With Jacob Roig, a master certified business mindset and leadership coach who guides entrepreneurs to double their income, double their profits and scale their businesses fast. Jacob built his first million dollar business within a year, and played an early role in my own business. He is a tremendously talented business and mindset coach who has coached numerous entrepreneurs in successfully scaling their business, creating over 4.2 Million in sales in a few weeks even amidst economic downturn (due to Covid).

Jacob’s mantra for years has been “Stay in action!” and he helps people take the right action by sharing his wisdom including on the importance of choosing a niche, getting uncomfortable, and paying attention to intuition. We also discuss business fundamentals including messaging, pricing, and leadership mindset.

Jacob drops some golden nuggets on the importance of mentorship, self development, and slowing down to speed up on the path to developing a successful business, a super relevant conversation for current times. Join us for this powerful conversation!

>>> Subscribe to Guts, Grit & Great Business on Apple Podcasts

Biggest takeaways (or quotes) you don’t want to miss:

  • “Mindset either keeps us in the game or takes us out of game as we know.”
  • “I was in the corporate world, helping entrepreneurs more than what I was doing.”
  • “Most people get it backwards. They think they are in the business of doing what they are doing but we are all in the sales business.”
  • “Hopefully we realize we can’t do it all on our own, before we go under.” 
  • “You have to learn how to talk to your client, not about what you do.”

Check out these highlights:

4:00 The secret to Jacob’s fast business launch. 

5:40 “If we aren’t marketing, there’s no one to sell it to.” 

6:45 “I have to hire out my weakness, so that I can maximize my strengths.”

7:50 Why mindset is important when you are an entrepreneur. 

9:55 The importance of mentors.

11:30 “It’s one thing to learn. It’s another thing to learn and implement.”

13:25 “Intuition is one of our great assets in decision making across life and business.”

17:00 “Claim what it is you are doing”

19:50 Why it’s critical to find a niche. 

20:50 What do entrepreneurs and small businesses usually get wrong?

23:53 “There’s no book that says we aren’t allowed to be profitable.”

25:50 The importance of being present and aware in business. 

29:00 Remember who created your schedule and who can control it: You. 

30:00 “It’s so important to slow down so we can speed up.”

37:00 Learn all about Jacob’s free gift! 

40:00 “Just realize the older we get the more we realize how short this journey is.”

How to get in touch with Jacob Roig:

On social media:




Get your FREE 12 step Client Identifier here: https://www.jacobroig.com/clientidentifier

Jacob is a master certified business mind set and leadership coach who guides entrepreneurs to double their income, double their profits and scale their businesses fast.

Find more about Jacob here: https://www.jacobroig.com

Imperfect Show Notes

We are happy to offer these imperfect show notes to make this podcast more accessible to those who are hearing impaired or those who prefer reading over listening. While we would love to offer more polished show notes, we are currently offering an automated transcription (which likely includes errors, but hopefully will still deliver great value), below.

GGGB Intro  00:00

Here’s what you get on today’s episode of Guts, Grit and Great Business. 

Jacob Roig  00:04

For me, mindset either keeps us in the game or takes us out as we know. And being an entrepreneur is you know to have their that it’s one of the most deepest self discovery journeys we can go on because we get thrown everything in anything and we’re the ones that have to figure it out. And then we realize that we can’t do it all on our own at some point, hopefully, before we go under.

GGGB Intro  00:32

The adventure of entrepreneurship and building a life and business you love, preferably at the same time is not for the faint of heart. That’s why Heather Pearce Campbell is bringing you a dose of guts, grit, and great business stories that will inspire and motivate you to create what you want in your business and life. Welcome to the Guts, Grit and Great Business podcast where endurance is required. Now, here’s your host, The Legal Website Warrior®, Heather Pearce Campbell.

Heather Pearce Campbell  01:04

Hello and welcome. I am Heather Pearce Campbell, the Legal Website Warrior. I am an attorney and legal coach based here in Seattle, Washington. Welcome to another episode of Guts, Grit and Great Business. So I’m super excited to have my friend, one of my business mentors, somebody who I’ve known for a handful of years now, Jacob Roig Jacob and I connected I think first in 2015. And he was very, very early on the path of my launching a second business played a really instrumental role for me. So I’m super excited to have Jacob here. Jacob is a master certified business mindset and leadership coach who guides entrepreneurs to double their income, double their profits and scale their businesses fast. Now, there’s a lot more to Jacob than that. I think he provided the shortest bio of anybody I’ve had on the show yet. But we will dig into all of that in the conversation. Jacob is based in California, I’ve had the pleasure of meeting Jacob in person. But Jacob, I’m so excited to have you here with me today. How are you? 

