With Leisa Peterson, THE Mindful Millionaire Maker, who helps people stop trading time for money, a renowned passive income specialist, author, and podcaster who inspires people around the world to create a life of prosperity. She has an impressive entrepreneurial background, starting with selling seeds door-to-door at the age of 8, growing her expertise over time to become a self-made millionaire by her mid-30s.

With over 17 years of coaching and financial advisory experience, Leisa is a CFP® and has previously served as a Fortune 500 executive, building and leading record-breaking teams and new divisions within billion-dollar companies. Her contributions to wealth management and investing have been recognized by Forbes, where she was named one of 10 Women Driving Growth in the industry.

Leisa’s insights have been featured on various media outlets, including Gaia Media Network, The Wall Street Journal, FastCompany, The Week, Huffington Post, and many podcasts and radio shows. On a personal note, Leisa resides in beautiful Sedona, Arizona, with her husband and college sweetheart Tim and their two children.

Come and join us for an enlightening conversation with Leisa, where we delve into the significance of money in our lives, the proper ways to manage our finances, and common mistakes we make. Leisa also shares some insightful questions that will help you gain clarity on your financial goals. We also discuss why some entrepreneurs, despite their excellent leadership skills, struggle in the area of money management. 

This episode is packed with valuable secrets and tips, including how “The Mindful Millionaire” book can benefit you, and how day traders are using it to elevate their game. By the end of our chat, you’ll be equipped with practical tools to navigate your financial journey with confidence.

Don’t miss out on this must-listen episode!

>Subscribe to Guts, Grit & Great Business on Apple Podcasts

Biggest takeaways (or quotes) you don’t want to miss:

• How your relationship with money should be.
• Why do beliefs about money in our culture so empowering, especially for women?
• “You need to find an opportunity to go practice charging more and sit in that discomfort and don’t back down.”
• “The more successful we become financially, the harder the work becomes.”
• How are day traders using “The Mindful Millionaire” book?
• “If people don’t commit to something practical, there’s a good chance that’s not going to stick and change.

“I may be good with money but I wasn’t good at knowing how to live the best life… money was preventing me from living my best life.”

-Leisa Peterson

Check out these highlights:

• 03:12 Leisa shares her work and how she eventually became a millionaire in her mid-30s.
• 16:53 What Leisa realized she feared of that attributed to her growing up.
• 22:41 Where do people usually get trapped in their money story?
• 39:19 It’s hard for coaches to help people who are…
• 40:13 What ends up being the pain point for those who put off the work?
• 47:40 “Money is not a yardstick measurement of (your) worth and value.” Leisa wishes people would know.

How to get in touch with Leisa:

On social media:

Facebook: https://www.facebook.com/MindfulWealth

Twitter: https://www.twitter.com/leislooski

Instagram: https://www.instagram.com/leisapeterson/

LinkedIn: https://www.linkedin.com/in/leisapeterson1

Learn more about Leisa, by visiting her website here.

Gift for the listeners: Get a free meditation to help you see where you’re strong and where you could spend a bit more time building up the value that you feel around yourself.

Imperfect Show Notes

We are happy to offer these imperfect show notes to make this podcast more accessible to those who are hearing impaired or those who prefer reading over listening. While we would love to offer more polished show notes, we are currently offering an automated transcription (which likely includes errors, but hopefully will still deliver great value), below:

GGGB Intro  00:00

Coming up today on Guts, Grit and Great Business®.

Leisa Peterson  00:06

I came from a very little money or a home where there was a lot of scarcity and challenges and eventually by my mid 30s, became a millionaire. I’ve worked in the business for 30 years and it took me 20 years of working with people in their money to one day, wake up and be like, this isn’t healthy. You need to find an opportunity to go practice charging more and sit in that discomfort and don’t back down. If people don’t commit to something practical, there’s a good chance that’s not going to stick and change.

GGGB Intro  00:48

The adventure of entrepreneurship and building a life and business you love, preferably at the same time is not for the faint of heart. That’s why Heather Pearce Campbell is bringing you a dose of guts, grit and great business stories that will inspire and motivate you to create what you want in your business and life. Welcome to the Guts, Grit and Great Business® podcast where endurance is required. Now, here’s your host, The Legal Website Warrior®, Heather Pearce Campbell.

Heather Pearce Campbell  01:20

Alrighty, welcome. I am Heather Pearce Campbell, The Legal Website Warrior®. I’m an attorney and legal coach based here in Seattle, Washington, serving online information entrepreneurs throughout the US and around the world. Welcome to another episode of Guts, Grit and Great Business®. I am super excited to welcome Leisa Peterson today. Welcome, Leisa.

Leisa Peterson  01:45

Hi, I’m so happy to be here. 

