode of Guts, Grit and Great Business®…

JV Crum III  00:04

Until we have greater awareness, we can’t see the dots. You must meditate a minimum of three times a week. And if somebody says, I don’t have time to do that, and I go, Well, here’s the truth. You don’t have time not to. Because if you keep that, to use a Buddhist monetary kind of view. If you keep the cup full, it can’t bring any new ideas in. You can’t even see and hear the possibilities they’re all around you, because you’re too full.

GGGB Intro  00:34

The adventure of entrepreneurship and building a life and business you love, preferably at the same time is not for the faint of heart. That’s why Heather Pearce Campbell is bringing you a dose of guts, grit and great business stories that will inspire and motivate you to create what you want in your business and life. Welcome to the Guts, Grit and Great Business® podcast where endurance is required. Now, here’s your host, The Legal Website Warrior®, Heather Pearce Campbell.

Heather Pearce Campbell  01:02

Alrighty, welcome. I am Heather Pearce Campbell, The Legal Website Warrior®. I’m an attorney and legal coach supporting online information entrepreneurs throughout the US and around the world. Welcome to another episode of Guts, Grit and Great Business®. I am super excited to welcome back. I think this is officially the third time. JV Crum III.

JV Crum III  01:29

Heather, I love getting together with you. And I guess the big difference is here it’s a podcast, because people are podcasts listening, you know. And to me, I think that’s the big difference about what makes a podcast, and you’ve been on my podcast Conscious Millionaire show several times, so it’s an honor to come back. Thank you so much for having me. 

Heather Pearce Campbell  01:49

Well, I love it. We’re overdue for this. I know we have swapped and been on each other’s podcast multiple times, and it’s always a joy. And I always support more people hearing from you, because I think you’ve got a really important message, and I think you’re super uniquely positioned in the field of work that you do, and people need to hear about it. So I’m super happy to have you back for folks who have not yet heard from JV Crum III. First of all, JV and I met in a mastermind, I think officially, was when we were…

JV Crum III  02:22

It was a mastermind maybe three years ago.

Heather Pearce Campbell  02:25

Yeah. And ironically, we had been connected on LinkedIn for some time before that, without ever actually connecting in real life. And so then we met in the mastermind, and we’ve become friends. And I’m a fan of your work. I’m a fan of so much of what you’ve created. But for folks, if we have any listeners who haven’t yet heard from you, let’s get you introduced. So today’s guest is the founder of Conscious Millionaire.com and host of the Conscious Millionaire show, the number one podcast for conscious entrepreneurs, now in its 10th season, with 1000s of episodes heard by over 100 million people in 190 countries worldwide. JV is a performance expert and spiritual guide who works with six and 7-figure entrepreneurs who want to maximize their sales profits and impact on humanity. He’s the award-winning author of Conscious Millionaire, which became the number one book in 34 categories simultaneously with 50,000 downloads in just three days. Welcome. JB Crum III. That’s a unique bio. Nobody else has that bio. 

JV Crum III  03:36

Oh well, thank you. Thank you so much, and I’m just excited for everything we’re going to cover today, and I want you to know if you’re listening, my outcome for you as a guest is always just, how can I provide more value to you and let you know about resources and and ways you can grow your business and make a big difference by also creating wealth in your life and and building your financial success. 

Heather Pearce Campbell  04:00

Well, absolutely, and part of what I so enjoy. And actually the reason I launched this podcast was because I really wanted listeners, entrepreneurs, business builders, to understand what it takes to build a legitimate, thriving business. And I feel like there’s so much wrong information in the marketplace about what it takes, right? And there’s a lot of especially in the small business marketplace, right? A lot of sales pitches, messaging that happens that really can lead small business builders astray. And when I say small, we’re talking the folks who are in the one to five, even one to 10 million range, who are building legitimate, thriving small businesses, but can be in no man’s land when it comes to certain types of support, right? Right?

JV Crum III  04:57

I think that, yeah, that’s all. That’s absolutely true, and today, we’ll go over to the three areas of performance, but one of them is strategy. And the thing that I am so keenly aware of, and I know you must be as well, is the number one strategy of someone’s business model. And I work with six, seven, also eight figure entrepreneurs. I often find that their their business model is not correctly positioned to go from, let’s say you’re at one, and you go to three, but when you get to three, that business model’s got to shift to go to five or 10, because you’re not going to be able to scale. Scalability shifts as you grow your business, because you’ve got to scale of different ways.

Heather Pearce Campbell  05:41

Yeah, absolutely. And what got you here is not going to get you there, right? No, it’s not well. And I think one of the things that’s super unique about your path is, first of all, you’ve walked the path of entrepreneurship, of business building. I think you’ve got some really unique elements to your story, and it’s so important that people hear from people who’ve actually done it, who actually know what it takes to build and run a business. And so I’d love to dig in a little bit more to your background. I know some bits and pieces have come out in our past conversations. I don’t think we’ve ever really walked through a more detailed version of your backstory. And by the way, if you’re listening and you haven’t yet heard from JV, we will pop the links into the other conversations on this podcast in the show notes, so that people can go check those out as well. But where did entrepreneurship start for you? Take us back to the early roots.

JV Crum III  06:45

Well, you know, what’s very interesting is, I think it was, wow. I might have been 43 or 44 before I decided I was an entrepreneur.

Heather Pearce Campbell  06:56

Oh my gosh. Isn’t that fascinating? Because I know… 

JV Crum III  06:58

It’s fascinating because it was a millionaire at 25 building a company. And it still hadn’t yet dawned on me, because I kept thinking I was going to be a doctor. It’s going to be a lawyer. It’s going to, you know, went to law school. But actually, when I look back, sometimes when you look back on your life, you see the themes that are coming right at four, I was an entrepreneur. At four, I put up my little pup tent. We had a tangerine tree. Grew up out in the country. Everybody was poor, and my grandmother lived with us, and we saved up egg cartons because we couldn’t afford real containers, and my grandmother helped me, and we squeezed tangerines all day into juice in the little egg cartons, and then I took them and I sold them for a diamond. I put my pup tent where the high school kids got off the bus. And somehow, as a little four year old, I had figured out they had money and I was going to get it because they had jobs. And I went, Oh, they’re the market I should sell to. So it’s kind of fascinating. When I look back that at four, I could figure all that out, right? And I sort of and then I was selling candles. I was selling boxes of cards. At nine, I finally got an allowance at age nine, and this is going to blow you away a dime, and my parents act like they were doing a favor for me, and I knew I just been taken advantage of, but there wasn’t anything I could do about it, because I had to have a place to live and eat. So I thought, Okay, I’m kind of an indentured servant in this household, but I’m going to do better outside. So I took our lawn mower and I drug it around town. I was the only little kid who sold anything. I sold peanuts when I was seven, because my dad had 100 acres of peanuts, and he’d help me boil them. I’d go sell them for 10 cents a bag. I I pulled that lawnmower route, and I got between $1 and $5 from other people when I was getting a diamond, we had an acre. And I said, Well, this is just not a good deal, so I’m going to go make money. And so I was always figuring out ways to make money. And I think part of it, you know, it’s like when I was five, I declared I’d be a millionaire. And got there at 25 I was very much, when you’re in sales, people talk about 80% of the people are moving away. Well, I had the dream of what being a millionaire must be like. But I was mainly moving away because I kept saying, this is not the life for me. I it was back when I thought the stork had delivered me. And my story I made up was that the store brought me at the wrong house. I was supposed to be at the mansion where they had a limousine. Instead, I was at the house with the old Chevrolet and weren’t sure where food was coming from, but it definitely motivated me, you know what I mean?