Jacob Roig  02:16

Great. I’m glad to be here to Heather, thank you so much. Fabulous, thank you. 

Heather Pearce Campbell  02:21

Good. Well, I’m so happy to see you for people listening, you get to join us on the podcast. I also will be publishing the videos to my YouTube channel, which you can find at YouTube forward slash Heather Pearce Campbell. But so Jacob, rewind for people that don’t know you rewind and tell us how you got into business in the first place. What was your path into business?

Jacob Roig  02:47

Yeah, well, I think it was in our my blood because my dad was an entrepreneur. And I got I was in the corporate world. And I was selling business to business. And I just found myself helping entrepreneurs more than on their business than what I was doing, which is selling advertising. So I got the bug. And, you know, not being the corporate poster child. That kind of helped me launch, I took a two week vacation, started, my business got so busy that I literally called them. And I said, Hey, I hate to do it this way. But I got so busy starting a business, I can’t even come back and get my stuff. Can you mail it to me? And I heard you know, you’ll never work in this industry again. And I kind of inadvertently burned my bridge. So that’s how I started though that was in the end of 1999 2000. 

Heather Pearce Campbell  03:45

Hmm, well, that’s a good problem to have starting a business that takes off so fast, you can’t do anything else. Most people have the opposite problem when it comes to starting a business. What was the secret to your fast launch? What was the secret to your scaling so quickly? 

Jacob Roig  04:02

Well, part of it was not knowing better, which a lot of us get into we’re really good at something and we believe that we can do it as a business. But the other part was I always had this mindset that I was creating a sales company because it I came from a sales background. And I knew that anything that I did had to be sold. So I had the mentality that I was going to create the sales company that happened to deliver this product, which happened to be bathtub liners and wall systems. And I was a corporate, you know, person paper hands and knew I would never do the installation. I would just handle the sales and the marketing of it. And so not knowing better and a combination of that mindset really helped and I was meteoric, my first fiscal year was 10 months and we did 1.2 million in sales and a town of few 100,000. So it was pretty meteoric. Good and bad.

Heather Pearce Campbell  05:01

Yeah. Well, that’s amazing. I mean, it sounds like a couple things went right for you that you did, right? First of all, understanding even at the start of a business that you’re in the business of sales, you just happen to be doing that, right as applied to installing bathtub liners. Most people get it backwards. They think they’re in the business of doing the thing that they’re doing. And the reality is, we’re all in the sales and marketing business. Yeah, we absolutely are. It’s the other way around, you know, because if we’re not marketing, or I saw this thing a long time ago, if we’re not marketing, our business, eventually will market it for sale. So if we’re not marketing constantly, you know, there’s nothing to sell, or no one to sell it to. Mm hmm. That’s right. Well, the second thing, it sounds like you did, right is approach it from the standpoint of how, how do I lead this business? Right, you already had taken a hands off, rather than being the technician in the business. And I think most people get that backwards as well, right? Most of us want to start a business because we are a technician at something and we don’t have the business skills to build a business from the standpoint of what it takes to lead a business. Yeah, good point. And for me, I knew I was never going to install it. I barely had a toolbox in my home, let alone being able to install bathroom fixtures and put in a bath and wild liner. But I knew I could find people that did. And if I could keep them in enough business, they would pay them well enough, they would never leave. Mm hmm. And so that was another thing, which was having that mindset that I know my strengths. I know my weaknesses, I have to hire out my weakness and, and maximize so I can so I can maximize my strength. Hmm. I love that. Well, and for people that don’t know you, I mean, and I know that was the start of your entrepreneurial path, right? There’s been a lot that has happened between then and now. And one of the things that I love about your approaches, because I’ve experienced you, both in the context of group coaching, and individual coaching, right, and you really bring a very holistic approach to the table like you understand mindset, you understand business fundamentals, right, you have a very tuned in spiritual sight, you see a lot of things that I think other people don’t see. So to shed some light on how you know how it is that you are able to bring all of that to the table, talk to us a little bit more about your journey between that initial time and now what you’re doing now.

