The Importance of Being

With Erik Luhrs, the world’s only PsychiCognitive Peak Performance Coach, and the founder of BE DO SCALE Hybrid Business & Leadership Coaching, the creator of The GURUS Selling System, Subconscious Lead Generation, Persona Positioning, the FEELdwork method, and the author of BE DO SALE. Erik holds a Bachelors in Communication, and is a Master Practitoner of Neuro-Linguistic Programming, a certfied Stage Trainer and Accelerated Learning Trainer, a certified Personal Fitness Trainer, and he has studied Silva Mind Control, Reiki Energy Healing, eleven different Martial Arts systems, with multiple black belts, as well as Meditation, Spiritual Alchemy, Visualization, Feng Shui, and many other physical, mental and spiritual improvement methodologies. He has been featured in Forbes, Entrepreneur, Inc, Chief Executive, Selling Power, and many more podcasts and publications.

He has worked with everyone from solopreneurs up to Fortune 500 companies like Credit Suisse, LG, Microsoft, McGraw Hill, McDonald’s, and Saleforce, and has helped clients create “miracle outcomes” like growing sales pipelines by 66X in just 8 weeks, and creating 300% growth in a single quarter. Through his work, he helps Executives & Leaders unleash the Outrageous Growth Potential trapped within their Business and Themselves.

In this conversation, Erik discusses his observations on why certain of his clients have had significantly more dramatic results than others (and what this means for you), how his work has evolved in recent years, and what you can focus on to achieve the most important progress in your business.

We discuss the importance of feelings, how our brains screw us up, and how these things relate to results in our business. Erik shares how he helps his clients reimagine who they are being so that they can achieve different results than those they are getting.

You will love hearing from Erik in this episode and reimagining yourself and your results.

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Biggest takeaways (or quotes) you don’t want to miss:

  • “Your beingness is your business.”
  • What matters most to your “beingness.”
  • “If you want to see the future of your business (or your relationship, or any other area), just look at who you are currently being” (in each of those areas).
  • One of the biggest issues the world has is people have different meanings for the same thing.
  • “The universe doesn’t judge what you send out, it just sends it back.”

“When you change how you’re feeling, you’re changing who you’re being and you’re changing what’s happening…”

-Erik Luhrs

Check out these highlights:

  • 17:18 Why there is no “work-life balance” …
  • 22:29 What do we need if we’re going to continue and thrive?
  • 26:10 The biggest challenge the people have is…
  • 28:44 Why Erik believes brain screws everything up.
  • 49:52 What does Erik love doing in his work?
  • 59:03 Listen to Erik’s final tip about your beingness.

How to get in touch with Erik:

On social media:





Learn more about Erik by visiting his website at

Special gift for listeners: You can get a free PsychiCognitive Solution Session here.

Imperfect Show Notes

We are happy to offer these imperfect show notes to make this podcast more accessible to those who are hearing impaired or those who prefer reading over listening. While we would love to offer more polished show notes, we are currently offering an automated transcription (which likely includes errors, but hopefully will still deliver great value), below.

GGGB Intro  00:00

Coming up today on Guts, Grit and Great Business®…

Erik Luhrs  00:04

The universe, because the universe all it does is it’s a mirror. It doesn’t judge what you send out. It just sends it back. You know, if you send out E, it’ll send E back and we’ll send out F, you know, one thing Oh, he wants to hear what comes F after, you know, it’s just E waiting for you to change. So when you send out that that energy like, wow, that was abundance. And it comes, you know, and then you sent it out and then all of a sudden like little serendipities, opportunities and synchronicities start popping up. Why? Because it’s sending it back. And it’s sending the opportunity for you to have more and more of it. And ultimately, when you change how you’re feeling, you’re changing who you’re being and you’re changing what’s happening. And all of a sudden, you realize that you’ve moved from the rooster tail to the bow of the ship.

GGGB Intro  01:02

The adventure of entrepreneurship and building a life and business you love, preferably at the same time is not for the faint of heart. That’s why Heather Pearce Campbell is bringing you a dose of guts, grit and great business stories that will inspire and motivate you to create what you want in your business and life. Welcome to the Guts, Grit and Great Business® podcast where endurance is required. Now, here’s your host, The Legal Website Warrior®, Heather Pearce Campbell.

Heather Pearce Campbell  01:35

Alrighty, welcome. I am Heather Pearce Campbell, The Legal Website Warrior®. I’m an attorney and legal coach based here in Seattle, Washington, serving online information entrepreneurs throughout the US and the world. Welcome to another episode of Guts, Grit and Great Business®. I’m super excited to welcome back to the podcast, Erik Luhrs. Welcome, Erik.

Erik Luhrs  02:00

Oh, thank you. Thank you for having me back.

Heather Pearce Campbell  02:02

Yeah, you’re so welcome. Before I went live here just now I was telling Erik that his first episode on the podcast is one of our most listened to episodes. So if you have not heard it yet, go back to Episode number three. It is called “Unleashing the Dragon Bringing Your Whole Self to Your Business”. That was such a fun conversation, Erik and I’m really excited to hear about how your work has evolved. Your business has evolved. I know some of the language around like how you describe what you do has evolved. So for folks that don’t know Erik, let me quickly introduce him. Erik Luhrs is the world’s only PsychiCognitive Peak Performance Coach, and the founder of BE DO SCALE Hybrid Business & Leadership Coaching, the creator of The GURUS Selling System, Subconscious Lead Generation, Persona Positioning, the FEELdwork method, and the author of BE DO SALE. Through his work, he helps Executives & Leaders unleash the Outrageous Growth Potential trapped within their Business and Themselves. He holds a Bachelors in Communication, and is a Master Practitoner of Neuro-Linguistic Programming, a certfied Stage Trainer and Accelerated Learning Trainer, a certified Personal Fitness Trainer, and he has studied Silva Mind Control, Reiki Energy Healing, eleven different Martial Arts systems, with multiple black belts, as well as Meditation, Spiritual Alchemy, Visualization, Feng Shui, and many other physical, mental and spiritual improvement methodologies. He has been featured in Forbes, Entrepreneur, Inc, Chief Executive, Selling Power, and many more podcasts and publications. He has worked with everyone from solopreneurs up to Fortune 500 companies like Credit Suisse, LG, Microsoft, McGraw Hill, McDonald’s, and Saleforce, and has helped clients create “miracle outcomes” like growing sales pipelines by 66X in just 8 weeks, and creating 300% growth in a single quarter. Erik, welcome! Super fun to reintroduce you to folks here on the podcast.

