Guts, Grit & Great Business Podcast
November 17th, 2020
The Blueprint for Building 6 and 7 Figure Businesses for Coaches & Consultants
With Jen Coffel, CEO of Engaging Speakers, business coach, Best-Selling Author, and Philanthropist who has helped over one thousand entrepreneurs build their businesses, many reaching over 6 and 7 figures in revenue.
Join us for this conversation on motherhood, endurance, grief, philanthropy and business. We discuss the impact that one small change can have on our lives and businesses, the importance of systems, of being open to feedback and solutions and having a solution-oriented mindset. We also walk through Jen’s blueprint that she’s used to build four separate businesses each to over 6 figures all under a year, and it is the blueprint she now uses for helping others build successful six and seven figure businesses.
In Jen’s previous career, she developed the largest team in Illinois for a billion-dollar direct sales company, personally generating over $25 million in sales and raising over $1 million in donations for non-profits. But she is most proud of founding her own international non-profit “Handing Hope” which brings comfort and smiles to children battling cancer in 12 states and 3 countries around the world.
Jen has been mentored by speaking icons like Jack Canfield, Nick Vujicic, and Sandra Yancey, and has spoken on stage to over 10,000 people. She has been featured on Inc.com, ABC News, and the Chicago Tribune.
>>> Subscribe to Guts, Grit & Great Business on Apple Podcasts
Biggest takeaways (or quotes) you don’t want to miss:
- “Belief inspires action.”
- Why you need to be building your business in quarters.
- “Your database is a real asset to your business.”
- The first step in building your business is to have a strong foundation.
Check out these highlights:
3:50 How Jen got started on her nonprofit journey.
12:40 How Jen figured out how to juggle motherhood and business at the same time.
14:40 The laundry system that saved Jen an hour a day for ten years!
21:00 What the first step is for building your business.
22:50 The three best tools to jumpstart lead generation.
25:22 Why you need to start a team once you are confident in generating leads.
26:42 “At the end of the day, nobody gets to skip business fundamentals.”
33:17 What is the most challenging part of business?
38:30 “We have to constantly be switching up our tools and our environment.”
39:20 How Jen got into speaking.
44:00 The benefits of speaking engagements.
55:30 “What’s the one thing that would make the most measurable impact in your life, if you were to do it?”
How to get in touch with Jen:
On social media:
FREE GIFT FOR LISTENERS:
Grab Jen’s gift, The Instant Belief Builder here.
Jen Coffel is CEO of Engaging Speakers, a successful business coach, a Best-Selling Author with 4 books, and a Philanthropist. She has been featured on Inc.com, ABC News, and the Chicago Tribune. Jen has been mentored by speaking icons like Jack Canfield, Nick Vujicic, and Sandra Yancey, and has spoken on stage to over 10,000 people.
With two decades of business experience, Jen built her first 4 businesses to 6 figures each, all in under a year and all in different industries. She has now helped over a thousand entrepreneurs build their businesses with many reaching 6-figure and 7-figure revenue. Jen has an innovative and down to earth speaking style audiences love. Her speaking topics include: “5 Secrets to Transform Your Business Into a $100k Profit Center” and “Leveraging Speaking to Get All the Clients You Want in Half the Time.”
In her previous career, she developed the largest team in Illinois for a billion-dollar direct sales company, personally generating over $25 million in sales and raising over $1 million in donations for non-profits. But she is most proud of founding her own international non-profit “Handing Hope” which brings comfort and smiles to children battling cancer in 12 states and 3 countries around the world.
Learn more about Jen here.
Imperfect Show Notes
We are happy to offer these imperfect show notes to make this podcast more accessible to those who are hearing impaired or those who prefer reading over listening. While we would love to offer more polished show notes, we are currently offering an automated transcription (which likely includes errors, but hopefully will still deliver great value), below.
GGGB Intro 00:00
Here’s what you get on today’s episode of Guts, Grit and Great Business®…
Jen Coffel 00:04
But the first step is you need to really build a solid foundation. Just like a building, you know, if you don’t have a good foundation for your business, like just like a building does have a good foundation, as you build it, it’s going to show that right it’s going to have weaknesses and some of it may not even get that that big because the foundation can be that poor. And so having a really strong foundation is the first piece and there’s obviously a lot for building the foundation. But even just something that you talked about, like having no identifying hours, that’s your you know, that’s part of your foundation. But there’s there’s lots of the foundation, knowing who your target market is really making sure that you’re building a business around your core genius. Your core profits are really centered around your core genius and that you’re not just doing what you think you could do or what would be marketable, but that you’re really doing what you were created to do. And you’re really an expert or skill that
GGGB Intro 00:55
The adventure of entrepreneurship and building a life and business you love, preferably at the same time is not for the faint of heart. That’s why Heather Pearce Campbell is bringing you a dose of guts, grit and great business stories that will inspire and motivate you to create what you want in your business and life. Welcome to the Guts, Grit and Great Business® podcast where endurance is required. Now, here’s your host, The Legal Website Warrior®, Heather Pearce Campbell.
Heather Pearce Campbell 01:28
Alrighty, welcome. Hello, I am Heather Pearce Campbell, The Legal Website Warrior®. Welcome to another episode of Guts, Grit and Great Business®. Today I’m so excited to bring you my new friend relatively recent friend and Jen Coffel. And Jen, I believe correct me if I’m wrong, we connected through LinkedIn. Right? Was that how we got connected?
Jen Coffel 01:52
And we did connect there but also the Dames.
Heather Pearce Campbell 01:54
The Dames, yes, one of my favorite people on LinkedIn. Megan connected us. So for those of you that don’t know of Jen and Jen’s work, Jen Coffel is CEO of engaging speakers a successful business coach, a best selling author with four books, and a philanthropist. She’s been featured on inc.com, ABC news and the Chicago Tribune. Jen has been mentored by speaking icons like Jack Canfield, Nick, and I’m sorry, I’m not going to know how to say his last name. But you and ticket these gentlemen has no arms or legs. Nick Yes, but you are Jake I know of Nick. I just didn’t know how to say his last name, and Sandra Yancey and has spoken on stage to over 10,000 people. With two decades of business experience. Jen built her first four businesses to six figures each all in under a year and all in different industries. She has now helped over 1000 entrepreneurs build their businesses with many reaching six and seven figure revenues. Jen has an innovative and down to earth speaking style. Audiences love her speaking topics include five secrets to transform your business into 100k profit center, and leveraging speaking to get all the clients you want and half the time. I love that one. In her previous career, she developed the largest team in Illinois for a billion dollar direct sales company, personally generating over 25 million in sales and raising over $1 million in donations for nonprofits. But she is most proud of founding her own international nonprofit handing hope, which brings comfort and smiles to children battling cancer in 12 states and three countries around the world. Jen, gosh, but I don’t know how anybody can follow that introduction. But it’s apparently you. So I’m so happy to have you here. Tell me because I didn’t know about this work in the nonprofit sector and that you had your own nonprofit I can we start there. Tell me how you started with the handing hope.