Jacob Roig  07:46

It will thank you for that noticing that number one, but also for me, mindset either keeps us in the game, or it takes us out as we know. And being an entrepreneur is you know, to Heather that it’s one of the most deepest self discovery journeys we can go on. Because we get thrown everything in anything, and we’re the ones that have to figure it out. And then we realize that we can’t do it all on our own at some point, hopefully, before we go under. So I had been working on my own self for decades, couple of decades at that point. And I realized, you know, we have choice, we get to choose how we respond to things, not necessarily how we react as we don’t know, when they’re coming. And so I had a little bit of that, or a lot of that in place, which kept me more peaceful when problems or situations showed up. And I was able to choose my responses to them versus just being reactionary, which majority of people are.

Jacob Roig  08:52

Working with businesses and selling advertising and being a person that really cared about the business I was working with. So I would say how is your advertising working, and they didn’t know. And so I would teach them how to track their advertising. Through that I establish these deep relationships with these people that I still have today, you know, 25 years later. So that was that’s part of my makeup. That’s part of my connection to it. Understanding the weaknesses in their businesses and seeing how they can adjust them helped me when I launched. And there were many mistakes that I made. But I realized really early on like it right at the beginning of my entrepreneurship that I required mentors, coaches weren’t real big that 2000 So I had mentors and then I hired my first coach at about 2004 I think, and that’s kind of where it started that pathway to where I’m at today, but that’s how it started. 

Heather Pearce Campbell  09:51

Yeah. Well, I love that. I mean, there’s a couple things there. One, the importance of mentors and I’m a huge, huge believer in like, whatever your doing in your life, whether it’s entrepreneurship or something else, the you know, mentors can make all the difference. And for people that are, you know, thinking like, oh, well, I can’t afford a business coach or something else, right? A book can be a mentor, a podcast can be a mentor, like there are so many ways right now in the world that we can get information and take advantage of mentorship, even if we’re not working one on one with a mentor. I mean, that’s, you know, that can really I think, propel people forward in a big way. But I remember and, you know, being able to observe you in the context of group coaching, right, I don’t know how many calls we were on together, but I was a pretty regular participant. And I was just always so impressed at the clarity of your responses, because people had question questions all over the place a whole wide variety of businesses. But to me, at least the advice that you gave, always resonated, it was clear, it was the right next step for that person in their business. And it was different from the next person and the next person. So the skills that you have, are they generally applicable across all kinds of businesses? Are business fundamentals the same? How are you able to help such a wide variety of people? 

Jacob Roig  11:23

That’s a great question. Part of it is being a, you know, what do they call it a constant student, you know, I’m constantly learning and applying. So it’s one thing to learn, it’s another thing to learn and then implement, I there was a formula it was shared with me once is, you discover, you learn, you implement, then you can teach. And I took that to heart. And so I rarely shared things, as you recall that I had an either gone through or taking somebody through and knowing the result. Part of that trusting, you know, we learn how to trust our intuition, as entrepreneurs, and in those type of group coaching calls when it’s rapid fire, and this questions over here, and the other questions, fire left or fire, right, you have to trust your intuition. And a lot of times you will allow things to flow. And they flow through and I sometimes had no clue what I just shared with somebody, I just allowed it to show up. And that’s part of, I think, what will create scalable success for anybody at whatever level you choose? And it’s something that, you know, as, as I grew, and, and even in your situation, if you remember, you were an attorney when we first met. And in one five minute coaching session, we kind of came up with at least the foundational concept of where you’re at today. And that was just five minutes. And that’s right. I didn’t trust and I didn’t have some experience and knowledge and being willing to share that in that moment. We may not have crossed that path at that time. 