Heather Pearce Campbell  09:49

Oh yeah, yeah, no, absolutely. I think that there are probably listeners who can really relate to those early lessons around what money means how they relate to it, how their family relates to it, and how either that story, you know, becomes a story that they settle for or not. And I think there are just some people who are going to be like, Nope, I am not settling for this version of the story, right? And then it takes figuring out how to change your your own mind, especially if you’re a kid that’s inheriting some of those financial patterns from your parents. How do you change the story?

JV Crum III  10:31

Well, I think that’s absolutely true. And in the work that I do with clients, because I work on mindset, strategy and execution, but I’ve discovered I have the seven performance mindsets I’ve created, and I’ve discovered that mindset no matter what. And you know, like, this is the year I’m going to work with the billionaire. So I have people out looking for the billionaire I’m going to work with is, I call it early stage billionaires, by the way, I’m sure I made that phrase up because I’m going there are got to be a lot of one to five billionaire that want to be 20 to 50, you know. And you know folks, they have the same problem that somebody going from 100 to 500 or a million to five or 10 million to 50 or 500 million, everybody’s on the same pattern of, you have to up level your identity. You have to unlock your potential inside, but there’s no limit to how far you can unlock it. You unlock it, and then you go a certain way, and you gotta unlock some more. And that’s the fascinating part of being an entrepreneur, because I think of entrepreneurship as a growth path. It’s a growth path for you as an entrepreneur, it’s a growth path for your business, it’s a growth path for your team. But those people who get ahead are driven to grow, and if you’re not driven to grow, my notice is that you typically don’t grow and you just keep the same level of business, which, frankly, is kind of boring. It’s not very interesting. I work with people who want to break out and go someplace they’ve never been before.

Heather Pearce Campbell  12:02

Mm, hmm, well, and I’d say, for you, it’s boring, and I think your your path is to help those folks who are constantly looking at next level. What is the next level, and not just from a financial perspective, but from that personal development perspective, from that capacity for leadership perspective, and then obviously all of that ties into your actual impact in the world.

JV Crum III  12:29

Yeah, your country, everybody I work with. And really, when I get up in the morning, I’m very wealth driven. I plan to sell this current business for 100 million. I’ve sold a couple of businesses before, but it’s not the 100 million that gets me up. It’s the impact, the contribution, the joy of helping another entrepreneur turn on the lights and go someplace they haven’t and let go of things that are holding them back and making your contribution and and the people I work with, they’re all driven to make a contribution. They really want this to be a better world.

Heather Pearce Campbell  13:04

What do you think at what point for the folks that are going to continue on and continue that growth pattern? What point in their journey are they recognizing that it is all about mindset first, right mindset, first, strategies and actions. Second, once you’ve got your mindset squared away…

JV Crum III  13:29

I think that it’s usually people, most people, don’t start grasping that to somewhere in their seven figures, you know? And I think back, I got the four story home, the Mercedes, the trip to Europe when I was 25 which was very, very early. But I have to be honest, when I became the millionaire the first time, right that first level, I was not the Conscious Millionaire I am today, because I was doing and I understand when I meet people, and it’s just if you’re coming from scarcity to wanting to thrive. The big thing is that you want a better life. And I think, and you think about Maslow’s hierarchy, until you get past struggle and you start moving up that hierarchy, that’s when you typically go, oh, and that’s not enough. And that’s what happened to me. I moved into the home I was a millionaire, and within three months, I’m like, but wait a minute, I don’t feel that fulfilled. I thought when I became a millionaire, all my problems would be solved, and I got to tell you, Heather, none of them were solved, except I was living better, and I definitely didn’t want to get back the house. And as I said, a good bottle of wine is better than a cheap bottle of wine. I don’t want the cheap bottle, but I also knew there was something more. And I started, you know, exploring Wayne Dyer, you know, going to all these trainings, sweat lodges in Florida, doing transformational work and looking for, why am I on this planet? What. Is it that I can do that will in some way fulfill me? And that’s really where I started. It wasn’t how can I help other people? I started with I’m not fulfilled, and then realize that fulfillment comes from purpose comes from making a difference. But I had to go through that transformation and of just feeling the pain of emptiness, yet here I was driving a Mercedes and living in a four story home, right?

Heather Pearce Campbell  15:28

Well, and I know that, you know, transformation can be, I mean, it can be a little different for everybody, whether it’s outside circumstances that lead you to transform right outside influences, whether it’s an internal drive to do it, I think it can happen both ways. I know for you, you hit this pinnacle in your 20s, but there’s so much of your story, including in your business, like in your dad’s business first, right? 

JV Crum III  15:56

Yeah, I took that over 23 because my I’d never seen my dad depressed, and I was home finishing my thesis, because as we’ve talked, I was a 19 year old senior and a 20 year old graduate student, so I was kind of always ahead. And I’m still always ahead. I’m a futurist. I’m always looking at the future, but I always kind of get there before most people. And at 23 I just said, Okay, I’ll help you. I don’t know anything about business. And here’s the funny part, I knew everything about business. Somehow, I was just a natural entrepreneur. I started looking at, why weren’t we making money? And I realized we’re just charging too little. So with three months in on that Monday after I figured out that weekend, I started calling all our clients. I raised our fees in one day as much as 25% and then I realized, Oh, we had all this equipment. It was trucking. We were paying too much for repair. So in the fourth month, I started another company that was a maintenance company, hired a couple of mechanics, and we started a preventative maintenance problem. Oh, my goodness, our costs went through the floor. All of a sudden we had low cost, high revenues, and we very quickly got to where we were making 100,000 a month profit, and at a trucking line that takes, you know, a millions, you know, in order to do that. And I took over the sales, because my dad came back and I had never done sales, but he said, Oh, son, we got a deal. And I said to him, well, in trucking terms, you go, like, how many loads do we have, right? And he goes, Oh, we didn’t discuss that. And I said, Well, what’s the rate? And he goes, Oh, we didn’t discuss that. And I said, Dad, we don’t have a deal. I mean, we have a concept. And I did $75 million in sales, because I learned how to do relationship sales, how to build deep relationships with even billion dollar companies, and that really informs how I approach helping my clients and realizing sales are about relationships, that is it, bottom line, and people are so misunderstanding online that they think it’s about trickery, or, you know, like, I know all the people out there, I had a marketing show. I had many of them on my marketing show, and I go, but if you’re dishonest, or you aren’t working from integrity, or you don’t actually care. I think that the word love belongs in the middle of business, and all we gotta do is ask ourselves, who would you rather work with? Somebody who loves you, or somebody who just thinks of you as a transaction and where’s the money? And I think it’s pretty easy, and I think we as human beings have emotional intelligence, and at some level, we know which one is happening.