Jen Coffel 03:55
Well, that’s my love project. And I lost my mom and my dad and my best friend out to cancer. They all died young, and they all died within a year and a half of each other. And they all loved children. And I have four kids. And so after they passed and I got it was gone through the grieving process. It took, you know, a few years obviously that’s a lot of loss at one time and just wanted to do something that celebrated their lives in a joyful way. And because they all died of cancer, and cancer is a big disease for children. I wanted to do something fun. So we have these lollipop trees, and they’re on wood and we stick the little lollipops all in and they’re they’re naturally sugar free. They’re sweetened from a birch tree, and they’re super cute. They’re all different colors. And you know, when kids get cancer, a lot of families will decide to you know, do a ketogenic diet, no sugar, and so imagine being a mom and like not being able to give your kids treats Especially if they’re going through like something hard, right? Like, yeah. And so the kids aren’t getting treats or not enjoying, like, even mobile, it’s just hard. And so I want to do something fun. So we came up with this idea and started donating these lollipop trees from a manufacturer in Michigan called Dr. John’s, in so it’s actually fantastic for your teeth to have these type of lollipops or prevent cavities. And so they’re like a multimillion dollar company. And then when we found out about them, because I was looking for something sugar free, that we give these kids, they love their idea. And so they gave us a discount. And then after a couple years, they’re like, you know what, any lollipops you want to give away, we’ll, we’ll give them to you, reimburse you for free. So we really have just such a blessing and being able to give these out wherever you know. And it’s so fun to go and do that and visit with the families and the kids and see them enjoy. You’re having a treat and knowing that it’s like guilt free in the family, the parents and staff don’t feel guilty about giving them so it’s just a fun thing I love to do when I travel ins for speaking or business, I always call and look for a hospital that’s in the area that I can bring them to and I’m continuing to extend my loved ones memory and just do something joyful.
Heather Pearce Campbell 06:17
That’s amazing. Tell me again, what they’re made of. How are they? What are they?
Jen Coffel 06:23
With a sugar-free sweetener from our birch tree got it a form of xylitol, which is great for preventing cavities. And it’s all natural. And there’s no like dye in them. But they’re all different colors. There’s no dye, there’s no they’re all the three things soy free, dairy free, and I’m Yes, all that you know, and sugar free. And so it’s a and they don’t taste sugar free. There’s no strange aftertaste or anything. They’re delicious.
Heather Pearce Campbell 06:48
That’s so impressive. And it’s amazing that that company basically like partnered with you on you know, just providing those that’s phenomenal.
Jen Coffel 06:56
Yeah, after a couple years, they saw like that we kept putting them up all over and like, you know what, you guys can just keep doing that.
Heather Pearce Campbell 07:04
I love that. Oh, my gosh. But what a hard start to that story. I’m really, really sorry to hear about your losses. How old are you when you went through that?
Jen Coffel 07:14
Well, my mom and dad and my, my mom and dad were 65. And they passed and my best friend was 40. And I was 43. When all that happen?
Heather Pearce Campbell 07:23
Jen Coffel 07:25
Are they in like, less than two weeks?
Heather Pearce Campbell 07:27
Oh my heavens. Well, happy early birthday. You look amazing. I would never guess you’re approaching 50. You’ve got kiddos, right? Or teenagers, teenagers.
Jen Coffel 07:38
I had four, three. And under at one point we tried for six years. Once we finally had them, we got them all at once we adopted her first baby. And then five months into that we did IVF and we got pregnant with twins. And so we had twins. And then we had a two year old and one year old twins and they get my body started working and get pregnant by surprise. And so there we were, with all four of them. And then I was getting my tubes tied at the last party. And I’m like what am I doing? I can’t believe this is happening after all these years of trying now, you know, here I am four kids three and under and I’m getting my tubes died. This is like a story I would never have believed you know.
Heather Pearce Campbell 08:11
That is wild that the number of times though the part that about you know, adopting, adopting a child and then having biology work and nature show up in a baby on the way like the number of times I’ve heard that it’s just so fascinating.
Jen Coffel 08:28
How that was it that drove me crazy, because people that’s true, right? That happens. And people will say to me, oh, just go adapt, and then you’ll get pregnant. I was like that’s like, I don’t want to go with that. For that reason. That’s still that’s terrible reason to go out. But because I was kind of like heels in the ground. And I didn’t think emotion I could really handle like being you know, because you know that oftentimes, sometimes the stories will, you know, happen where you get chosen. And then mom changes their mind. And I just my heart was able to handle that. So my story of that was crazy. I got a call on a Monday night from the secretary from our church that knew we’re on a prayer list for years. And that, you know, she knew we were on a Perlis will be open to adoption that a baby was born was planned to be adopted out of state the birth mom didn’t want her to go as date knew we wanted children, would we be open to this idea? And so I was just like, came out of the blue side, right? My husband was in the house and I went and found him and said, you know, would you be open to this? And he said, I guess and so then get back on the phone. I said, I guess we’re both working and we can you know, we will meet her and so she said can you come tomorrow night she was like in her 50s taking care of getting up every few hours, you know. And so we came the next day Tuesday night. The birth mom came over we visited a great visit. The next day the birth mom said she want us to have her so that night the lady brought her over and said I’m gonna leave her with you for a couple hours. I’ll come back but then you have tomorrow to get ready to bring in her hair to live permanently on Friday. So Monday night we get this call and Friday. We’re parents like the neck and she gave us the baby on Friday night. I called an adoption agency. I went to the phone book, this is like 19 years ago. When is the phone book and I was like, I somebody just gave me a baby. I think I need to like legally do something. And they’re like, yes, yes, we had to do the whole like foster thing and you know, become legally her parents. And that took about six months, but was totally smooth and amazing. And everything we dreamed about some, huh.
Heather Pearce Campbell 10:21
I just that gives me goosebumps. I mean, how how quickly, life can literally change in a moment.
Jen Coffel 10:28
It would talk about it. Yeah. So I told her that day was a big life changing that week was a total life transforming.