Heather Pearce Campbell  01:48

Yeah, it’s been a little while. So Leisa and I first connected in a Mastermind I want to say it’s been well over a year ago, maybe even two years because I think it was close to the start of my podcast and my joining our Mastermind group. So it’s been a little while. For those of you that don’t know, Leisa, I this is gonna be fun because it’s like the shortest bio I’ve ever read on my podcast. Leisa Peterson is THE Mindful Millionaire Maker. As a coach, author, business growth strategist and founder of Wealth Clinic. Leisa helps entrepreneurs and investors stop trading time for money. So simple. So to the point, I know there’s a lot more to your story, Leisa and what you’re up to I know we were just talking about your book, which if you’re listening, be sure to pop over and visit the show notes. We’ll share everything that Leisa wants us to share, including her book, that legalwebsitewarrior.com/podcast, find Leisa’s episode. But Leisa, you have the book, The Mindful Millionaire, and I love the color. I mean, the cover. If you are online, you’ll have to pop over and check that out. But Leisa was just mentioning that day traders are using her book to stay at the top of their game, which I’m so fascinated by. So Leisa, do you want to start by telling us more about that?

Leisa Peterson  03:12

Yeah, the work that I do has evolved definitely over the years. But I am a Certified Financial Planner. I’ve been helping people with money for over 30 years, I came from very little money or a home where there was a lot of scarcity and challenges and eventually by my mid 30s became a millionaire and then ultimately, multi millionaire through real estate through saving money through the old school way, figuring out how to hold on to my money. And I realized about 10 years ago that I had a problem with my relationship with money, which is I had kind of made it way too important. And I had made lots and lots of sacrifices in my life kind of worshipping money because we didn’t have any growing up and I thought that if I had money then I would be happy and safe and there was a turning point in my life where I was like, this is like a sickness and I need to understand why I make choices that I do that don’t really help me live my best life in pursuit of money. And I went on a journey to at the time I was a financial advisor and I started asking my clients to talk to me on the side it was kind of like okay, I’m gonna ask you these weird questions. And it’s not gonna be awkward probably but just answer them and they’d go to tea or coffee with me and I would ask him this question and within five or 10 minutes, the tears, the tissue, like nobody’s ever asked me these questions before. I just say tell me, what your backstory is as it pertains to money. And it would be like life changing conversations. And I got so excited about it that eight and a half, almost nine years ago, I walked away from the advising and started leaning into how could I actually consciously help people change their relationship with money?

Heather Pearce Campbell  05:23

Yeah, that piece, your relationship with money, right? I think some people don’t think of it as a relationship. And yet, when you think about the role that money plays really in all of our lives, right, almost as a necessity. But certainly, if you have a backstory like yours, which I think truthfully, a lot of people can relate to, right, I think a huge majority of people can relate to a feeling of lack or not enough or scarcity or wanting around the topic of money. And it’s like, I’m always just astounded at the things that as an adult, like, become really central to our lives that we learn nothing about as children outside of right, just life experience. Like nobody’s teaching us this. Nobody. I had an expert on the other day. He’s an expert on deep listening. And he said, basically, we’re all doing it wrong. But how would you know any better nobody actually ever teaches us how to listen the right way. And I thought, that fascinating, like one more thing we take for granted. But I never really thought about in that way, that there’s a right way to do it. And most of us are doing it wrong. And I think this really parallels the money conversation. There’s I think there’s a right way for the most part to do money and handle that. Well. And I think most of us are doing it wrong.

Leisa Peterson  05:42

Yeah. I mean, even for myself, I have an MBA in Finance. I’ve worked in the business for 30 years, and it took me 20 years of working with people in their money to one day, wake up and be like, this isn’t healthy, I may be good with money. And I always had been good with money, but I wasn’t good at learning or knowing how to live the best life. And money was preventing me. It wasn’t fueling me, it was preventing me from living my best life. And I think that there’s the practical aspects of money, which is huge. And it’s actually pretty complicated, especially as you start to build wealth. There are so many things that I just say, and people are like, Wait, stop, what did you just say like, they would never know this if they weren’t a financial expert. And so I respect that there’s a lot of information to learn, if you want to hold on to your money, and you want to build wealth. But then there’s this whole emotional piece that gets triggered. And this is actually the bigger problem for a lot of people because they either right, fight flight, freeze fun. And then they don’t make good decision. So then they never learn the practical stuff. They’re so caught up in the emotions, that they can’t come out of it to do what I did, I think and start to make better choices for themselves, not just wealth building. But like how do you live your best life, which is way more important than how much money you have?