Heather Pearce Campbell  18:43

Oh yeah, no. I mean this conversation about sales, I actually spoke just yesterday to a guy who moved into HR, and I said, Where’d you start? He said, I started in sales, but I hated it. And he said I went to company after company, like five different companies in their sales department. And rather than looking at the way that you do sales right, what he looked at is like, how do I take what I’ve learned in sales and move somewhere else where I don’t do sales at all? And I thought, it’s not interesting that there just wasn’t even the perception that you could just do sales in a different way that was more aligned. And I think for so many people, you know…

JV Crum III  19:25

Or to use conscious, know your word that’s conscious.

Heather Pearce Campbell  19:28

That’s right, yeah, that’s right. And it can be. And the thing about people who really are willing to go deep into these concepts, to mindset, to what are the right fit not only right fit clients, right? There’s a lot of talk about getting right fit clients, but just the right fit services, the right fit offerings that like really caring about right fit so that you can love your business, you can love what you’re putting out into the world because it’s absolutely what you want to be doing, delivering, providing, etc.

JV Crum III  20:07

Well, you know, I went to law school while I was running the trucking line and got an MBA. So you and I think so much alike. I think that’s why we’re good friends. When I was in my early 20s, without naming names, but their household names, we had some billion dollar clients that really use their power over us in a way that left me sometimes going home at night and having to scream and yell after I’d had conversations with them because I couldn’t scream and yell at them, because I needed the business. But they had no respect, and they blatantly tried to take advantage, and I know how it made me feel. And when somebody is such a big part of your revenue and they treat you that way, it’s like being abused. And so with my clients, in my mind, negotiate both sides of the deal. I’m like, going no, what I learned is no deal is a good deal unless everybody’s super happy. Well, that’s right, no one should feel taken advantage of. And so when I send a client an agreement to look at, it’s already so much in their favor. Not that it’s not in my favor, but I look at, how can it be in everybody’s favor? How can everybody be happy with this situation? There’s no reason anybody should ever do business with someone and they feel like they’re not being treated the way they want to be treated.

Heather Pearce Campbell  21:36

No, that’s right. And I think that those, I’ll just call them kind of old school business methods, where they’re really based on this concept that it’s a zero sum game, right? If you win, I lose, or if my competitor gains an edge, I lose. I think that’s very much the foundation of a lot of existing business models, and just what you’ve said in my work, even with some of my smaller clients that are delivering services to bigger companies, the number of times where I’ve seen these almost like crammed down type of contracts where I’m like, if this is their approach, I recommend you not work with this particular company, right?

JV Crum III  22:22

Well, and that yes, well, that brings up several things. One of them was a person I didn’t choose to do business with. They provided the agreement, and they had a clause in it that you’re going to find laughable, because I certainly did. The clause was that they could at any time, change any terms of the contract. I explained to them, this means we actually don’t have a contract, right? But I’m certainly not going to sign Well, circumstances could change, and I need to change the contract. No, that’s not how we do business. We agree on what it’s going to be, and if we’re going to change it, we both decide to change it. You don’t just one day decide to double the rates or whatever. But this is one of the things in my first book, we were talking about conscious moving to grow your business by making a difference. I talk about first stage capitalism, and I talk about second stage capitalism, and that first stage is still where the majority of the world is. If you turn on CNBC, I’m not smashing CNBC, but most of the interviews are with first stage capitalism, and it’s a win, lose model. It’s like there are 100 pennies in the dollar, and I want all of them. So the second stage, which is what Conscious Millionaire, what I teach, it’s how I train and coach my clients to build their businesses is this primary principle, instead of win lose, it’s you, others and humanity winning together. And what I found is that when that’s happening, you, I will win bigger than in this win lose model. That’s the interesting part, because I’m putting so much effort in, and everybody I’m doing business with pretty much hates doing business with that person, right? But over here, everybody you’re doing business with not only is happy because you’re both winning, but they have the consciousness that they want the planet and humanity to be better as well. And so guess what? Everybody wins bigger because there’s the synergies and the collaborations, because you realize you don’t have to compete. Let’s figure out how we can do different parts of the whole piece. 

Heather Pearce Campbell  24:24

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Heather Pearce Campbell  26:08

Well, and I know you had some really superb training alongside actually running your dad’s company. You got a JD, right. You went to law school. You added an MBA. Did the conscious approach to these things? Did it creep in that earlier talk to us about at what point you were like, you know what? We can do this differently, right? Because that’s a story that I think a lot of people don’t see in mainstream business. There might be a few people out there talking about conscious business, but like, at what point did it dawn on you, or did you just decide this can be done differently?

JV Crum III  26:45

Yeah, that’s a great question. Well, I wasn’t using the vocabulary I do now. So now I have a well developed vocabulary. You know, having written one book, I’m working on another book, all about conscious business, but what I did do is I started looking at business differently along the way. For instance, all of our truck drivers at Christmas, they all got gifts, and so the administrative staff was always wrapping these gifts. Every quarter, we did a breakfast for all the drivers, and they could bring their spouses. Most of the drivers were men. That’s just kind of what happens in trucking. But some were women, and they brought their husbands. You know, we were always celebrating and giving awards, and I had bonus systems set up for every person. We had 55 people. Every person had a bonus system because I wanted people to get rewarded for the behavior that was going to really help the company grow, but we had a very strong we ran the business within a year when I took over, I said, we’ve got to be customer focused, and we weren’t. We weren’t putting out fires, because that was my dad’s style. My style was putting in systems, and we don’t have fires. So we created a service strategy of dependable and timely trucking, and then we operationalized like we were in Florida for a lot of what we were doing. Well, it would rain, and so maybe our truck wasn’t going to get there on time. So then we had rules like, if there’s a problem with dependable and timely we pick up the phone and tell the client ahead of time, and as I would tell my operations manager, because I divided everything into three divisions, I said they’re not going to be happy when you call you, but there’ll be a whole lot less than happy than if they’re calling you. So we we did that, and our drivers knew customer service was everything. And only in 18 and a half years, maybe three or four times, where a driver had an altercation verbal they were immediately terminated. And everybody knew it because they got on their phones, they got on, they’re two ways, and we didn’t tolerate that. And so it didn’t happen. We just said customers must be treated right? I don’t care if you think they were wrong, we’ll work it out, but it’s not for you to work out. We’ll go see the customer and have a conversation with them, but you can’t have an altercation. We won’t allow that, you know. And that was just how we felt about customers, that they should be respected.

Heather Pearce Campbell  29:21

And I can imagine what a dramatic impact that resulted in, from the standpoint of loyalty, from the standpoint of trust, from the standpoint of like, you know what? I know if something goes wrong, these guys are going to tell me about it well. 