Heather Pearce Campbell 10:35
And then months later, you’re pregnant. And I, you know, I tell people like I when I was starting, and I had a really tumultuous, long, hard journey to become a mom as well and took seven years and seven pregnancies and some near death experiences. But before I had my first child, I used to think like, maybe I’ll get lucky and get twins, you know, get a two for one on the pregnant. Once I had my little guy with, I was like, that was just crazy thinking like, that was just so crazy to think that, you know, maybe, and not that twins aren’t a blessing, but holy cow, the amount of work and not sleeping, I can only imagine what that was like having three little tiny ones all in a period of very short time. Very busy.
Jen Coffel 11:21
And one of the things that came up, you know, when you have all those kids at once, financially stressful, you know, adapted, that was expensive, and IVF expensive. And that’s it. And then you know, I sold a business. Once I was driving, I was running a driver rehabilitation business, I started right driver, we have business. And I was teaching people displays how to drive with like hand controls, athletic salaries, things like that.
Heather Pearce Campbell 11:46
Jen Coffel 11:47
Then, I went, I got that call. So that was the business I was running. And then I sold that business, which was a very niche business, I was really fortunate to be able to sell it. And I thought that what I sold it for would be enough money to get through the time when she was little until she got to school age, but then the twins came and then you know, then here we were with, you know, all these kids, and went through all the money really fast. And so then we were broke. I was like, how am I gonna? How am I gonna do I couldn’t do what I was doing for business, I had to do something else. And that led into my second business and then learning to like, run a business around little ones, you know?
Heather Pearce Campbell 12:22
A lot. Yeah, I’m sure you’ve got all all sorts of understanding of what moms of little people are going through right now trying to, I know, be full time mom and figure out how to either launch or grow a business that they already have. How did you how did you make it through those times? How did you figure out how to do business on top of all those tiny little people.
Jen Coffel 12:44
So you know, one of the biggest challenges, and I think any mom that is listening to this is in business may may appreciate what I’m going to say. But my biggest challenge was laundry. Like I had four children three and under. And so there were three girls and one boy. And every time every day, it was like laundry was my challenge. I mean, so much so that I had to, I took like at least an hour a day just trying to like go through all the clothes and look at the little tags. Because I mean, everybody was different trying to read little tags and see whose was whose men get it all folded up and then go put it upstairs in the kids rooms and put it in drawers just to come back in a few hours and find that they played in the drawers and clothes were all over. And I’d be like, Oh my gosh, that was a total waste of time. So then I would just fold it all back up and stick it on your basket and stick and stare. So I’m like, why am I going to go put it up in there because there’s going to totally destroy it. And then it got to the place where I was like, You know what, why am I even folding, I’m just going to pick them out of the laundry basket. And then started like just piling up in the family. And I was just starting to like dump it in the Pelican room. And then I will never forget this day. My neighbor comes over. And she walks in and I literally have this laundry pile and my friend room and it was at least five feet wide and three feet high. It was enormous of just laundry. It was just piling up clean clothes that I had to go through and fold and I was putting it off and putting off because it was such a pain. And she looked at me She’s like, what is that? And I said this is laundry. This is my laundry. This is what I deal with every day like you see these little people? Yeah, this is their mess. This is their mess. I started crying. I’m like this is like, totally and I was trying to run a business and it was totally just driving me crazy. And she’s like, this is totally fixable. We could fix this. How can we how do you fix this? This is a problem that’s ever gonna go away like I keep doing laundry check. Oh no, I have this amazing system. So she teaches me this system it’s like for I needed for when you ate big five gallon Rubbermaid bins and you put like every child had their name on one for that one clean bin and one dirty Ben and then a little basket for socks and they’re all still in diapers. And so she taught me and I had just a laundry room with a walkthrough was like the garage into the house and so that wasn’t like laundry room was just Like a pastor’s there’s a washer and dryer and some shelves over on the side. And that was it. And so she goes in the laundry room, she’s like, okay, just need to get these shelves reinforced. We’ll get a big Rubbermaid here and put each one of the kids names on each bin dirty and clean. And we have some amazing laundry detergent that doesn’t bleed. So there’s no sorting. So what you do is you fill up each bin with the dirty clothes for like Madison would have often dirty clothes, dump it in the washer, once the bin was dirt like full and then take that was the washer dump in the dryer, then dump it into the clean, no folding. And so it was the most amazing thing I was sitting there thinking about like, Can I really do this? Like, am I gonna mess up their ability to like, grow up more and more. We’re just going to live out of her laundry room and all the clothes are going to be here like there’s no clothes upstairs are all going to just stay in here. There’s not going to be folding, no sorting just dumped, dumped, dumped up. And she said, yeah. And I thought about it for the entire day, like am I going to do this or not? By the time I haven’t got home from work, I told him you got to go to menards or Home Depot, I guess we’re doing the system. In Do you know, that system saved me an hour a day, we got to the system for over 10 years. So just an hour a day for 10 years came to like 365 hours times 10 years 3060 to turn 50 hours of my life, which equated to two years of working full time. I mean, I built another six figure business in less than 12 months with a three year old two year old twins a newborn, because that system enabled me to have time and when I think about what does have to do with business now has a lot to do with business. Because when you think about how many times you know, like what I was feeling overwhelmed, I mean times do want people in business feel overwhelmed moms feel overwhelmed, like what am I gonna do? You know, like, what I’m doing isn’t working. It’s so you know, exhausting. And, you know, just learning a system of how to do something that’s really driving you crazy, or that you seem like you’re spinning your wheels with that you feel like there’s not a way to do differently or just really don’t know what to do. Like you don’t know what you don’t know, like, I would have never thought of doing that system ever. But then willing to adapt something that someone else has proven to really work well. And step into that. And do it even though it felt like super uncomfortable. I mean, had a huge, incredible impact on my time and on my life. And so it was anything that can feel overwhelming. I mean, just I think there’s so many correlations to what I experienced with laundry and what a lot of entrepreneurs experience and in business, you know?
Heather Pearce Campbell 17:30
Well, I mean, it’s phenomenal. And when you really I mean, there’s a couple lessons there one, yes, the system’s also relying on other people to help us put this type of support into our life or into our business, but also to paying attention to the numbers to our time to like getting two working years of your life back. Man, every mom right now is freaking out. They’re running to implement this laundry system.
Jen Coffel 18:00
Wrinkle relax. So you need like That’s right. So you can just take the clothes out, there’s no ironing because it’s all a clump. You know, it’s all just in a bin. But what happened is that the kids would go eventually, as they started to age and get bigger, they would pull their bin off. They would dump it out on the carpet. They picked through the clothes what they wanted, they dumped back and put it away. I mean, it was awesome.