Erik Luhrs  04:33

Thank you and now that we’re out of time

Heather Pearce Campbell  04:38

Right, what’s your final point? Would you like to say?

Erik Luhrs  04:45

Oh, it’s great to be back. Always love chatting with you. Love your energy. I’m sure you’ve been on other people’s podcasts and they’re just like they’re the adults from the Peanuts cartoon.

Heather Pearce Campbell  05:00

That’s how most people feel about legal right. So that’s usually what I’m imagining in the audience when I’m talking about legal stuff. Is that little voice? No, but it’s been a couple of years now since right since the launch of Guts, Grit and Great Business®, because that happened right after COVID started. So I think it’s like, perfect timing couple of years and you’re gonna be well beyond the 100th episode. And I’d love for you to start by sharing some of the updates to your business and your work since the last time we connected. 

Erik Luhrs  05:38

Sure, sure. Well, yeah, so when we last connected? I’ll admit for everybody I was, I think, it was funny, I think COVID created a paradigm where a lot of people went through a soul search. What was funny was my soul search started three months before COVID. Yeah, I was already in, like a soul search situation. Even when we met, I was calling it Revenue Kung Fu at the time. And I had been kind of, you know, because I’ve always seen things, a lot of for most of my life for the Eastern philosophies, I’ve been studying martial arts and whatever. And I was still very much about the business pieces. And I’m starting to get into the personal development piece. And then what occurred to me around that time and started that was the understanding that the clients that I have had miracle outcomes with the clients who call me after six weeks and say, we literally had to stop marketing, because we have more leads than we can handle. The clients who call me after you’re doing. Clients would call me up after six weeks and say, Thanks for helping us with the marketing sequence. We’re not going to be bought for nine figures. You know, like, okay, you know, what, as well as the ones you mentioned, what was the difference? Because I’ve had clients that, you know, I did tons of work, I mean, far more than the ones that were miracles in my mind. And some of them did, you know, okay, now to me, they’d be like, Yeah, we, you know, we did 2x Whatever, people, I got to x to, like, you know, after you’ve done 300% growth in a quarter or 66x, it’s kind of like, looks like, really? Yeah, no, it’s in, like, you sure understand my life is completely different. Okay.

Heather Pearce Campbell  07:40

Yeah, I…

Erik Luhrs  07:44

But, and then I wonder when, you know, like, just went completely off the rails? And so can what was the difference in all of them, that was the ones that made the magic. And what I had realized was, I had changed who they were being, I hadn’t changed it, I had set up a space and energy, I had allowed them basically, to explore being a bigger version of themselves a different version of themselves, the version closer to the version that they dream of being…

Heather Pearce Campbell  08:18

Right. Version 2.0, or 3.0, or whatever

Erik Luhrs  08:21

That was for them, going from 1.0 to 7.0. Like that. And I was like, Okay, great. That was what I really wanted to get into. And I said, Okay, I’m gonna focus on that. And that was where Revenue Kung Fu had taken me. And yet, this was the funny thing was, like, I really liked revenue coming through in the construct I had, and it’s something always felt like it was missing from it. So I went through 2000. Was it 2020? And into into the early part of 21, still, you know, with that mindset, and then as I was working with people, like this, you know, doing the Zoom calls and stuff, I as I kept getting stuff from over here, and I would get kind of a picture up here and I sometimes I just slip off and like I’d start seeing words and statements and questions, I get feelings in my body. And then I talked to somebody else, that would be different. And then I talked to the same person, like a week later, and kind of the same stuff would show up and that was like, What, am I stoned? Yeah, I two puffs on having marijuana flashbacks, you know, 30 years later. So what I realized was I was picking up on their higher self. And I was like, Okay, this is funky. And then I realized that I had been doing it all the warm all over these years with all the other clients, but up until COVID. I’d always had a headset, and I’d wandered around my house.

Heather Pearce Campbell  09:58

On the ground, yeah. 

Erik Luhrs  10:00

Oh, because remember when COVID hit was around the time that Zoom really started taking off. So I was like all for the first time, I was really forced to sit here and look at somebody for an extended period of time. And I was like, Holy crap. I’m picking up on their higher selves. And you know, this hearken back I, I’ve told people this so I think I even told you this story, you know, when I was a little kid, I had psychic stuff going on, but completely different, wacko kind of stuff. Just stopped when I was about five. And I had little bits and pieces along the way. And, but you know, nothing ever big. But then I realized, man, this is, I guess, always been there. So I was like, okay, cool. I’m a psychic. And I fell in love with being a psychic. You know, like, I’m going to be a psychic, you know, I’m gonna, I’m gonna psychically help your business. And then finally, it was like, okay, you know, and that was okay. But you know, I futzing around. 

Heather Pearce Campbell  10:54

And not on target Exactly. For you. 

Erik Luhrs  10:57

It was like, okay, you know? And then finally, it was like, Okay, I had to sit down, I had to work. And I’d say, Okay, what do I really what am I really bringing simultaneous and what I realized was, in my work, I was simultaneously bringing that understanding of the psychic, the higher self, the same time, I was bringing the NLP, you know, and whatever was really the ESP and the NLP. And at the same time, and then I was also, because of all the work I’ve done in meditation and everything, I was helping people to learn to teach people how to go out into the field, and how to work in the quantum field using just their feelings instead of the mind instead of charge instead of the brain. Because the brain, this is where I was, I was trying a whole bunch of different systems I kept, you know, the brain keeps screwing up.