JV Crum III  29:36

And you know, that’s interesting. I hadn’t thought about that in a while. We had several major competitors. We were number one in our niche, which is also how I was able to sell it. We made twice the profit of the average trucking line because we ran it more efficiently, but we also had these kind of policies, and it was true, the truckers wanted to work for our company rather than our competitors, because we also had a policy that an operations manager, or what you might call a dispatcher, could not cuss out a driver. Now that may sound well, that makes sense, but in the trucking business, that happened all the time, and I said, we will not have any of that, and so the operations manager knew they would be terminated, that this isn’t a second chance thing. This is the way we treat people, and it’s always with respect that doesn’t mean there can’t be something you have to work out, but we’re going to treat each other like human beings, respectfully. And the drivers all knew that, and they wanted to work for us because they knew how they would be treated, and they didn’t like being treated the other way.

Heather Pearce Campbell  30:36

Oh, yeah. Well, and those are two really clear examples of how a values based decision translates into better business, into win, win, win, right, rather than just being profit based. So, you know, I think…

JV Crum III  30:53

And that’s the irony, isn’t it that we had the most customers in our niche. We had the drivers want to work for us, and we made the highest profit. But we made the highest profit because of how we treated people, right?

Heather Pearce Campbell  31:07

And somebody who might be looking at a business model, even from a system standpoint, might be like, Wait, this is going to slow us down if we have to every time there’s a bump or a bauble or somebody’s not going to, you know, make it there in time, add this other thing to somebody else’s plate where they have to make a phone call. All of this has to be tracked. But when you really look at it and and measure it, I’m sure it was a dramatic impact for everybody.

JV Crum III  31:37

It was and you know, I had to come to a conclusion, I had set up all these systems and and I really wanted to go practice law and practice tax law, but that didn’t happen, because I couldn’t leave. My mom was dying, and I realized that I had taken over things and became a 50-50 owner, but that my dad didn’t understand systems, which was the problem to begin with, and so I had everything highly systemized. I was always tweaking it, but then I couldn’t walk away, because the business would have collapsed. So finally, I decided there’s only one way to get out of this situation, because my soul was not happy I was doing something. I’m a human potential guy, and I look at all the programs I offer at Conscious Millionaire, it’s about people going and using human potential, awakening their mind, changing their strategy, changing their business model, taking and shifting their team and shifting their culture. Those are the things I help people with that’s all about human potential. And here I was running a trucking language. It didn’t have a lot to do with human potential, and so I decided we got to sell. I need to go on. And that was a fascinating process, because I went to my whiteboard, I had a whiteboard in my room, and we had all the meetings in my office, and I listed out before we ever started the process, the exact characteristics of who would be my ideal buyer, much like you would in your business, who you’re selling to, right? Went through seven offers in 18 months. I wrote the perspectives, and it was the seventh one, and dad and I wouldn’t had lunch with them, and when we walked out, we both looked at each other, we said, that’s the buyer. And we had a 200 page document. Which a pretty big document, we closed in three months with no hitches whatsoever. And it was because it was 100% aligned. They had the same values. They were family owned. They treated their people the same way we did. We said, this is the perfect match. And everything worked out. Every penny got paid. Everything worked perfectly

Heather Pearce Campbell  33:41

And it’s one more example of making a decision, obviously, even in your description just now, of what that buyer looked like, that was based on values, right? And then look at how clearly things lined up. So you ended up selling that company, and I think you said $75 million, right?

JV Crum III  34:02

Well, I did $75 million in sales.

Heather Pearce Campbell  34:04

Oh, $75 million in sales, got it, but you helped all the way to the end, helped sell that company. And then what came next for you? You moved on, and I know you did some really interesting things. 

JV Crum III  34:14

Well, I was ready for I was ready for my own soul to get nurtured, because I realized was not getting nurtured that I needed to be in the human and conscious potential world. So I traveled the world some, and then I went and lived at a Buddhist monastery, which was an an amazing experience for me to go there, I have to say, yes, go ahead.

Heather Pearce Campbell  34:45

How did you choose that as the next step?

JV Crum III  34:49

Yeah, well, this is my life is filled with flow and synchronicity, which, by the way, is flow is one of my seven performance mindsets. It’s my favorite topic. It’s how I live my life every day, as I put it, I’ve moved from having synchronicity every once in a while, and probably everybody can relate to that. And now I go, Well, what’s happened in the last three or four years is I live in a sea of synchronicity, you know, like I’m next week, I’m going to a four day conference that’s here in the Denver area. And I can imagine what will happen is I will talk to one person, I will turn and I’ll all be in a conversation with another. That tends to be what happens in those kind of situations. So I was driving in Canada, in Cape, Breton, Iowan, and I had pre read for a year and a half all these Lonely Planet books because they had such good information. And one of them mentioned gambo Abbey, which is the only Tibetan Buddhist monastery outside in North America. And Pema Chodron was the head of that very famous wrote a lot of books. Had I been looking left instead of right, I would have missed the sign, because the sign was about two feet off the ground. It was wood, and was just carved in the wood, was gambo Abbey. So there’s the first synchronicity. So I immediately turn right, and I went, Oh yeah, that’s that Buddhist monastery, right? And I go down about a mile dirt road, and I arrive at Campbell Abbey, and I go in, and as synchronicity would have it, they open up the abbey once a week for two hours, and I got there just as they were opening it, I know, right? And then I stayed for two hours, and I talked to everybody, and I took every piece of literature they had, and that night, it was at some motel in the middle of nowhere, and I read that they were having a retreat. And I decided I was going now across Canada. So I’m going all the way from the East Coast over to the West Coast, right? So I’m headed towards Vancouver. I kept calling him, and they kept telling me no. And then I finally got down to San Francisco. It was Thanksgiving, and the same day, I called Esalen and got in for three days. So I’ll kind of circle back to that. That’s where the human potential movement began. I called Campbell Abbey for the 10th time, and they said, and I quote, we had a meeting about you yesterday, and we decided if you called again, we’d let you in. So I was infinitely unqualified to live at a monastery. I was not Buddhist. I had never meditated, and they had a six month minimum medication practice. I met none of their qualifications, but they decided it was a good Buddhist word is auspicious. They said tense time we’re letting it. And it really changed. Changed my life, going there it was. Changed the whole trajectory of my life, because I sat there and I would look out the window, there were 27 miles, just south of the North Point of Cape Breton Island and the sea. And this was January, February, the sea would come together. In one morning, it would look like solid ice, and the next morning it would be pieces of ice floating away from each other, and the next morning, there’s no ice at all. And I really grasp the impermanence of life. I really grasp what which is a great Buddhist teachings that I took with me. I didn’t become Buddhist, but I did become a good meditator that life is constantly in change and that we suffer. It is true when we build our businesses and think everything’s going to be the same, but the truth is, every day it’s going to change. Every day it’s going to change, and that’s why I teach flow to all these entrepreneurs I work with that go, you’ve gotta live in flow, because first of all, you don’t really know what’s going to happen 10 steps from now. That’s just in your imagination. On August 27 2022, I was camping. That was a Saturday, Sunday. I was shooting four videos. It was all written out, and I went on a hike and I fell, and I hit the my head right here, and two people saved me and took me to the hospital, and I had a massive concussion that for the first eight months, first four months was terrible, first eight months was pretty horrible, and it took a year and a half those four videos never got shot, right? And that really brought home something that I’ve been teaching, but now I had such a personal experience of and now I tell people, you may have in your calendar what you’re doing at 4pm tomorrow, but that may have nothing to do with the reality that’s going to occur at 4pm tomorrow, right?