Heather Pearce Campbell 18:19
Oh, yeah, the moms are all like, I’m not even going to finish the rest of this podcast. I’m driving to get the bins I know. No, that is a really good story, though. Because it’s like that one simple change. Give you an hour of your life pack every day.
Jen Coffel 18:35
Yeah, it really did. And maybe even more than that. I mean, just, you know, when you have something that’s driving you crazy, it’s kind of in your mind what when you get it sorted and taken care of like it frees up space, not just like your physical time, but just also your like, your thinking time, you know, your stress level, your ability to focus all that.
Heather Pearce Campbell 18:54
Hmm. No, I love that. And obviously, you know, starting with the thing that’s driving you the most nuts or taking up the most of your, the time that you don’t want to be spending doing a particular thing. And I think we all have those and whether it’s our personal life, or our business life, or you know, wherever, but it’s a really powerful lesson of how one small change can have a really, really big impact.
Jen Coffel 19:19
Just in life, right? Like even inventions, you know, every invention comes from somebody like having a challenge and like someone thinking of something outside of the box or something different that and then they you know, they get adapted and we end up with all kinds of inventions, you know, like cars and airplanes and all kinds of things that, you know, come from challenges, you know, thinking about the solution to this and, you know, having a solution orientated mindset. I think that when it comes to life and business and thinking, Okay, you know, whatever challenge we’re having, recognizing that there is a solution, we just may not know what it is we might need, like you said, someone that can share with us what the solution is, we may not be able to come up with ourselves.
Heather Pearce Campbell 20:00
Mm hmm. No, it’s so true. Well, and you obviously have, I’m guessing and I don’t know you well, but I’m guessing that you have both a systems and solution oriented mind because, right, you’ve built for different businesses and for different industries all to over six figures in a relatively short period of time. Is that based on a system? Like, what are your observations, having walked that path? Like, how do you do that? And I know, it’s what you work to teach others how to do?
Jen Coffel 20:28
And no, it’s a great question. And in fact, when I was working with a coach years ago, I remember her saying, you know, you have a system, you have a methodology that you use, because I was telling her I, you know, I, I just do it, like, I just know how that’s how my mind thinks. And she said, Well, I get that. But if you could take that out of your mind, and really deconstruct and figure out, what is it that you’re doing, you could teach other people to do that. And so it was such a powerful process to really go through and identify what am I doing, so I’d be happy to share theirs. It was a blueprint that I’ve created, and it’s works over and over again, you know, for me and for my clients, for anybody. But the first step is you need to really build a solid foundation. Just like a building, you know, if you don’t have a good foundation for your business, like just like a billion does have a good foundation, as you build it, it’s going to show that right, it’s going to have weaknesses, and some of it may not even get that that big, because the foundation could be that poor. And so having a really strong foundation is the first piece and there’s obviously a lot for building the foundation. But even just something that you talked about, like having no identifying hours that you’re you know, that’s part of your foundation. But there’s, there’s lots of the foundation, knowing who your target market is, and really making sure that you’re building a business around your core genius, your core profits are really centered around your core genius, and that you’re not just doing what you think you could do or what would be marketable, but that you’re really doing what you were created to do. And you’re really an expert or skill that there’s just a lot with the foundation, but foundation is one of those key compete pieces of it. And after you have the foundation built, when it’s really identifying ways to market and generate leads and sales mix out. So your marketing needs to be really in place. And I think of marketing like a platform, you know, if you just are doing one thing that’s like one post under the platform, and it’s really weak, and a lot of people, it’s just referrals. Now I’m getting referrals and referrals are fantastic, but what if you’re just sitting around waiting for referrals? You know, and so then you have this one, you know, post on your platform, and it can be come long wait for the next referral. So how do you really put those posts in so that I recommend 10, five online five offline, but start with, you know, start with three, you can’t do 10 at one time? Yep. But so the three that I love people to start with is speaking, networking, and referral partners. Mm hmm. You know, those are the three best I feel ways to really jumpstart lead generation. And speaking of become a cash generating machine, I mean, it’s such a great way for people to get to know like and trust you. And for you to really have a strategic design around your talk that highlights your expertise and attracts your ideal clients. And then after, you know, you really got leads generating, and, you know, your marketing strategies are in place, and all this stuff kind of all happens simultaneously. But just in general, it’s like foundation and marketing. My farm, then is building a database, you know, a lot of people don’t think about their database as it’s a real asset to your business. So how do you build that database and nurture it? And how do you segment it and you know, there’s a lot to the database. And as you grow that database, you can get sponsorship revenue, and there’s lots that can happen there, like a lot. You know, your marketing strategy, you’ll have a lead magnet that will also help feed your database. So database is next piece of that, and then your sales funnel is the next piece of my blueprint. And that’s really identifying all of your profit centers and creating some that you may not even have yet, but really being thoughtful around, you know, what are all the different profit centers that you have? And do you have a value ladder for your business, so things that are, you know, smaller and that deeper into your funnel. And I even talk about when I teach people about this and create their profit centers, what’s the cornerstone of their of their sales funnel, you know, that might not be something at the top of the funnel, it might not just be a book or something small, it could be something right in the middle of their sales funnel like…
Jen Coffel 24:27
Say, photographer, for example, just to give an example of like the cornerstone, maybe a photographer wants to do family photos, and their Cornerstone would be maternity shots, maybe they’re going to your all their marketing symmetry shots, because if they get the maternity client, then they could do the maternity photos. The newborn, the one year, the three month that all those Christmas photos, they can have a client that would you know, end up buying up and down that funnel. So like what’s the cornerstone who, what should I play putting marketing dollars behind, you know, not just the traditional, you know, bring them through the top of the funnel down But really understanding there’s a strategy and developing like things at every layer, because if you don’t develop, then you’ll never sell them, you know, so understand what things you can do to create those different profit centers. And then the next piece is building a team. Like once you really know how to generate leads, you really need a team. I think it’s a mistake, the lab entrepreneurs wait too long to get a team because they try to just keep doing everything themselves, because they don’t want to pay, because they don’t feel like they have enough leads to justify doing that. So really, if you can get good and understand how to generate leads, and it gives you the confidence to know that by don’t start building a team and don’t start passing off these tasks that I shouldn’t, that’s not my expertise, somebody else could do way faster, I’m actually costing my business money, by not having a team is super exhausting to try to build your business to six figures, or add six figures if you’re not really working and help, you know, having a team helping you to do that. And then the last thing is to build your business in quarters, you really need to have 90 day plans, you know, big business plan, the business plan is, you know, that’s great, if you’re looking to get funding, and you know, you’re gonna need all that. But if you’re an entrepreneur that’s really at a great skill set, you just want to build an entrepreneur business around it. Your 90 day plans is really what you need, and building your business and orders. And so that’s kind of the basics of the blueprint that I teach on a lot of process. But it really is the components that are needed to to really do it effectively. And…
Heather Pearce Campbell 26:30
No, it’s right, there’s a lot there. I mean, you’ve put it into phases or steps. But you know, the end of the day, my belief is like nobody gets to skip business fundamentals. Right. And like, even on the i think i think it was the lead generation level, I don’t know, maybe it was marketing, but the speaking, networking, right, and then having referral partners, like what’s fascinating about that is I feel like people often want to skip the obvious, like, especially in the online space, like they want to do all these other things. But those, like fundamental three pieces are all based on creating relationships, showing up either in person or live, but creating that person to person connection, which is I feel like always where the magic happens. Like it works for a reason. And when you are interacting with other people and communicating with other people, and you’re doing it the right way, and you’ve got a plan in place, like your business will grow if you’ve got some of the core pieces together. But I think people often like they want to jump too soon, to the stuff that they feel like, might be easier or make their path easier, like online ads or doing some of the other stuff without having actually built some of the core relationships that actually drive a business.