Heather Pearce Campbell  13:02

Yeah, that’s right. Well, there were several things that you said and did early on that were pivotal in my the early part of this journey involving my second business. But I, first of all, I want to backtrack just for a minute. Because raising this concept of intuition, right, I actually, my latest podcast episode that went live this morning is on intuition. And I talk about how intuition is actually one of our greatest assets in decision making across life and business. And one of the things I ask people is, if you think I’m wrong, think back to when you got a hunch, you had an idea, you had something that slipped in, maybe it was in the back of your mind or not. And you ignored it, you didn’t do the thing you didn’t, you know, take that step, you didn’t pursue that idea. And maybe it was a few months, maybe it was six months, maybe it was a year later. You’re kicking yourself because you didn’t follow your intuition. Right. Some of our biggest lessons are around when we don’t follow our intuition. And, you know, some of even the coaching I do with my clients around how to avoid red flags. And what I call red flags scenarios actually have to do with intuition. Usually, we have signs early on, that we should go one way or another. Right. And it’s about whether or not we’re paying attention to those. So I love that you mentioned that and you talk about intuition as something that can be a skill that we apply in business.

Jacob Roig  14:35

We all have it. Yeah. We’re born with it. We’re just conditioned to not use it or trust it. And it’s just the relearning really to activate it. The more we like anything the more we use it, the better it gets. The more we trust, the more trusting we get. And those two combinations will allow you to make really fast decisions and usually the right ones. 

Heather Pearce Campbell  14:57

I love that. I love that. And I agree everybody has you here. Sometimes people go, Oh, you know about somebody else, they’re really intuitive or that, you know, now we all have it. It’s about whether or not we practice intuition and pay attention to it. So anyways, that’s really fun. But I love that topic myself. And I can see you applying that in the way that you coach and the way that you show up for people I remember early on, you know, when we were talking actually about this concept of the Legal Website Warrior® and what I’m doing now, and you said to me, because I said, Well, here’s what I think I can do, right? I don’t know how I’m going to get there, here’s what I think I can do. And you said, start at the top, go to the people that you think you can help. And that was just, you know, one sentence of advice that you gave me, I think, in the context of a group coaching call, and within a week, I didn’t even have my website launched. But within a week to a couple of weeks, I was getting and enrolling some of my ideal clients that were industry leaders and people at the top of their field, you know, and it was just based on the fact that you gave me permission to start there. And I think, you know, I mean, you’ve got a wealth of wisdom to share. But let’s dig in. And I just love the way that you deliver gold nuggets. Like that’s what I saw you doing on each of those calls is like literally just giving people gold nuggets. And if they would go do the thing. Like I knew they would get results. So share with us and for people listening, what are what are you doing now? What are you up to? Who are you serving? What what work? Are you doing? 

Jacob Roig  16:40

Yeah, so I’m still, you know, my passion, my purpose, which I found through an experiment of claiming that I loved what I do, and it felt so uncomfortable. I almost didn’t keep saying it. But I had always heard, you know, fake it till you make it, believe it to achieve it. And I felt I believed, like on the surface, I would say I believe this. But I didn’t really believe it deep down and I had to figure out how to do that. And it was just repetition. I started claiming it. So claim what it is that you’re doing. And eventually you’ll own your expertise, but you have to be uncomfortable to get comfortable. And it’s like that even in this what I do. So I do my one on one coaching still, which I’ll probably do, you know, as it keeps going on a little bit more limited, a little bit more limited, but always do it. 

Jacob Roig  17:32

My Groups, which I launched when I get the energy to launch them, because they’re a lot of work up front. It’s so much fun on the back end, I just finished a year long group, which is the longest one I’ve ever done was a tremendous amount of work. But a tremendous amount of joy. And in 12 and a half months, eight people it ended up with I started with 12. And through fruition and through choice, I whittled it down to eight. And they did 11.1 7 million in sales in 12 months, it was amazing. That’s phenomenon. I work with service oriented people, I’ve done my best, because I will coach you 100% And say you have to get a narrow niche. And you have to do that. And I do have a narrow niche. But all these other people always show up and you’re never going to say no, yeah, especially if they’re ready, willing and able. So I really focus on somebody who’s been in business two to 15 years, one to 10 employees is the sweet spot. I’ve worked with larger companies that worked with some corporations, but my so and work goes into entrepreneurs that have been there for two to 15 years. And I really, you know, they you know, you have something, you know that it can be better. And you’re finally tired of trying to figure it all out on your own, or chasing the next shiny learning object because we can get into that mode and think that we’re being productive, but it’s just a way to be busy. But somebody’s just looking to really take their business to that next level. And knowing that if they stay where they’re at, they’re just in a really, you know, low paying job. 

Jacob Roig  19:18


Heather Pearce Campbell  19:19

Right, I know, which a lot of people end up creating for themselves. 