Heather Pearce Campbell  11:41

And the brain was,

Erik Luhrs  11:43

Yeah, like, but you know, there’s people out there mastered this, and I was like, Okay, now I finally figured it out studying Abraham Hicks and Joe Dispenza, and all these other people. And then the final piece was the, you know, the different revenue generation systems I put together. I’m like, Okay, I’m really attacking these things from four directions simultaneously. That’s why I like my Congress, my sessions would be ball wild, I will go from figuring out what that your uncle screwed you up to, okay. Your marketing should should be this, too. Okay. What we’re going to create this in the field, okay, you’re having this mental blah, like, like, like, wild, you know, from your childhood trauma to how to write a headline in five minutes?

Heather Pearce Campbell  12:31

Well, the fascinating thing, right? Is this feels all over the place? And yet, I would say that I’ve had a recent I mean, we all have our own, call it health journey, healing journey, right? Like, whatever it is for people. But the thing that is so fascinating is so many of those things, actually are, are not completely unrelated, right? They might seem, but in my own journey, my sister and I recently actually flew down to LA to meet with this guy, Dr. Doug, who maybe I’ll get on the podcast, actually. But he, you know, sorting out and we each have had our own issues, our own journeys as moms, right, but all of these things that contribute to certain health things that we’re trying to sort out and I had my mind blown several times in this experience of working with the doctor and realizing that some of the stuff I’m facing now completely relates back to like a single experience I had as a three year old, right? Where some belief got embedded so deeply in my subconscious, that even though as an adult, I thought I had worked through it, you know, wareness practices, all these other things. I go, No, it was still there, alive and strong. And anyways, he has his own methodologies for helping people kind of disconnect certain neurology and like, recreate a new neural pathway so that that’s no longer you know, controlling their thought patterns, even subconscious thought patterns, but like, it really changed everything that I thought I knew about health, about healing, about the relationship between things that, that even now that we’re really unaware of, from our past, and like the true impact, you know, and so and even like, because I look at how it has limited me in certain ways, like in my health, and then I’m thinking like, just like that, what is it doing to my business? What is it do you know, like every other area, mothering business, you know, revenue generation, so as much as it seems all over the place, I know, it’s not it’s all connected. It’s all relevant.

Erik Luhrs  14:47

It is. It is a sight. It’s why I love when people say, you know, work life balance. I laughed my ass off, because I’m like, I’m like, I’m sorry. Does your life do So like, you get up to the office door and you’re like, okay, right outside, okay life later, five o’clock, like you go in and now knowing business entity, like, ya know, like if your child calls like, Well, during workouts, I don’t know who you are because my life is outside. So

Heather Pearce Campbell  15:23

Let’s check in with you at five o’clock.

Erik Luhrs  15:25

Yes, you’re a part of the box outside, I know, it’s like trying to inflate a one part of a tire. And you’re going off the road real fast. If you think that, you know, it’s like just this one quarter of the tires, super fat and the rest of them, you know, off the rails you go. But yeah, you’re, you know, and that’s why I ended up calling what I do now BE DO SCALE, because really, at the end of the day, your beingness is your business. And I say to people look, if you look at your current reality, it’s based on your past actions, it’s your current reality is not actually the present moment, it’s not, you know, it is the result of, it’s like the rooster tail from the boat. The rooster tail doesn’t dictate where the boats gonna go five seconds from now. But you know, and yet we’re living in rooster tail going well, this must be what tomorrow is going to look like, ya know, now, I don’t know about you, I’ve been in a lot of power boats, at some point in time, you got to turn the wheel, you’re going to be smashing into somebody’s tiki bar. So, you know, there’s always this course corrections. And I say, you know, if you want to change your business, you have to change, you want to change the future of your business. Or if you want to see the future of your business, just look at your current beings, because we are being in this moment will be your business in the future. And it will be your parenting in the future. And it will be your love life in the future. And it will be your health in the future, it will be your you know, who you are being and again, you are, you know, there your work is an aspect of you. Your love life is an aspect of you, your parenting is an aspect of you, your working out is an aspect of you, your food choices are an aspect of you, you know, and so there is no work life balance, because it’s like trying to take an aspect of you and saying it is separate from the whole. And a lot of the stuff that you have, that I focus on, because I focus on working with folks that are like driven, either like an innovative, creative consultative businesses, they’re driven by a mission or purpose, helping them to find that balance of themselves in their business, like that. So I like people like looking at big corporations, and they can’t really because a lot of those people have already made the decision for lack of a better term to sell their soul. They’re like, Okay, I’m here being, you know, for lack of a better term, a prostitute for the money. And I’ve made my deal with the devil, I’m okay with it. Am I alright? If that’s what you want to do? That’s totally cool. You know, but there are people I think the world is moving towards I think COVID drove us in this direction of wanting more meaning, and that’s why you’re seeing things like the great resignations still going on? And because companies are confounded, because they’re like, wait a minute, the stimulus money ran out a long time ago? How the hell are people still not coming back to work? You know? And it’s like, because they’ve realized, you know, they could, they could in some way, shape or form be dead tomorrow, you know, I think in COVID, we’ve all known either directly or indirectly, somebody who died. And even though it might not have touched your family directly, it kind of created globally, this sort of understanding or facing of mortality. And when you all of the sudden are forced to artificially forced to face mortality, far ahead of schedule, on a global scale, then life starts to be you know, and then it’s like, Well, life starts, you know, like, what, what does my life mean? And money doesn’t buy meaning it doesn’t buy it doesn’t buy happiness doesn’t buy meaning? It pays bills, it’ll buy a nice car. But, you know, that’s what’s happening is you have a world filled with people who want meaning more than they want money at this point. Right.

Heather Pearce Campbell  19:31

Well, I think they became aware of the true trade off that the you know, we’ll just call it the corporate world has been offering people for so long. And it’s just not something that that a lot of people want to sign up for any more.