Heather Pearce Campbell  08:29

Oh, well, that piece around thinking for you do certain things with your money. Or if you have a certain amount of money or you know, whatever the story is that we tell ourselves, then we’ll be happy or then we’ll you know, we’ll feel safe, or we’ll feel like somehow we’ve arrived or whatever, right. And as with anything, it’s a much deeper, different kind of conversation. And I think so often we have to reverse engineer the path forward, right? Because what we think is going to be there or how we think we’re going to feel is totally wrong. Or it turns out, we’re not all that good at predicting.

Leisa Peterson  09:10

Yeah, the big thing that I realized a few years into this business, which really changed everything and led me to writing The Mindful Millionaire was that everyone has at least one if not a handful of what we’ll call edges, where they go from being empowered and strong. And then something happens and they go weak, and they struggle and my skill, maybe because of all those years of working with people in money. And then I also side note, in 1999 there was a horrible tragedy that occurred in my family. My father was murdered, and it caused me to realize that I didn’t know what it meant to be happy. I really questioned, like, if I even wanted to stick around, it was so traumatic, that it forced me to go down this path of spiritual discovery and meditation. That’s really where I went. And so all these years of meditation and mindfulness 23, almost 24 years, a daily meditation practice, gave me insights into people at a deeper level with what was happening to them. And I started to be able to see these edges like, it’s like a spidey sense now where I can just see them. And the hardest thing for most people is this is the sea that we swim in, we don’t know that that’s our edge, we think that’s the way it’s always going to be. But if I can point out and show someone, this is what your paradigm looks like around money, not only can I show it to them, I have practices that I hope people do to release them write a new story. And literally, that edge is gone. And that when I figured out that not only did I do this once in a while, but if somebody wants to change, and they come to me, it’s like, instead of it being years or even months, like within a month of kind of doing the questions, letting me see what’s going on inside of their life and in their, in their story. It’s gone and gone, like forever, which is so exciting to me. Like, I feel fortunate that it even came to that because, again, I think we just get trapped. And we’re like, but I don’t know what to change. I don’t know, everything I’ve tried hasn’t worked. And that was what I was trying to get over.

Heather Pearce Campbell  11:37

Yeah. Do you find that these edges of as you describe them are really attached to experiences to stories?

Leisa Peterson  11:47

Yeah, yeah. And the interpretation that we as a young person gave to it, we think that the beliefs that we have were given to us by our parents, or by a tragedy or by media. But when we get into it, and we realize that in that traumatic situation we were making, we were the creator of that belief system, we become the most empowered person on the planet, because if we created it, we actually can let it go. And once you realize that you’re like, oh, my gosh, how fast can we let this go? Because I don’t want this anymore.

Heather Pearce Campbell  12:28

Right. Now what comes to mind for me, I was having a conversation with my sister the other day, and, you know, same family, different experiences around money as young people, right. So I was like, super, kind of studious, and follow the rules. And my dad was real save, save, save, like, I got the lecture at five years old around, like, if you’re paying, you know, if you’re going to college, you’re gonna pay your own way, that kind of stuff. Right? So I was busy earning and saving money as a little little person, but all the way through high school. And my sister was much more free spirited, she was more social than I was like, there was a lot that just made her different and, and she was doing this abundance exercise like a meditation the other day, and she was just sharing with me, something that popped into her head, that really surprised her. Like she didn’t even remember it. And the reason I mentioned this is because part of my next question, it was going to be around how many of us have stories or experiences that we don’t even sometimes directly recall as related to our current interpretation around money, right, and it really takes some digging to get there. So what she learned she did this meditation, and she learned that because I invited her to think about, like, some experience, basically in childhood, young adulthood, that was keeping her stuck around her money story. And she said, Heather, it was so fascinating what popped into my mind, she said, because there was kind of a series of things but they were like common things that I’ve looked at over the years and it was like, nope, not it, not it, not it and then boom, just one memory dropped in and bless my parents, but I’m going to tell a little story that, you know, people might judge them for. My mom has since passed, and she was a lovely mom, but this particular experience didn’t go so well for Ashley because she was at the time working. She was in high school working at like Macy’s right or local clothing department store. And she had bought herself a blue sweater on credit, right as soon as they got a job there like the store just handed out credit cards to their employees as well which also I find fascinating. And she bought this blue sweater and then moved off to call it like, like shortly after. And so what had happened is she was in the car with my parents and they pulled up at home to get the mail and a cup Well, things went wrong and what happens next, but when they get the mail, and it includes a statement to Ashley from Macy’s, and they open it, Mom opens Ashley’s mail rather than handing it to her right. So there’s a boundary issue number one, but to then comments on how she shouldn’t be buying nice things for herself if she can’t afford it, right. And anyways, without going into the full story, like Ashley’s takeaway is, I can’t do these nice things for myself, like I can’t afford it, right. And she didn’t even really remember that story until she did this meditation. And she was like, Heather, it was really like a poignant example of and probably truthfully represented representative of other things that I’m sure felt similar at, you know, from childhood and growing up in relation to her own money story. But she claims even like, the following day, things shifted for her dramatically in regards to money stuff after doing this one experience. And I just thought, you know, isn’t that so interesting that as humans, like, we live the life it was our life. And yet, we still can’t connect the dots on certain things that inform our current perspective.