Jacob Roig  19:24

Yeah, and so, you know, I run a myriad of different types of businesses, but they’re all service based businesses, serving consumers usually. So you know, I work with chiropractors, I work with real estate agents. I work with this. And there’s a there is a common thread but it does pay don’t follow my path. Take your niche and the more refined you are, the easier it is to find them. I focus my marketing on a narrow pathway but it just happens that because of my influence, and because of my exposure on social media and such, I attract a myriad of different people. If they show up, I don’t tell them, they can’t come to lunch. 

Heather Pearce Campbell  20:11

Right. Well, and because the reality is you can serve them, right? Even though you’re targeting a certain area, you can serve a wide variety of people in the marketplace. And I remember the importance of that conversation that you and I had early on about the you know, how critical it is to choose a niche and to niche down and be as specific as possible, which luckily, I was able to do right out of the gate with your guidance. So share with us. And for folks listening, I don’t you know, I’m sure that your list is 100 things long, but share with us two or three things that you see that entrepreneurs that small businesses regularly get wrong. What are some of the big ones? 

Jacob Roig  20:55

Yeah, well, the first things are, their messaging would be one, which is, you know, you have to learn how to talk to your client, not talk about what you do. It’s easy to understand it, it’s not as easy to really know it and do it, it takes some practice, and it takes some time. Or it takes somebody that really knows how to steer you through that conversation to get there. So your messaging, how you introduce yourself, has to be curious and interest creating right from the first introduction. So if you’re not telling me the problem that you solve for me, or the gain that I can get, after I work with you, then I may not, I may miss a great opportunity to work with someone who could really help me, because they don’t care about being with a business coach, if lying on the ground, half hour a day could increase their finances, increase their lead generation make their business flow, they would go do that. So it’s not about what I do. It’s about me connecting with them where they’re at now. And then letting them know that I have the opportunity if they work with me or listen to me a little bit longer, that I may have a solution for them and what they seek or what they desire, which for me is usually doubling their income more time off, being able to really enjoy increase their finances, and at some point scale, or delegate it out enough where they can really live their life on their terms that create this job where now they work 60 hours a week instead of 40. 

Heather Pearce Campbell  22:40

Right. Which many people do is they create a job for themselves, where they’re the hardest working, lowest paid person in there? And it does

Jacob Roig  22:52

You say you don’t pay yourself for the first year is a lie everybody. Don’t trust it. It can happen the other way very easily. You just got to know how to price things. 

Heather Pearce Campbell  23:02

I love that. So people often get their messaging wrong, what else do they get wrong? 

Jacob Roig  23:07

Pricing is another thing that I work on. It’s a simple, or it can be simple, it usually takes two to three sessions for someone to get it correctly. But you have to know how to price, you have to know what your full expenses are not just your fixed costs. But some variable costs that show up as well. You got to know how to get paid and charge for it up front, you have to include taxes, and you have to include profit at the end of that. Nobody goes up to a company to the CEO and says, We need copy paper, give me 10 bucks. Right now they take it out of the profits of the company. And so we should be the same way that there’s no book that says you’re not allowed to be profitable. But we run it the wrong way. We think we made $800. And then by the time we get done, and then oh, we need a copier, boom, here’s 400. Now, how much do we really make? Mm hmm. So it’s about getting your pricing correctly, and being able to forecast that even when you just start out. That’s the second thing that I work on. And the third thing that I work on is your leadership mindset. You have to approach your business. As an employee of your business, you have to learn how to manage yourself before you can manage somebody else. So I wrote a post about this, I think today. But here’s a question that you can ask every action that you’re going to take every function that you have to do in your, in your business. 

Jacob Roig  24:40

Ask this question, if this was an employee, how would I direct them? You wouldn’t say get to this when you can. If you don’t do it today, it’s okay. I’ll still pay you anyway. If we don’t make any money, that’s fine. You would never do that. So don’t do it to yourself because the sooner you click that mindset into a business leader, start leading as a business, the faster you’ll create profit, the faster you’ll increase your pricing to the right level. And the faster you can delegate because you’re approaching it, and you can manage that delegation much better to. 

Heather Pearce Campbell  25:18

Well, I love that mindset was your third point, because I was gonna ask you next, like, from a mindset perspective, because I know experiencing your coaching firsthand, you spend a lot of time there with people. Right? What are people’s biggest obstacles around mindset? It sounds like transitioning from, you know, being a technician to being a leader of a business is a huge, huge one.