Erik Luhrs  19:50

Yeah, yeah. And they don’t want to build it either. You know, I’ve seen a proliferation of the people who are like talking more and more about helping others with freedom, and purpose and meaning and vision and all that kind of stuff. And enjoy it even bring it into into the corporate world, which, you know, good luck to them? Well, I look, because those people still kind of want it, but they know, but they’re still kind of,you know…

Heather Pearce Campbell  20:18

 I’ve given up on it. Yeah. 

Erik Luhrs  20:21

Like, you know, I still want the $3 million salary. And, you know, and the meaning in my life, but I’ll take 3 million if I have to choose one or the other. Yeah. Because I do have three Ferraris. And they’re not going to wash themselves every week. So but, you know, when I’m looking at what I do, and why I’m doing what I do now, ultimately, you know, I’m looking at setting of COVID, I mean, kind of woke things up, but I’m really just looking at the world overall. And we got a lot of issues going on here. And a lot of we’re running, blindly, blindly running forward into a future where I, you know, I think everybody’s looking for somebody else to solve the problems. And you’ve heard it, I forget what how it goes, but it’s the thing about, you know, there was a problem. And they said, somebody will handle it. And somebody said, anybody can handle it. Anybody said everybody can, and you know, at the end, nobody handled it.

Heather Pearce Campbell  21:28

Right. It’s the tragedy of the commons. 

Erik Luhrs  21:30

Yeah. And so that’s, I think, where we’re kind of at. And so simultaneously, though, I believe that there are people out there who have ideas who want to do these things, who you know, want, who can make great strides, and, but a lot of them are hidden, or they don’t believe themselves, they don’t have the money or they don’t have whatever. And I want to help people throughout the world, unleash their creativity, only use their power, unleash all of that, because ultimately, it’s, you know, it’s going to help everybody, but a lot of it is about being is because right now, we still have a society people so conditioned, you know, to, you know, I have this skill set and blah, blah, blah,

Heather Pearce Campbell  22:22

They’re the doers. They live in the doing,

Erik Luhrs  22:25

They live in the doing. And, you know, if we’re going to continue and thrive, then our beingness has to expand, everybody’s being assessed to expand. And I believe that, you know, if I empower one person to empower two people. Ultimately, you know, we can save the world. So, there you go, like,

Heather Pearce Campbell  22:50

I love it. No, I, it’s, well, it’s quite the journey. And I think it’s so relevant. It’s so timely, it’s absolutely on point for what people need.  All right, let’s pause for a moment and hear from today’s sponsor. Are you an entrepreneur who is on track to make 1 million or more in revenue this year in your business? If so, your business is likely facing a host of legal issues that are ripe for support. If you are like so many of my clients at this level, you are likely building or adding to your team. This could be interstate within the US or even internationally. Hiring independent contractors to support your growth, creating or launching brand assets, content and programs, expanding your online presence and building your email database, engaging in a variety of online marketing activities, executing a number of contracts on an ongoing basis, and more. But the bottom line is that you are quickly scaling and need essential legal support. You’re tired of taking risks and the DIY approach, you’re ready to tackle that mess of legal documents, or fix the legal gaps that you know exist in your business. You want to take care of your clients and your business and avoid unnecessary conflict in the process. You’re ready to protect your IP, and you’re looking for a fixed cost solution that is a fit for your business and delivers tremendous value beyond the traditional legal model. If this is you, and beyond just being an entrepreneur, you are a catalyst and are committed to your mission and your impact in the world. I invite you to get in touch, you could be a fit for my catalyst club, a small business legal support program that I designed for my high level clients just like you. You can find out more at Just click on the Work with Me tab to find out more about the catalyst club and other ways that I support my clients. A fabulous group of world changing entrepreneurs. You’ve done the initial legwork in your business. And now you want to soar. And you know that you can only go as high and as far as your legal foundation lets you go get in touch today. Hop over to, click on the Work with Me tab. And if you have any questions just click through and get in touch with me through the contact form. I’d be happy to connect and talk with you about the options that may be a great fit for your business.  What do you think people still find the most challenging about the being side of the equation? Like when you’re digging into that with somebody? How are you helping them to improve or to uplevel? Although I feel like that word is overused, right, how are you helping them reimagine the next level of their being?

Erik Luhrs  26:08

Well, a great question. So the biggest challenge I think people have is first understanding what the hell that means. They hear it. And they say, Okay, well, that sounds good. And then they hear the construct of B do have and I’m like, okay, so I have to be, you know, bigger to be more fit, you know, but what does that mean? You know, can I buy it? You know, in a pizza box? I mean, you know, like, how do I get my hands on?

Heather Pearce Campbell  26:35

How do I do it tomorrow?