Leisa Peterson  16:17

Yeah, it’s so true. When I first started my business, I was struggling with charging. And I couldn’t understand it. Because I mean, I have made so much money, and I had such success. And I was in sales. So I asked for money all the time in sales. But there was something about being in business for myself that changed everything. And I know a lot of people struggle with that. And same thing, like your sister, I realized in doing some shadow work, and it was a, like, recorded questions, I’m answering these questions. And what came up was, I had a deep set fear of being a greedy person. And it attributed to growing up because we struggled with money all the time, everyone was trying to borrow money from me, and I would hide it. And my family would call me selfish and greedy. And I was just had a reputation from my brother, my mom, my dad, as being selfish and greedy, and it came out. It was funny, because I had to pull over, I was driving, I had to pull over, I’m just sobbing, you know, like, oh, my gosh, I had no idea was holding on to this self hatred about being a greedy person. It sheds as those tears, you know, have this magical way of letting go. And I think a month later, I was speaking to like, 800 women at this conference. And I got up on the stage. And I told this story. And I was like, Hi, I’m Leisa. I’m a greedy woman, you know. And if you can tell 100 women, you know that you’re a greedy person, you know, you’re on the other side of it, of a shadow like that. But it changed everything it was also funny is, it was so empowering. For the women listening, like people were running to the back of the room, not because I was selling anything, but just to talk to me because they too had one of those stories that they wanted to share with me of like, oh my gosh, just like you I had this other thing that I was labeled, or that I was so afraid of being and you saying, you’re this made me feel better?

Heather Pearce Campbell  18:28

It’s so true. And I think the thing that’s super unique about money is, I think it can be such an obvious representation of our values. Not always, right, we certainly we have to spend money just to survive, you know, but it can be such a representation of our values. It feels so personal, right? It feels really personal. Like when I think about the challenges, even around having a money conversation in the context of a relationship, right, how you mentioned people go into fight flight, fawn or freeze, right. So true. I think probably a lot of people listening can relate to that if they’ve ever had a challenging discussion around money in the context of a partnership or a marriage or something where, you know, you’ve got to figure out how to make joint decisions around something that feels really personal. 

Heather Pearce Campbell  19:25

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Leisa Peterson  21:15

Yeah, and if you haven’t had the opportunity to consciously become aware of why all that emotion is coming up for you. You’re gonna struggle in the context of that conversation about making any decisions, it’s gonna feel like a struggle when it doesn’t have to be because logically and this might be a problem to our partners may not Well, typically, they don’t have the same beliefs. So they’re like, this is really simple. Like, why are you getting so upset about it? Or vice versa? We’re saying to our partner, why are you so upset? What’s happening to you? This is a simple conversation. And I think doing this work makes us more conscious to like, wait a minute, slow down. This isn’t about the money. This is about another story or another belief or something that isn’t even present right now. That’s coming up for us?

Heather Pearce Campbell  22:13

Well, what do you say? Because I assume that there’s probably a fair number of people who have done a certain amount of work around their money and around their money history, their money, story, whatever you want to call it. Are there ways that we do that work wrong? Like we’re looking in the wrong place for that, that transformation? Can you talk to us about what you see kind of in this path of like, how you do it the right way versus like other ways that we sometimes get ourselves trapped?

Leisa Peterson  22:42

Yeah, it’s a great question. And I hear it all the time, oh, I’ve done my money work. And then I find that they haven’t changed anything practically. And I’m really adamant when I work with people that you can’t just rely on the emotional release. Like maybe you had it, maybe you didn’t sometimes, you know, just think that, oh, it’s like a thought process. There’s no tears, there’s no emotion, it’s like, Oh, I see what wasn’t working for me. Now I’m going to do it differently. That would probably be the most likely situation where nothing’s going to change. If it’s all your head, and it isn’t your heart and there isn’t an emotional release, you may not have gotten to the core of what’s actually holding you back. The other thing is, let’s say you do have a big shift, and you talked about like your sister and what happened for her. The next step that we have to commit ourselves to is that I am going to go into those situations, I’m going to find places where I wouldn’t have made a decision or I would have struggled. And I’m going to face it and I’m going to do something practically. So let’s say you’re undercharging, your biggest thing is within the next few days, you need to find an opportunity to go practice charging more and sit in that discomfort,  and don’t back down because it will go away, you’ll forget. And you’ll find a way to go back to where you were rather than creating a whole new reality practically speaking for yourself, and it sounds like that’s resonating like I see it all the time people don’t understand. And this is where I’m very grounded in reality, like I like spiritual principles, but I’m going to always bring them into the practical dimension, the third dimension, like what’s going to happen now as a result of that breakthrough, and if people don’t commit to something practical, there’s a good chance it’s not going to stick and change.