Jacob Roig  25:41

Well, it’s, it’s slowing down to speed up. We have to slow down sometimes, and not just jump from one thing to the next. Because we have to approach it being you know, like, they say being present is the gift, what’s the gift as well in business? Because if I can approach things being present and being aware, I’m not thinking about the next thing I have to do while I’m doing this one, because I’m not showing up 100% Yeah, and if you’re not there, 100% it’s not being done at 100% capacity. And there’s somebody else that will be doing it. So we have to, I think it’s David Brier, who I follow. But I love statement that he says is you have to rise above the noise, you have to rise above what everybody else says and does. And do it just a little bit differently. It doesn’t take much. But we do have to really, you know, get to that place where we understand that on a really deep level so that we can be a better leader and a better, you know, have better success for sure.

Heather Pearce Campbell  26:46

Well, and I imagine that’s a journey. I mean, I know that for myself, as a mom working from home in the midst of COVID with two small children. Every day, I feel like my calendar is a catastrophe. You know, if I don’t mess up somebody’s schedule, at least once a day, I feel like I’m not doing my job. That’s a joke, but it’s the truth. And, you know, anyways, I sat down yesterday for the first time in a while and I was like, I’ve got to get control over this runaway train, because I’ve just been going 90 miles an hour for the last three months, right? Because I’ve had to squish my work time down into more limited time. Now that we’re home full time, my husband is an essential employee. So he has to go into his work. But it’s meant some really, really late nights for me working. And I just looked at my calendar yesterday, because we’re in July now. And it just looks like craziness, like a confetti party all over it, right. I mean, just the number of dots and schedules. And so I did something that I’ve been wanting to do for a while. I’m hoping it will be moved helping to move me into this place of having an intentionally carving out more time to work on the business instead of in the business. I read an article in the Harvard Business Review about this guy who its productivity and work life balance, taking one untouchable day every week, and literally blocking off the entire day, right, which is counterintuitive to the to the part of you that’s like, oh my gosh, my list is 100 things long. And I need to get all this stuff done this week. But I did it. I sat down yesterday and I went through my calendar for the rest of the year. And I carved out one untouchable day every week like boom block the whole day, called my VA said you can’t put any important appointments on my calendar for these days. And the interesting thing is, so I’m going to be trying that as an experiment. But the interesting thing is that he said after doing that for a few months, handful of months, he became so productive, that the next thing he did was scheduled to untouchable days a week. 

Jacob Roig  29:04

Wow. That’s fantastic. Congratulations, number one. It is critically important. One thing to understand. If you’re listening in and your schedule relates to Heather’s mind did up until about two weeks ago. Who created it? Right we did. We can control it. We can. 

Heather Pearce Campbell  29:28

That’s right. 

Jacob Roig  29:29

I called I had my schedule was crazy. I was stressed. I wasn’t sleeping that well. I was working, you know, 6075 hours and even when I was sitting on the couch with my wife, I pick up the iPad and I’m doing social media and I’m not present. I’m working. And so I just said this is crazy. I don’t choose this. So I’m choosing different and within 10 days. That’s it. I’ve opened up my schedule. I went back because I used to do this all the time. One day a week, I went back to sketching myself off. And it’s a day I can choose whatever I choose some days, I’m going to catch up. Some days, I’m going to finish the lessons, the learning the trainings that I bought that I haven’t finished, or I’m going to take time off like next Wednesday, is my day. Tina and I are driving to the ocean and been to the ocean in a year. She loves the ocean. I do too. It’s like, why not? Like, it’s an hour away. And I can be at one of the most beautiful places on the earth, you know, which is the West Coast of the US anywhere West. 

Heather Pearce Campbell  30:42

And that’s amazing. 

Jacob Roig  30:44

Yeah, we, we get to choose this. And it’s so important, like I said earlier to slow down so you can speed up.

Heather Pearce Campbell  30:54

It’s really hard to do I find it a very, very challenging thing for my personality, right to, to want to do less. And so it I’m sure that there’s a big lesson in there for me, and it’s going to be a journey, but I’m excited to do better. 