Erik Luhrs  26:37

You know? And the funny thing is like, how do I do it, and I go, No, you jump to step two of the equation, you gotta go back. And that this is the mafia one. But it’s what I help them are, the first thing I really want people to understand is you kind of have to disassemble existence in your own in your own understanding first. I remember one of the constructs I learned years ago, that it was hard when you first hear it, but you ultimately get it is that nothing has any meaning. And we like to go around life. And I think the biggest problem, one of the biggest issues the world has is people have different meanings for the same thing. And if we can all understand that, you know, people ascribe their own meaning because we have free will. So we’re giving meaning to everything in our in the world. So then we choose what’s important to us, we choose what is meaningful and what’s not meaningful, et cetera, et cetera. And beingness then is a choice. It’s about okay. I’m right now, by default. I’m being this version of myself, and subversion who accepts this amount of money. It’s the version that accepts this relationship. It’s the version that accepts this health level. It’s the whatever it is, right? And it’s not about like, oh, that’s bad. It’s just right now you then you have freewill. And you even have freewill up into the point to say, I don’t, I’m just going to lay back and whatever the hell happens, okay, I can do a free Wilmes totally okay, there’s, there’s no right or wrong. So you say, okay, you know, I want to have a different beingness. Well, now you’re exercising that understanding, then it’s about okay. Getting in touch with what that being, like, what being different, actually is, and being different. And this is where, you know, I mentioned earlier that the brain screws everything up, we start trying to think, well, what’s that going to look like, you know, they give you that list of like, write down what your world will look like, when you are, you know, like, I’m gonna have 15 mansions and they’re all going to be you know, one’s going to be air, to be in the sky and powered by solar power, like, you know, like, okay, you know, Superman develops, like, I’ll be able to fly and, okay, but it’s, you know, and we all have kind of, like, we’re all this version one of ourselves. And that version one tries its best to imagine what a version five of itself would want, you know, but as we move up, like the landscape changes, so I say, okay, when I finally came to understand was that feeling is being what you feel is real. So if you’re going to change your beingness, you have to change your feeling this. So, and that’s where, you know, fieldwork was born, because I understood you know, from learning from Joe Dispenza, you know, about the quantum field and, you know, another quantum physicists, actual quantum physicists, guys, you know, little known people like Albert Einstein and so on. Going out into the field and saying, okay, taking that list of goodies that I want, that’s mean success to me. And bringing it down and saying, okay, ultimately, everything we want, we want because of the we believe in some way, shape or form, it’ll make us happy. Abraham Hicks. So what I do is I help folks take their wisdom goodies, and play it out until until they can explain to me, ultimately, you know, I want the Ferrari, why do you want this Ferrari to, to make my neighbor feel like crap, because he insulted my car. And you know, like, whatever it is, you know, I want the minute you, I don’t want the mansion. So I can impress chicks. Like, whatever it is, but ultimately, it’s to play it out to the end to get to the emotion, right. And ultimately, the emotions become very, very simple. Like, I want to feel loved and loving, I want to feel, you know, appreciated or happy, I want to feel peaceful, I want to feel abundant, I want to get into those general but very powerful statements. And then helping people just go into the field, without the visuals, and without any of that stuff and just feeling those feelings. And when you can purely go into a field of feeling. And not taking the brain with you, but actually being out in pure feeling, and then just drop, like, abundance, and then it’s going to go out there and it’s going to do something, and it’s going to create its own sensation, it’s going to come back at you. And all of a sudden, it’s like you’re gonna feel a version of abundance you’ve never felt before. And it’s like, and then, you know, as a creature as an organism, we’re able to have one on one experience learning. So boom, we get that feeling awesome. It’s like, I want to experience that again. And the universe, because the universe, all it does is it’s a mirror, it doesn’t judge what you send out. It just sends it back. You know, if you send out E, it’ll send E back and we’ll send out F, you know, one thing Oh, he wants to hear what comes F after. You know, it’s just the E waiting for you to change it. So when you send out that, that energy, like wow, that was abundance. And it comes, you know, and then you’ve sent it out, and then all of a sudden, like, little serendipities, opportunities and synchronicity start popping up. Why? Because it’s sending it back. And it’s sending the opportunity for you to have more and more of it. And ultimately, when you change how you’re feeling, you’re changing who you’re being, and you’re changing what’s happening and all of a sudden, you realize that you’ve moved from the rooster tail to the bow of the ship.

Heather Pearce Campbell  32:51

You know, what comes to mind when you describe this whole process and relating it to feeling because you’re absolutely right, like when we’re looking for an end result. It’s because of the way we think it’s gonna make us feel right. And the irony like getting the brain back involved all the trouble the brain causes. So even in this recent experience that I talked about, like flying down to LA to see this particular doctor and his whole deal he calls it cell to soul healing sold a cell but it’s this whole mind body connection piece, right that a lot of traditional medicine gets wrong. And I had so in recent years I’ve had like repeat cellulitis, infections from bug bites, right? So like a spider by mosquito bite. Cellulitis for anybody listening is like a bacterial infection you get under your skin layer. Anyways, it’s a real hassle, right? It’s been like a major bummer, especially as somebody who loves being outside and being out of doors. Well, he did this work with me. And what we realized at the end of this session are just around bug bites and cellulitis because we were trying to figure out the root cause of this, like repeat cellulitis. And I’d had an active infection on my foot and I was trying really hard not to go in, get antibiotics to just kill everything right? And so in a single session, but he does this work, the first thing he said was loss of enjoyment. He has this whole process he goes through to figure out what is the feeling that was happening in your body that related to the original source of trauma, because his his whole approach is that everything starts with the interpretation of a trauma, some belief that gets embedded in the body. In this particular story. I was five, I’d gone horse riding with my grandparents. And I was wearing shorts and T shirts and this was in shorts and T shirt. This was in Eastern Oregon. I got eaten alive by mosquitoes. This is where my inflammation two bug bites mine higher life originated, right? And it was so fascinating and one session he said loss of enjoyment. I told him the story of what happened when I was five. He’s like, Oh, there it was, you were enjoying yourself. You were with family, grandparents, you went to do this horse ride. And then suddenly, it was not fun anymore. Like I spiked a major fever, I almost ended up in the hospital. But ever since then what happens is my body in for any bug bite, right goes to the original interpretation, including that feeling, and basically recreates it. In the end, this whole thing, it just kind of blew my mind because in one session, first of all, I’d been fighting this infection, doing my best with like high dose vitamin C, NAC NA cetylcysteine. Cod Liver Oil, like all the regular anti inflammatories, anti inflammatory, just high doses of them, and essential oils. And I usually could turn those around, those infections myself, this one was not resolving. He did this one session got to the root cause had been through this pattern where he basically reconnected my sense of enjoyment and did his I can’t even describe it, you’d have to see him working like in person with the body. Anyways, next day, and he just said, Stop all this other stuff you’re doing, you don’t need to do. That I woke up the next morning, infection on my phone was totally gone. Right. And I just, I was flabbergasted that my five year old body embedded so deeply, like this connection between this feeling loss of enjoyment and this bug that it has recreated itself, you know, what is that 40 years now 40 years, I’ve had extreme reactions to bug bites, and it was totally over my body’s interpretation of a feeling related to that trauma. So the only reason I share that story is to underscore the importance of the point that you’ve just made about feelings and about how important they are to us to our literal survival. They are right, they are and yet I feel like they are so often the thing that is just immediately overlooked in most like most circumstances, we want to go right to the, to the brain part of the equation.