Jen Coffel 27:49
Yeah, and you know, I know we’re in the season of COVID. And we’re not offline as much. But I really do believe, like, what you’re saying is that we need to have success offline first, because it’s going to make your success online. Way more successful. Because once you know, and you can prove that you are able to generate leads and make sales offline, then you can take that and scale it online. You know, but if you’re still trying to figure that out, like many people, I talk to entrepreneurs, they’re still not really clear. I’m who they want to serve and what their what their real service, their core geniuses, you know, what is it they get so kind of lost, because they’re great at what they do. But then they start getting into this process of trying to build a business around and they like you said paying attention other people are doing thinking, Okay, out there giving success, maybe that’s what I need to do. Yeah. And then they start jumping into like maybe writing a blog or doing ads or whatever it might be, but they’re really sequencing is off, right? They’re doing this, not that they it’s just like they don’t know what they don’t know, right? And learning business is way different than like your skill set. You know, if you’re a great doctor, you’re a great photographer, you’re a great insurance person, or a great, whatever you are journey. It’s like, that’s great that you’re great at those skills. But how to build a business round is a whole nother.
Heather Pearce Campbell 29:08
Very, very different. Yes. Well, and I think it is really easy for people to get lost in the foundation phase of business building.
Jen Coffel 29:18
Worrying and nobody’s making money there. It’s like, it’s kind of like when you watch a bill and get built. Yeah, it’s like, you can’t even see it happening. You know? So it’s like, you know, I think that’s what I am. You’re absolutely right. People just want to skip that and probably for you, too, right, making sure their agreements are in place as well.
Heather Pearce Campbell 29:34
And that’s just it. I find that especially in the industries that I serve, right, I’m talking about coaching, consulting, online education. speakers, authors, like their business models all look very similar for the most part, but I joke it’s not really a joke, but like people want to spend a lot of time polishing the car, like working on the body of the car, but there’s no engine or there’s parts of an engine. But not the whole engine. And so the car really doesn’t run. And, you know, people get focused on all the sexy things marketing and building online websites, and they haven’t yet done the work to build the engine and to figure out what really is going to make them go, go, go go right, and then layer on those other things next, and I think it’s just really easy for people not to spend enough time in the foundation stage. And it’s also, you know, challenging from the standpoint of being in a marketplace where they’re inundated with all these messages about what you should be doing, or here’s how you build a business. That really does a disservice for a lot of folks trying to figure it out.
Jen Coffel 30:39
Yeah, I totally agree with you. Yeah.
Heather Pearce Campbell 30:43
So your system, I mean, and I love that you brought up the story of a business coach telling you, you like you’ve got a system if you look, it’s there, because you’ve obviously done something right now, you know, basically a handful of times, how did you how did you go backwards and suss out your system? Like, how did you look at what you were doing? And, and recognize that there actually was a system there?
Jen Coffel 31:08
I just started looking at the patterns, you know, if I were just kind of thought through, okay, I’ve done this over and over, what if I were just to do it again?
Heather Pearce Campbell 31:16
Yep. approach it.
Jen Coffel 31:18
Yeah. And I started to, you know, just think through that, and. And then I started testing it with people that had businesses and started trying that out on them, you know, like, in helping them and the results were credible. And then I was like, Okay, this is duplicatable, it’s not, because sometimes you get into this, where I was like, this is where I was, that was like, I don’t know how to teach this, you know, this is just how my mind thinks. But then, as I started to share it, and once I identify what it was, I found, I could teach it and share it. And you know, that was many, many, many years ago, I’ve been coaching people now for 15 or 16 years. And so it’s been really fun. And it’s been really fun to watch people do amazing. Like, I remember last January, I met a functional medicine doctor, and she had tried years ago to start a business and didn’t work out try to go back to the hospital, then she was dreamed in dying. So she’s tired again. She was about six months into it. She was making like, 4000 a month. And so she got a little nervous again, that it wasn’t gonna work, because she needed to make a lot more money than that. And then we start working together, and she made over 400,000 last year. Wow. And she was, um, this year, like, even during COVID like she had, I think 65,000 in March. I mean, she was just doing amazing. Yeah. And it was, it’s been, it’s just really fun to help people that are great at what they do, be able to go and do it, you know, it’s just teaching them those principles and like how to actually sequence it and do it and be successful with it.
Heather Pearce Campbell 33:00
I mean, and that obviously, sounds like the the favorite part of your work, like actually seeing the results come to fruition? And what a change it makes for people. What’s, what’s the most challenging part of your work?
Jen Coffel 33:12
Well, you know, I think I’m not a mindset coach, or the way I but I recognize that is like, probably the most challenging piece for, for me was they can’t get out of their own way. Or they get, and I don’t mind it, but it’s, it’s it is the thing that will slow them down is like emotional intelligence, if that makes sense. Like being able to handle and believe, you know, I think belief inspires action. I mean, as simple as, like, do you believe the chair you’re sitting in is going to hold you up? If you didn’t believe it, you want to sit in it? You know? So it’s like, whenever we are not taking action, it’s usually because we don’t believe that it’s going to work. You know. And so, I think that’s probably the biggest challenge is helping people to believe. And you know, many things out there, if you believe you can, you can, and, you know, but they’re there for a reason, because they’re true. You know?