Jacob Roig  31:08

Well, you’ll feel the time, whether that’s just you sometimes, like you said, you know, there’s a lot right now going on. Because you have this business, and there’s not daycare and school that out and you had to become a parent that had to homeschool, all of a sudden you got all these different, different pressures. And then you know, how do I fit my work in and it can’t be? Well, after everybody goes to bed every single day, because the only one that doesn’t sleep them is you and you can’t run on empty forever, right? So you have to figure one thing to remember, we get to choose it. You can choose the level that you go at the speed that you go to. I tell my clients this all the time, because they’re thinking that they have to live up to an expectation that I’m like, What is Jacob want me to do? I want you to to be at peace, I want you to have fun, I want you to enjoy this. And let’s make as much as you can or you choose to everybody doesn’t have to be a multimillionaire you can it’s their, their sacrifices with everything. And we have to say what’s in the end, what’s most important to us? And you never hear anybody do this. I put my head and soul into this. It’s my heart and soul. You got to connect to this. If you’re not connected to that what’s most important to you in your heart? See, for me, it’s it’s you know, what’s first, it’s, you know, my greatest titles are husband, father, grandfather, especially grandpa, friend, and then coach. And I hold coach at a really highest theme but those titles are the best success I’ve ever had. And so I make sure that I pay attention to that, because that’s what fills my heart. That’s what gives me joy. That’s what allows me to come here and share everything that I got. 

Heather Pearce Campbell  32:58

I love it. I love it. No, it will. And just even a big reminder that we have the power of choice, even in these times of compression we get to choose what pace are we going at what do we choose to create? And so that’s, I think, a really important shift. And you know, something that I should be practicing more on a daily basis is is recognizing that I’m choosing you know, whatever’s happening to my schedule. Well, and it’s like I was joking on Monday because I lead and asked me anything live every Monday and my two year old and Aiden was seven at the time he turned eight on Wednesday, but came bursting in the door in the middle of the live call right and Henley has got a confetti gun. You know, and it’s like so loud. She’s shooting off confetti via you know, and they’re just having a party and I just had to laugh because in that moment, as crazy as it was, I just looked at the people on the call and I was like, welcome to my life. I chose this, you know, and it’s true like i i And I love it. I love even the chaos that my kids bring. But there are moments I have to remember like I chose this right? It can be overwhelming but super fun.

Heather Pearce Campbell  34:16


Jacob Roig  34:16


Jacob Roig  34:16

Same thing with our business and the pressures that we feel and social media have to do this. We don’t have to choose to do it. It just even say it right now. Like I have to do my social media versus I choose to do my social media. It just emotionally and energetically just puts a whole different shift. And then our work is reminding ourselves that’s the practice. Right is remembering we got it. It’s a daily thing. I remember doing that live call that you talked about. I did it for seven years, 51 weeks out of the year for seven years. And at about year five or six. I’m sitting in a chair 15 minutes before the call and this thought comes over me, can I really do this call? Are you capable of doing it? Are you worthy of doing it like all these things? And I’m like, Wow, man really? Like, What qualifications do I have? And like, I started believing it. Then I came to reality again and I’m like, well, who’s what part of me is feeling that? Like, wow, that’s weird. But what part of me is feeling that insecurity part that I might not be worthy enough or capable of doing it? And then it’s like reticular activation system, our experiences in our brain? How many of these have I done 51 times five, at least years 250 of these, in my mind is going to try to convince me I can’t do this. I too, like wow, that was interesting. Well, let’s go rock and roll. You know, let’s go do it. So these things show up. And that’s why the work doesn’t end. We just got to keep, you know, especially the mindset piece. 

Heather Pearce Campbell  35:54

Thank you for that example. Yeah, that’s powerful. It doesn’t end and it’s I think it’s helpful for us to just remember that, like, there’s no, there’s no point where I arrived, and I’ve got this all mastered? I wish I wish, maybe, right, right for a minute. And we’ll take those minutes, right. So I know that you have got a gift for our audience. And I’m just looking at it here and all share for people that are listening, make sure that you check out our our show notes, you can find them at legalwebsitewarrior.com/podcast. We’re gonna put links to Jacobs contact information, Jacob, where do you like to connect? How do you connect with people?

Jacob Roig  36:37

I’m really active on LinkedIn. Okay, that would probably be you know, daily, on there. You can send me anybody on here, you can send me a personal email, because I have there I’ll share it.