Erik Luhrs  33:25

Well, yeah, I mean, we do and yet it’s funny, and the understanding of feeling hides in plain sight. Because they go it’s kind of funny that the feeling has no place in business. And yet one of the, one of the primary things they teach you in sales one on one is people buy based on feelings, and then justify later with logic. Apparently, feelings have no place in business.

Heather Pearce Campbell  37:47

Except the primary.

Erik Luhrs  37:49

You’re trying to screw with people’s heads and get their cash. Okay, I’ve got it now. So, feelings are weakness. Okay, got it. Yes, you know, but the whole thing is, you know, we are I remember long ago, my one of my first training or first teachers telling me, you know, like, like describing human beings, our survival mechanisms, were self healing. But by the same token, like you said, it locks in. So, you know, you had that reaction, your amygdala locked in, what that meant, it figured out how to, you know, the body responds, and it will kick off that same response, you know, decade after decade after decade. And when we, but it is based on those feelings, like, you know, like, like, low level, like low level energy, and the way that, you know, and I’m sure that you know, in his process, your Dr. Doug there did it was by reconnecting you to higher energy, because we all that it really is, is there’s really only two people like, here’s this chart of 75 emotional states, you know, from, you know, depressed about to kill yourself up to, you know, pure euphoria, or, you know, transcendence and whatever. But really, there’s only two energies, there’s the energy of being as close to source as possible. And there’s the energy of being of delusions that you’re as far from sources as possible. So more slower, lower energy, more physical response, and higher, higher, higher energy response.

Heather Pearce Campbell  39:24

Another way I think you’re exactly right. And the other way that I heard him describe that was in the lower levels. It’s a fear based energy, right? This is the fight or flight response when you talk about the amygdala like it is survival energy, right, or the upper level energies, which is totally creative source is a love energy. You’re either in a fear based energy, right, which is the lower energy or a creative, which, you know, I think if you equate you know, creation and the source of all life and love is the same thing. It’s another way to describe But I related so strongly to that he’s like, you’ve basically because of these early and several early childhood experiences, put your body into fight or flight mode for like, 42 years now, I thought, Oh, that is so one way to put it, even though cognitively I thought I had processed all that, right, I thought I had dealt with it.

Erik Luhrs  40:20

Still, you had cognitively would be consciously. But the thing is, like, you know, if everybody did what they knew was the right or a method that works to achieve x, we’d all be billionaires flying around, and 787 or whatever, you know, we’re…

Heather Pearce Campbell  40:38

Constantly like healing every ailment, right? Because when you’re in those higher energies, you’re right. And that’s what he said, You’re either in fight or flight mode, or you’re in healing mode. Those are the two modes that the physical body has fight or flight, healing. That’s it.

Erik Luhrs  40:53

Right? Yeah, like I do, I do energy, and I do some energy healing work on myself and with other folks. And I always say, but it’s not me bringing my energy like, I’m not a battery that’s going to plug into it’s really about, it’s already coming to you, you’re you know, you’re just counting on, you’re listening to the brain tell you, you know, to focus on what the amygdala tells you. And all I do is help you to reconnect to that energy that’s all around you to become more aware of it. And that’s why you know, playing in the field, and you know, my work, you know, field work and all the different aspects, I work on people with it. The more and more you play in the field, the more like, just, magical crap happens.

Heather Pearce Campbell  41:45

Magical crap. That’s a technical term. 

Erik Luhrs  41:47

But technically, you know, look it up technical term, I spent seven years in medical crap. But, you know, because, but the thing is that, you know, we’re, if we bring it to attraction, we’re always attracting people are like, you know, I tried law of attraction, it didn’t work. Say, No, it’s actually, it’s happening right now, try going like this. And breathing, stop working, you know, just because you’re not consciously aware of it doesn’t mean it’s not happening. So we’re either attracting from that lower energy or attracting from the higher energy, all you’ve got to do is get back in touch with remember, in a feeling way, because this like, this is all feeling like the higher, higher and higher energy, you know, you think less than that, like the brain shuts down, the higher up you go, you go into what I call the mind, which is like pure creation, pure potentiality, etc, I believe there’s a difference between the brain and the mind, right? Then you go into the, then you go down, and then you get into the analytical mind. At the bottom of that is your amygdala, the oldest part of the brain, which is kind of like a whole heap of…

Heather Pearce Campbell  43:01


Erik Luhrs  43:02

Yes, because it’s a whole heap of problems because even when you’re having a great thought from the top of your brain, by the time it gets to the top plus, it’s like, we’re just gonna stick some junk in your trunk here and send it down to the body filled with cortisone and adrenaline. Don’t mind that, you know, and send you into a panic attack for you don’t even know why.

Heather Pearce Campbell  43:18

It’s so fun to have a human body, isn’t it? Well, you know, it’s so interesting, because it’s so interesting. And I think unfortunate that so early in life for so many of us, we get trained out of being and even when you say the word being, like, I think of us, like all of our physical bodies, like we are sensory feeling beings. Right? And yet, we’re trained out of that very early in life. This whole, you know, problem with disassociation, and you read any of the books on trauma and how people can literally go numb and hold portions of their body, because their brain is trying to save them. Right. And, but then their body parts stay numb, even when they’re no longer in the trauma. It’s, you know, it’s like, we’re so intimately connected to our bodies if we’re left unencumbered, and then it kind of gets whipped out of us as we live a little life. So this, this journey back to ourselves that you’re talking about is so important. Getting reconnected with who we are we truly are, which is feeling sensory beings.