Heather Pearce Campbell  40:05

Yeah. Oh, it’s so true.

JV Crum III  40:07

And it’s just absolutely true. And my personal motto is trust perfect timing. So things happen that are ego, strategic mind. So I go. It’s great. Great. Your strategic plan. I am a huge strategic plan guy, but I also believe it’s okay to throw the strategic plan out like that, because you may meet somebody and you think it’s going to take you 90 days to get to this outcome, but they happen to have the answer you really need, and in 24 hours, you’ve solved the problem. Why not be open to allow that possibility in, rather than rigidly closed? It’s when you have that open mind that possibility actually can occur. 

Heather Pearce Campbell  40:53

So true. How many times in life, like you said, you looked and saw the sign like if you hadn’t seen the size.

JV Crum III  41:01

I hadn’t been looking right, I would have missed this whole trajectory. And then right after that, I went and lived at Esalen, which is on the Big Sur coast, and that’s where the human potential movement began. So that was all I’d say. I did 15 years of transformational work in three months, because I was the guy who went into every Hot Seat, who vomited my guts out, who didn’t hold anything back, and I healed and I healed and I healed. And that’s really a piece of the work I do with every entrepreneur, is that every entrepreneur is being held back from their internal world. And if most of the business books and even my MBA are all focused on the strategy execution, as if that was everything. But here’s what I’ve discovered from working with entrepreneurs for 20 years now, if you keep the same mindset, you don’t open up. Now I found seven performance mindsets. You don’t take those to a new level. If you don’t uplevel, you will simply create the same level strategy. You might change the name and think, Oh, my God, I’ve got a whole new strategy. It’s the same level because you can’t choose strategy and execution or team members or culture that’s any higher than you are. You are the one who matters. And it’s only when you go to a new level that you can take your business to a new level. And people miss that all the time, and I think it’s why you know 90% of entrepreneurs right now are struggling. They’re either underperforming, not making the kind of money they want, growing slowly, or worse, going backwards.

Heather Pearce Campbell  42:45

Yeah, well, and what I often see is also a lot of churn, trying this, trying this, like they’re so focused on strategy that they’re not like you said. And it seems so obvious when you think about it. You know, in the context of the whole it’s a little bit like that. I think it’s an Einstein quote. You can’t solve a problem from the same level of thinking that created it, right? 

JV Crum III  43:11

And that’s exactly, that’s one of my favorite quotes, by the way. I love that quote because to me, that’s about levels of consciousness, which is really what I introduced to a business is that, wait a minute, folks here, there are levels of consciousness. And if you stay where you are,you will create the same outcomes, right? 

Heather Pearce Campbell  43:30

You’re just not even going to see the other opportunities. Part of it is this openness to even seeing and being available to that next level, which is not going to show up, if you’re closed off to it, if that’s not where you’re looking.

JV Crum III  43:46

Well, part of what I do with clients now is is introducing more consciousness and even spiritual aspects. And by spiritual, I mean spiritual principles, and I call it awakening sessions. And so where we spend time, even on Zoom, where I’m holding space for them to move into greater awareness, because until we have greater awareness, we can’t see the dots and put them together differently. We can’t really see what’s going on in our business until we’re really sit in awareness. And in fact, my private and group clients, I have a requirement that you must meditate a minimum of three times a week. And if somebody says, I don’t have time to do that, and I go, Well, here’s the truth. You don’t have time not to because if you keep that to use a Buddhist monetary kind of view, if you keep the cup full, it can’t bring any new ideas in. You can’t even see and hear the possibilities that are all around you, because you’re too full, right?

Heather Pearce Campbell  44:48

Well, and how challenging is it for so many people in modern life to actually empty their cup, right? To have that spaciousness, that openness, to see what shows up for them? 

JV Crum III  44:59

Yeah. And that really is the essence of mindfulness. I think all mindfulness practices are about bringing in beingness and realizing that it’s not that if you stay in all action like this afternoon, I’m going to go and hang out by the river. I’ll probably get my best business ideas of the day, right? I’ll go take a hike. I like art. I’ll go to an art gallery, and I’ll just look at the pieces of art. And all of a sudden, something comes up. This weekend, I’m going to the symphony. I go to the symphony as much because I enjoy the symphonic music, but also it’s a time for me to contemplate. It’s a time for me to just relax. And all kinds of ideas come up during the symphony about how to build my business, or what client to reach out to, names of people that I should contact different kinds of, oh, I should build a program about that, that would people would love that they come to me not sitting at my desk.

Heather Pearce Campbell  46:01

Yeah, no, it’s about creating that space well. And I know that where you’re at now, you’ve been at this stage and in this space of not only expansion for yourself, but you know leadership of those that are in your tribe, in your circles, and you like thinking about your podcast, right? You’ve now created this podcast. You’ve created a ton of content that has literally reached millions around the world on this topic, and even having known you now for what has it been three years? Yeah, I think we’ve done each other for three years.

JV Crum III  46:38

But I kind of think of you as my sister in a lot of ways, because we just, we have a soul compatibility, right? And we’re on this journey with with, and we’re starting a mastermind together, because we want to hang out and help each other and bring some other people into it. But yes, I think what has happened is that I now can bring more to my clients and in a way that I don’t think anybody else does, with the particular combination of mindset, strategy and execution, with consciousness and mindfulness and what is your soul’s path? Because to me, those are all intertwined. And if you’re building a business that is out of alignment with your authentic self. It’s not the right business. It doesn’t mean you have to throw it away. You just might need to make some changes in it, yeah, to bring about the alignment?

Heather Pearce Campbell  47:31

Yeah? No, absolutely. And I just think of the mentors available in the the business building space, so often, they live in one category, right? This person’s mindset, this person’s business strategist, whatever. And, like you say, the combination of having alignment between those things, right, Mindset, Strategy and Action, execution, right, which I wanted to call action, that’s right.

JV Crum III  47:59

Well, but it is action. It is action, right? And I chose those because I’m kind of a unique combination. I’m a futurist. I’m always looking at, where can we go, but I’m an essentialist. So if you know Wayne Dyer, I actually got to meet him while I was in a body on this planet, right? He’s still Wayne Dyer, just not in a body on this planet right now. And I said, I’ve started reading him back in the 80s. You know, he was one of the early persons I read. Now that I’m an author, now that I’m working on yet another book, I realized that by my nature, it’s not something I tried to do, it’s just who I am. I’m an essentialist. So I can take a whole chapter and I can get it down to one sentence, and I go, here’s the essence. And that’s kind of what I did with business. I said, well, where’s the money made? Let’s not waste time on areas, because there’s so many books that I think throw with good intention, but they make this so complicated, it actually is better when it’s simple. And I realized your mindset, your inner world, your consciousness, that I just call it mindset, your strategies and your executions, the only three places you’ll ever make them any money in business. So let’s just focus on them, and let’s get them performing you performing at your highest level in each one of those so and to finish the loop about Wayne Dyer, Wayne Dyer seems to have developed the opposite trait, that he seems to be able to take a sentence and turn it into a chapter, right? But I gotta say, I do not have that talent. I’m the guy who turns it into a sentence, yeah?