Heather Pearce Campbell  24:42

I love that piece around actually having to take an action not only in light of the recent let’s call it discovery or breakthrough or whatever, but because of it and actually implementing something differently, right and I I think a lot of people can get stuck around that they might see their story recognize parts of it for what it is, but still say, turns out, I’m just not all that good with money. And I’m just going to hire somebody else to handle it for me, right? Because I see that a lot, particularly from women who just never get to the point of feeling super empowered about their money.

Leisa Peterson  25:22

Yeah, there was this self help book in the 60s called Psycho Cybernetics. Have you heard of it?

Heather Pearce Campbell  25:30

I’ve heard of it, I have not read it. 

Leisa Peterson  25:32

Okay, so Maltz, I think is his last name. But what he was a plastic surgeon is so fascinating, plastic surgeon who is helping people right with disfigurement and all the things that you do as a plastic surgeon in the 60s. And he’s like, I’m not a psychologist. But what I’m noticing is some of my patients will get the work done. And they become that person. They create a new self image as a result of what they had done. But a whole mess of people will get all of the work done. And they will literally go about their lives as if they’re still disfigured, nothing happened. And they do not change their self image. So if that’s happening with plastic surgery, it’s also happening with even like breakthrough work, like you literally refuse to create a new self image. And I think this is where coaching helps. And oftentimes, I kind of have to go back to people and be like, I know, it feels so good that you’ve had this breakthrough, but I really need you to come back and like work with me a little bit further, to make sure that you’re creating a new self image, a new paradigm that creates what you want, rather than replicating what your comfort zone is gonna bring you back to.

Heather Pearce Campbell  26:51

Oh, that is so fascinating. I mean, even to the point of like, you’re looking at a new face and still not accepting it. What it reminds me of is like body dysmorphia, and image dysmorphia, right that people have where what they see is something totally different than what other people see. Right. And there’s no like the, again, back to the power and the strength of these brains. And not so much brain right on our shoulders that can really keep us stuck.

Leisa Peterson  27:23

And our family and the media, and the culture that we live in. A lot of the beliefs about money in our culture are so disempowering, especially for women. Like I think my audience is probably 80% women, 20% men, and I think it has a lot to do with the fact that women didn’t learn it from their families, they didn’t learn money from school, they didn’t learn money in their jobs. Like, it’s hard if you didn’t decide to pursue finance, like I did to learn this stuff. And then you have cultural beliefs, still to this day of dependency. And, you know, I have some clients, and they’re like, I was trained to get married, and they’re still, you know, they’re at 16 years old, they were not married, and they’re still trying to figure out money.

Heather Pearce Campbell  28:17

Oh, yeah. Well, I was gonna say, how often do you see somebody who really, truly is a phenomenal leader, let’s say in their business, they do a great job in, you know, managing their personal life, but they’re still falling down in the money department?

Leisa Peterson  28:33

I have tremendous compassion for that. Because I say right away in the book, I’m like, it is not your fault. Like, you are definitely facing challenges. But just because those challenges occurred does not mean that they are, you know, causing you to have to live that way. And one of the things that I explore because I was a financial advisor for several years is what you brought up, which is this abdication, versus what does it mean to have sovereignty over my money, nobody’s gonna care about your money as much as you are. So you better care about it and learn about it. But when you abdicate decisions to other people, it doesn’t ever go as well as it could have gone. And, you know, I’ll be honest with you how they’re like, this has been one of my biggest challenges. Nine years into this business, I help people with money. I focus more on the beliefs but I would still say to this day, it’s easier for me to help people with their beliefs about changing the way they think. But it’s something that is it takes a lot longer to change the practical application of money. One of my best friends inherited a lot of money and we have regular discussions and my mind is blown I like how hard it is to not abdicate responsibility and how our conversations will go into a rabbit hole. And she’s like, how could I ever learn all this stuff, and I’m like, the only way is to just keep showing up for it again, and again, and I’m here for you, I want to help you, I want you to not depend on these men who happened to help her. We’re gonna get there, even if it takes us 10 years we’re gonna get there. That’s how that’s how I think of it.

