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The FTC, “Truth in Advertising” and Marketing Pitfalls: A Guide
Truth in Advertising: A Simple Guide to Stay Compliant with FTC Marketing Rules What is the FTC? First, let’s address the role of the FTC. The Federal Trade Commission (FTC) is a U.S. government agency responsible for protecting consumers and promoting competition. One of its primary roles is to ensure that businesses engage in fair and truthful marketing practices. The […]
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