Heather Pearce Campbell 34:07
It is true. And this is such an important piece of the overall conversation, I was just talking with a gentleman about this reality that people will, like, they’ll open the door to starting down a path or they’ll, they’ll know enough to like buy a course or pay for services working with a coach, but the number of people that like actually get across the finish line, and do the thing that they set out to do like, there’s so many ways that that path gets interrupted. And I think you’re right, I think so much of it is actually like clear back at the starting gate. Mm hmm.
Jen Coffel 34:42
Around us, even like me experiences or you’re even in your own business. You’re getting to different milestones. And then it’s like believing that you can, you know, go from six figures, multiple six figures to seven figures to multiple seven figures to an eight figure but I mean, it’s like interesting and when you talk Different people, like some people have goals to make, you know, 100 million a month, a month. You know, some people have that goal. And some people have a goal of making a million a month. And some people have a goal of making 100,000 a month. And some people have a goal of making 1000 a month, it’s like, a lot of it is based on like, I mean, if you don’t have a goal of making 100 million a month, you’re never going to have a plan, replace, you’re never gonna ask yourself those questions. What do I need to do to make 100 billion month? You know, I remember I mean, it was even for me, I was sitting with a trusted advisor. And we were talking and he was talking about small businesses. And his definition of a small business was a few billion. That was his definition of a small business. Like, that was his mindset. This is a small business, a few billion. said, Wow, I really need to adjust my mindset. Like, that’s not my mindset. I mean, a few billion dollar business, a big business and a big business. You know, it all comes down to like, your thoughts and your beliefs. And it all inspires the actions that need to come from that. Yeah.
Heather Pearce Campbell 36:09
Well, and I think, yes, you’re right. And I think also, it’s just human nature that progress, generally, to some extent, is incremental. Yes, we can make leaps, but like our current reality, and even our next reality is really influenced by our experience right now. Right? And, and it does take courage to make that decision to change that belief, decide that we’re going to go to the next level and then find the right pieces to help us get there. But it does start with a decision and the connecting the dots pieces that a belief is a decision.
Jen Coffel 36:45
Absolutely. And even who you’re talking to, who are you spending time with? You know, there’s a principle you know, the person who’s the five people you spend the most time with is who you become. So who are you spending time talking with and masterminding with? Are you spending time talking with people that? You know, think, like, where are they on that spectrum? And where do you want to be? And if you are the one bringing everybody else up to where you are? Or are you being inspired by others that are really at a high level, you know, I’m I just actually today joined a mastermind $10,000 a month, and it’s with people that are making seven, eight and nine figures. And, and they’re all like, top performers and all their business, but I thought, you know, I tend to end up in that place where I’m inspiring a lot of people around me and I need to like, not roll. Yes, I need people that are around me that are inspiring me and that are giving me stuff that I can pass on to then, you know, more even more things that like, I don’t know, you know, you don’t know, you don’t know, like, there’s so much that people that are making eight and nine figures. I don’t know, I think about, you know, the way that they structure their taxes, the way that they use trust the way that they they do all kinds of things that I don’t even know anything about, you know, foreign doing foreign exchange, and like investments and all kinds of things that, you know. Yeah. And so with those people, you’re not going to learn that stuff.
Heather Pearce Campbell 38:19
Right? And well, and it also speaks to the truth that what got us from there to here is not going to be the same thing that gets us from here to the next level. And so, you know, we we have to constantly be switching up our tools and our environments.
Jen Coffel 38:36
Heather Pearce Campbell 38:37
And I think that’s the challenging part for people is recognizing like there has to be constant evolution in who they spend time with and what mentors they’re selecting, because it keeps changing every step of the way. It keeps changing.
Jen Coffel 38:51
Yeah, it’s, it’s true. And the mind is a powerful thing.
Heather Pearce Campbell 38:59
Jen Coffel 38:59
You know, everything that we look at every single thing that we look at that is man made with somebody thought first. Everything,
Heather Pearce Campbell 39:08
Right, yes, everything fascinating. Yeah. It’s fascinating to think about. Well, and you’ve I mean, you’ve got some phenomenal experience behind you. You’ve worked with some superstars in the speaking world, you obviously are a superstar yourself. How did you like why speaking How did you get into speaking How did that become the thing?
Jen Coffel 39:31
Well, it was the way that like when I looked at all of like, when I dissected my businesses, it was something I recognized. So that was a tool that I was using as a marketing strategy that was the most effective. It truly becomes a cash generating machine in your business when you have a talk that you could do that is done in a classy way that strategically has a business design that highlights your expertise and attract your ideal clients to you. So it’s like, have you been to those meetings or talks where they like the speaker finishes, and there’s a line of people waiting to talk with them? And then you’ve been to others where the speaker was good. And then you’re just like, Great information. Thank you so much. And there’s not like, you know, and how do the people get the line? Right. And that’s the part that is the cash generating machine, like understanding that design. And that design is a couple things. Like, first of all, like when you’re doing talks, you want to give like when I went through the blueprint with you and told you all this piece of blueprint, I would never talk about that in a talk. Every week, I would see it that there’s right to have, but I wouldn’t talk about it was way too much process. Yeah.
Heather Pearce Campbell 40:53
And it’s really like informational. Right, when you’ve got to sell the results, not the path.
Jen Coffel 40:58
Yes, exactly. So I think that pieces are really what happens. So for a lot of entrepreneurs is they think that they need to get up and talk about their process. Like they think that they need to get up and like, not that you don’t need to be educational, of course, you want to be educational, but the education should happen in stories. Yeah, because stories are what’s memorable, right? So a talk, ideally is like more, more than 50% of the talk is stories. Now stories are not just a series of events, meaning well, then this happened. And then this happened, and this happened. But that’s what a lot of people think when they’re telling a story, they just go through, like a timeline, like sequentially. Yes, yeah. And that’s not the way to tell a story. So it’s a there is a real strategy, and a design to speaking that is that will get those results. But then if you think about it, like just for simple math, I’ll just show you how powerful this is. So let’s say you’re talking to a roomful of 50 people. And let’s say that your, your services, an average client to, let’s say, over the course of that plant’s life, maybe it’s $5,000 is what an average client value is, too. So you speak in front of 50 people, and you do your talk that’s designed properly, and then you make an A gift offer. So you’re speaking for free, no one’s paying you to speak in this scenario. So you’re in front of 50 people, you do your talk, you give a gift away, which we call it in the speaking design world lead magnet to give a gift away, that’s really valuable that the audience really will want. And if you’re in front of your target market, if it’s a good lead magnet, like it’s 90% of the room, it’s going to want your lead magnet. And so you’re going to get their name and email that’s gonna go into your database for future sales and future connections, right. And then I recommend making an offer to 25 or 30% of the room. So let’s say you make an offer to 12 people to have a conversation with you. And if you know how to do a good consultation, to get a yes, let’s say 50%. Because now you have 12 people that are already heard you speak and you heard talk, bedded the right people, now you’re talking to 12, really ideal clients, and let’s say you can close half of them. So you close six, to actually work with you. So six times 5000 each, you actually made it $30,000. In that one talk, you may have talked for 30 minutes, and you may have been at that meeting for an hour, maybe an hour and a half. But that talk that one talk yielded $30,000 in revenue for your business. Now, if you did that twice a month, in front of 50 people each meeting, and you had the same conversion, you made 60,000 a month. And now with the virtual speaking opportunities that we have, you know, and the opportunities that are everywhere. You can make, we could be doing that weekly, let’s say now you make $240,000. You know, I mean? It’s like, it is really a powerful strategy.