Heather Pearce Campbell  30:35

Well, it sounds like I mean, so what I’m hearing the first piece and recognizing some of the core components or stories in our own money history, I heard you say like, you really should feel an emotion like, in my mind, what I was thinking is like a visceral reaction to remembering that particular piece of your story, right? Like, pit in your stomach, or, you know, to mean lots of grief, like you had like accepting you know, that the reflection of what your family had labeled you as, you know, greedy around money, etc. Like, same here, I call myself a, you know, a former penny pincher, I totally pinch pennies. And it was 100%. Because I got the lecture and I kept getting the lecture around, basically, you’re on your own, you got to do this thing. And that involves like saving your money figuring out a way, right. And I didn’t like it. I didn’t like that I was a penny pincher. But my money story has shifted like a lot of people’s do along the way. And the next part I’m hearing you say that is really a challenge is getting people to take the steps of practical application, once they have the recognition that they can have a new perspective, it’s like actually applying that, like how do you bring that into your life? So where do you typically start with people around that around the practical aspect? Yeah, the practical application for people that are like, okay, I get it, you know, and certainly, I think many listening still have work to do around the original money story, right? And yeah, we’re welcome to revisit that as well, if there’s things that you’d like to highlight for us, but particularly around this piece of like how you apply a new perspective, or new recognition around your money story, how you want things to be moving forward? Why is it that people get so stuck?

Leisa Peterson  32:27

Yeah, well, I think this is what I was trying to help people with, when I was writing the book, because the beginning of the book, part one is like, here’s what your relationship looks like, here’s what it might be reflecting. But the second part of the book is a step by step process that you go through. So it’s like eight steps, to ask yourself those questions, and then understand how your relationship is affecting your practical decisions. And then what questions do you need to be asking yourself practically, so to get really specific, let’s say you notice that you’re great at making money, you’re okay at saving some money. But when you get to investing it, everything falls apart. And you don’t have a good track record, you invest in the stock market, right before it goes down, you know, you finally say about the money, pull the the trigger, as they say, and you invest, and then it goes down. Like, you just see that there’s a trend there. The Mindful Millionaire is meant to help you say, Oh, I see the problems that are causing me to do this. Okay, you know, well, this not so great. And then this, I’m failing, because you need to have all the parts working, or you’re going to come up short, right? We live in a society where put is it like 85% of people in the United States are not prepared for retirement in their 60s. So a lot of us are going to have to work a lot longer than we planned. And we’re trying to make sure that you just have that preparation covered. And some folks can make lots of money, but they don’t have that legacy or they don’t have that longer term plan. Now you know, where it’s showing up, it’s showing up in that part now go into the beliefs that would cause you to not invest or to make poor decisions about investing. We’re talking right now and this whole crypto thing is blowing up and it doesn’t surprise me like it was craziness what was happening as an elite as in I was a licensed financial advisor and I’m like, Oh my gosh, unlicensed people are recommending for you to do all this crazy stuff with crypto. It was a nightmare from my perspective, but nobody would listen to me because I sounded like Negative Nelly. Right. I mean, I’m sorry, right. I had to apologize implies that then now this happens and you read the articles. And people were like, Oh, they were all assuming that the other guy did the research. It just queasiness. Oh, yeah. So that would be an area that is a money block for people to have done that without doing their own due diligence would represent a block. Now you know, what you’re going to need to focus on changing going forward. Does that make sense?

Heather Pearce Campbell  35:29

Oh, 100%. It reminds me of the pattern that I look at with clients when they come to me and say, you know, alright, I want to let’s take a simple example, I want to improve or update my client services agreement, right? And I sit down, and it’s a much bigger process than just looking at the language on the page and deciding whether it’s efficient, right, we explore their services, how they’re delivered, is there a variety of ways like does the document actually reflect what they’re doing? But then one of the questions I ask is, let’s talk about Red Flag scenarios that have happened with your clients in the past where they didn’t understand something or something wasn’t communicated well, or you had a client scenario go sideways, because we can use this document to address some of those red flag scenarios and help you create a better more qualified client. Right? And it sounds like you’re saying on the personal side, look into your own financial red flag scenarios. That’s where the blocks are. That’s what we have work to do on. When I think about somebody picking up your book, is it a process that they can walk themselves through with just enough time and attention? Or what is your thought around like that being a likely path to success versus somebody actually working with somebody who can reflect this back to them? Right? Because I think so often, we’re already limited in our perspective, right? Which is why we’re where we are. Is it something though, that with the help of your book, people can walk themselves through the process?

Leisa Peterson  37:05

Most definitely, it was written that way, and people have used it that way. And my goal was to give everyone everything I possibly could. So they could do the work in the book, like I didn’t hold back. What I think I found is that some people are better di wires, they’ll do it takes two to three months to kind of go through that process, in all fairness, based on the feedback that I’ve heard on average, because you’re doing one chapter a week or two and coming back to it and reflecting and people will go through it two or three times. And then they’re like, Okay, I got it, like, I see what’s going on. And I can help myself now. But then there are people who, like, they know, time is money. They’re like, I just want to get in, I want to get out, I want to get this done. And I mean, some of these, these breakthroughs, like have led to millions of dollars for people that I have no idea, it’s I don’t feel like I made that happen. But I’m like the person showing up at the right time. For the right people who understand that the time is money, and I just want to get this done. 

