October 27th, 2020
With Helen Tremethick, brand voice strategist and business coach, and creator of the Love & Badassery Motorcycle Club. Join us for this absolutely essential conversation on developing and powerfully using our voice in business (and life), and the importance of taking imperfect action, experimenting, and showing up more fully as ourselves wherever we are, including in our work. Helen has chaperoned hundreds of entrepreneurs and business owners into the space of more freedom and greater self expression, by developing their authentic voice.
We dig into Helen’s passion for entrepreneurs, her varied background including her experience in the corporate world, and her strategies for helping her clients develop their brand voice. We also talk about how these same concepts translate into parenting in a way that gives our children permission to develop their voices and fully express themselves, how we recover from mistakes, and how as parents the freedom of releasing the scrutiny of others is a milestone that serves us well in so many ways.
Finally, Helen shares three of the biggest mistakes we entrepreneurs make in regards to copywriting and brand communication, and how we communicate in ways that don’t connect with our audience or the marketplace.
Biggest takeaways (or quotes) you don’t want to miss:
- “We need more people more comfortable talking about the things that are traditionally uncomfortable.”
- Come back to who you are and what you stand for.
- “I came back from corporate because I love the passion of people who want to do better in the world.”
- “When you are ready to grow out of the template, grow out of the template.”
Check out these highlights:
3:30 Why entrepreneurs try on a number of different hats before we become entrepreneurs.
4:20 Why you need to look at all of the things you have done to find the common thread.
7:20 In the beginning you have to wear all of these hats, even if you only want to do one thing.
7:43 Why you need to learn how to do your business, who you are and what you do.
14:30 What is Love & Badassery?
16:50 How do we help people at every stage become who they are?
19:30 Be more free, more full.
23:00 How do you help your kids have a more authentic voice?
27:30 “We are going to screw up as business owners.”
30:20 The question isn’t how to move through the world without making mistakes, but how do we adapt and move forward.
30:40 Why you need to be aligned with who you are.
36:19 How are people connecting with their audience in a really genuine way?
37:00 What are the four steps to captivate your audience?
44:00 Why you should never try to be someone else in your brand.
45:00 “Look at templates with a critical mind. Just because someone put it out there doesn’t mean it’s right for you.”
49:20 “Be yourself, practice showing up.”
How to get in touch with Helen:
On social media:
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Helen Tremethick is a brand voice strategist & business coach who helps entrepreneurs find the courage, confidence, and clarity they need to grow and scale their businesses. Formerly the CEO of The Communications Distillery, Helen has recently rebranded under her own name. Since 2011, she has worked with hundreds of business owners to clarify their messaging, copy, business models, and self-confidence. If you’re looking for the skills you need to show up in your business and your life, Helen’s the solution for you. Helen lives in an old farmhouse in the middle of the Ontario countryside, which means if you ever hop on a coaching call with her, you might hear roosters.
Find more about Helen here: http://helentremethick.com
Love & Badassery Motorcycle Club: helentremethick.com/club