Heather Pearce Campbell  36:50

I’ll put it I’ll put all your links that you want me to share specific to this episode in the show notes. Talk to us for a minute about your free gift.

Jacob Roig  37:00

So I’m gonna offer a couple different ones, because you probably have, everybody’s a little bit different. And so this might be applicable. For some of you that aren’t real clear on your niche, it’s really important to be clear and define. So I created an ideal client, identify your form. And you’ll go through 12 questions that will help you define it. And at the end, I guide you just in writing in the form that says, After you’re done, claim it. So you’ll say oh, my ideal client is this, they’re in business two to five years, they usually average 350 to 1 million in sales. They’re this age there this gender, both women and men do this, if you just feel more confident when you know who you’re going to target. Plus, it’s easier to find them even though it feels like you’re narrowing the field. It’s much easier to find knee surgeons if you know that your target, then people who do medicine. So that’s one thing that I’ll offer another thing that I offer, as well as anybody out there that is especially with COVID-19, you’re overwhelmed, your business has faltered a little bit, you’re not sure how to do it. I’ve worked with 22 people between March 11 and April 30. And in that time, half of them were for free. Because I was just I was helping anybody that I could. In that time those 22 people generated about 4.2 million in sales total. Every single person that thought out of the box and took action and held themselves accountable with my help either maintained where they were pre COVID or increased dramatically. 

Heather Pearce Campbell  38:50

That’s amazing.

Jacob Roig  38:51

I’m talking like across the board, I’m talking lawn and garden equipment sales and increasing by 50% of their gross sales. Not having people come into their facility. There’s ways to do things real estate agent who couldn’t have people couldn’t show homes figured out a way to be able to show it in a healthy, safe way. And she generated one point she had like four sales in 30 days which was nobody else was selling anything she made 28,000 in 30 days, it was amazing. 

Heather Pearce Campbell  39:27

That’s phenomenal. 

Jacob Roig  39:28

It doesn’t matter what your business is, but I’ll offer a a coaching strategy session now. I’ll put a link to my calendar so they can just schedule that in. 

Heather Pearce Campbell  39:40

Well, your results really speak for themselves. But that is an extremely generous offer for anybody listening. Make sure that you check out Jacob’s gifts and I will put all of these links for following up with him. Jacob you’re so amazing. I’m so glad that I got to reconnect with you today. What what final thoughts would do you like to leave our listeners?

Jacob Roig  40:04

So just realize, you know, the older we get, the more we realize how short this journey is. we all we all say we’re going to pass away, we know we’re gonna die at some point. But we don’t really connect to that. Just realize we are. And when it comes to making a decision or taking a risk, in the scheme of things, we’re going to die. How big is this risk? Take a risk on yourself, make the decision. Every mistake when we reflect back gives us a lesson problems or opportunities to learn they’re not problems in the scheme that we think about. Embrace your challenges, go for it, don’t hesitate. There’s support out there, get some help. You know, if I can help you in any way, come to my social media page asked me a question. I’m free with my information. Heather, she’s not not just in her legal information, which she’s brilliant at. But just in her knowledge and wisdom and business because she works with so many entrepreneurs, and most importantly, your heart and compassion. I mean, I’m just grateful. I know this is like a little bit of a love fest for us. But we we’ve earned it just through being who we are. So I appreciate this. 

Heather Pearce Campbell  41:24

Oh, I so appreciate you, Jacob. Well, I look forward to talking again soon. I’d love to have you back. Thank you so much for joining us here today. 

Jacob Roig  41:32

Thank you so much. Don’t get him everybody stay in action. 

Heather Pearce Campbell  41:35

Whoo. I love that. I was hoping you were gonna say stay in action. So glad you got it in.

GGGB Outro  41:44

Thank you for joining us today on the Guts, Grit and Great Business podcast. We hope that we’ve added a little fuel to your tank, some coffee to your cup and pep in your step to keep you moving forward in your own great adventures. For key takeaways links to any resources mentioned in today’s show and more. See the show notes which can be found at legalwebsitewarrior.com/podcast, be sure to subscribe to the podcast and if you enjoyed today’s conversation. Please give us some stars and a review on Apple podcasts, Spotify or wherever you get your podcast so others will find us to keep up the great work you are doing in the world and we’ll see you next week.