Heather Pearce Campbell  38:16

Yeah, yeah, absolutely. Well, and I think people recognizing, are they the person with the personality to go do the work? Or are they purse? Are they the person with the personality that needs the hand holding? Or need somebody to really facilitate that process? Like you say, because it’s an issue of speed or actually wanting to complete it? What are the issues that you think people get particularly tripped up on as they do the work?

Leisa Peterson  38:44

The biggest issue is that, I mean, I feel like people, let’s this what’s coming up for me, the more successful we become financially or, you know, in our businesses, the harder the work becomes, because you’re working on things that you have been able to avoid, and still had success.

Heather Pearce Campbell  39:11

But you’ve been able to mask those almost in a way. 

Leisa Peterson  39:14

Yes, you’ve been able to work around them, and you don’t need to change them. It’s harder to as a coach to help someone who has a really strong defined self image of I am successful. And there’s a bit of skepticism. I think that comes with it of like, you’re probably not going to find anything, because I’ve had so much success and so your ego your pride is your biggest challenge.

Heather Pearce Campbell  39:48

What is the pain point for people like that, right? Even I’m thinking about some of the listeners who might be like, Yeah, I’ve really got this figured out pretty well. But like you say they’ve been able to mask or they built team, and so, you know, in some ways it’s either been supported or handled and not through their own strategy or their own dealing with the process, what ends up being the pain point for those folks who put off the work?

Leisa Peterson  40:13

I have somebody who just reached out to me super successful business. And his is more obvious, because he was saying, no matter how much money he gets that fear, and that worry won’t go away. So that’s one another would be showing up in relationships in your partner relationship. So you’ve had all this success, but the more success you get the there’s a sense that intimacy and connection is actually decreasing, or challenging. Yeah, it’s more challenging. So it’s funny because people always come to me and they’re like, Well, I thought I was coming to about money. But then you found the thing that kind of opened up everything because I mean, Harv Eker. He says, like how we do one thing is how we do everything is probably not totally true. In my Heiser, my line of work, find that there are these patterns that you are like, like, it’s like the matrix, right? For that Tetris game. As soon as you see it, and you let it go, you’re like, oh, my gosh, it’s actually showing up in every area of my life, but I didn’t know it. So it’s a huge shift in not just with your money, or that one area of problem, it actually improves everything, right?

Heather Pearce Campbell  41:45

Oh, well, it’s the pattern recognition, right? And somebody who’s recognizing they have a persistent problem in relationships, or it’s getting worse because of the way that their money makes them feel or not feel right. So for people that feel like they become a money target, or is this relationship really about me or my money, or, you know, the Energizer Bunny types who can never stop, they can never relax or rest, because they’re so motivated by money, right? I think there are quite a few of those that are really the fear driven from the outside, it looks like motivation, or looks like you know, a type A personality or whatever you want to call it. And really, it’s a fear based motivation for some people.

Leisa Peterson  42:28

Yeah, you don’t realize, remember how I started this conversation you if you realize that you’re not living your best life. And it can come from a lot of different reasons, illness, or maybe even thinking that you might be sick, or losing a loved one, like there can be all these Wake Up Calls in life. And those Wake Up Calls can cause you to self reflect and kind of check, check, check, oh, my gosh, like, I am not living in the way that I thought. And then once that happens, then we become open and receptive to the idea that maybe I’m missing something. And maybe there is something that keeps me from creating that life that I really want to be living.

Heather Pearce Campbell  43:11

Yeah. So I’m curious, cycling back to the first question of how our day traders using your book, right? I’m not sure we got an answer to that. What are they doing with it?

Leisa Peterson  43:23

Well, once I found out about that, I started talking to these day traders who were saying, Oh, I’m a big fan of your work. And I started doing some of this breakthrough work with them. And let’s be clear, day traders. There’s a system that you learn of how to day trade. That is not the problem. The problem is the mindset of what happens to you when it isn’t working, for example, when you have a bad day. And these day traders, if they’re not understanding of their unconscious blocks, it’s like water, it runs to like the lowest, you know, place on the map. What happens is their mindset goes to the darkest place in their past without even knowing it. And they can’t do the trades or they can’t stay consistent with their trades. So it’s everything we’ve been talking about, but they’re heavily incented incentivized to figure out what’s causing me to know all the things to do and I still can’t do it or I self sabotage and it happens fast. So the cool thing is, is when they do breakthrough work, we can see what happens the next day rather than having to wait months or you know, weeks. And that is really interesting to me because what I do, it’s not like scientifically proven we’re not using I’ve never been to a psychologist in my life. I don’t even know what they do. Like I’m looking for them. A belief and an understanding that this is not the truth of this person. And if we can let that true that their thought that it’s true, I know it’s not true. If they can let it go, they’re going to their life is going to look very differently. And so day traders allow me to test and get a system to understand what’s really going on for people. And where did they get tripped up? This the same thing?