Erik Luhrs  44:34

 Yeah, multi-dimensional. Yeah. Like you said, when you’re born, you’ve just come from, from source, and I call it source. Allah, God, whatever you want to call it. For those people out there who like this is all hocus pocus. I say, you know, you know, like, I don’t believe I don’t believe in psychic stuff. Or you know, things I can’t see. And then I’m like, did you go to church on Sunday? You know, like But that’s different. Like, that’s all the same, it’s all the same energy. So you come into this physical body. And people go, like, you know, they look at babies, and they think babies are so cute, right? Because people don’t know, you know, and it’s because this thing that was pure energy, this entity that was pure energy is now all of a sudden in the human body is much lower, slower energy, it has to be, right. So it’s already like, you know, it’s like, trying to figure out, okay, I’m having brain, you know, there’s electrical circuitry, things going on, and things are moving this land liquid coming out of me, and, you know, and like, slowly, you’re learning, okay, this is this is a human body. And like you said, when we look at kids, and we’re like, our kids, you know, children who have invisible friends. And you see, like, you know, and you see these pictures of small children’s, like, cones have lights around them. And yet, some person some adult, they took a picture of the same guy in the same room. 10 seconds later, nothing. Yeah, no, but little kids, it’s like, you can’t see half the picture. Because there’s all these bowls away, they’re all like laughing and whatever. Because they can, they can, you know, they can pick up on it just started, like, I get tons of pictures of my daughter’s like that. And they, you know, that it’s all energy, there’s still like, so they, they move between the worlds of the physical and the non physical so effortlessly, and they are far more powerful beings, then the adults, we’ve been conditioned to shut that out and focus on this physical form only. And that’s why beingness and, you know, bring everything back to being is because when we look at businesses that have scaled to kind of bring things back to business, when we look at businesses that have scaled that scale rapidly that people love to work for, you know, I love being here, I love working here, they don’t say, Boy, you know, the paycheck is compensatory, with my educational level and skills, you know, like, like that, I love working here, I’d work you know, I work here, even if they paid me half of what they’re paying magic. Because there is this feeling. There’s because they you know, the the leaders and the founders are they’re working at an energies at higher higher level of energies. And we look at the people that were we admire in the world, these are people whose energy is much bigger than they are, you know, the people, you’ve probably been in rooms where some person you never saw before walked in some networking event. And all of a sudden, you can just feel the room shift. And like you just started noticing people just started kind of moving towards that. Even they might even be looking at that person, right? But just just like you start noticing, like, like, why is everyone kind of meditation. gravitational pull is it’s literally the law of attraction, the higher your energy, you’re going to attract more, you attract more joy, you attract more fun, you attract more money, you want to attract more of the positive things. And then down here, you’re still attracting just as powerfully, but you’re attracting the negative things. And that’s really it comes back to babies are up here. And so we train them to be down here. So…

Heather Pearce Campbell  48:18

Oh, I know it’s so sad when you put it that way. But it is just so true. I mean, I both of my children have had all kinds of experiences that, you know, the average person just would not be able to explain, but it’s absolutely, like they just are connected little energy sources, you know?

Erik Luhrs  48:41

Yeah, keep them that way. 

Heather Pearce Campbell  48:44

We’re trying, we’re trying. Yes, I know. Right, as I learned about, like, you know, I mean, even in this physical journey, things like epigenetics and anyways, I won’t go into the deep hole of of my recent learning, but it is fascinating, and it does have me yeah, just looking at things even just, you know, relatively small things, though, in a totally different way. And what I think it means I mean, the exciting part, even as it relates to this conversation, is the potential that people have as individuals as entrepreneurs running a business like the pure potential that exists for them to change anything really. Right. So and I know like, I’m looking here, oh my goodness, we just have a few minutes left. We may have to schedule a part two of this conversation but what in your in your current version of your work now? What is it that you are really loving?

Erik Luhrs  49:52

I love getting to feel people’s energy. I love to, you know, get in touch with their higher selves, it’s kind of wild, sometimes it’s scary, because when I can get into, because almost everyone, at some point, they have a fear somewhere. And what happens is I start to feel their body. So I start to feel internally, what they’re feeling as well as picking up on their higher self simultaneously, some kind of having the experience for them that their higher self wants them to have. And what I really enjoy, though, is being able to feel the various things that our self is trying to communicate, and then just going rub that. And you know, and saying, Okay, you’re having this thing about money. I’m getting, it’s up here. So it’s parent level, but it’s off to the side. It’s male. What does your uncle teach? You have no distinct, the question will come out of my mouth, but it’s your uncle tell you about money responsibility. And they’ll say, you know, I had a client who did this recently, you know, and said something along the lines of, you know, my uncle, you know, always told me, you know, you take care of family, take care of family and take care of family. And I have this thing now where I feel like I can’t be more successful than my siblings, and I can’t be more successful than my parents, but I have to take care of them, because I’m technically more successful than them and met at a data. And so like, allowing, like, I just allow the higher self to kind of talk through me, I don’t try to figure out how to help them. I just go, okay, meaning, you’re gonna talk through me just just, you know, and then as needed higher self will say, Okay, we’re gonna grab one of these strategies out of your brain, and we’re gonna go okay, fine. Go ahead.

Heather Pearce Campbell  51:47

Did it take you a while? I know not to interrupt. But did it take you a while to trust that, that voice to trust, like what was coming through? And to? Or? Because I know, it sounds like you have a whole new level of recognition about what it is. Right? So that has to help, like, at least for me on the outside that has to feel good, feel like a new level of understanding even of your own work. But did it take you some time to just be okay, with letting it flow? Talk to me a little bit about that process or that evolution.

Erik Luhrs  52:23

Yeah, I mean, I will, you know, it’s still a learning process, because I will still at times catch myself, like saying, Okay, I’m gonna get involved here, and I’m gonna start thinking of crap to set like, and then it’s just, you know, and then all of a sudden out here modeling everything. And I’m like, Oh, my amygdala decided to pipe in, you know, like, we have to can’t let them down.