Heather Pearce Campbell 44:05
Yes. Well, and I agree. And the thing that’s so beautiful about speaking and depending on what the setup is, but if you’re not the person doing all the effort to put bums in seats.
Jen Coffel 44:18
That’s not the way to do it right now.
Heather Pearce Campbell 44:21
You can show up, you’ve got a captive audience and the more time they spend with somebody, then they go, Oh, I know, Jen, I’ve seen her I got to experience her in person. Like there’s this rapport that’s built during that process that you really can’t do in any other way.
Jen Coffel 44:40
Yeah, absolutely. It’s really true. It’s the best way for people to get to know I can trust you and and you’re right like you being the person that’s leading and creating an event you certainly can do that. But then you then you have a whole bunch of other things that you have to do right to salvage everything. So I recommend finding our people already have people write good title of your talk and good copy that’s going to help them develop seeds. But then, to your point, though, like, you could actually create opportunities for yourself, like with Facebook Live or LinkedIn, or you can deconstruct your talk. And you could do like, you know, and your different principles that you’re talking about just pieces of it, you know, or do a series on YouTube that’s connected. I mean, there’s so many ways to utilize the talk versus just, you know, from a virtual standpoint, and you can control your opportunities to get that message out.
Heather Pearce Campbell 45:26
That’s right. Well, and you know, even breaking down your fundamentals, going back to the idea that everybody should be doing speaking, networking, right, and have some sort of a referral system or create referral partners, like, there’s no reason why those are not activities that we cannot keep doing right now, just in a different format, but they still work.
Jen Coffel 45:47
Accelerate them, like, I found being you know, I was traveling quite a bit I love to travel. So I’m, it’s hard not being able to travel right now, with a I wasn’t gonna miss it a lot. But also, just if you look at how much more productivity that you actually can have right now, because you’re not traveling, and the expenses are, you know, you’re not having those expenses of flights and hotels and activities and food and, you know, you actually can be way more profitable using speaking right now. And doing well.
Heather Pearce Campbell 46:18
Totally. And I think that people should absolutely as much as possible, get rid of any hesitation about doing what they did previously, and just finding new ways to do it in the online space. Because, I mean, I’ve been a part of virtual events that are hundreds of people that went very, very well and still felt intimate. And then like, you know, a couple of weeks ago, like help to fill I’ve got a personal passion project that’s launching Monday, this next week called the leap lab. But I just showed up to like, it’s, it’s a friend actually mutual friend in our our mastermind group who started the wine conversation and cash method, right, you host an evening of like 10 or 12 people, there’s a certain way you do it if you’re doing it live in your home, but you can totally do this online. And even just from that one event, I probably got four signups to this program. Right? I’m showing up in a group of you know, 10 people and so it’s like the work works. Yes. Got to do it. Yes, absolutely. Well, so what so for you right now what comes next? Are you like what would you like for people that are listening? You know, where are you have you got programs? Are you working one on one with people? What do people need to know about what you’re up to?
Jen Coffel 47:34
And well, I have a conference coming up next month and so we’re doing an engaging speakers, go to engagespeakersconference.com,
Heather Pearce Campbell 47:45
Nice. Okay. And for folks listening Yep, I’ll share that link in any others on on the show notes page legalwebsitewarrior.com/podcast so they can find all of that for Jen and any contact information you want. As far as social where you’re at, we’ll put on there too.
Jen Coffel 48:03
We have Jack Canfield speaking at our conference. And if you’ve read the book, the one thing, the one thing is speaking and then my speaker team, but it’s really about impact. That’s our theme is impact live, make an impact and get results using speaking. So we’re going to be teaching all about speaking and the con, you know how to create your signature talk, how to deliver your delivery skills, how to build prestige. And then of course jack and the one thing or be teaching in third segment. So I’m really excited about that, it’s going to be like a true virtual conference, I have hired awesome event team to create this amazing experience. And we’re going to be filming in the studio, and it’s going to be like, super fun, I’m super excited about that. It’s not going to be like your typical zoom stuff, it’s going to be a totally different type of thing. And no fun is going to be fun. So that would be one thing. Like if people are looking at wanting to, you know, explore, that would be a nice place to do them. And then engaging speakers, we do monthly meetings. So we have a wonderful community of just amazing entrepreneurs that are all interested in using speaking as a marketing strategy. So of course, I’d be happy to have anybody come we have guests that can come for free to our meetings and check us out. So I’d love to invite anybody we do the last Wednesday of every month and the first Tuesday of every month. And so that got engaged speakers and check out our events, and they can join us for a meeting for free.
Heather Pearce Campbell 49:27
And it’s nice, awesome.
Jen Coffel 49:29
And then I of course do coaching and helping people that are great at what they do that want to add six figures or build a six figures in less than 12 months. And if anybody would like to, you know, talk with me further about that they can just go to jencoffel.com/breakthrough, have low questionnaire if they fill that out, then I’ll send them a link to schedule a call with me so I can talk to them and get to know them a little bit more and see if we might be a good fit to work together.
Heather Pearce Campbell 49:55
Awesome. Well, that’s Yeah, that’s fabulous. I highly recommend if you are In the space of really wanting to take your business to the next level, and you don’t yet have the systems and the map for doing it, I mean, obviously, you’ve been through this before Jenin it sounds like you’ve walked hundreds or 1000s of people through this process and it works. Where do you like to connect online? Are you other places? And we’ll share your website links? Do you have any favorite places to connect?
Jen Coffel 50:24
Um, well, not really, I think really, probably a great one x and I have a Facebook page.