Heather Pearce Campbell  49:40

Well, I think it’s for me, and I can relate a little bit to that, because one of my superpowers is taking a lot of information and really boiling it down making something more accessible for my clients and and my brain is really frustrated by inefficiencies.

JV Crum III  49:57

I am very frustrated by that. Two I naturally like speed. I ask it. With all my clients, I tell them that. I tell them the same story, because it’s true. It’s easier to achieve a big outcome than a small one. You’re more interested in it, you’re more motivated, your team is more excited, and you can get momentum. So why waste your time on little outcomes. So I’m always taking my clients and going, Okay, well, that’s great, but how could you make it bigger, you know? And I think maybe that’s the opposite of what a lot of coaches do, because then you got to figure out how to deliver on it. But that turn that actually excites me. I’m going, Oh, I started with two new clients yesterday, and both of them, Oh, my God, they’re just ready to to win at a whole new level. And one guy’s 22 and I did my undergraduate in three years. He did his in two and a half, I said, and he’s building a new business, and he’s looking for investment, so I’m working with him, to help him get three quarters a million investment in 30 days, which is a big outcome that excited me, and he’s already on the path. And I said, if you’re going to do this, there can’t be any slacking. But what I knew was, he was somebody who wasn’t going to Slack anyway. He needed some direction on what to do, right? And I’m excited to see this outcome in 30 days? Yeah?

Heather Pearce Campbell  51:23

No, it’s awesome. And I think that, as you talk about the folks who you are encouraging to think bigger, like, yeah, how frequently you hear the messaging like, Don’t go too big, because it needs to be achievable, right? 

JV Crum III  51:39

Yeah. So I’m glad you brought that up. So I do these 10 minute mindset podcasts as well done 300 of them, and my favorite one was maybe four years ago, and it was, don’t be realistic. Ah, but here’s what I told people, and this is the truth about the word realistic. So when a client brings this up, we get rid of that pretty quickly. Realistic is looking in the rear view mirror at what you did in the past, because you have no other reference points. And that is what we do as human beings. It’s perfectly natural. But I go, Your future is not who you were. You’re not the same person you were a year ago when you did that. So I want you to imagine and then I take them through an identity transformation. Who must you become to get to this new, bigger outcome in what, however many days or months you want to get there now they can begin to see themselves. Oh, I could do that. Then it goes. That’s right, not only can you, but you will, because you’re going to get committed. And it’s one of the things. I was working with a new client again. I had another new client this morning, and we were talking, I have to give everybody the same talk. I go, now listen, I don’t allow my clients to have any goals, and this is why I have noticed that when people say I’d like I want, it’d be wonderful, would wouldn’t my wouldn’t it be great if I achieve this goal? I have noticed that at most 25% of the time do they get there. And I noticed it in myself as well. And but when you change the language, you change the whole interior picture and your motivation to I must achieve this outcome because I’m committed, and all of a sudden people get there like 70 to 100% of the time, right? And go, well, that’s a whole different outcome. Yeah. So I don’t allow clients or anybody in my troops to have any goals. I go if it’s not something worth committing to, you don’t mean it anyway. So let’s get serious. Do you want that outcome, or do you not want that outcome? Because if you want it, you’ll get committed. And just a couple of months ago, I did something, I work out at Orangetheory, and I made a commitment, and I made the commitment to the front office. I made it to all the trainers. I made it to everybody there. I made it to all my clients, because I wanted to make it big that was going to work out 30 days in a row. And what’s interesting is, on the sixth day, the front office, you know, told me, when I checked in, they said, Well, you’ve already won. Nobody’s worked out six days in a row, but you and I go, No, the commitments 30 days. And I have to be very honest if I, you know, 6am with a shift in time frame, because I was a guy who kind of like to get, you know, be up at one. There were mornings that I did not want to get out of bed. Yup, that was the truth. And if I’d said, Oh, I have this goal, and I’d like to have gotten there, I wouldn’t have gotten out of bed, because it would have been okay not to. I would have given myself permission. But not only had I made a commitment, I told the whole freaking world, right? Because that’s part of making a commitment. If you want to make a commitment, make it. And I did all 30 days.

Heather Pearce Campbell  54:59

It’s amazing. Well, and that speaks to this, the importance of accountability, accountability to ourselves, putting systems in place that hold ourselves accountable, having mentors or a coach or, you know, and I think that it’s human nature to need help with that.

JV Crum III  55:19

Well, absolutely, we’re designed…

Heather Pearce Campbell  55:22

We’re designed to stay in our comfort zones like That’s literally how we’re designed for safety. Our wiring is to stay in our comfort zones.

JV Crum III  55:30

Well, it’s true for me and every coach that I’ve had, because I’ve had a lot of coaches the last few years, and it’s true for all my clients, whether they’re in an individual, 101, or they’re in one of the groups is having an accountability where you know you’re going to show up in a mastermind, there’s an accountability portion, and you know you’re going to show up, and you’ve got your three KPIs, and you’re going to say, this is what I’m going to do in 30 days, and we’re going to hold you accountable. 

Heather Pearce Campbell  55:59

And then you’ve got to report back. If you don’t have got to report back, that’s right, without that reporting mechanism, I think it’s just far too easy to not be pursuing the the next level growth on your path.

JV Crum III  56:14

It’s the value of deadlines, because I have to say, you and I just kind of naturally good in school. That’s why we did a lot of it, right? But I gotta be honest, if those tests were not deadlines, I would still be a month later waiting to take the test, right? I would have, I would have come up with all kinds of reasons. But if it was at 8am in the morning when I was in college, if I was still up at six, because I didn’t know the material well enough. I never went to bed that night. And that was my commitment, because I was going to go do everything I could to get that A but if there wasn’t a deadline called 8am test, I would have been in bed.

Heather Pearce Campbell  56:56

Oh my gosh, it’s so true. So your results, because I think you’re calling it results focused performance coaching.

JV Crum III  57:06

Because it’s all about performance. But we’re going to work on results.

Heather Pearce Campbell  57:09

Totally. Let’s get really clear about who are your people? What are they saying to themselves? Where are they at in business? What is the the thing that they’re struggling with.

JV Crum III  57:21

Well, I work with 6, 7, 8-figure entrepreneurs, seven, the eight figure all private, but then I have groups for six and seven figures. So it doesn’t matter to me whether they’re a private or a group. It’s the same people. First of all, there are people who want to break out and go someplace they haven’t been before. They’re growth minded. They read books, they go to trainings, they go to conferences, they invest in themselves. And they’re driven even so they often feel at every level, 6, 7, 8, you know, the same kinds of things are going on with people overwhelmed, stressed out.

Heather Pearce Campbell  57:59

Just not quite doing it right, or they’re not going in too many directions.