Heather Pearce Campbell  45:25

Yeah. Well, I yeah, I was fascinated by that thinking that probably had something to do with the speed in which they make financial decisions and, you know, consistently, and the repeted. Like, their job is based on daily trading. Right. So it’s, it’s very different than most of us who maybe have a significant financial decision to make every once in a while, right? Not daily.

Leisa Peterson  45:51

Yeah. So all your fears rise up, and you either look at them and deal with them, or you can’t stay trade, ultimately, you’ll lose too much money. 

Heather Pearce Campbell  46:03

Hmm, yeah. Well, oh, my gosh, I’ve loved this conversation. And I feel like it’s such a big one. And yet, you’ve given us some real guideposts to look at to examine in our own stories, our patterns, our habits, our relationship to money and our relationship to others and how that’s impacted by money. A couple questions for you. And then I want to ask a final one. So one, where do you show up online? And where do you like for folks to connect with you?

Leisa Peterson  46:32

I am on Facebook, we have a group called The Mindful Millionaire community. And I’m regularly there probably more than anywhere else. So Mindful Millionaire community on Facebook. I’m also on Instagram @leisapeterson and Twitter @leislooski, which goes way beyond my business, but pretty funny. So those are the those are the places to find me.

Heather Pearce Campbell  46:58

Excellent. If you’re listening, we will share all of Leisa’s links at the show notes page, which you can find at legalwebsitewarrior.com./podcast find Leisa’s episode and Leisa, I noticed that your link to your mindful millionaire community on Facebook is right on your website as well. So we will share your website which can be found at wealthclinic.com. Two final questions. One is what do you if you if there was one thing that you wish most people knew that they don’t? What do you wish that was? Or what do you want is that there one thing that you wish people knew that they don’t? 

Leisa Peterson  47:37

I wish people knew that money is not a yardstick measurement of worth and value. I wish people knew that that’s non negotiable, that just by being born, you have value and your life has deep meaning. And we just get we crossed out that money indicates value. And that’s not a healthy way to think about it.

Heather Pearce Campbell  48:08

And you’re talking to a group of entrepreneurs, right? So I feel like we need to say it louder for the kids in the back that money is not the yardstick for measuring your value. How many people get so stuck on that? Yeah, a lot. That’s super powerful. And then the final question is, what action step? Do you wish that our listeners would go do one thing right now that you would like people who are listening to go do?

Leisa Peterson  48:36

So can it be like shameless plug or?

Heather Pearce Campbell  48:40

Can be anything? Yes.

Leisa Peterson  48:43

What I’d love them to do is go to wealthclinic.com forward/vision, and check out the first chapter of the book, get a free meditation, that is all about reestablishing that that value and that self worth. So the meditation is meant to help you see where you’re strong, and also where you could spend a bit more time in building up the value that you feel around yourself. I think that’s the biggest challenge that people struggle with.

Heather Pearce Campbell  49:16

Oh, I love that if you’re listening, be sure to pop over and visit that link. We will share it again at the show notes. But wealthclinic.com/vision and again, you can find that on the show notes page which are legalwebsitewarrior.com/podcast. Leisa, it’s such a joy to connect with you learn a little bit more about your story and then just receive so much value today. I feel like people will really walk away with some things to think about.

Leisa Peterson  49:42

Thank you so much. It’s been so much fun.

Heather Pearce Campbell  49:46

Excellent. Well, I look forward to being in touch. And again, if you’re listening, go pop over connect with Leisa. Join her Facebook group check out her free meditation I will be going and doing that myself. It sounds fascinating. And I know that I have more work to do in this department. So super grateful for you, Leisa.

GGGB Outro  50:07

Thank you for joining us today on the Guts, Grit and Great Business® podcast. We hope that we’ve added a little fuel to your tank, some coffee to your cup and pep in your step to keep you moving forward in your own great adventures. For key takeaways, links to any resources mentioned in today’s show and more, see the show notes which can be found at www.legalwebsitewarrior.com/podcast. Be sure to subscribe to the podcast and if you enjoyed today’s conversation, please give us some stars and a review on Apple podcasts, Spotify or wherever you get your podcast so others will find us too. Keep up the great work you are doing in the world and we’ll see you next week.