Heather Pearce Campbell 50:31
But otherwise going to your website and connecting.
Jen Coffel 50:34
I think, jencoffel.com, he can kind of reach all of my stuff through there.
Heather Pearce Campbell 50:40
Awesome. Awesome. Well, we will share that link on the show notes page. So be sure to visit legalwebsitewarrior.com/podcast. What thoughts or ideas or recommendations you want to leave folks with that are listening today?
Jen Coffel 50:56
Well, I was just curious, what’s your Monday likes your Monday launch thing? What is it that you were talking about?
Heather Pearce Campbell 51:01
Totally. So it’s called the leap lab. And it’s an idea that that hit me during COVID. And I just haven’t been able to shake it. So I’m like, Well, I better do it then. Because it was like keeping me up at night. And I think part of it stems from really my personal experience during COVID, that like, things are just so intense. And you know, you and I talked briefly before, I’ve got two little people, I’ve got a three year old and an eight year old, they both just had birthdays in the last week. So you know, fresh off of two and seven, but trying to be a parent, you know, really full time trying to work practically full time trying to do all of this, in the midst of this period where all of our other supports have fallen away, you know, school and my son has various therapies that we can’t do. And he has all sorts of supports at school that helped him to be successful there. And it’s, you know, for a variety of reasons, it’s just really challenging time. And I know that a lot of women are feeling this right now in men too, but a lot of women and so I just thought, you know, when, when we’re in periods where pressure is high, and there’s a lot of constraint, and things need to shift, I think there are many of us who feel like, like, we still need to create some change in a way that is supportive, and that really, truthfully is very creative, we have to be creative in times like this, right? It’s a little bit like that laundry system idea. Like you wouldn’t have thought of it and that you know, it shows up and when you actually do it, like look at the the actual freedom that it provided, especially over time, we do have to get creative. And so I just started this thing called the leap lab and I launched the whole website, you know, at leap lab, the leap, lab calm, but I just thought, you know, it’s time for me to go inward and actually give, give myself the gift of that time to do the work like really dig deep and, and yet, like, it’s really systematized, like when you talk about systems, like there’s an order, and I know it because I’ve lived it. And anytime I do the work, it works and things show up. And truthfully miracles happen. And so I thought, you know, if I’m gonna give myself the gift of that time, why not do it in connection with other women and walk them through as well, and have it be a place of collaboration and connection and multiple women doing the work and creating amazing results. So that’s what it is. I’ve got 10 women enrolled, I have a couple spaces left, but we start on Monday, and it’s going to be really, like it’s gonna be so fun I spent and people who are listening won’t be able to hear this. But I literally spent like 20 hours over the weekend dumping everything out in my brain that is part of the system into a workbook. What are the results that come from the system? Basically, any anytime you want to create change, create a leap, it’s called the leap lab, it’s a place where women leap right anytime you need to create a dramatic shift. So it’s really an you know, we could spend time off of the call going through a lot of the details, but it’s a way to dig in and create results and and pretty significant change in a short period of time. But it’s about you know, it’s I think a lot of times, it’s really easy to get away from the consistency of doing the inner work that really is truly what matters to create the change in our outer reality. And right now. We don’t have ways of calling in any additional support like we have to go in. Yeah, I love it. Yeah, it’s gonna be really fun. And it really people can show up and do goal setting or want to create changes in whatever area of life so it could be personal, it could be business, like the works the same processes the same but super fun. And you know, women, women are the glue the world doesn’t work very well when women are, you know, stressed out and maxed out and so it’s time well. Well, that’s Yeah, it will be fun. But back to back to your final thoughts, you know, for people that have been listening, what do you want? I mean, you’ve got a lot of experience, both as a mom, as a business owner, as somebody who walks other people through the path of really building their own businesses the right way. What you know, during this crazy time, I guess you have any final thoughts that you want to leave people with?
Jen Coffel 55:25
There’s a quote that I love. And it’s kind of ties into what you’re doing to be one decision away from changing the rest of our lives. And just making you know, what is that one decision? You know, even the book, the one thing, what’s the one thing that if you were to do that, one thing, he would make the most measurable impact, you know, in your life, and whatever your system is, right? Like you made that decision was gnawing at you. And that decision you made? Who knows where that’s gonna take you? Right? But you’re definitely made a decision to do it.
Heather Pearce Campbell 55:59
Jen Coffel 56:01
Rolled, and you get yeah, I think it’s really thinking about like, what decision Do I need to make? You know, even the one like it was that moment of like, a decision? Am I gonna go that way? Or am I gonna stay where I was, and the stress of all this? So I just say, guess what, invite the listeners to ask that question, you know, what is the one decision that I need to make? And, you know, who could help me? You know, having that solution orientated mindset, like, what do I need in order to, you know, what kind of support what kind of help? Maybe it’s your sleep lab? Or maybe it’s, you know, them connecting with somebody and you know, success leaves clues, find somebody else that’s done what you want to do, and, and if they’re available to help you whether it’s mentoring or coaching relationship, then step into that and get the help or, you know, whatever it is going to whatever it is, that was the answer to that. I would just encourage them to do that. Because I think that it’s probably the most that think that making that decision is going to bring the results, you know, very well.
Heather Pearce Campbell 57:03
And it’s really is true that anything new any result starts with a decision, like in the absence of a new decision, there is not a new result. And you know, it’s that question of what is the one thing I could do that makes everything easier, right or obsolete, like stops some of the other things from even needing to be done is really, really powerful questions. So that’s super fun that they’re going to be at your conference. The well for folks that are listening, Jen, I’m just so grateful that you came and showed up today. I know that life is busy and you just moved and there’s lots going on, but so glad to be able to connect with you and share your work and your message with people. Be sure to go visit the show notes legalwebsitewarrior.com.podcast. Jen, I really look forward to connecting again soon.
Jen Coffel 57:55
You too. Heather, congratulations on your work that you’re doing as well. Thank you.
Heather Pearce Campbell 58:00
GGGB Outro 58:05
Thank you for joining us today on the Guts, Grit and Great Business® podcast. We hope that we’ve added a little fuel to your tank, some coffee to your cup and pep in your step to keep you moving forward in your own great adventures. For key takeaways, links to any resources mentioned in today’s show and more, see the show notes which can be found at www.legalwebsitewarrior.com/podcast. Be sure to subscribe to the podcast and if you enjoyed today’s conversation, please give us some stars and a review on Apple podcasts, Spotify or wherever you get your podcast so others will find us too. Keep up the great work you are doing in the world and we’ll see you next week.