Heather Pearce Campbell  58:03

That’s such an important point. And I think you’ve labeled one thing that is really, really hard for humans, and that is to say no and to cut things out, right? I and I can’t remember. I wish I could remember what book I was reading recently. I feel like it was on essentialism, some version, but applied to business. And how many times in business meetings have, you know, directors or leadership teams sat down and been like, okay, let’s lay out our top 10 priorities. How can a company have top 10 priority? But the number of times that this person saw this as an advisor to these companies and had to tell them, No, you’ve got to cut it out. Like, you know, I think it was even if you go back and look at the definition and the word might be priority, but it was very much on this point, like, No, you gotta focus on one. And I think as humans, we’re just pretty bad at that level of clarity.

JV Crum III  58:03

I talk to lots of people who have a leadership role, and they feel like they’re not somehow leading their people correctly. They haven’t gotten them motivated. I help a lot of people vet their team members. So again, like, if you’re wanting to go into three, or you’re at five and you’re going to 10, that same group of people, not all of them are going to go there. Some of them just don’t have the motivation, and some of them don’t have the skill potential. They were they were good for a million dollar business, but not so good for a $3 or $5 million business. And you have to make those kind of decisions. Feel like there’s so many whistles and bells, which are they supposed to pay attention to? And one of the number one things, and it doesn’t go away when you build the company bigger, is that we as entrepreneurs have a natural ability to come up with lots of ideas. That’s part of the reason we’re an entrepreneur. Oh, I could go solve that problem, or I could go do this. And probably one of the biggest things I do with every entrepreneur that I start coaching, you know, it’s an early lesson we have to learn. One can only have one number one priority at any time. And oftentimes entrepreneurs have five to 10 priorities, but until they identify that number one, and then I have to get them to make a commitment that things can fall through the cracks on the others, which is really hard, like when I had my concussion. It was only a couple of months ago, so it’d been a year and a half. I finally cleaned up 14,000 emails. The good thing is, once you go back two or three months, most of them are irrelevant. But when somebody would send me emails, and I barely could think logically at those first four months, it was it was difficult, and I’d look at that email and I go, Well, this isn’t a yes, no. This is a very complicated, you know answer. It. I closed it and I said, can’t do it. Can’t do it. So I had to have a number one priority. Got to keep the company going, because that’s all I could do, you know? But at any time, any time frames, it might be 30 days, 90 days, I like to say, where do you want to be in 12 months? But now we’re going to work on 90 days. That’s what I did with all three of these new clients. Where do you want to be in 90 days? What’s the number one outcome that’s going to push and move your business forward? Right? Getting people aligned with one and being willing to let go, because everything else is a distraction. But if you have one number one, even if it’s big, and that’s what you laser focus on every day, you can get there.

JV Crum III  1:00:52

Well and businesses are naturally set up not to do that, because once you start getting to the seven figures, seven figures, when you start getting divisions, you start having more team members. Oftentimes, each division or department has its outcome for the 12 months. But the problem is, there can only be one outcome, and then the question is, how does the strategy of each of the departments or divisions, how are they going to compliment getting to that number one? Everybody has to be on the same page. This is the number one, and marketing can’t have a different number one, and sales can have a different number one, and product or sales development or service development can’t have a different number one. We all must have the same number one, and so the larger company comes actually, the more likely they’re not doing that, the more likely they’re going in multiple directions, which is inefficiency. And all of a sudden you think 10% growth was great for the year, when the truth is it was horrible. And the reason you had 10% growth for the year is you’re not aligned in one direction.

Heather Pearce Campbell  1:03:01

Well, I love, love, love this message of, you know, simplify to go bigger, simplify to go farther, go faster. And I think it’s a really significant challenge. So in your work, because I know you’ve mentioned you do one on one work, you also have group programs. Who do you really love working with?

JV Crum III  1:03:23

That’s a great question. And in fact, that goes back to the client I was working with today, because they’re developing a new program. And I told them before today, I said, think about what’s going to bring you the most joy. And I’m going to tell you that if you’re listening, because it’s how I think as well, I have gone through the misery of working with people that I did truly love and did want to get ahead, but my soul wasn’t on fire, and so I’ve had to really get clear. Who am I on this planet to work with? Some people are on the planet to work with someone who barely have an idea. I’m on the planet to work with somebody who’s got something going and it needs to be fixed, and now I’m going to be happy, because I know how to fix stuff. I’m really good at at seeing Oh, well, here’s the three problems going on, and we’re going to fix those problems. And I can do that, but I realize the people I most enjoy is people who want to break out. They want to go someplace they’ve never been before. They know there’s that big ones that they still haven’t done. They might not know where it’s what it is, but I’m good at helping them figure that part out. So I like people who they want to go someplace, they want to achieve something. They want to get a level of growth they’ve never had. They want to know that these people are being impacted in a way nobody’s ever impacted them before, that they’re contributing to humanity in a way that isn’t is is taking care of something that’s missing, but that they want to go do something at a higher level. They want to perform in a way they’ve never performed before. You know, it’d be like the person who ran the four minute mile, but they want to get to three minutes and 50 seconds, right? And that’s a whole different mile. Those are the people I love to work with, and they’re driven, and they really want to go there. You know, I have found, if people aren’t ready to grow, look in the mirror and grow, that they probably are not going to grow their business. And therefore I don’t really want to work with them. And I had to get honest with myself, it’s like, yeah, these people could hire me, but I’d rather work with the people who want to go do something significant. And significant is different at every level. So I’m not defining what your significant is. I’m just saying, are you ready to do something that’s more significant than you’ve ever done before? Because that’s when your life’s going to get exciting. That’s when your business going to grow, but it’s also when you’re going to grow and become the human being you came to this planet to be. You’re going to become your authentic self when you really start playing that way.

Heather Pearce Campbell  1:06:03

Well and those folks, what stands out to me about that description is they’re adventurous. They’re courageous. You absolutely have to have courage if you are you know going to try for something more significant than you’ve ever done before, right? And they have a willingness, almost a vulnerability, to holding themselves accountable and asking for that help, right, getting that help. So there has to be this combination of, like, really adventurous, but still having enough humility to know they need help getting there.

JV Crum III  1:06:40

Well and I think the people that I work with are on the same path I’m on. I mean, I’m not different than I am my avatar in many ways. I’m constantly wanting to play bigger, you know, I’m now ready to do the hard launch of my global nonprofit and work with 18 to 25 year olds in 100 countries, to become conscious leaders, to create a world that everyone can thrive in, and not just human beings, but all life on this planet. That’s my big one, and I’m ready now, and in the next few months, I’m going to be doing the hard launch and the first in person trainings for that. I am the avatar of the person I’m looking to work with we all are here to play at a bigger level and to make a bigger difference in the world. That’s where our joy comes from. I haven’t met anybody who gets joy from anything other than making some kind of a difference that matters to them and it also matters to the other person that that’s where the joy really comes from.

Heather Pearce Campbell  1:07:46

Well, I love it. I’m such a fan of your work. JV, I’m such a fan of your path. I’ve known you know in the years now that we’ve overlapped, I’ve seen your growth. I’ve seen you know, your own willingness to walk that path, and that’s significant. And I think that, you know, for any of us who are on that path that are growth oriented, we have to choose people in our circles and as our mentors that are also walking the path that will say, you know, here’s what I know, but I still don’t have all the answers. And we’re going to walk this together, and we will figure it out, right? 