Heather Pearce Campbell  52:49

Inside of human things.

Erik Luhrs  52:51

I can know like, so then I can be like, Okay, I’m gonna go back into the field. And I was like, and then like, so. So like, that learning process, like, I’m constantly going back, like, oh, yeah, I’m back here. I’m back. I’m back

Heather Pearce Campbell  53:05

For people not watching the video, right, pointing to his head back up in my brain. Yes.

Erik Luhrs  53:09

And then out and in and out. You know, so I think, you know, that’s what I love to be able to see the world be able to do, is to understand when I’m in my head, and when I’m in my higher self, yeah.

Heather Pearce Campbell  53:21

Oh, it’s hugely important. You know, the thing I’ve been doing recently, even just with my kids at night is trying to help them do a visualization before bed. So it’s usually when I can get them the columnist, right? They can’t run away, they’re kind of forced to listen to me. But getting them to, first of all, do like a physical reaction actually get in tune with, you know, each part of their body, like moves through their body. And then, and then picture and I, you know, I can’t remember even when I call it Oh, I think I just call it like an energy or a light because I think it helps for kids to be able to actually think of something. And they can make it whatever color they want. But basically creative source, connecting like to them above their crown chakra and flowing through their body, once their bodies completely full, right, flowing out the soles of their feet and connecting deeply into the earth, but just like concentrating on that energy of flow, and being connected to source and it’s, you know, it’s been interesting, because we’ve done it now, often enough that they know, they know the visualization, they know it’s coming, but like my four year old daughter, her breathing slows down. She takes these deep breaths, you know, I talk about breathing out any stresses from the day and breathing in relaxation. And, you know, this is just the tip of the iceberg, but I want them to recognize the feeling that they can help create in themselves to shift out of that As he you know, fight or flight mode or whatever, into, like, oh yeah, I can actually create a moment of peace or of connectedness or relaxation. And I, you know, even for adults, like I think how many times do I go through a day? Just going from thing to thing and doing these things for the kids and the dog and, you know, maintaining schedules, all the things that it takes to be human. Yeah. Right. And just these small moments of mindfulness to shift back like, like what you’re saying, being aware of when we’re in our heads, when we’re acting out of lower energy and shifting back into higher creative energy.

Erik Luhrs  55:41

Yeah, yeah. Just a little a little play on that. You might, you can happily try it, you know, what I would call a bedtime beingness.

Heather Pearce Campbell  55:49

Love it bedtime beingness.,

Erik Luhrs  55:53

It fits, simply ask them what was you know, what is the thing that made you with something that makes you really happy? And then say, Okay, now think about that. Now, I want you to just let go of the thought that go with the visual, and I want you to just feel the happy. Just feel the happy that everything else go and surrender to the feeling. And every time you feel yourself being pulled back. Surrender again. Because what the amygdala wants control, it’s it plays your back, tries to flee. And all you have to do is be aware, it’s okay. It’s like an ocean. Okay, it’s trying to pull me back. But eventually, I’m just gonna let myself be taken by the ocean. And eventually, I get so far from shore that I’m in it. 

Heather Pearce Campbell  56:39

Oh, it’s a great visual. Yeah, I can totally relate to that ocean pull that ocean feeling. Oh, that’s great. I love it. Erik, this is so fun. I just think, I don’t know, I really hope that we have some listeners that are like, Hmm, I can be thinking about things in a whole new way. Right and through a paradigm. You know, I guess for some of us, that is absolutely true. You know, when you start to look backwards and recognize and I think that’s the challenging part of life is that we often don’t learn these things until we’ve been through certain pits of despair, I’ll just call them right. It’s really true. But recognizing, being able to take now that new recognition and move forward with a new level of awareness and mindfulness, I just think is so powerful. It is the start to something new. Yeah. Folks, for folks that want to connect with you. Where do you like to connect online?

Erik Luhrs  57:43

Well, you know, I mean, if they want, they can certainly check me out on LinkedIn. They can also check out my website Make sure you put in the www. That’s right. Because if you put in just a regular one, it goes funky somewhere else.

Heather Pearce Campbell  57:58

Don’t do that. And Erik Luhrs. It spelled E-R-I-K L-U-H-R-S.

Erik Luhrs  58:03

.com. And you know folks are interested in you know, if you know, the owner of a creative or innovative or consultative company, you’re interested in this kind of work for yourself. You know, I love to do a kind of a trial sessions that people get a feel for psychic cognitive work. And I call it one question power session basically helping you figure out the one question that’ll knock down all the other dominoes. Your business. So just Erik Luhrs

Heather Pearce Campbell  58:37

Oh, I love that. If you are listening, I would be sprinting to that power. That is just extremely generous, Erik. You can find the links for Erik online, his website, social media at Erik, it’s such a joy to connect with you again, what final thought would you like to leave listeners with?

Erik Luhrs  59:03

Basically, you know, I think what I’d like everybody to truly understand the world is that you can be whoever you want to be. You just have to allow yourself, give yourself permission, to be giving yourself permission. Giving yourself the ability to allow yourself to be who you want to be, is the greatest gift you can give yourself in the most free.

Heather Pearce Campbell  59:28

It’s so beautiful. I love that. I think that’s the perfect thing to end on. Erik, thanks for joining me again today. So great to chat with you. 

Erik Luhrs  59:36

Thank you.

GGGB Outro  59:40

Thank you for joining us today on the Guts, Grit and Great Business® podcast. We hope that we’ve added a little fuel to your tank, some coffee to your cup and pep in your step to keep you moving forward in your own great adventures. For key takeaways, links to any resources mentioned in today’s show and more, see the show notes which can be found at Be sure to subscribe to the podcast and if you enjoyed today’s conversation, please give us some stars and a review on Apple podcasts, Spotify or wherever you get your podcast so others will find us too. Keep up the great work you are doing in the world and we’ll see you next week.