JV Crum III  1:08:22

Well, I think we are that the people who are going to play the biggest get the most enjoyment out of life are naturally looking to collaborate. This year in particular, I have reached out to a number of people, and many of them have reached back, and some of them haven’t, and some with whom I’ve had conversations, it was immediately clear to me, and I’m just putting this, you know, objectively, that they really just kind of wanted to play solo or play smaller. Because every person I’ve met in my life, and I’ve interviewed 3000 times on my on my podcast, you know, including billionaires like Naveen Jane, who wrote the book moonshots, which I’ll certainly recommend to you, is people who are playing big or playing with others, and they’re not trying to play in an exclusive sandbox. They’re trying to play in an inclusive one where there’s always room for another player. Those are the people I’ve interviewed who are the 789, 10 figure entrepreneurs. They know it’s about playing with others. It’s about building relationships, and it’s about having a mission that other people want to buy into. They want to be a part of it. 

Heather Pearce Campbell  1:09:43

Love it. Yep, I totally agree. I’m so excited. JV, for people to hear this conversation, and for folks who are thinking like, huh, I need to go check out, because I know you’ve got so many amazing resources. You’ve got your books, you’ve got this…

JV Crum III  1:09:59

Let me give two things. One, the people that we work with, 6, 7, 8, start at about a quarter million, because that’s just the right level where they’ve got their business, where we can really start helping them double and triple it, right? So if you’ve got a business like that, we work with service and SaaS businesses, because SaaS is really no different than a service member. I’ve worked with enough of them, and if you’re at a quarter million or above, just go set up a time to talk with me. Have a performance breakthrough. I’m going to help you get clarity about where do you want to be in 12 months. Just be aware. I’m going to push you to think bigger and what are the problems that are holding you back. And then we’ll do a process to help you get there and just go to conscious. Well, here’s the the simple one, meetwithjv.com No, I felt fortunate I got that. And that goes to my scheduler. And if you want my book, it is an award winning, it was the number one book on Amazon. I want to give it to you today. Just go to consciousmillionaire.com/freebook, and I’m going to suggest it’s got 14 chapters, but I want you to just kind of dig down in stuff that’s going to have immediate value. Read Chapter Three on When by Becoming Conscious, and Chapter Seven on The Millionaire Inner Zone. It’s all my proprietary work about how to get in flow and create synchronicity at will.

Heather Pearce Campbell  1:11:20

Mm, I’m so glad you mentioned that I wanted you to go to that point of flow and synchronicity, because you and I have talked a lot about that. Yeah, so if you’re listening, I want you to pop over. If you don’t remember those links, we’re going to share all of that and more, so that you can get in touch with JV at legalwebsitewarrior.com,/podcast, look for JV Crum III’s latest episode, and we will share the links back also to your two previous episodes. JV, such a pleasure to have you. I always love hearing. 

JV Crum III  1:11:50

I love spending time with you. I mean, you’re in Seattle, I’m in Denver. Two great places. There are many great places in this country, but these are two great cities. We get a little more sunshine, a little more sunshine than you do.

Heather Pearce Campbell  1:12:03

You do? You do? Although today we are being blessed. You can see the sunlight coming in that window. For folks that are listening and have stayed with us, first of all, you’re awesome. Of course, it’s not hard when you’re listening to JV, talk about really creating a mission driven life and business. JV, what final thought, takeaway, action step would you like to leave folks with?

JV Crum III  1:12:27

I’m going to leave you with my personal motto as best I can figure out. It’s been my personal motto for at least 35 years, and it’s trust perfect timing. And I want to tell you what that motto means to me. First of all, it’s not a fluffy motto. It sounds it, you know, goes like, oh, that’s kind of fluffy. No, no, no. It comes with some requirements to trust perfect timing. It’s not just jump off the cliff, right? It’s when you are present and you’re open. Perfect timing to me occurs. It’s accepting. Like today, I had something happen that was felt like a tragedy. Adventure initially, right? It was like, Oh well, I wasn’t expecting that. But then I believed, and I went, Okay, and I’ve already figured out how I’m going to handle it tomorrow. I can’t handle it. Today, I got too many appointments, but tomorrow, 9am I’m going to handle this, right? And so I and I started adding up, well, what are all the positives that will come out of it? And one of them is I might build a stronger relationship with the party, because I’m going to go handle it, whereas they might think I just run away. No, no, no, no, no, we’re going to go have a conversation about, how can we both win, right? And so the perfect timing was okay, and it put a fire under my behind, yeah, behind, right? Because I went, Oh, well, that wasn’t expected. Well, we’ll just have to go take care of that tomorrow, you know. And that builds better relationship skills. It’s like, okay, I know how to relate to people, but we know tomorrow we’re going to go take care of it, and if somebody doesn’t, I want to leave, leave people with this thought is that if somebody cancels and they’re a prospect, or in my case, it happened to me the first time. It was Michael Beckwith. It was five, oh my gosh, seven years ago. So earlier in my podcast and and it had taken me three, six months to get him scheduled right, and he had to cancel because something came up. The first minute, I kind of went into panic, and then I breathed, and I said, Wait a minute. There’s a perfect timing to this. Three weeks later, he rescheduled. Three weeks later, we had an amazing time. He’s been on multiple times, and what I learned from that, when I backed off and I said, Okay, look at the situation of what’s going on, both of you will be different people in three weeks, it will be a different interview. And so this is what I want you to know. So if that prospect that you were planning to buy today has to cancel, chooses to cancel, whatever happens, and they reschedule one today wasn’t the day to buy, I can guarantee you that, or it would have happened, you will both be a different person then, and B, if they never reschedule, they weren’t going to buy anyway. So you just got back that half hour or hour of your time and just accept it and go, Okay, there’s a perfect timing to this. There’s somebody else that’s going to be coming, and be open to that person coming.

Heather Pearce Campbell  1:12:28

Absolutely. Well, it’s such a great example of flow, of remaining in flow. JV, thank you so good to see you. Look forward to having you again. 

JV Crum III  1:15:45

I want to thank everybody who’s been with us today too. You know the joy of podcasting is Heather, and I have a lot of calls, sometimes two or three times a week. But without you, it’s not a podcast. It’s true.

Heather Pearce Campbell  1:15:59

It’s true. Yeah, we sure do appreciate our listeners, and if you have gotten a gem out of this, if you’ve gotten several gems, please share, drop a line to a friend, leave us a rating or review, go pop over to JVs podcast, which is amazing, leave him a rating or review. We love that type of support and feedback when we’re doing something right. So thank you again. We will see you again soon. Bye, bye.

JV Crum III  1:16:25

Thank you very much.

GGGB Outro  1:16:27

Thank you for joining us today on the Guts, Grit and Great Business® podcast. We hope that we’ve added a little fuel to your tank, some coffee to your cup and pep in your step to keep you moving forward in your own great adventures. For key takeaways, links to any resources mentioned in today’s show and more, see the show notes which can be found at www.legalwebsitewarrior.com/podcast. Be sure to subscribe to the podcast and if you enjoyed today’s conversation, please give us some stars and a review on Apple podcasts, Spotify or wherever you get your podcast so others will find us too. Keep up the great work you are doing in the world and we’ll see you next week.